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Journal Integration of Management Studies
Published by Integrasi Sains Media
ISSN : 2988389X     EISSN : 2988389X     DOI : 10.58229/jims
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal Integration of Management Studies (JIMS) is an academic journal in the field of business published by Integrasi Sains Media, Indonesia. This journal intends to foster and stimulate the exchange of scholarly thought on applied business research issues among professionals and academics worldwide. JIMS welcomes articles in all areas of science management, both applied and theoretical. Theoretical articles must link theory and essential and exciting management applications. This journal is an open-access journal that can be of essential reading for academic researchers and business professionals. Articles may include but are not limited to: 1. marketing management 2. finance management 3. human resources management 4. strategic management 5. tourism management 6. entrepreneurship 7. operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 14 Documents
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Search results for , issue "Vol. 1 No. 2 (2023)" : 14 Documents clear
The Effects of Offline Alcohol Advertisement Near Bus Stops and Offline Alcohol Advertisement Regulations on Alcohol Consumption Among University Students in Groningen Salsabila, Alisa
Journal Integration of Management Studies Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i2.62

Abstract

The European Commission has reported that the Netherlands placed first for weekly alcohol consumption of 47.3% of its population in 2019. Previous research has found how offline alcohol advertisements and offline alcohol regulations have a role in influencing alcohol consumption, especially among university students. Groningen is one of the cities in the Netherlands where one in four people is a university student. This research aims to analyze the effects of offline alcohol advertisements near bus stops, as one of the main forms of transportation for university students is the bus and the effects of offline alcohol advertisements on alcohol consumption among university students in Groningen. Offline alcohol advertisement is also categorized into three types: offline alcohol advertisement with price discounts, product advertisement, and event marketing. There has also been research on how existing offline alcohol advertisement regulations increased online advertising effectiveness. This research also did a similar experiment and saw the effect on alcohol consumption. This research used the quantitative approach, and the data was collected through questionnaires spread out to 208 university students aged 18-24 years old, currently studying in Groningen. The result showed that offline alcohol advertisements with price discounts and product advertisements near bus stops positively affected alcohol consumption among university students in Groningen. It also showed that offline alcohol advertisement regulations did not significantly affect alcohol consumption among university students in Groningen, although it surprisingly increased the online alcohol advertisement effectiveness. Therefore, it is suggested that the foundation, which is responsible for the alcohol advertisement regulations, use this data for future references of the regulations. Future research could take the sample from the Netherlands, not only in Groningen, to make it more applicable.
The Factors that Influence Generation Z's Purchase Intention Towards Imported Secondhand Clothes In Indonesia Dharma, I Ketut Wira
Journal Integration of Management Studies Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i2.91

Abstract

The development of fashion trends continues to move from time to time. In Indonesia itself, the fashion trend that is currently emerging is thrifting or buying and selling of imported secondhand clothes. Based on data from the Badan Pusat Statistik (BPS), the import value of secondhand clothing has increased significantly by 607.6% (year on year) for the January-September 2022 period. This raises a problem which is, so far, the import of secondhand clothing has cut the MSME market share in the fashion industry by 15-20%. This could happen because society, especially Generation Z, prefers to buy imported used clothes rather than buying local brand clothes, which is supported by the results of preliminary research. Therefore, the purpose of this study is to find out what factors that influence Generation Z's purchase intention towards imported secondhand clothing. Based on previous studies and the results of preliminary research, the authors used 8 factors that have an influence relationship with purchase intention, which are, frugality, eco-consciousness, need for status, need for uniqueness, fashion involvement, reference group, perceived quality, and bargain hunting. The research method used an online questionnaire survey and analyzed using descriptive text and PLS SEM with SmartPLS. A total of 356 respondents filled in the questionnaire, which is Generation Z, living in Indonesia with the requirement that they have at least bought imported used clothes at least twice in the past 3 years. The results of this study found that the need for uniqueness, fashion involvement, reference group, and perceived quality, and bargain hunting significantly influence the intention to buy imported used clothing. On the other hand, eco-consciousness and need for status indirectly affect the intention to buy imported used clothing through a mediating variable, which is bargain hunting. Frugality has a significant direct effect on the intention to buy imported used clothing and has a significant indirect effect through bargain hunting. The results of these findings provide insight to local fashion brands regarding what factors influence Generation Z's purchase intention towards imported secondhand clothes.
Effect Of Financial Technology On Cash Holding In Indonesia Using Autoregressive Distributed Lag (ARDL) Diputra, Sachio Senna; Zen, Tuntun Salamatun; Hasanah, Eneng Nur
Journal Integration of Management Studies Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i2.94

Abstract

The rapid proliferation of financial technology (Fintech) has revolutionized the landscape of financial services globally, presenting digital alternatives to conventional banking and payment methods. Indonesia has emerged as a noteworthy adopter of Fintech, driven by the widespread usage of smartphones and government initiatives to foster financial inclusion. Nonetheless, the empirical research concerning the association between Fintech adoption and cash-holding behaviour in Indonesia remains limited. This study explores Fintech's influence on individuals' cash holding patterns in the country, considering direct indicators such as debit cards, credit cards, electronic money, mobile banking, and internet banking. A time-series analysis covering the period from M5 2013 to M3 2023, based on secondary data from the Bank Indonesia Statistic Database, is employed to achieve this research objective. The analytical framework utilizes the Autoregressive Distributed Lag (ARDL) bounds testing approach, accounting for the explanatory variables' concurrent and lagged effects. The empirical findings reveal a significant positive relationship between debit cards, mobile banking, and internet banking usage in short-term cash-holding behaviour. In contrast, credit card usage exhibits a negative and statistically significant association with long-term cash holding. These results contribute to a comprehensive understanding of how Fintech adoption shapes cash-holding behaviour in Indonesia and provide valuable insights into the country's transition toward a cashless society.
Unveiling Post Engagement Rate Using Predictive Analytics Model for Instagram Accounts of Coffee Shops in West Jakarta Sutanto, Sachio Dariell
Journal Integration of Management Studies Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i2.97

Abstract

The rapid growth of the coffee shop industry is currently happening in Indonesia. The rapid growth induces fierce competition between each other, and one of the areas in Indonesia that is affected by the growing number of coffee shops in Indonesia is West Jakarta. When competing, there is a need for a coffee shop to establish a positive relationship with its customers to promote its products. One of the popular methods of establishing relationships with customers is by using Instagram. The social interaction that happens between the coffee shop and its customers is through liking or commenting on Instagram posts. Those interactions on Instagram will then be quantified by the application itself by the count of likes and comments in the posts. Then, using both quantified metrics, with the addition of the count of followers of the accounts, we are intrigued to create predictive analytics for the engagement metrics in Instagram to predict the engagement rate of future posts. In this study, we will focus on analyzing the Instagram engagement metrics, like, comments, and followers, to predict the engagement rate on an Instagram post. With multiple linear regression, we developed a model to forecast the outcome of future Instagram posts. The prediction variables include the factors that we can input when posting on Instagram, such as Captions, Locations, Audio, Hashtags, and the type of the Post itself. Although we have analyzed several variables that we may modify when posting on Instagram, we found out that not all variables exhibit significant impacts on the engagement rate, only two variables have a significant impact on the predicted value of an Instagram post. In consequence, this study serves as a foundation for predicting engagement rates of Instagram posts of coffee shops, helping coffee shop owners on creating a plan for their Instagram posts.
The Relationship of Cultural Intelligence, Student’s Innovative Work Behavior and The Influence of Interpersonal Trust: Case Study of Indonesian International Student Mobility Awards Feodora Putri Humaira; Nur Arief Rahmatsyah Putranto
Journal Integration of Management Studies Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i2.102

Abstract

Rapidly shifting market due to globalization increases the nation's demand for young innovators. Innovators from Generation Z are needed to support the future growth of Indonesia. There are several Indonesian Government initiatives to elevate Indonesian education to grow innovations, such as establishing an international student mobility scholarship program. However, research on how the program can increase innovative work behavior for Indonesian students is still unclear. This research aims to investigate how Indonesian students perceive the impact of international student mobility on their innovative work behavior, focusing on the role of cultural intelligence and its effect on innovative work behavior through interpersonal trust. A quantitative approach was adopted for this study to examine the relationships between the variables with the assistance of SmartPLS 4.0 software. An online questionnaire was distributed to 302 respondents consisting of Indonesian students who had completed the Indonesian International Student Mobility Awards program in 2022 from all host country regions. This study demonstrates that students with higher cultural intelligence positively influence their individual innovative work behavior. Interpersonal trust also influences the process as a mediating role in the relationship between cultural intelligence and innovative work behavior among students in multicultural environments. This study can be a reference for future research and stakeholders to improve education quality by focusing on the impact of cultural intelligence on students' innovative work behavior in the context of cross-cultural interaction, specifically Indonesian students that participate in international student mobility programs from the Indonesian government. Such research has not been explored extensively beforehand, making this study valuable addition to the pedagogy and management science field.
The Impact of Fashion x Culinary Co-Branding on Customer Evaluation Maharani, Khansa; Aprilianty, Fitri
Journal Integration of Management Studies Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i2.106

Abstract

Existing literature has extensively explored the influence of co-branding on customer evaluation, particularly concerning variables such as brand personality, product fit, brand fit, brand attachment, and brand awareness. However, a research gap in implementing co-branding exists in the specific context of fashion x culinary. Consequently, this study aims to investigate the impact of these variables on customer evaluation of fashion x culinary co-branding products. To achieve this, a quantitative research methodology is employed, involving collecting data from 498 cases, which is subsequently analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The findings reveal a significant influence of fashion x culinary co-branding on customer evaluation. Notably, the indirect effect of perceived co-brand personality on customer evaluation, mediated by brand awareness, emerges as the most influential factor. These findings contribute to the existing body of research on co-branding and brand alliances by offering new insights and recommendations that have the potential to enhance industry practices.
The Contribution of Indonesian International Student Mobility Awards (IISMA) on the Development of Employability Skills of Undergraduate Students in Indonesia Dewanto, Nadira; Pritasari, Adita
Journal Integration of Management Studies Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i2.108

Abstract

Indonesia has the second highest youth unemployment rate among all ten ASEAN countries according to The World Bank Data in 2021, with 12% of the total unemployment rate dominated by bachelor graduates. One of the reasons behind youth unemployment in Indonesia is the mismatch between the skills possessed by university students and the labor market skills demand, referred to as the "skill gap." Experts believe that such a high number of youth unemployment is often linked to the failure of educational institutions to develop graduates with employability skills. Moreover, the skills gap is also associated with globalization in the 21st century, followed by new government regulations that ease hiring foreign workers in Indonesia. In this era, Indonesian graduates have to compete with employees from foreign countries, thus making international and multicultural knowledge desired by companies. To tackle these challenges posed by globalization and the quality of education, many higher education and government institutions are implementing one of the most prominent forms of internalization,  international student mobility programs, hoping to prepare bachelor graduates to be more competitive internationally. In 2021, the Indonesian government displayed its effort to prepare Indonesian graduates to possess valuable workplace skills in the 21st century through funded international student mobility, namely IISMA (Indonesian International Student Mobility Awards). However, despite the enormous efforts of implementing the program, there are still many contra-arguments from higher education institutions and Indonesian society regarding the contribution of IISMA in developing the employability skills of undergraduate students. This study is aimed to identify the contribution of IISMA di developing the employability skills of undergraduate students in Indonesia and to see whether it has a difference with the development of employability skills in regular Indonesian undergraduate programs. This study used a qualitative approach using semi-structured interviews with the interviewees from Universitas Indonesia, Institut Teknologi Bandung, and Universitas Gadjah Mada, who completed an IISMA program in 2021 and 2022. The study discovered that most employability skills desired by companies are mainly developed during the IISMA program compared to an undergraduate program in Indonesia.
Price Identification And Financial Feasibility Study of Hydroponic Agriculture Iot Solution Launch Project at PT XYZ Irawan, Anjeli Siti Maliska; Kitri, Mandra Lazuardi
Journal Integration of Management Studies Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i2.109

Abstract

Since 2015, the Internet of Things technology has grown significantly, reaching over 400 million users by 2022 in Indonesia. Recognizing the potential, PT XYZ, an innovative Indonesian telecommunications company, intends to launch an IoT solution for hydroponic agriculture. The launch project requires an initial investment of around Rp 500 million. Given that amount, PT XYZ aims to determine the selling price using a value-based pricing strategy and assess the project's financial feasibility and risks before proceeding. Primary and secondary data will be utilized in this research to determine the customer's willingness to pay (WTP), Capital budgeting cash flow, which includes the hypothetical price of IoT, calculating the weighted average cost of capital (WACC), free cash flow to the firm (FCFF), and terminal value. The study used various capital budgeting techniques, such as net present value (NPV), profitability index, payback period, internal rate of return (IRR), and Excel's goal seek feature, to determine the IoT solution's pricing. A risk analysis using sensitivity and Monte Carlo simulations have conducted. The research finds that the present value of benefits, or WTP, for the IoT solution, is Rp 90,708,238. Considering PT XYZ's targeted internal rate of return of 20%, the determined selling price is Rp 20,120,408, which lies within the customer's WTP, making the project feasible. Capital budgeting techniques show a payback period of 4.08 years, an NPV of Rp 3,424,935,505, and a profitability index of 8.21 over five years, indicating positive outcomes. However, the sensitivity analysis reveals that a change in product price, cost of goods sold, and salary expenses will significantly impact the NPV, resulting in a 12.69% risk, with profitability remaining high at 87.31%. In conclusion, PT XYZ's hydroponic agriculture IoT solution launch project is considered feasible, considering potential risks and mitigation strategies.
Factors That Affecting Customer Intention To Use Telemedicine Applications Continuously After Covid-19 Pandemic In Indonesia Fandika, Gilang; Kusumawati, Nurrani
Journal Integration of Management Studies Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i2.111

Abstract

During the COVID-19 Pandemic, telemedicine has had a high use rate since the government issued a policy limiting people's movement to reduce transmission. It is because telemedicine can be a way to solve this issue since it can provide and support health care when distance separates the users only using electronic communication technologies. However, through this remote assessment, patients and physicians lose the opportunity to interact in person, which might impact doctor-patient communication. Furthermore, covid-19 cases in Indonesia have shown a downward trend, making the government have no regulation limiting people's movement. Now, people can see their physicians directly for some conditions. Therefore, this research will analyze factors influencing customer intention to consult through telemedicine applications and determine which factors more significantly influence customer intention. This research is conducted through a qualitative approach by semi-structured interviews and a quantitative approach by an online survey of customers who ever experience using telemedicine applications. The researcher uses open coding to analyze the interview result and descriptive statistics and PLS-SEM to analyze the survey result. The author gets seven respondents from interviews and 317 from online surveys. The results indicate that perceived benefit, satisfaction, saving time, saving cost, and performance expectancy influence customer intention to use telemedicine applications continuously. Furthermore, satisfaction and saving costs are the factors that significantly influence customer intention to use telemedicine applications continuously. The finding of this research is expected to give insight into telemedicine applications in Indonesia about making their strategies to enhance their customer intention to use continuously.
Investigating the Impact of Service Quality on Customer Satisfaction and Subsequent Customer Loyalty in Bank Jago Siregar, Rachael Gracella Veronita; Kusumawati, Nurrani
Journal Integration of Management Studies Vol. 1 No. 2 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i2.113

Abstract

In an increasingly competitive banking industry, it is important for banks to understand consumer satisfaction and build consumer loyalty in order to maintain market share and achieve sustainable growth. This research focuses on Bank Jago users, with the aim of analyzing the relationship between service quality, consumer satisfaction, and consumer loyalty in that context. This study uses a quantitative approach with purposive sampling method to collect and analyze data from 318 respondents who are Bank Jago users in the Bandung and Jabodetabek areas who have experience using Bank Jago services for at least 1 year. The data collection method was conducted through a questionnaire-based survey that was disseminated to a sample of bank users. The collected data were then analyzed using descriptive statistics and PLS-SEM to test the relationship between the observed variables. The results of the analysis show that service quality, especially in the indicators of Efficiency, Responsiveness, Site Organization, and User Friendliness provided by Bank Jago has a positive effect on customer satisfaction. The higher the quality of services provided by the bank, the higher the level of satisfaction felt by users. In addition, this study also revealed that consumer satisfaction has a positive influence on consumer loyalty in Bank Jago users. In other words, the more satisfied users are with the banking services provided by Bank Jago, the more likely they are to remain loyal as Bank Jago users in the future. This research makes an important contribution to Bank Jago in understanding the factors that affect the satisfaction and loyalty of their users. The findings of this research can be the basis for Bank Jago to improve the quality of their services, optimize user experience, and maintain consumer loyalty amid intense banking industry competition. In addition, this research also contributes to a broader understanding of the importance of service quality in creating consumer satisfaction and building consumer loyalty in the context of the banking industry.

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