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PERSEPSI MAHASISWA DIPLOMA III MANAJEMEN PERUSAHAAN UNIVERSITAS ISLAM NEGERI SULTAN SYARIF KASIM RIAU TERHADAP FAKTOR – FAKTOR PEMICU KECURANGAN Ferizal Rachmad
Jurnal EL-RIYASAH Vol 9, No 2 (2018): Kepemimpinan
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jel.v9i2.6792

Abstract

Tujuan penelitian ini adalah untuk mengetahui perbedaan persepsi mahasiswa laki-laki dan mahasiswa perempuan Diploma III Manajemen Perusahaan Universitas Islam Negeri Sultan Syarif Kasim Riau terhadap faktor-faktor pemicu kecurangan (apressure, fraud, opportunity,dan rationalization)Sampel dalam penelitian ini menggunakan purposive sampling yang berjumlah 100 orang Mahasiswa JurusanDIIIMP FEKONSOS Universitas Islam Negeri Sultan Syarif Kasim Riauyang terdiri dari 46 mahasiswa laki-laki dan 54 orang mahasiswa perempuan.Dari hasil penelitian diperoleh bahwa pertama,terdapat perbedaan persepsi secara signifikan antara mahasiswa berjenis kelamin laki – laki dan berjenis kelamin perempuan terhadap pressure,dan diperoleh kesimpulan bahwa terdapat perbedaan persepsi tentang pemahaman tekanan yang diterima oleh pelaku kecurangan.Kedua, bahwa terdapat perbedaan persepsi secara signifikan antara mahasiswa berjenis kelamin laki – laki dan berjenis kelamin perempuan terhadap opportunity, dan diperoleh kesimpulan bahwa terdapat perbedaan persepsi tentang pemahaman kesempatan yang dilakukan oleh pelaku kecurangan. Ketigabahwa tidak terdapat perbedaan persepsi secara signifikan antara mahasiswa berjenis kelamin laki – laki dan berjenis kelamin perempuan terhadap rasionalization, dan diperoleh kesimpulan bahwa terdapat kesamaan persepsi tentang pemahaman rasionalisasi  yang dapat diambil oleh pelaku kecurangan.Keempat, bahwa tidakterdapat perbedaan persepsi secara signifikan antara mahasiswa berjenis kelamin laki – laki dan berjenis kelamin perempuan terhadap froud, dan diperoleh kesimpulan bahwa terdapat kesamaan persepsi tentang pemahaman kecurangan oleh pelaku kecurangan. Kata Kunci : Pemicu kecurangan, pressure, opportunity, rationalization, dan fraud
Pengaruh Cita Rasa dan Nama Merek terhadap Keputusan Pembelian Produk Rotte Bakery pada Masyarakat Kecamatan Tuah Madani Kota Pekanbaru Ferizal Rachmad
JAWI : Journal of Ahkam Wa Iqtishad Vol. 1 No. 3 (2023): JAWI - SEPTEMBER
Publisher : MUI Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8414754

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh cita rasa dan nama merek terhadap keputusan pembelian Rotte Bakery. Penelitian ini dilakukan di Kecamatan Tuah Madani Kota Pekanbaru pada bulan Februari sampai dengan Juni 2022. Sampel dalam penelitian ini adalah masyarakat yang melakukan pembelian Rotte Bakery yang berjumlah 100 orang responden, teknik penentuan sampel menggunakan Accidental Sampling. Penelitian ini menggunakan metode kuantitatif dengan analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel cita rasa dan nama merek memiliki pengaruh yang signifikan terhadap variabel keputusan pembelian produk Rotte Bakery. Secara simultan variabel cita rasa dan merek memiliki pengaruh yang signifikan terhadap variabel keputusan pembelian produk Rotte Bakery pada Mayarakat Kecamatan Tuah Madani Kota Pekanbaru. Sementara nilai R Square sebesar 0,628 menjelaskan cita rasa dan nama merek memiliki pengaruh yang signifikan terhadap variabel keputusan pembelian produk Rotte Bakery pada Mayarakat Kecamatan Tuah Madani sebesar 62,8% sementara 37,2% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini
The Influence of Brand Trust, Brand Image and Perceived Quality on Pepsodent Toothpaste Brand Loyalty (Study on the Community of Tuah Madani District, Pekanbaru City) Rachmad, Ferizal; Mardatilla, Mardatilla
InJEBA : International Journal of Economics, Business and Accounting Vol. 2 No. 1 (2024): InJEBA (March)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10829893

Abstract

The purpose of this study was to determine whether the influence of Brand Trust, Brand Image and Perception of Quality on Brand Loyalty in the community of tuah madani sub-district, pekanbaru city. The rapid development of the company has led to intense competition between companies to win the hearts of consumers. This is indicated by the increasing number of companies that produce similar products, in order to meet consumer needs. The data collection technique used a questionnaire. The population in this study were pepsodent toothpaste users in the tuah madani sub-district of pekanbaru city 2024. In this study, the sample amounted to 100 respondents using purposive sampling technique. Data analysis used in this study is quantitative with multiple linear regression methods. Based on the results of the simultaneous test, it can be seen that the variables of brand trust, brand image and perceived quality together have an effect on the loyalty of the pepsodent toothpaste brand in the community of tuah madani subdistrict, pekanbaru city. Then test partially, from this test it can be seen that the brand trust variable has a significant effect on brand loyalty and the brand image variable has a significant effect on brand loyalty and perceived quality has a significant effect on brand loyalty. Obtained R square value of 0.737 or equal to 73.7% while the remaining 26.3% is influenced by other variables not included in this study.
The Influence Of Online Customer Reviews, Online Customer Ratings and Price Consciousness on Purchasing Decisions in Shopee E-Commerce on Gen Z Sub-District Binawidya Pekanbaru City Nuha, Ulin; Rachmad, Ferizal
InJEBA : International Journal of Economics, Business and Accounting Vol. 2 No. 3 (2024): InJEBA (September)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13909697

Abstract

This research was conducted in gen z, Binawidya District, Pekanbaru City. The aim of this research is to analyze the influence of online customer reviews, online customer ratings and price consciousness on purchasing decisions in Shopee e-commerce in Gen Z, Binawidya District, Pekanbaru City. The data collection technique uses a questionnaire. The type used in this research is a quantitative type regarding the influence between variables. Research data was analyzed using SPSS version 24. The sample in this study was Gen Z, Binawidya District, Pekanbaru City, totaling 96 people using the purposive sampling method. Based on the results of this research, it shows that Online Customer Reviews, Online Customer Ratings and Price Consciousness influence purchasing decisions both partially and simultaneously. The results of the Coefficient of Determination (R2) show that the R square value is 0.770 or 70%, indicating that the variables Online Customer Review, Online Customer Rating and Price Consciousness as a whole have an influence of 70% on purchasing decisions. Meanwhile, the remaining 30% is influenced by line variables which were not examined in this research.
Pengaruh Kualitas Layanan, Persepsi Harga Dan Cita Rasa Terhadap Loyalitas Pelanggan Pada Toko Oleh-Oleh Insyira Pekanbaru Ramadhani, Nurvadea; Rachmad, Ferizal
Jurnal Rumpun Ilmu Ekonomi Vol. 2 No. 3 (2024): JRIE (SEPTEMBER)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14662727

Abstract

This research was conducted on Customers at Insyira Pekanbaru Gift Shop. The purpose of this study was to analyze the effect of service quality, price perception and taste on customer loyalty at Insyira Pekanbaru souvenir shop. Data collection techniques using a questionnaire. The type used in this research is a quantitative type of influence between variables. The population in this study were 96 customers at the Insyira Pekanbaru By-Pass Shop using purposive sampling method. Data analysis used in this study was quantitative with multiple linear regression methods. Based on the results of this study indicate that Service Quality, Price Perception and Taste have an effect on Customer Loyalty both partially and simultaneously. The results of the Coefficient of Determination (R2) show that the magnitude of the influence of the two independent variables together on the dependent variable is 60.5%, while the remaining 39.5% is another variable not examined in this study. Translated with DeepL.com (free version)
The Influence Of Content Marketing And Viral Marketing On Purchase Decisions At Norma Coffee On The Millennial Generation In Pekanbaru Diamanda, Asyiffa; Rachmad, Ferizal
InJEBA : International Journal of Economics, Business and Accounting Vol. 2 No. 4 (2024): InJEBA (December)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14766046

Abstract

Norma Coffee is a coffee shop in Pekanbaru that focuses on creating a comfortable atmosphere for various activities, offering high-quality products, and prioritizing consistent, warm, and friendly service. The purpose of this study is to determine the influence of Content Marketing and Viral Marketing on TikTok on Purchase Decisions at Norma Coffee among the Millennial Generation in Pekanbaru. The sample size in this study is 96 respondents, selected using purposive sampling. Data collection was conducted by distributing questionnaires to the respondents. Both primary and secondary data were used. The data analysis method applied is multiple linear regression using SPSS 29 software. The results of partial testing show that the Content Marketing and Viral Marketing variables each have a partial influence on Purchase Decisions. Simultaneous testing results indicate that Content Marketing and Viral Marketing on TikTok have a positive and significant impact on Purchase Decisions at Norma Coffee among the Millennial Generation in Pekanbaru. The R Square value of 0.491, or 49.1%, indicates that Content Marketing and Viral Marketing collectively account for 49.1% of the influence on the Purchase Decision variable, while the remaining 50.9% is influenced by other variables not examined in this study.
The Influence Of Online Customer Reviews, Online Customer Ratings And Price Perceptions On Decisions To Purchase Bostanten Products At Shopee Rambe, Yasmini Harjani; Rachmad, Ferizal
InJEBA : International Journal of Economics, Business and Accounting Vol. 3 No. 1 (2025): InJEBA (March)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purchasing decisions are individual actions involved in choosing options to obtain a product provided by the seller. This research aims to determine the influence of online customer reviews, online customer ratings and price perceptions on purchasing decisions for Bostanten products at Shopee by students from Tuah Madani District, Pekanbaru. This type of research is quantitative with a sample size of 100 respondents from Tuah Madani District Students, Pekanbaru who bought Bostanten products at Shopee. Determination of samples using Le.me.show with sampling procedures using purposive techniques. Sampling. The method was analyzed using the SPSS program. The data source used is primary data. The results of this research show that Online Customer Reviews, Online Customer Ratings and Price Perceptions have a positive effect on Purchasing Decisions. This means that students show that the better the reviews and ratings the product receives, as well as the more positive the consumer's perception of price, the greater the student's likelihood of making a purchase.
The Influence Of Brand Image, Product Quality, And Price Perception On The Purchase Decision Of Jims Honey Products Among Students In Pekanbaru Azahra, Desti Putri; Rachmad, Ferizal
InJEBA : International Journal of Economics, Business and Accounting Vol. 3 No. 2 (2025): InJEBA (June)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of brand image, product quality, and price perception on the purchasing decisions of Jims Honey products among students in Pekanbaru. Data collection was conducted using a questionnaire. The population in this study consists of students in Pekanbaru. A sample of 100 respondents was selected using purposive sampling. The data analysis employed a quantitative approach with multiple linear regression. The results of the simultaneous test show that brand image, product quality, and price perception collectively influence the purchasing decisions of Jims Honey products among students in Pekanbaru. Furthermore, the partial tests revealed that brand image, product quality, and price perception each have a significant effect on purchasing decisions. The R square value obtained was 0.657 or 65.7%, while the remaining 34.3% is influenced by other variables not included in this study.
Awareness of the Benefits of Strategic Planning For Educational Institutions Rachmad, Ferizal
InJEBA : International Journal of Economics, Business and Accounting Vol. 1 No. 1 (2023): InJEBA (December)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10544674

Abstract

This article aims to determine the benefits of strategic planning for Islamic educational institutions. The method used is a literature review, by collecting various supporting article references from national journals. The results of this study explain, if strategic planning can be made and implemented correctly and supported by leadership commitment, then strategic planning can provide benefits for Islamic educational institutions, including: (1) Strategic planning can strengthen the "critical mass" into a team that compact, because it is directed to adhere to basic values, main systems and common goals, (2) Strategic planning can help to optimize the performance of Islamic educational institutions, (3) Strategic planning can help leaders to always focus attention and adhere to a framework for overall improvement efforts continuous, (4) Strategic planning provides guidelines for daily decision making, and (5) Strategic planning always makes it easy to measure the organization's progress in achieving its goals of improving quality and productivity. The benefits of educational strategic planning are things that need to be considered to create quality Islamic educationh
TUJUAN HIDUP SEBAGAI TUJUAN PENDIDIKAN Rachmad, Ferizal; Hitami, Munzir; Yusuf, Kadar M
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 1 No. 2 (2022): Volume 1 No 2
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.244 KB) | DOI: 10.31004/jpion.v1i2.84

Abstract

This study aims to discuss and describe the purpose of life as an educational goal. This research is the result of a literature review (library) which contains reviews, summaries, and written thoughts on several sources of literature, on the topics discussed. Data collection techniques are carried out by collecting books, literature articles, journals and others that are relevant to the author's title and verses of the Koran. The results of this study are that the ultimate goal of human life is also the goal of education itself. The purpose of Islamic education consists of four stages, namely: (a) the highest goal which is formulated in one term which is called: "insan kamil" (human plenary); (b) the general objective is the process of realizing (self-realization) or presenting oneself as a whole person (true Muslim); (c) specific goals, namely in accordance with the growth of religious spirit and morals; and (d) temporary goals, namely goals to be achieved after students are given a certain number of experiences planned in a formal education curriculum. The goal of Islamic education is the realization of a person's personality that makes him a 'good human being' with a pattern of piety.