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Student Journal of Business and Management (SJBM)
Published by Universitas Bengkulu
ISSN : -     EISSN : 30266165     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Student Journal of Business and Management (SJBM) e-ISSN : 3026-6165 is an open access journal that publishes the results of writing scientific papers, as a forum for research publications and academic review results in the field of Management and Business. Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main aim of this publication is to enhance theory, concepts and practice in management and business. Research dissemination will enable young researchers, and practitioners to present and share their empirical scientific findings. We will be a bridge between theory and practice in management and business. This journal is intended for researchers, lecturers, undergraduate and graduate students, and practitioners. Prepare your articles, SJBM editors will immediately accept articles for the next issue of the journal. Focus and Scope The focus of published journal articles is journal articles related to economics, business, management. The scope of writing journal articles within the scope of financial management, marketing management, business practices, human resource management, operations management, innovation and production, and financial management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 9 No. 1 (2026)" : 5 Documents clear
Pengaruh Kinerja Keuangan (Profitabilitas), Likuiditas, dan Leverage terhadap Nilai Perusahaan pada Perusahaan Pertambangan yang Terdaftar di BEI Tahun 2020-2024 Lestari, Ani; Trinanda, Reva; Zafira, Carolyn Manca; Agusta, Farel Syauqi; Prasetyo, Raihan Hari; Ramadhan, Ersha Agung
Student Journal of Business and Management Vol. 9 No. 1 (2026)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v9i1.48920

Abstract

This study aims to analyze the effect of financial performance proxied by profitability, liquidity, and leverage on firm value in mining companies listed on the Indonesia Stock Exchange during the 2020–2024 period. This study employed a quantitative approach with an associative research design. The sample was selected using purposive sampling, resulting in 10 mining companies with a total of 50 observations. The data used were secondary data obtained from annual financial statements and stock price data. The data were analyzed using multiple linear regression with the assistance of SPSS. The results show that profitability has a positive and significant effect on firm value, while liquidity and leverage do not have a significant effect on firm value. Simultaneously, profitability, liquidity, and leverage have a significant effect on firm value. These findings indicate that investors in the mining sector place greater emphasis on the company’s ability to generate profits rather than on liquidity conditions and capital structure.
PENGARUH DISKON TANGGAL KEMBAR DAN GRATIS ONGKOS KIRIM DI SHOPEE TERHADAP KEPUTUSAN PEMBELIAN IMPLUSIF MAHASISWA Ospariadi, Amanda Salsabila; Nailah, Balqis; Ghassani, Fakhrunnisa Naura; Suciati, Kumala; Gusti Asyafa, Meilla; Eryani, Ririn
Student Journal of Business and Management Vol. 9 No. 1 (2026)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v9i1.48932

Abstract

This study aims to analyze the effect of double date discounts and free shipping promotions on impulse buying behavior among university students. The research focuses on students of the Management Study Program at Universitas Bengkulu as respondents. The method used in this study is a quantitative approach with a survey technique through questionnaires distributed online. The sampling technique applied is purposive sampling, with data measured using a Likert scale. Data analysis was conducted using SPSS, including validity, reliability, t-test (partial), F-test (simultaneous), and coefficient of determination (R²). The results of this study indicate that double date discounts have a positive and significant effect on impulse buying, as evidenced by a t-value of 4.221 with a significance value of less than 0.001. Meanwhile, free shipping does not have a significant effect on impulse buying, with a t-value of 0.218 and a significance value of 0.828. However, simultaneously, double date discounts and free shipping have a significant effect on impulse buying, as shown by an F-value of 30.133 and a significance value of less than 0.001. The coefficient of determination (R²) shows that 43.3% of impulse buying behavior can be explained by these variables, while the remaining 56.7% is influenced by other factors outside this study. These findings suggest that time-limited promotional strategies, particularly double date discounts, are more effective in encouraging impulse buying behavior among consumers.
Pengaruh Cashback Dan Promosi Langsung E-Wallet Terhadap Keputusan Pengeluaran Generasi Z di Kota Bengkulu Nayla Julia; Safitri, Nazwa Okta; Rahmadanisa, Naailah; Isnaini, Cahaya Sukma ; Manulang, Lasro ; Akbar, Muhammad Danial; Erzyanda, Gio
Student Journal of Business and Management Vol. 9 No. 1 (2026)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v9i1.48938

Abstract

This study aims to analyze the effect of Cashback and direct E-Wallet promotions, including discounts and flash sales, on the spending decisions of Generation Z in Bengkulu City. The study utilized a quantitative method with purposive sampling, engaging 150 respondents aged 17–28 who are active E-Wallet users. Data were gathered באמצעות a Likert-scale questionnaire and processed using IBM SPSS Statistics version 31.0.2.0. The analytical procedures included validity and reliability testing, classical assumption checks, multiple linear regression analysis, and hypothesis testing through t-tests and F-tests. The results indicate that partially, Cashback does not have a significant effect on Generation Z’s spending decisions, while direct E-Wallet promotions have a significant effect. Simultaneously, Cashback and direct E-Wallet promotions have a significant influence on spending decisions, contributing 53.9%, while the remaining variance is explained by other factors outside this study. These findings highlight that digital promotion strategies based on E-Wallets, particularly direct promotional programs such as discounts and flash sales, play an important role in shaping the consumptive behavior of Generation Z and should be prioritized in the digital marketing strategies of E-Wallet service providers.
MENENTUKAN PERAN PAY LATER DAN MOTIVASI HEDONIK TERHADAP KEPUASAN PELANGGAN YANG DIMEDIASI OLEH PEMBELIAN IMPULSIVE Al Afif Nurizki; Putra Dumadi, Muhammad Rezky; Robert, Muhammad Zecca; Nabila Nur Ihya Ussunah; Mardatillah, Jehan Aulia; Nabilah Asyqar; Siti Desti Sekar Sari
Student Journal of Business and Management Vol. 9 No. 1 (2026)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v9i1.49098

Abstract

 This study examines the impact of pay-later adoption and hedonic shopping motivation on customer satisfaction, with impulsive buying as a mediator. Findings reveal that pay-later enhances access and flexibility but reduces satisfaction by triggering impulsive purchases, leading to financial strain and regret. Conversely, hedonic motivation shows no significant effect on satisfaction. The novelty lies in identifying a “satisfaction paradox”: pay-later offers short-term benefits yet undermines long-term well-being. E-commerce platforms and pay-later providers must manage impulsive risks to foster healthier, more sustainable shopping experiences that optimize genuine consumer satisfaction.
IMPLEMENTASI QRIS SEBAGAI STRATEGI PEMASARAN UMKM DALAM MENARIK KONSUMEN GEN Z DI BALAI BUNTAR Tono, Supratman; Prasesa, Bela Julia; frasetyo, frasetyo; Harapan, Putri Mayang Sari; Aulia, Alifa Qezi; Ivanov, Alin
Student Journal of Business and Management Vol. 9 No. 1 (2026)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v9i1.49105

Abstract

This study aims to analyze the effect of perceived ease of use, digital promotion attributes, and perceived trust on the purchase decisions of Generation Z consumers using QRIS at micro, small, and medium enterprises (MSMEs) in the Balai Buntar area. A quantitative approach was employed using multiple linear regression analysis on 100 respondents. The findings reveal that perceived ease of use and perceived trust have a positive and significant effect on purchase decisions, while digital promotion attributes do not show a significant impact. Simultaneously, the three variables account for 53.5% of the variation in purchase decisions. This study confirms that trust is the most dominant factor driving Generation Z to transact using QRIS at local MSMEs. Keywords: digital promotion attributes; ease of use; Generation Z; purchase decision; QRIS

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