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Sinergi Abdimas: Jurnal Pengabdian Masyarakat
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 29858038     DOI : https://doi.org/10.32424/siabdi
Core Subject : Social,
Social Sciences
Sinergi Abdimas merupakan Jurnal Pengabdian Masyarakat yang dikelola oleh Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman. Jurnal ini sebagai wadah publikasi dari kegiatan pengabdian kepada masyarakat. Sinergi Abdimas menerima artikel pengabdian masyarakat dengan lingkup ekonomi, bisnis, sosial ekonomi, dan bidang lainnya yang berkaitan dengan ekonomi dan bisnis
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 31 Documents
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Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica Kusumaningrum, Endah; Rusmawati, Yunita; Maesaroh, Fitri
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i1.14340

Abstract

Marketing assistance activities are one of the strategic efforts to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to assist CV Arlingga Medica in improving the marketing of circumcision pants products through the utilization of online media. The approach used is participatory, involving MSME owners in every stage of the activity, starting from needs analysis, development of digital marketing strategies, to implementation and evaluation. The results of this assistance show significant improvements in administrative management, market reach, customer interaction, and sales volume. The use of online media such as social media, marketplaces, and websites has proven to be an effective solution for expanding market access and increasing brand awareness. This study concludes that targeted and technology-based assistance can have a positive impact on MSME growth, especially in addressing the challenges of the digital era. Keywords: MSMEs, online marketing, circumcision pants, digitalization.
Pemanfaatan Lahan Kosong Dalam Mendukung Ketahanan Pangan Di Kwt Jati Asih 3 Desa Karangjati Kecamatan Sampang Aslindar, Dwi Astarani; Herawati, Efti; Safitri, Arum Dwiyanti; Rachmadani, Risky Anggia; Pamungkas, Diva Grim; Latifah, Kenti Mei
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i2.17418

Abstract

Pemanfaatan lahan kosong merupakan salah satu strategi untuk mengatasi tantangan ketahanan pangan di wilayah pedesaan. Program pengabdian masyarakat ini dilaksanakan oleh mahasiswa KKN di Dusun Tinggarmangir, Desa Karangjati, Kecamatan Sampang, Kabupaten Cilacap, bersama Kelompok Wanita Tani (KWT) Jati Asih 3. Kegiatan dilakukan melalui pendekatan partisipatif yang meliputi persiapan lahan, penanaman sayuran (kangkung, cabai, dan tomat), serta pemeliharaan tanaman. Hasil kegiatan menunjukkan keberhasilan dalam mengoptimalkan lahan menjadi area produktif, meningkatkan ketersediaan sayuran segar, memperkuat ketahanan pangan keluarga, serta menumbuhkan kesadaran masyarakat akan pentingnya pengelolaan lahan. Program ini juga berdampak pada peningkatan keterampilan anggota KWT, memperkuat gotong royong, dan menciptakan lingkungan yang lebih hijau. Kendala yang dihadapi meliputi keterbatasan sarana prasarana, pengetahuan teknis budidaya, dan faktor cuaca. Kegiatan ini dapat menjadi model pemberdayaan masyarakat berbasis potensi lokal yang berkelanjutan.
Penguatan Branding, Digital Marketing, dan Sistem Keuangan pada UMKM Kadai Anugrah Oleh-Oleh Khas Minang Gau, Andi Lolo; Ramadhan, Rizki; Prabowo, Pandu; Kurniawan, Dedi
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i2.19275

Abstract

Kadai Anugrah is a micro, small, and medium enterprise (MSME) located in Tanah Datar, West Sumatra, that produces various Minangkabau specialty foods such as dendeng balado, kue kering, and keripik as ready-to-eat culinary souvenirs. The business already owns a Business Identification Number (NIB) and halal certification for dry food products, but still faces challenges in marketing expansion, financial recording, and optimization of digital platforms. This community service program aims to strengthen business planning, branding, digital marketing, and simple financial management systems for Kadai Anugrah. The methods used include consultation and mentoring, training on business proposal preparation and SWOT analysis, development and optimization of Instagram and marketplace accounts, improvement of product packaging and brand storytelling, as well as preparation of simple financial report templates and digital cash flow recording. The mentoring results show that Kadai Anugrah has clarified its vision and mission, compiled an initial business proposal, updated and optimized its Instagram profile, created marketplace accounts (Tokopedia and Shopee), improved packaging with bilingual labels and clear serving and storage instructions, and started using a simple digital cash transaction application and Excel-based cash flow templates. In addition, there was an increase in sales performance in the September–early December 2025 period with total revenue reaching IDR 21,650,000, supported by offline sales, PO via WhatsApp and Instagram, and participation in MSME bazaars. The program concludes that integrated mentoring in business planning, branding, digital marketing, and financial management can enhance the readiness of Kadai Anugrah to scale up and expand its market as a typical Minangkabau culinary.
Peningkatan Kapasitas Kewirausahaan dan Digital Marketing untuk Anak Panti Asuhan Putri Baabussalaam Banyumas Gumintang, Bagas; Nikmah, Filda Khoirun; Prayogi, Joni; Qomaruzzaman, Ruby Faozan
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i2.19509

Abstract

This community service activity was carried out at the Baabussalaam Banyumas Foundation with the aim of improving the knowledge and entrepreneurial skills of orphanage children through enterpreneurship training and digital marketing. The program was attended by 15 foster children with an age range of 12-18 years. The implementation method includes the delivery of enterpreneurship materials, digitak marketing training, content creation practices, and technical assistance. The results of the activity showed a significant increase in the understanding of enterpreneurship concepts, skills in utilizing social media for promotion, and an increase in participants’ motivation and confidence. The orphanage’s flaghsip products in the form of pletok beer and ornamental plants have been successfully developed through more attractive packaging and simple digital promotion. This program received a positive response from participants and orphanage managers, and opened up sustainability opportunities through the formation of internal enterpreneurship groups. Thus, this training has proven to be a strategic solution to suppory the economic independence of orphanage children while supporting the development of the local creative economy.
Budidaya Azolla sebagai Pakan Alternatif Ternak dalam Mendukung Pertanian Terpadu Berbasis Potensi Lokal di Desa Lancar, Wonosobo Ramadhan, Dicky Satria; Ramadhana, Bimo Surya; Pebrianti, Mardatillah Lia; Putri, Keila Qoriviandani; Ridlo, Alfan Fauzan; Muzaki, Arman
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i2.19546

Abstract

Farmers and ranchers in Lancar Village, Wonosobo Regency, face a significant challenge due to their high dependence on conventional feed, such as wild grass and manufactured feed. This reliance has resulted in increased production costs and diminished business sustainability. Additionally, Lancar Village has water resources that are underutilized for developing locally-based alternative feed options. This community service initiative aims to enhance the community's capacity to cultivate and utilize Azolla as an alternative livestock feed. The implementation method adopts a participatory and practical approach, targeting 10 representatives from farmer groups. The process involves stages of socialization, training, and hands-on practice in Azolla cultivation and its application as livestock feed. The results of the initiative demonstrated improved knowledge and skills among the participants regarding Azolla cultivation, successful growth of Azolla in simple media, and the participants' readiness to use Azolla as a partial substitute for conventional feed. This activity also promoted the integration of sustainable agriculture practices and the concept of a circular economy based on local resources. In conclusion, the initiative indicates that Azolla cultivation has the potential to serve as an efficient and sustainable alternative feed solution. Continued assistance and replication of the program are recommended to broaden the impact of this activity
PENGUATAN BRANDING DAN AKSES PASAR UMKM DESA SOMAGEDE MELALUI PEMASARAN DIGITAL UNTUK MENDUKUNG EKONOMI BERKELANJUTAN Hidayah, Asmi Ayuning; Hermadine, Nasywa Aulia; Yudhira, Salomo; Giovani, Nadya Ayu; Prapanca, Arico
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i2.19600

Abstract

This community service program aims to strengthen the branding and market reach of micro, small, and medium enterprises (MSMEs) in Somagede Village, Banyumas Regency, through digital marketing strategies, particularly promotional video content. Based on a door-to-door survey involving 107 MSME actors, marketing and promotion were identified as the second-largest constraint after capital limitations, affecting 43.9% of respondents. Most MSMEs still rely on conventional marketing methods, resulting in limited market reach and low competitiveness. To address this issue, the program implemented the production of promotional videos and provided assistance in utilizing digital platforms. The activities involved selecting three MSMEs with high readiness for digital adoption, producing tailored promotional videos, and assisting one culinary MSME in registering as a ShopeeFood merchant. The results show that MSME partners gained promotional media ready for dissemination on social media platforms and increased digital literacy. This program demonstrates that simple and context-appropriate digital marketing interventions can enhance MSME competitiveness and contribute to local economic development.
Digitalisasi Koperasi Gapoktan Tani Mulus Desa Mundakjaya Kecamatan Cikedung Indramayu Udin, Irwanto Ali; Kusuma, Reyhan; Jalil, Jaja Abdul; Setianingsih, Anita; Tejawangsa, Gilang; Adawiyah, Wiwiek Rabiatul
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v3i1.8221

Abstract

Farmer Groups are farmer-owned institutions that grow and develop from, by and for farmers. Thus, farmer groups form from shared interests, environmental, social, economic, cultural, and resource conditions. This community service program (PPM) activity solves problems and helps communities without expecting rewards. Gapoktan Tani Mulus was founded on December 19, 2007, in Mundakjaya Village, Cikedung District, Indramayu Regency. Vision: Building Modern, Environmentally Friendly and Strong Agriculture, Livestock and Fisheries. Mission: Developing and facilitating farmers as well as transforming the latest and sustainable farming techniques. Digital marketing is a marketing activity or promotion of a brand or product using digital media or the internet. This study prioritizes the use of methods that are appropriate to the subject matter of the research being conducted, in order to obtain relevant data for further discussion. This research is intended to obtain an overall picture of the development of Micro, Small and Medium Enterprises (MSMEs) related to digital marketing for the Mulus Farmers Cooperative in Mundakjaya Village. The focus in this research is related to the development of digital marketing for the Mulus Farmers Cooperative in Mundakjaya Village.
A,The Upaya Peningkatan Kompetensi, Kualitas Dan Penerapan Pemasaran Secara Digital Untuk Meningkatkan Penjualan kelompok Wanita Pengrajin Rajut di Desa Kalikajar Kecamatan Kaligondang Kabupaten Purbalingga probowati, Diah Arum; sofiyani, Intan Indah; Kartikasari, Kartikasari Kartikasari; Fernandes, Nita; Adawiyah, Wiwiek Adawiyah Robiatul; Sudjadi, Ahmad; surtini, Surtini
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v3i1.8229

Abstract

The Covid-19 pandemic was a difficult time for MSMEs in Indonesia. One of the affected MSMEs is Hira Knitting MSMEs in Kalikajar village RT 04 RW 07, Kaligondang District, Purbalingga Regency. Reduced orders during the Covid-19 pandemic caused a decline in revenue and became a serious problem for business continuity. Efforts to overcome these problems are carried out through the development of digital marketing. The method used is participatory rural appraisal (PRA) in which this method is carried out in several stages such as outreach, counseling, training, and mentoring for Hira Knitting MSME partners. The result achieved is an increase in partner knowledge regarding sales strategies carried out through digital marketing. Partners also become more knowledgeable and able to operate digital marketing strategies for the sustainability of the business they are doing and manage interesting content as a media for product promotion on social media, especially Facebook and Instagram media. Keywords: HR Competency Improvement, Digital Marketing, Social Media, MSMEs
PENYULUHAN PENTINGNYA PEMBUATAN LABEL PRODUK UMKM DESA MAJAU KECAMATAN SAKETI hidayat, Ravindra Safitra; Yuwono, Yuwono; Prasetya, Rizky Eka; Elizabeth, Elizabeth; Setyarko, Yugi
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v3i1.8595

Abstract

Abstract Product labels are essential for UMKM (Micro, Small, and Medium Enterprises) players because they help strengthen their identity and differentiate their products from competitors' products. Product labels also help customers understand the specifications and quality of the products they buy. This situation can influence customer purchasing decisions and improve the image of MSME products. The counseling activity on making MSME product labels in Majau Village, Saketi District, was carried out to increase the knowledge and awareness of MSME actors about the importance of making product labels for the sustainability and improvement of their business. Based on outreach activities, the results of pre-and post-test statistical data obtained showed a significant increase in the knowledge and awareness of MSME actors about the importance of making product labels. These results indicate that this socialization activity was successful in helping MSME actors to increase their business and strengthen their product information. This activity increased the knowledge and interest of the MSMEs in Majau Village in making product labels. This result is evident from the results of statistical data, which shows that the number of respondents who know the importance of product labels for MSMEs has increased after participating in socialization activities. Therefore, it is crucial to continue this socialization activity so that MSME actors can continue to develop and expand their product market
PEMBERDAYAAN MASYARAKAT DESA KALISARI DALAM ASPEK EKONOMI, KESEHATAN, LINGKUNGAN, DAN PENDIDIKAN (HIMESBANG CARE 2023) Hidayat, Nuron Fatah; Fajar, Putra; Rahmasari, Citra; Adistianti, Adistianti; Badriah, Lilis Siti
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v3i1.9950

Abstract

Kalisari Village is known as the largest tofu industry center village in Banyumas Regency. Based on the results of observations and interviews, there are several problems related to economic aspects in the tofu industry and MSMEs, health aspects, environmental aspects and educational aspects. The first is the economic problem in terms of marketing products which are still local so that businesses are difficult to develop, the second is the problem of high rates of dengue fever, the third is the problem of environmental pollution resulting from tofu waste, the fourth is the problem of the lack of opportunities for children to develop their interests and talents. In determining various service programs to provide solution assistance, students emphasize socialization and training methods. The solutions implemented include digital marketing outreach and training, free health check facilities, processing tofu waste into fertilizer, and facilitating media opportunities to increase children's creativity. To ensure the sustainability of the benefits from the various activities that have been carried out, cooperation and collaboration between various stakeholders is needed in providing continuous assistance and monitoring. Keywords: Community Empowerment, Tofu Industry, MSMEs, Socialization and Training, Digital Marketing

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