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International Journal of Global Sustainable Research
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30264677     DOI : https://doi.org/10.59890/ijgsr.v1i4
Core Subject : Economy, Humanities, Science, Education, Engineering,
Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
International Journal of Global Sustainable Research (IJGSR) is an international, double-blind peer-reviewed, open-access journal published by Multitech Publisher. IJGSR publishes original and full-length articles that reflect cutting-edge research and developments in both theoretical and practical aspects of Environment, technology, health sciences, Economics, and Society with Sustainability. It provides an academic and practical platform for professionals and researchers to contribute innovative work in the field.
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 8 (2024): August 2024" : 5 Documents clear
To Study Female Prefers of Purchasing Lipstick from Nykaa and Sugar in Ahmedabad City Ghevariya, Dikshita; Prajapati, Leha; Vidani, Jignesh
International Journal of Global Sustainable Research Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i8.2837

Abstract

This study investigates the preferences of female consumers in Ahmedabad regarding lipstick purchases from Nykaa and Sugar, with a focus on the role of age in shaping purchasing decisions. Using a quantitative approach, the research tested multiple hypotheses to explore the relationships between age and various factors such as frequency of purchase, brand perception, pricing, packaging, and promotional influences. The findings reveal that age significantly impacts perceptions of product quality, value for money, pricing, and satisfaction with brand offerings, but these relationships tend to be weak. For instance, younger consumers were found to be more responsive to promotional offers and pricing, while older consumers prioritized product quality and brand trust. Interestingly, no significant association was found between age and preferences for online versus in-store purchases, suggesting that e-commerce strategies should be tailored to offer a seamless omnichannel experience. The study also found that satisfaction with both Nykaa and Sugar was influenced by factors such as packaging appeal, the color range of lipsticks, and brand loyalty. The research provides valuable insights for brands looking to target different age groups by tailoring their marketing strategies, product offerings, and customer engagement efforts. Furthermore, it highlights the importance of personalized approaches in a competitive beauty industry, especially considering the shifting dynamics of consumer preferences in urban areas
A Comparative Study on Urban Cruiser of Toyota V/S Harrier of Tata Engine, Mileage & Safety Among Consumers in Ahmedabad City Tinwala, Mohammed; Singh, Vishal; Vidani, Jignesh
International Journal of Global Sustainable Research Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i8.2838

Abstract

This study examines consumer preferences regarding the Toyota Urban Cruiser and Tata Harrier with a focus on engine performance, mileage, and safety features in Ahmedabad City. Through hypothesis testing, the research explores how factors such as age influence perceptions and decisions when choosing between these two popular vehicles. Results indicate that there are significant associations between respondents' age and their beliefs about the engine performance of the Toyota Urban Cruiser, the luxury features of the Tata Harrier, and their fuel efficiency and city suitability. The study finds that older consumers tend to prioritize aspects such as engine reliability, smoothness, and practical performance, while younger consumers place more value on advanced technology and premium features. Additionally, the study highlights a shift in consumer preferences where younger buyers gravitate toward the luxury, design, and technology offered by the Tata Harrier, while older buyers prefer the comfort and efficiency of the Toyota Urban Cruiser. The research contributes to understanding the diverse needs of consumers in the automotive sector, offering insights for marketing strategies, product development, and customer engagement. The findings suggest that automakers can benefit from age-specific targeting, optimizing their products and advertising to meet the preferences of distinct consumer segments
An Investigation of the Phytochemical Composition and Antimicrobial Activities of Commiphora Africana Stem Bark Extract I. Jimoh; I. Alhassan; P. O. Asipita; Evinemi, Patience A.; L. A Musa
International Journal of Global Sustainable Research Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i8.2868

Abstract

Commiphora africana, a traditional African medicinal plant, has been used to treat various infections. This study investigated the phytochemical composition and antimicrobial activities of its stem bark extract. Phytochemical screening revealed the presence of alkaloids, flavonoids, glycosides, and terpenoids. The extract exhibited significant antimicrobial activity against a panel of microorganisms, including Staphylococcus aureus, Escherichia coli, and salmonella typhi, with MIC values ranging from 0.5-2.5 mg/mL. The antioxidant activity of the extract was also evaluated, showing a high scavenging capacity. The findings suggest that the stem bark extract of Commiphora africana is a potential source of natural antimicrobial and antioxidant agents, supporting its traditional use in medicine. Further studies are needed to isolate and characterize the bioactive compounds responsible for these activities
Diversity and Abundance of Benthic Macro Invertebrate at Middle Reaches of Orashi River, Niger Delta Ngodigha, Sabina Alatari; Hanson, Uyi; Suanu, Deekae, Nanee
International Journal of Global Sustainable Research Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i8.2870

Abstract

Benthic macro-invertebrates are important in any aquatic ecosystem as they serve as bio-indicator of pollution and provide nutrient through their activities.  The study was conducted for a period of 12 months from October 2018 to September 2019 along the middle reaches of the Orashi River to investigate the diversity and abundance of Benthic Macroinvertebrate. Samples were collected from each of the sampling stations using Ekman grab. A total of 40,826 benthic macro invertebrates were recorded of three taxa and fourteen species. Highest total number of individuals of 10,644 was in December while the lowest was in September. Species diversity estimated was higher in July and at station 2
To Study Gen-Z Preference Over Detergent VS Liquid for Cleaning Clothes in Washing Machine in Ahmedabad City Gelani, Daya; Vaniya, Pranay; Vidani, Jignesh
International Journal of Global Sustainable Research Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i8.2874

Abstract

This study investigates the detergent preferences of Gen-Z consumers in Ahmedabad, focusing on their choice between powder and liquid detergents for laundry cleaning. By examining factors such as product switching motivations, satisfaction with detergent types, and perceived product efficiency, the research aims to uncover the key determinants influencing Gen-Z’s detergent choices. Using a quantitative approach, the study employs Chi-square tests to analyse the association between age and various factors, such as reasons for switching products, frequency of purchase, satisfaction levels, and ease of use. The results reveal that age does not significantly impact preferences for powder or liquid detergents, suggesting that Gen-Z's purchasing decisions are influenced by factors beyond age, including sustainability, convenience, and pricing. While no significant relationships were found between age and detergent-related behaviours, the findings highlight the importance of eco-friendly packaging, product innovation, and digital marketing in appealing to this consumer segment. The study suggests that Gen-Z values environmentally responsible products, ease of use, and affordability, which may drive their choices over traditional factors like brand loyalty. The practical implications for detergent brands include adopting sustainable practices, leveraging social media for marketing, and offering personalized, convenient product solutions. This research provides valuable insights for businesses aiming to capture the attention of Gen-Z consumers in the detergent market and beyond

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