Adpebi International Journal of Multidisciplinary Sciences
Adpebi International Journal of Multidisciplinary Sciences dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
102 Documents
<![CDATA[Optimizing Company Value Through Digitalization, Tax Planning, and Capital Structure: Analysis of Its Influence on the Banking Sector in Indonesia ]]>
<![CDATA[Handayani, Rizma Fitri]]>;
<![CDATA[Misran, Alfian]]>;
<![CDATA[Murti, Galuh Tresna]]>
<![CDATA[ Adpebi International Journal of Multidisciplinary Sciences Vol. 4 No. 2 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/aijms.v4i2.1408
<![CDATA[This study aims to test and analyze the influence of independent variables, namely Digitalization, Tax Planning, and Capital Structure on the dependent variable, namely Company Value using the Tobins'Q ratio to measure company value. The population of this study includes companies from the banking sector listed on the Indonesia Stock Exchange (IDX) in the 2020-2024 period. The research sample was selected using a purposive sampling technique, resulting in a total of 30 companies. Data analysis was carried out using multiple linear regression analysis with the help of the IBM SPSS Statistics application. The results of this study indicate that digitalization has a significant negative effect on company value, tax planning has a significant negative effect on company value, and capital structure has a significant positive effect on company value.]]>
<![CDATA[Exploring the Nexus Between Country of Origin and Purchase Intentions towards Korea Cosmetics : Evidence from Myanmar’s Market ]]>
<![CDATA[Htet, Atar Thaung]]>
<![CDATA[ Adpebi International Journal of Multidisciplinary Sciences Vol. 4 No. 1 (2025) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/aijms.v4i1.1160
<![CDATA[As the firms reach on global stage to penetrate and grasp global market, country-of-origin (COO) is popular concept for this phoneman. Thus, this study tries to explore country-of-origin (COO) and examine the effect of COO on purchase intentions of Korea cosmetic in Myanmar.The specific objectives of this study are- to explore the consumers’ perceptions on country-of – origin dimensions in Myanmar cosmetic market, to examine the users’ intentions to purchase on Korea cosmetic in Myanmar and to analyze the effect of country of origin on purchase intention of Korea cosmetics in Myanmar.The required 193 respondents were selected by convivence sampling techniques in this study. The descriptive statistics and multiple linear regression analysis used in this study in order to analyze the collected data. Quality & technology excellence, product superiority and trust, product class and knowledge and xocentrism were major dimensions of country of origin in this study. This study found that all of this country-of-origin dimensions except product class & knowledge have positively significant effect on purchase intentions of Korea cosmetics in Myanmar. Therefore, this study made some practical recommendation for market practioners in Myanmar how to focus on each dimension of country-of-origin produced the effective marketing strategies and suggested the comprehensive frameworks for other emerging markets in south east Asia regions for academic world.]]>
