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Sinergi Abdimas: Jurnal Pengabdian Masyarakat
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 29858038     DOI : https://doi.org/10.32424/siabdi
Core Subject : Social,
Social Sciences
Sinergi Abdimas merupakan Jurnal Pengabdian Masyarakat yang dikelola oleh Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman. Jurnal ini sebagai wadah publikasi dari kegiatan pengabdian kepada masyarakat. Sinergi Abdimas menerima artikel pengabdian masyarakat dengan lingkup ekonomi, bisnis, sosial ekonomi, dan bidang lainnya yang berkaitan dengan ekonomi dan bisnis
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 27 Documents
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Pendampingan UMKM dalam Era Digital: Studi Kasus Transformasi Domikids di Tengah Dinamika Persaingan Pakaian Anak Tarihoran, Youngki Barani; Cristie, Anastasya Intan; Noviandri, Mohamas Arief
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i1.14320

Abstract

This study focuses on assisting Domikids, a small-medium enterprise (SME) in the children's apparel sector, to overcome challenges in digital transformation amidst intense e-commerce competition. Domikids faced significant revenue declines due to inefficient digital marketing strategies and high operational costs. The assistance program implemented strategies to improve financial management, operational efficiency, and marketing performance. Financial interventions included structured accounting and cash flow monitoring. Operational optimization involved task distribution and performance-based incentives. Marketing strategies emphasized e-commerce optimization, social media expansion, and collaborations with local influencers. The results showed a 25% increase in sales on Shopee and improved brand visibility. These findings highlight the importance of digital transformation for SMEs in achieving business growth and competitiveness. This research serves as a practical guide for similar enterprises seeking to adapt and thrive in the digital era.
Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica Kusumaningrum, Endah; Rusmawati, Yunita; Maesaroh, Fitri
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i1.14340

Abstract

Marketing assistance activities are one of the strategic efforts to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to assist CV Arlingga Medica in improving the marketing of circumcision pants products through the utilization of online media. The approach used is participatory, involving MSME owners in every stage of the activity, starting from needs analysis, development of digital marketing strategies, to implementation and evaluation. The results of this assistance show significant improvements in administrative management, market reach, customer interaction, and sales volume. The use of online media such as social media, marketplaces, and websites has proven to be an effective solution for expanding market access and increasing brand awareness. This study concludes that targeted and technology-based assistance can have a positive impact on MSME growth, especially in addressing the challenges of the digital era. Keywords: MSMEs, online marketing, circumcision pants, digitalization.
Pemanfaatan Lahan Kosong Dalam Mendukung Ketahanan Pangan Di Kwt Jati Asih 3 Desa Karangjati Kecamatan Sampang Aslindar, Dwi Astarani; Herawati, Efti; Safitri, Arum Dwiyanti; Rachmadani, Risky Anggia; Pamungkas, Diva Grim; Latifah, Kenti Mei
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i2.17418

Abstract

Pemanfaatan lahan kosong merupakan salah satu strategi untuk mengatasi tantangan ketahanan pangan di wilayah pedesaan. Program pengabdian masyarakat ini dilaksanakan oleh mahasiswa KKN di Dusun Tinggarmangir, Desa Karangjati, Kecamatan Sampang, Kabupaten Cilacap, bersama Kelompok Wanita Tani (KWT) Jati Asih 3. Kegiatan dilakukan melalui pendekatan partisipatif yang meliputi persiapan lahan, penanaman sayuran (kangkung, cabai, dan tomat), serta pemeliharaan tanaman. Hasil kegiatan menunjukkan keberhasilan dalam mengoptimalkan lahan menjadi area produktif, meningkatkan ketersediaan sayuran segar, memperkuat ketahanan pangan keluarga, serta menumbuhkan kesadaran masyarakat akan pentingnya pengelolaan lahan. Program ini juga berdampak pada peningkatan keterampilan anggota KWT, memperkuat gotong royong, dan menciptakan lingkungan yang lebih hijau. Kendala yang dihadapi meliputi keterbatasan sarana prasarana, pengetahuan teknis budidaya, dan faktor cuaca. Kegiatan ini dapat menjadi model pemberdayaan masyarakat berbasis potensi lokal yang berkelanjutan.
Penguatan Branding, Digital Marketing, dan Sistem Keuangan pada UMKM Kadai Anugrah Oleh-Oleh Khas Minang Gau, Andi Lolo; Ramadhan, Rizki; Prabowo, Pandu; Kurniawan, Dedi
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i2.19275

Abstract

Kadai Anugrah is a micro, small, and medium enterprise (MSME) located in Tanah Datar, West Sumatra, that produces various Minangkabau specialty foods such as dendeng balado, kue kering, and keripik as ready-to-eat culinary souvenirs. The business already owns a Business Identification Number (NIB) and halal certification for dry food products, but still faces challenges in marketing expansion, financial recording, and optimization of digital platforms. This community service program aims to strengthen business planning, branding, digital marketing, and simple financial management systems for Kadai Anugrah. The methods used include consultation and mentoring, training on business proposal preparation and SWOT analysis, development and optimization of Instagram and marketplace accounts, improvement of product packaging and brand storytelling, as well as preparation of simple financial report templates and digital cash flow recording. The mentoring results show that Kadai Anugrah has clarified its vision and mission, compiled an initial business proposal, updated and optimized its Instagram profile, created marketplace accounts (Tokopedia and Shopee), improved packaging with bilingual labels and clear serving and storage instructions, and started using a simple digital cash transaction application and Excel-based cash flow templates. In addition, there was an increase in sales performance in the September–early December 2025 period with total revenue reaching IDR 21,650,000, supported by offline sales, PO via WhatsApp and Instagram, and participation in MSME bazaars. The program concludes that integrated mentoring in business planning, branding, digital marketing, and financial management can enhance the readiness of Kadai Anugrah to scale up and expand its market as a typical Minangkabau culinary.
Peningkatan Kapasitas Kewirausahaan dan Digital Marketing untuk Anak Panti Asuhan Putri Baabussalaam Banyumas Gumintang, Bagas; Nikmah, Filda Khoirun; Prayogi, Joni; Qomaruzzaman, Ruby Faozan
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i2.19509

Abstract

This community service activity was carried out at the Baabussalaam Banyumas Foundation with the aim of improving the knowledge and entrepreneurial skills of orphanage children through enterpreneurship training and digital marketing. The program was attended by 15 foster children with an age range of 12-18 years. The implementation method includes the delivery of enterpreneurship materials, digitak marketing training, content creation practices, and technical assistance. The results of the activity showed a significant increase in the understanding of enterpreneurship concepts, skills in utilizing social media for promotion, and an increase in participants’ motivation and confidence. The orphanage’s flaghsip products in the form of pletok beer and ornamental plants have been successfully developed through more attractive packaging and simple digital promotion. This program received a positive response from participants and orphanage managers, and opened up sustainability opportunities through the formation of internal enterpreneurship groups. Thus, this training has proven to be a strategic solution to suppory the economic independence of orphanage children while supporting the development of the local creative economy.
Budidaya Azolla sebagai Pakan Alternatif Ternak dalam Mendukung Pertanian Terpadu Berbasis Potensi Lokal di Desa Lancar, Wonosobo Ramadhan, Dicky Satria; Ramadhana, Bimo Surya; Pebrianti, Mardatillah Lia; Putri, Keila Qoriviandani; Ridlo, Alfan Fauzan; Muzaki, Arman
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i2.19546

Abstract

Farmers and ranchers in Lancar Village, Wonosobo Regency, face a significant challenge due to their high dependence on conventional feed, such as wild grass and manufactured feed. This reliance has resulted in increased production costs and diminished business sustainability. Additionally, Lancar Village has water resources that are underutilized for developing locally-based alternative feed options. This community service initiative aims to enhance the community's capacity to cultivate and utilize Azolla as an alternative livestock feed. The implementation method adopts a participatory and practical approach, targeting 10 representatives from farmer groups. The process involves stages of socialization, training, and hands-on practice in Azolla cultivation and its application as livestock feed. The results of the initiative demonstrated improved knowledge and skills among the participants regarding Azolla cultivation, successful growth of Azolla in simple media, and the participants' readiness to use Azolla as a partial substitute for conventional feed. This activity also promoted the integration of sustainable agriculture practices and the concept of a circular economy based on local resources. In conclusion, the initiative indicates that Azolla cultivation has the potential to serve as an efficient and sustainable alternative feed solution. Continued assistance and replication of the program are recommended to broaden the impact of this activity
PENGUATAN BRANDING DAN AKSES PASAR UMKM DESA SOMAGEDE MELALUI PEMASARAN DIGITAL UNTUK MENDUKUNG EKONOMI BERKELANJUTAN Hidayah, Asmi Ayuning; Hermadine, Nasywa Aulia; Yudhira, Salomo; Giovani, Nadya Ayu; Prapanca, Arico
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i2.19600

Abstract

This community service program aims to strengthen the branding and market reach of micro, small, and medium enterprises (MSMEs) in Somagede Village, Banyumas Regency, through digital marketing strategies, particularly promotional video content. Based on a door-to-door survey involving 107 MSME actors, marketing and promotion were identified as the second-largest constraint after capital limitations, affecting 43.9% of respondents. Most MSMEs still rely on conventional marketing methods, resulting in limited market reach and low competitiveness. To address this issue, the program implemented the production of promotional videos and provided assistance in utilizing digital platforms. The activities involved selecting three MSMEs with high readiness for digital adoption, producing tailored promotional videos, and assisting one culinary MSME in registering as a ShopeeFood merchant. The results show that MSME partners gained promotional media ready for dissemination on social media platforms and increased digital literacy. This program demonstrates that simple and context-appropriate digital marketing interventions can enhance MSME competitiveness and contribute to local economic development.

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