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Sinergi Abdimas: Jurnal Pengabdian Masyarakat
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 29858038     DOI : https://doi.org/10.32424/siabdi
Core Subject : Social,
Social Sciences
Sinergi Abdimas merupakan Jurnal Pengabdian Masyarakat yang dikelola oleh Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman. Jurnal ini sebagai wadah publikasi dari kegiatan pengabdian kepada masyarakat. Sinergi Abdimas menerima artikel pengabdian masyarakat dengan lingkup ekonomi, bisnis, sosial ekonomi, dan bidang lainnya yang berkaitan dengan ekonomi dan bisnis
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 22 Documents
 1   2   3 
Pendampingan UMKM dalam Era Digital: Studi Kasus Transformasi Domikids di Tengah Dinamika Persaingan Pakaian Anak Tarihoran, Youngki Barani; Cristie, Anastasya Intan; Noviandri, Mohamas Arief
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i1.14320

Abstract

This study focuses on assisting Domikids, a small-medium enterprise (SME) in the children's apparel sector, to overcome challenges in digital transformation amidst intense e-commerce competition. Domikids faced significant revenue declines due to inefficient digital marketing strategies and high operational costs. The assistance program implemented strategies to improve financial management, operational efficiency, and marketing performance. Financial interventions included structured accounting and cash flow monitoring. Operational optimization involved task distribution and performance-based incentives. Marketing strategies emphasized e-commerce optimization, social media expansion, and collaborations with local influencers. The results showed a 25% increase in sales on Shopee and improved brand visibility. These findings highlight the importance of digital transformation for SMEs in achieving business growth and competitiveness. This research serves as a practical guide for similar enterprises seeking to adapt and thrive in the digital era.
Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica Kusumaningrum, Endah; Rusmawati, Yunita; Maesaroh, Fitri
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i1.14340

Abstract

Marketing assistance activities are one of the strategic efforts to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to assist CV Arlingga Medica in improving the marketing of circumcision pants products through the utilization of online media. The approach used is participatory, involving MSME owners in every stage of the activity, starting from needs analysis, development of digital marketing strategies, to implementation and evaluation. The results of this assistance show significant improvements in administrative management, market reach, customer interaction, and sales volume. The use of online media such as social media, marketplaces, and websites has proven to be an effective solution for expanding market access and increasing brand awareness. This study concludes that targeted and technology-based assistance can have a positive impact on MSME growth, especially in addressing the challenges of the digital era. Keywords: MSMEs, online marketing, circumcision pants, digitalization.

Page 3 of 3 | Total Record : 22

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