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Alan Maulana Alamsyah
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Jl. Ganeca No.10, ITB , Gedung Matthias Aroef Labtek 3, Prodi Teknik Industri, Kec. Coblong, Kota Bandung, Jawa Barat, ID, 40132
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INDONESIA
Journal of Research in Industrial Engineering and Management
Published by Institut Teknologi Bandung
ISSN : -     EISSN : 30260663     DOI : https://doi.org/10.61221/jriem.v1i1
Core Subject : Education, Engineering,
Engineering Industrial & Manufacturing Engineering Other
Journal of Research in Industrial Engineering and Management (JRIEM) menerbitkan artikel ilmiah di bidang keilmuan teknik industri dan manajemen rekayasa.
Arjuna Subject : Teknik (semua kategori) - Teknik (Lain-Lain)
Articles 32 Documents
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Analisis Preferensi dan Segmentasi Majority Adopter Battery Electric Vehicle di Jabodetabek untuk Strategi Pemasaran Terdiferensiasi Anggi Pardede; Hasrini Sari
Journal of Research in Industrial Engineering and Management Vol 4 No 1 (2026): Mei 2026
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v4i1.77

Abstract

The Indonesian automotive industry is currently undergoing a transition toward electrification, with battery electric vehicles (BEVs) becoming the primary focus of future vehicle development. Although BEV sales have shown an increasing trend in recent years, the national automotive market is still dominated by internal combustion engine (ICE) vehicles and characterized by increasingly intense competition among BEV manufacturers. The expiration of various government incentives in 2025 has also changed market dynamics, meaning that product success is no longer determined solely by price competitiveness or technological innovation, but also by manufacturers’ ability to better understand consumer preferences. Therefore, understanding consumer preferences and market segmentation has become increasingly important in formulating effective marketing strategies. However, limited research has simultaneously integrated BEV attribute preferences and adopter categories within the innovation diffusion framework, creating a gap in understanding how preference structures vary across consumers at similar adoption stages. This limitation may reduce the effectiveness of market segmentation and targeted marketing strategies for BEVs. This study aims to analyze consumer preferences toward BEV attributes, identify market segments based on preference patterns and adopter categories, and formulate relevant marketing strategies for the industry. A quantitative approach was employed using choice-based conjoint analysis (CBCA) and cluster analysis involving 197 respondents in the Greater Jakarta area (Jabodetabek). The analyzed attributes included battery durability, price, safety level, energy consumption, and access to service facilities. The results indicate that battery durability is the most important attribute influencing consumer preferences, followed by access to service facilities, safety, price, and energy consumption. Cluster analysis identified two major segments: Value-Oriented Pragmatists and Risk-Averse Safekeepers. Both segments are dominated by early majority and late majority adopters, indicating that the Indonesian BEV market has entered the mainstream adoption stage. These findings suggest that marketing strategies should focus on risk reduction, tangible benefit demonstration, and differentiated value propositions tailored to the characteristics of each segment.
Work-Related Musculoskeletal Symptoms Among Rattan Craft Workers: A Cross-Sectional Ergonomic Assessment Mukhammad Al - Yusni; Khoirul Muslim
Journal of Research in Industrial Engineering and Management Vol 4 No 1 (2026): Mei 2026
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v4i1.78

Abstract

Work-related musculoskeletal disorders (WMSDs) represent a significant occupational health burden in labor-intensive industries, particularly in traditional craft sectors. Despite the economic importance of Indonesia’s rattan craft industry, no systematic investigation of ergonomic risks and musculoskeletal health outcomes among rattan workers has been conducted. This study aimed to assess the prevalence of WMSDs symptoms, identify task-specific ergonomic risk factors, and propose targeted interventions to improve working conditions in the rattan craft industry. A cross-sectional study was conducted among 100 workers across eight rattan craft workshops in Cirebon Regency, Indonesia. Ergonomic risk assessment was performed using Indonesia’s SNI 9011:2021 standard, incorporating postural analysis, workstation measurements, task timing, and environmental monitoring. WMSDs symptoms were assessed using a modified questionnaire adapted from SNI 9011:2021. Chi-square tests examined associations between individual and work-related factors and symptom severity. High prevalence rates of WMSDs symptoms were documented including 66% for lower back, 63% for hands, and 51% for shoulders. Task-specific risk scores ranged from 13 to 19.5, with steaming tasks receiving the highest score (19.5) due to prolonged standing (75.49% of workday), extreme forward bending (37.6° neck flexion, 32.8° torso flexion), and heat exposure (34.45°C). Binding tasks caused severe shoulder complaints in 81.5% of workers due to sustained overhead arm activity. Significant associations were found between symptoms and smoking status (hands: p=0.049; lower back: p=0.037), gender (shoulders: p<0.001), and workstation design. Rattan craft workers experience high rates of musculoskeletal symptoms comparable to the highest reported in traditional craft literature. Task-specific ergonomic hazards, particularly prolonged standing and extreme postural demands in steaming and binding tasks, require urgent intervention. Recommendations include workstation redesign to accommodate anthropometric diversity, introduction of mechanical assists for high-force tasks, environmental controls for heat and lighting, and integration of smoking cessation programs with ergonomic improvements.

Page 4 of 4 | Total Record : 32

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