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Azuwandri
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Jurnal Administrasi Bisnis Nusantara
Published by Sekolah Tinggi Ilmu Administrasi Bengkulu
ISSN : -     EISSN : 28281136     DOI : 10.56135
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis Nusantara was first published in January 2022 and is published twice a year, in January and July. The editor invites writers and researchers to contribute research articles or conceptual articles in the field of Administration and Business. The editor has the right to change or improve the writing that is published as long as it does not interfere with the intent and content. The opinions expressed in this journal are entirely those of the authors of the articles or do not necessarily reflect the opinions of the publishers and editors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 1 No 1 (2022): Januari" : 5 Documents clear
Pengaruh Bauran Pemasaran terhadap Pembelian Pelanggan Santika, Tiara; Ovita, Ovita; Azuwandri, Azuwandri
Jurnal Adminitrasi Bisnis Nusantara Vol 1 No 1 (2022): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v1i1.19

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui sebarapa besar pengaruh bauran pemasaran terhadap pembelian pelanggan baik secara parsial maupun secara simultan dan manakah dari variabel bauran pemasaran yang paling berpengaruh terhadap keputusan pembelian dan pelanggan. Data yang digunakan adalah data primer yang diperoleh dari responden yang pernah menggunakan atau sedang menggunakan surat kabar atau pun iklan . Data yang diperoleh dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa bauran pemasaran yang terdiri dari pelanggan, harga,distribusi/tempat dan promosi secara simultan berpengaruh terhadap keputusan pembelian pelanggan . Secara parsial, hanya harga dan distribusi/tempat yang berpengaruh signifikan terhadap keputusa pembelian produk atau pun berlanganaan pada pelanggan di rakyat bengkulu (RB). harga merupakan variable yang paling dominan pengaruhnya. Dengan demikian dapat disimpulkan bahwa bauran pemasaran yaitu surat kabar dan iklan , harga, distribusi/tempat dan promosi mampu mempengaruhi konsumen untuk membuat keputusan berpelanggan
Analisis Strategi Promosi pada PT. Astra Honda Motor Lestari, Dhea Putri; Gustini, Gustini; Charolina, Ovita
Jurnal Adminitrasi Bisnis Nusantara Vol 1 No 1 (2022): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v1i1.25

Abstract

Penelitian ini bertujuan untuk mengetahui strategi promosi di PT. Asra Honda Motor. Peneliti juga melakukan metode deskriptif kualitafif yaitu dengan cara pengumpulan data menggunakan wawancara dan observasi. Strategi promosi di PT.AHM ialah: (1). Promosi akhor bulan, (2).promosi potongan angsuran, (3). Dan promosi hari-hari besar. Dengan menggunakan media Periklanan, Personal Selling, Publisitas, Sales promotion, dan Direct Marketing.Dan dapat diisimpulkan berdasarkan hasil penelitian maka dapat disimpulkan bahwa cara dan pelaksanaan strategi promosi pada PT.Astra Honda Motor dengan media-media Periklanan, Personal Selling, Publisitas, Sales promotion dan direct marketing lebih efektif dan meningkatkan pelanggan maupun penjualan
Dampak “Positif” Covid 19 terhadap Peningkatan Ekonomi Warga di Perumnas Tebak Rapak Melalui Usaha Rumahan edwarman, edwarman; Putra, Muhamammad Bima Eka
Jurnal Adminitrasi Bisnis Nusantara Vol 1 No 1 (2022): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v1i1.29

Abstract

The purpose of this study is to determine the positive impact of covid 19 on improving the economy of the community, especially in Tebak Rapak housing estate. Many obstacles are quite heavy and for a long time that all humanity has to overcome, which is the Covid19 pandemic.. The first information about the emergence of this pandemic came from China. According to the Chinese government, the origin of the virus that causes Covid19 came from a wet market selling animals commonly eaten by Chinese people such as mice, bats, etc. (Handayani, 2020: 120). Ultimately, this virus spreads and kills human souls, social systems, economies and others. This study uses descriptive method with qualitative approach to obtain data and information. The researchers will try to analyze data obtained from multiple sources to see how the community's economy has performed during the pandemic, especially in terms of the impact that communities, especially residents residents of the Tebak Rapak complex feel. The researchers used four techniques to analyze the data, namely observation, interview, document, and then the data from observations, interviews and documents will be triangulated. The result of this study is that facing article 19, the community can gain positive impacts: 1) from the economic sector where housewives achieve economic improvement: through activities Promising home businesses are businesses that can be run from home without the need to work outside. 2) You do not need to have a large capital, nor do you need to rent a store, you can sell because this can be your home business. 3) You don't need to meet many people in person, so you can still use government-recommended health care protocols, reducing the spread of the COVID19 virus
Analisis Lingkungan Kerja Dan Pengawasan Terhadap Kepuasan Kerja Pegawai Kantor Camat Talang Empat Kabupaten Bengkulu Tengah Kasdi, By; Hartono, Rudi
Jurnal Adminitrasi Bisnis Nusantara Vol 1 No 1 (2022): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v1i1.30

Abstract

The aim of this research is to determine the relationship between work environment and job satisfaction of office workers in Talang Empat district in Bengkulu Tenga province and determine the relationship between supervision and job satisfaction. office workers from Talang Empat District to Bengkulu Central District Party Committee. Nowadays, the management aspect of an organization is necessary to achieve the goals of the organization optimally. Monitoring is one of the management functions that must be performed to ensure that the implementation of activities is in accordance with the established plans to achieve the objectives. In addition to trying to create a good working environment for employees working there, creating a feeling of comfort and enjoyment for employees, this can be seen by the existence of adequate and clean facilities. in the workplace and colleagues can support each other and can communicate well to increase employee job satisfaction The type of research used is explanatory research. Research results on the relationship between work environment and employee job satisfaction with the Spearman rank correlation value of 0.692 is a close relationship because it is in the range of 0.600 0.799 and the hypothesis test the theory has a significant value of 0.002 etlt; 0.05 H01 Rejected Ha1 Accepted This means that work environment has a significant relationship with job satisfaction of Talang Empat District Headquarters, Bengkulu District Center. Although the results of the study show that there is a significant relationship between supervision and employee job satisfaction with a Spearman rank correlation value of 0.750, this is a close relationship because it is located in the range of 0.600 0.799 and hypothesis testing is known to have a value of 0.001 etlt; 0.05 for H02 is eliminated. Ha2 is accepted
Pegaruh Partisipasi Anggota Terhadap Keberhasilan Koperasi Simpan Pinjam Di Desa Pengurung Kabupaten Kaur Akmal, Samsul; Kasdi, By
Jurnal Adminitrasi Bisnis Nusantara Vol 1 No 1 (2022): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v1i1.31

Abstract

With the development of business activities, so that the management of cooperatives is carried out professionally, it will be even greater. Professional management requires the existence of a good accountability system and relevant and reliable information for decision-making in planning and controlling cooperatives. One of these efforts is the development of the information system needed to grow cooperatives through accounting, in particular formulating financial accounting standards for cooperatives in the preparation of their financial statements. To measure the success of cooperatives, it is necessary to have a participation test and a market test, both of which illustrate that cooperatives must have a potential competitive advantage with others. capacity building and the role of cooperatives in Pengurung Village, Kinal District, Kaur Regency. in accordance with the interests of society in general, and the interests of members in particular

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