Drone journalism: praktiknya dalam foto jurnalistik di Indonesia
Jurnal Kajian Media berfokus pada bidang - bidang kajian media secara meluas termasuk di dalamnya Teknologi Komunikasi, Industri Media Massa, Komunikasi Politik, Media Global, Kajian Internet, Hukum dan Regulasi Media, Masyarakat Budaya Politik, Film, dan Periklanan.
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Digital altruism: strategi kepercayaan pendonasi Kitabisa.com dalam membangun solidaritas sosial
Jurnal Kajian Media Vol 4 No 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jkm.v4i1.2365
- The digital world continues to develop today in all fields of life. The presence of the internet and its digitalization further enliven business, social activities, education, and others. One of the humanitarian activities in building social solidarity that is currently developing and supported by digitalization is fundraising or crowdfunding activities. Fundraising is an activity that is not easy to do. In collecting funds it is not uncommon to have distrust from people or institutions that want to make donations. Especially nowadays where a lot of fraud occurs, including in fundraising. The credibility of donation search institutions is also one of the considerations of donors. One of the institutions that are active in digital-based fundraising is Kitabisa.com. In the course of the book, Kitabisa.com was a success and was successful in every digital campaign. Departing from this, in this study researchers were interested to find out how the Kitabisa.com strategy in building the trust of donors to be willing to donate money to this institution. This study uses a qualitative method, where the object of the research are the new donors and also old donors who are active donate in Kitabisa.com. The theory used as a reference in this study is the 6 elements of the Trust pyramid according to Petrovic, Ksela, Fallenbock & Kittl (2003). The six elements are (1). State of the art security, (2) Merchant Legitimacy, (3) Fulfillment, (4) Tone and Ambience, (5) Customer Control and (6) Consumer Collaboration. The Research shows that the six components are taken into account by the institution Kitabisa.com in building trust for their donors. In addition, in terms of donation, this is their reference in making donations to trusted institutions to support solidarism. Keywords: Digital Altruism; Strategy; Trust; Donation; Social Solidarity.
Ruang publik dan media sosial: partisipasi politik mahasiswa indonesia
Jurnal Kajian Media Vol 4 No 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jkm.v4i1.2376
The public sphere has not been effective and is considered lacking a significant benefit to the development of democracy in Indonesia. The assumption of Habermas (1987) in the theory of communicative action is to consider public sphere that have political influence. Social media as a public sphere through communicative action theory Habermas believes that students are free to communicate with each other. Therefore, there is a need for studies to study which social media is needed to increase student political participation. By using a mixed method, namely discussing quantitative and qualitative to find out the use of social media as a public space through more contemporary political communication. The results show that social media has proven to be effective as a public sphere for students and has become the most important part for the interaction, discussion and political aspirations of students in a country that supports democracy. This can be clearly seen that social media has contributed massively and significantly to the development of universal public sphere, accessible to students without sphere and time limits. The reason is that students can hardly access information and challenge their political aspirations. The more open public sphere for students through social media can increase student political participation through dialogic dialogue and this is a good step for the realization of deliberative democracy in Indonesia. Keywords: Social Media; Public Sphere; Communicative Action
Tourism 4.0: Strategi komunikasi pemasaran pariwisata kota semarang
Jurnal Kajian Media Vol 4 No 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jkm.v4i1.2384
The city of Semarang was ranked the 4th best tourism city in Indonesia in the 2018’s Yokatta Wonderful Indonesia Tourism Award. The number of tourists visiting the city has seen a significant increase from 2.09 million visitors in 2011 to around 5,02 million by 2017. This development also can not be separated from the marketing strategy adopted by Government of the City of Semarang which currently has also developed the Semarang Smart City Program. That is, the role of technology, in this case digital media, becomes a reference that will be used to be able to access all information, especially on tourism, or known as the tourism 4.0. The theory used in this research is Marketing Public Relations by Thomas El Harris. This study aims to find out how the marketing strategy implemented by the Semarang City Government in conducting tourism promotion through digital media. Researchers used descriptive qualitative research methods with in-depth interviews and observations. The results showed that Government has various platforms to promote tourism, namely WisSemar and My Semarang Travel Guide for smartphone application, Facebook, Instagram, Twitter and Youtube. The aim is that people come and visit Semarang both to attend events and visit tourist attractions. Pull strategy is used by Disbudpar to attract the attention of the public by uploading information about all events held in Semarang through social media.Keywords: Tourism 4.0; Tourism; Tourism Promotion; Marketing; Semarang.
Sikap Republika.co.id terkait Kasus Dugaan Penistaan Agama oleh Sukmawati Soekarnoputri
Jurnal Kajian Media Vol 4 No 2 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jkm.v4i2.2547
Abstract - The alleged blasphemy case by Sukmawati Soekarnoputri surely has been widely reported by the mass media, both print media, electronic media, and online media. In this case, each media has a different way to package of frame a story. Those framing was formed by a media depending on the interest of the media itself, so that the news has displayed cannot be separted from its alignments. Then this research should be conducted to find out how Republika.co.id attitude is related to the alleged blasphemy case by Sukmawati Soekarnoputri. The object of research is news regarding the alleged blashphamy case by Sukmawati Soekarnoputri in the period 17-19 November 2019. This research uses a constructivist paradigm with a qualitative approach. The research method used in this study is framing analysis by Robert M. Entman which has two large dimensions, namely issue selction and highlighting aspects as well as four elements namely define problems, diagnose causes, make moral judgement, and treatment recommendation. The result of the study showed that Republika.co.id showing it’s attitude of alingnments. Republika.co.id claimed that Sukmawati Soekarnoputri had violated criminal code on religious defamation, therefore this case should be processed legally not only resolved by apologize to the muslim community as well as she did when she composed a poem which is considered to alleged blasphemy. Keywords: News; Framing; Online Media; Defamation of Religion; Sukmawati Soekarnoputri
Komodifikasi Perempuan pada Iklan Pond's Perfecting Cream Edisi WOW! Featuring Maudy Ayunda (2019)
Jurnal Kajian Media Vol 4 No 2 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jkm.v4i2.2567
This study aims to determine the practice of commodification of women by exploring the meaning of verbal and nonverbal symbols or language in the ad edition of Pond's WOW! This study also wanted to find out the meaning of reality, the meaning of representation, and the meaning of ideology in the ad edition of Pond's WOW! Featuring Maudy Ayunda (2019). The commodification of women in this advertisement shows that the practice of femvertising (women advertising) places women as objects. Instead of empowering women, the practice of femvertising makes women increasingly marginalized in media texts. Women are imaged with a variety, only on matters of dress style and skin color, not on big things like hard work, independence, and determination. This research considers that advertising practices are not a strategy to empower women by building constructive messages. The practice of femvertising is just a cover for capitalism to wrap advertisements with a certain appeal so that women pay attention. Women's attention to a product will leadto purchasing decisions, which in turn will bring benefits to the product. Keywords: Commodification; Women in Advertising; Semiotics; John Fiske.
Media konvensional vs media daring: Belajar dari kasus acara Tonight Show – NET TV
Jurnal Kajian Media Vol 4 No 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jkm.v4i1.2572
The world in one hand, now is no longer just an advertising tagline. It really has become a reality, when the gadget in our hands is able to present all the information needs of the entire world. Not just information, various entertainment can also be found in gadgets. From movies, music, drama series, talk shows, comedy, and various shows owned by influencers or YouTubers that are entertainment. And special, the audience in gadgets only watch the shows they like. There's no way they would waste their quota to watch a program they don't like. The question is, did television audiences still have an audience in such an era? As we all know, television viewers cannot just watch what they like, because in the program they are watching, it is likely that other programs that they dislike (such as advertisements) are tucked away. This paper tries to reveal, is it true that online media can replace conventional media? Or is it true that conventional media has been abandoned by the audience? The results of this study revealed that not all viewers left conventional media. Similarly, not all programs can be enjoyed online. Keywords: Conventional Media; Online Media; The audience.
Ujaran kebencian pada ruang – ruang digital
Jurnal Kajian Media Vol 4 No 2 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jkm.v4i2.2811
Today, advances in information and communication technology are rapidly showing that technology can make sustainable change for society and create diversity in the media. This is evidenced by changes in the availability of media that are historically scarce and limited access to the availability of outlets or media that are abundant. New media options are offered to audiences to channel their emotions. Citizen journalism, which is never as difficult as in the digital era, has become more diverse in terms of expression from citizens, such as the presence of hate speech. This term is being channeled through social media into the digital public space by people. So, enliven the digital public space before the information is inevitably disrupted. The current situation is changing from public satisfaction to group or individual satisfaction from joint hearings. Researchers see this empirical phenomenon as very important to study. Its purpose is to reveal how hatred is expressed in the digital age. The aim of this research is to express hatred in social media. This research shows that social media, a global public space, has been used by people to communicate their thoughts in several attempts. There is a community journalism philosophy, and there are common reasons for voicing hatred.Keywords: hoax; public sphere; digital; social media
Model komunikasi persuasi dalam saluran YouTube kisah tanah jawa (KTJ)
Jurnal Kajian Media Vol 4 No 2 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jkm.v4i2.2921
This study aims to uncover the characteristics of metaphysical persuasion found on the YouTube channel Kisah Tanah Jawa (KTJ). Indonesian people are known as people who tend to believe in things that are metaphysical. Meanwhile, KTJ is present as a YouTube channel that is engaged in investigating mystical and mythical stories on the island of Java. Being unique because KTJ which is basically a YouTube channel account, it turns out to have its own charm in forming a metaphysical ideology. This can be seen from the rise of thepresence of regional KTJ warriors (small group) on the island of Java that are sporadically similar in mission, which reveals the story of legend and history in each of its regions. Through Michael Heim’s opinion and understanding, it can be seen that KTJ has the characteristics of virtual reality as an attemp to communicate ideology of cyber culture of consumption society, especially in Java, which includes networked communication, simulation, artificial, telepresence, and immersion. Keywords: Baudrillard; Characteristics; Network Communication; Simulation; Simulacra.
Media interaktif dalam meningkatkan media relations di hotel Novotel bandar lampung
Jurnal Kajian Media Vol 4 No 2 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jkm.v4i2.2979
The development of information technology has a big impact in all areas of life, including in the world of public relations. To reach an audience that is spread all over the country, a Public Relations person needs both mass media and digital media to establish good relations with the media. A good relationship with the media will brings up good news in the mass media, which in turn will have an impact on the good image of an institution. This also applies to the Novotel Lampung hotel. The purpose of this paper is to map an interactive media model inimproving media relations activities at the Novotel Lampung hotel. This paper is based on the results of research conducted using a qualitative approach, a case study research design. The results of this study are first, media relations activities at the Novotel Lampung hotel are carried out through Media Gathering, Press Release, Press Tour, Press Conference, Social Media and collaboration with Mainstream Media. Second, Public Relations at this hotel has a role in shaping public opinion and a positive image of the agency, through media relations activities carried out.Third, the interactive media model in media relations activities at Novotel is a model of using applications that suit the needs of the field using Whatsapp, Website, Gmail, Google Drive and Google Calendar. Keywords: Media Relations; Media Interactive; Public Relations; Novotel Bandar Lampung.
MITOS KECANTIKAN PEREMPUAN EKSTRA MELALUI IKLAN NIVEA “EXTRA CARE FOR EXTRA WOMEN”
Jurnal Kajian Media Vol 5 No 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jkm.v5i1.3004
Beautiful woman standards cannot be separated from the media construction of the meaning of beauty. The media displays the standard of beauty that is consumed every day by the people of Indonesia through content and also advertising. An advertisement cannot be separated from a visual character that is built in such a way that it can be an inspiration or can represent the product or service advertised, not only that the visual character in the ad also shows other aspects such as social values and norms, images and lifestyle. This aspects standard certainly affects the views of Indonesian women on beauty. Nivea realizes that every woman is beautiful and has their own potential, so Nivea creates an Nivea extra care for extra women ad. This study aims to determine the myth of extra female beauty from the Nivea Extra Care for Extra Women ad. His research methods are qualitative, Roland Barthes's semiotics and Oswald's semiotic marketing, related to beauty myths. The object is the Nivea Extra Care for Extra Women ad on Youtube. Keywords: Beauty Mthy, Semiotic Marketing, Barthes, Advertisement