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INDONESIA
InJEBA : International Journal of Economics, Business and Accounting
Published by PT. Basecamp Economics PubMed
ISSN : -     EISSN : 30323754     DOI : 10.5281
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences Other
InJEBA : International Journal of Economics, Business and Accounting as a scholarly platform dedicated to the exploration and dissemination of cutting-edge research in the domains of economics, business, and accounting. This journal strives to foster intellectual exchange among academics, researchers, and practitioners worldwide, contributing to the advancement of knowledge and practice in these interconnected fields.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 52 Documents
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The Influence Of Online Customer Reviews, Online Customer Ratings And Price Perceptions On Decisions To Purchase Bostanten Products At Shopee Rambe, Yasmini Harjani; Rachmad, Ferizal
InJEBA : International Journal of Economics, Business and Accounting Vol. 3 No. 1 (2025): InJEBA (March)
Publisher : Basecamp Economics PubMed

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Abstract

Purchasing decisions are individual actions involved in choosing options to obtain a product provided by the seller. This research aims to determine the influence of online customer reviews, online customer ratings and price perceptions on purchasing decisions for Bostanten products at Shopee by students from Tuah Madani District, Pekanbaru. This type of research is quantitative with a sample size of 100 respondents from Tuah Madani District Students, Pekanbaru who bought Bostanten products at Shopee. Determination of samples using Le.me.show with sampling procedures using purposive techniques. Sampling. The method was analyzed using the SPSS program. The data source used is primary data. The results of this research show that Online Customer Reviews, Online Customer Ratings and Price Perceptions have a positive effect on Purchasing Decisions. This means that students show that the better the reviews and ratings the product receives, as well as the more positive the consumer's perception of price, the greater the student's likelihood of making a purchase.
The Influence Of Brand Image, Product Quality, And Price Perception On The Purchase Decision Of Jims Honey Products Among Students In Pekanbaru Azahra, Desti Putri; Rachmad, Ferizal
InJEBA : International Journal of Economics, Business and Accounting Vol. 3 No. 2 (2025): InJEBA (June)
Publisher : Basecamp Economics PubMed

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Abstract

This study aims to examine the influence of brand image, product quality, and price perception on the purchasing decisions of Jims Honey products among students in Pekanbaru. Data collection was conducted using a questionnaire. The population in this study consists of students in Pekanbaru. A sample of 100 respondents was selected using purposive sampling. The data analysis employed a quantitative approach with multiple linear regression. The results of the simultaneous test show that brand image, product quality, and price perception collectively influence the purchasing decisions of Jims Honey products among students in Pekanbaru. Furthermore, the partial tests revealed that brand image, product quality, and price perception each have a significant effect on purchasing decisions. The R square value obtained was 0.657 or 65.7%, while the remaining 34.3% is influenced by other variables not included in this study.

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