cover
Contact Name
Kurnia Suci Titih Angelina
Contact Email
ppm.sps@univpancasila.ac.id
Phone
+6281519642215
Journal Mail Official
ekobisman@univpancasila.ac.id
Editorial Address
Sekolah Pascasarjana Universitas Pancasila Jl. Borobudur No. 7, Jakarta Pusat, 10320
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Published by Universitas Pancasila
ISSN : 25284304     EISSN : 25979302     DOI : https://doi.org/10.35814/ekobisman
Core Subject : Economy, Social,
1) Micro and macro economics; 2) Marketing, Finance, Operational, Human Resources and Strategic Management; 3) Business Digital
Articles 6 Documents
Search results for , issue "Vol. 2 No. 1 (2017): AGUSTUS" : 6 Documents clear
STRATEGI PENGEMBANGAN BISNIS PT. ALPINDO MITRA BAJA DENGAN MENGGUNAKAN ANALYTIC NETWORK PROCESS (ANP) Marwansyah, Eko; Widyastuti, Sri; Tabroni
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 1 (2017): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The development of business strategy is an important aspect to achieve corporate goals. It requires accurate strategy planning in developing a company or business. This study was conducted on PT. Alpindo Mitra Baja (PT AMB), one of the steel plate manufacturer companies in West Java. The high challenge faced by the companies forced their top management to think harder in determining the strategies to be applied. The uncertain business climate and the recovering condition of the company were the factors that must be identified. This study used the SWOT analysis method which was developed by weighting over IFA (Internal Factor Analysis) and EFA (External Factor Analysis). It required an analytical technique to test the model and the relation generated by the SWOT. The analytical techniques used in this study was Analytic Network Process or ANP. The use of ANP analysis tools was also aimed to find the priority strategy. Using ANP, based on the weighted sequence of the largest, it can be seen that the sequence of strategies is "increase the working capital especially for new projects" by 1,0000000, "strengthen the HRD system to discipline employees" by 0,746776 "conduct employee competency training Amounting to 0,488718, "improving production quality" 0,244288, "creating SIM to expand foreign and domestic market of 0,153744" and implementing ISO-certified management system "of 0,097903.
PENGARUH PENGAWASAN INTERNAL, REFORMASI BIROKRASI, TERHADAP KINERJA APARATUR SIPIL NEGARA MELALUI PELAKSANAAN GOOD GOVERNANCE Sanja Bernia, Ernis; Supriyadi, Edy; Tabroni
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 1 (2017): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The reform of the bureaucracy keeps real rolling fields of government activity, development and civic services, with the purpose of creation of efficiency and effectiveness in accordance with the demands of excellent service to the community. Efforts to bring about good governance (good governance) has become a priority of the Government's policy of Cabinet work. This research was conducted to find out the influence of internal oversight towards the implementation of good governance, know the influence of the reform of the bureaucracy towards the implementation of good governance, knowing the influence on performance of internal oversight ASN, know the influence of the reform of the bureaucracy, against the performance of ASN, know the influence of the reform of the bureaucracy, towards good governance. The sample in this study is taken by using the data collection method called the purposive sampling. The number of samples used IE as much as 200 respondents. The data obtained were analyzed using analysis of PLS (Partial Least Square) via software SmartPLS. The results showed that internal oversight had a positive but not significant toward good governance, reform of the bureaucracy has a positive and significant relationship towards good governance, internal oversight have a positive relationship but not significantly to the performance of the bureaucratic reform has relationships ASN positively and significantly to the performance of ASN, good governance has a positive and significant relationship towards the performance of ASN.
PENGARUH KEPEMIMPINAN PRIMAL DAN PROFESIONALISME TERHADAP KINERJA MELALUI KEPUASAN KERJA (Studi Kasus pada Perwira Pertama dan Perwira Menengah di Lingkungan Mabes Polri) Baenur Fitry, Siti; Wirawan; Supriyadi, Edy
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 1 (2017): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

This research aims to know the influence of Primal Leadership and Professionalism on Performance through Job Satisfaction of Polri Members. This type of research is an explanatory research with quantitative approach. To test the hypothesis and to produce a fit model, this research uses Structural Equation Modeling (SEM) with a variance based or component-based approach with Partial Least Square (PLS). With the number of samples as many as 198 members of the Police in the Police Headquarters neighborhood. The data source was obtained from the primary data by spreading the questionnaire and secondary data. This study uses Path Analysis (Path Analysis) with the help of SPSS 22.0 software. The results of this research showed that the primal leadership had a significant effect on job satisfaction, Professionalism had a significant effect on Job Satisfaction, Primal Leadership had a significant effect on Performance, Professionalism had significant influence to Performance and Job Satisfaction had significant influence to Performance.
ANALISIS STRATEGI FUNGSIONAL DALAM PENGELOLAAN MEREK PROPERTI TERHADAP LOYALITAS PELANGGAN Panjaitan, Lincoln; Purwoko, Bambang; Widyatama Sumarlin, Antonius
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 1 (2017): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The purpose of this research was to analyze the functional strategy in marketing mix management and brand management to customer loyalty. In this study used five variables, namely marketing mix, brand, marketing container, customer commitment and customer loyalty. The analysis technique used in this research by using Structural Equation Model (SEM). The data analyzed comes from the distribution of questionnaires to consumers by using accidental sampling technique at PT. Intiland, Tbk located in Tangerang area, which is Talaga Bestari. The results was obtained that there was a positive relationship between marketing mix and brand management on customer loyalty.
ANALISA PENYALURAN KREDIT USAHA RAKYAT TERHADAP KINERJA CICILAN DAN KINERJA USAHA UMKM (Studi Kasus pada Bank Riau Kepri) Elisa, Verina Elisa; Purwoko, Bambang; W. Sumarlin, Antonius
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 1 (2017): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The purpose of this research is to know the role of assistance provided by the creditor to the debtor in generating a combination of bank's corporate strategy and business strategy of UMKM benefiting both parties. The research was conducted in several locations of MSMEs that were built by Bank Riau Kepri. The sampling technique was done by purposive sampling. Data analysis using Structural Equation Model (SEM) method with data processing using SMART PLS3. The results showed that there was a positive relationship between the performance of UMKM repayments on the performance of MSMEs. Although KUR with single-digit interest was shown to assist MSMEs in improving their business performance, the results of this study still showed the same KUR channeling bank as other credit products issued by the bank.
Rancang Ulang Strategi Keunggulan Bersaing Industri Retail Komponen Otomotif Dalam Upaya Meningkatkan Kinerja Perusahaan Ruspeind; Supriyadi, Edy
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 1 (2017): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

This research conducted to redesign competitiveness advantage strategy through differentiation, market orientation, innovation, and entrepreneur orientation which conduct at Retail Division, PT. Astra Otoparts,Tbk. Population in this study were customers who conduct transactions at Shop & Drive in area of Jakarta. 100 respondents used as samples in this study, while data collection used questionnaire with likert scale of 1 (disagree) to 5 (strongly agree). The method has been used Path Analysis to determine the inter-relationship between variables. In the other hand, determination of strategy is done by SWOT analysis. The result of data analysis showed the Chi-Square = 0:00, df = 0, P-value = 1.0000, RMSEA = 0.000 which research model proposed in this study can be accepted by the goodness of fit. Then from the causal analysis showed that differentiation, innovation and entrepreneurial orientation has connection to competitive advantage. In fact, the market orientation had no relationship with a competitive advantage. The relationship of causality was also shown between the competitive advantage with the performance of the company, with a significant impact. The result obtained that strategies which are best suited to implement such as: service development, new product variants, product warranty, and network expansion.

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