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Student Journal of Business and Management (SJBM)
Published by Universitas Bengkulu
ISSN : -     EISSN : 30266165     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Student Journal of Business and Management (SJBM) e-ISSN : 3026-6165 is an open access journal that publishes the results of writing scientific papers, as a forum for research publications and academic review results in the field of Management and Business. Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main aim of this publication is to enhance theory, concepts and practice in management and business. Research dissemination will enable young researchers, and practitioners to present and share their empirical scientific findings. We will be a bridge between theory and practice in management and business. This journal is intended for researchers, lecturers, undergraduate and graduate students, and practitioners. Prepare your articles, SJBM editors will immediately accept articles for the next issue of the journal. Focus and Scope The focus of published journal articles is journal articles related to economics, business, management. The scope of writing journal articles within the scope of financial management, marketing management, business practices, human resource management, operations management, innovation and production, and financial management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "vol. 8 no. 3 (2025)" : 5 Documents clear
EFFECT OF DIVIDEND POLICY ON FIRM VALUE WITH MANAGERIAL OWNERSHIP MODERATION Ferinda Malasari; Fitri Santi; Muhammad Rusdi
Student Journal of Business and Management Vol. 8 No. 3 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract : The value of the company can be influenced by the dividend policy, because in essence the value of the company can be maximized by the dividend policy. However, until now, the business decisions taken by the Manager acting as an agent of the shareholders are inconsistent so that managers often have different goals from The value of the company can be influenced by the dividend policy, because in essence the value of the company can be maximized by the dividend policy. This study was conducted to obtain information about the moderating effect of managerial ownership on the effect of dividend policy on firm value. The method used is statistical descriptive analysis with panel data techniques (time series). Research results Based on the data and the reality that happened, in conventional and sharia in Indonesia from 2018 to 2021, bank ownership by management, both directors and commissioners, is less than 5%. However, until now, the business decisions taken by the manager acting as an agent of the shareholders have been inconsistent so that managers often have different goals from shareholders.Managerial ownership is a variable that can moderate the effect of dividend policy on the value of banking firms. This means that the managerial role of bank ownership has an effect on dividend policy making by management and of course has an impact on the value of the banking industry company.reholders. Key words : Dividen policy, Firm value, and Managerial ownership Abstrak: Nilai perusahaan dapat dipengaruhi oleh kebijakan dividen, karena pada hakekatnya nilai perusahaan dapat dimaksimalkan dengan kebijakan dividen. Namun hingga saat ini keputusan bisnis yang diambil oleh Manajer yang bertindak sebagai agen pemegang saham tidak konsisten sehingga seringkali manajer memiliki tujuan yang berbeda dari Nilai perusahaan dapat dipengaruhi oleh kebijakan dividen, karena pada hakikatnya nilai perusahaan dapat dimaksimalkan dengan kebijakan dividen. Penelitian ini dilakukan untuk memperoleh informasi tentang efek moderasi kepemilikan manajerial terhadap pengaruh kebijakan dividen terhadap nilai perusahaan. Metode yang digunakan adalah analisis deskriptif statistik dengan teknik data panel (time series). Hasil Penelitian Berdasarkan data dan realita yang terjadi, secara konvensional dan syariah di Indonesia dari Tahun 2018 hingga 2021, kepemilikan bank oleh manajemen baik direksi maupun komisaris kurang dari 5%. Namun hingga saat ini keputusan bisnis yang diambil oleh manajer yang bertindak sebagai agen pemegang saham tidak konsisten sehingga seringkali manajer memiliki tujuan yang berbeda dengan pemegang saham. Kepemilikan manajerial merupakan variabel yang dapat memoderasi pengaruh kebijakan dividen terhadap nilai perbankan. perusahaan. Artinya peran manajerial kepemilikan bank berpengaruh terhadap pengambilan kebijakan dividen oleh manajemen dan tentunya berdampak pada nilai pemegang saham perusahaan industri perbankan. Kata Kunci : Kebijakan Dividen, Nilai Perusahaan, dan Kepemilikan Manajerial
Penggunaan Artificial Intelligence (AI) pada Platform Shopee dengan Pendekatan Modifikasi TAM Agus Deprian
Student Journal of Business and Management Vol. 8 No. 3 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i3.45548

Abstract

The purpose of this study was to determine and analyze the effects of perceived usefulness, perceived ease of use, performance risk, and perceived benefit on actual use, with attitude use as a mediating variable. This research employed a quantitative method, and primary data were collected through an online questionnaire. The population of the study consisted of Shopee users, with a total sample of 400 respondents from Indonesia. A non-probability sampling technique was applied using the accidental sampling method. The data were analyzed using Partial Least Squares (PLS) with a variance-based structural equation modeling (SEM) approach, and data processing was conducted using SmartPLS version 3.2.9. The results of the study indicate that perceived usefulness and perceived ease of use have a positive and significant effect on attitude toward. In contrast, performance risk has a negative effect on attitude toward, while perceived benefit shows a positive and significant influence. Furthermore, attitude toward has a significant positive effect on actual use. Perceived ease of use also positively and significantly influences perceived usefulness. Both perceived usefulness and perceived ease of use have a significant positive effect on actual use, whereas performance risk shows a negative effect. Moreover, the mediation analysis revealed that perceived usefulness and perceived ease of use have a positive and significant effect on actual use through the mediation of attitude toward. Similarly, perceived benefit also has a positive and significant mediated effect, while performance risk negatively affects actual use through the same mediating variable. Additionally, perceived ease of use positively and significantly influences attitude toward through perceived usefulness.
Determinan Niat Beli Konsumen Lampu Sensor Cahaya Berbasis Produk Ramah Lingkungan Rafhensyi Harssilah
Student Journal of Business and Management Vol. 8 No. 3 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i3.45549

Abstract

This study aims to investigate the influence of green products and product quality on consumer purchase intention, with brand image serving as a mediating variable. Focusing on environmentally friendly lighting products in Bengkulu City, Indonesia, the study explores both the direct and indirect effects of green product attributes and perceived product quality on consumers' intention to purchase. A quantitative research approach was employed, with data collected through a structured online questionnaire distributed to 220 qualified respondents using a non-probability sampling technique. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software version 4.1.1.4. The results indicate that green products, product quality, and brand image all have a significant positive effect on purchase intention. Furthermore, the findings confirm that brand image plays a significant mediating role in the relationship between green products and purchase intention, as well as between product quality and purchase intention. These findings underscore the strategic importance of enhancing brand image to strengthen the impact of environmentally sustainable product strategies.
Pengaruh Augmented Reality (Skin Cam) dan Live Streaming Terhadap Purchase Intention dimediasi Customer Engagement pada Konsumen Produk Kecantikan E-commerce Shopee Yola Tri Agustin
Student Journal of Business and Management Vol. 8 No. 3 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i3.45551

Abstract

This study aims to investigate how purchase intention is influenced by Augmented Reality (AR) of vividness and interactivity as well as live streaming. Moreover, it also examined the customer engagement's role as a mediator. A convenience sampling technique was used, employing a total of 300 Shopee consumers in Indonesia. They participated in this survey-based study. Data were analyzed using structural equation modeling with partial least square (SEM-PLS).  The findings reveal that AR vividness and interactivity, together with customer engagement, significantly and positively affect purchase intention for beauty products on Shopee Indonesia. In contrast, live streaming does not have a significant impact on purchase intention. However, both AR vividness and interactivity, as well as live streaming, were found to significantly enhance customer engagement. Mediation analysis indicates that customer engagement partially and complementarily mediates the correlation between AR vividness and interactivity (Skincam) and purchase intention, while serving as a full mediator between live streaming and purchase intention.
BRAND LOVE SEBAGAI MEDIATOR ANTARA PRIDE BRANDING DAN LOYALITAS KONSUMEN TERHADAP MEREK APPLE DI INDONESIA Marjono Harianto marjono
Student Journal of Business and Management Vol. 8 No. 3 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i3.47460

Abstract

In Indonesia's market, where national pride campaigns are prominent, global brands like Apple paradoxically sustain intense consumer loyalty. This phenomenon indicates that loyalty transcends functional attributes and is significantly driven by psychological constructs, specifically pride branding and emotional brand attachment. This study aims to analyze the impact of pride branding on consumer loyalty, with brand love tested as a mediating variable, within the context of Indonesian Apple product users. Employing a quantitative explanatory design with path analysis, data were collected via an online questionnaire from 200 respondents selected through purposive sampling. The proposed relationships were examined using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach in SmartPLS 4.0 software. The analysis confirms two main effects: (1) Both pride branding and brand love exert a positive and significant direct influence on consumer loyalty. (2) Pride branding significantly enhances brand love. Crucially, brand love functions as a partial mediator in the relationship between pride branding and loyalty. For Apple consumers in Indonesia, brand love serves as a pivotal mediating mechanism. Pride branding strengthens loyalty not only directly but also indirectly by fostering deep emotional bonds (brand love). These results provide empirical support for Consumer-Brand Relationship Theory and offer valuable managerial implications for building emotionally anchored loyalty in the premium technology sector.

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