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IJAE
Published by Universitas Riau
ISSN : 2087409X     EISSN : 27756106     DOI : https://dx.doi.org/10.31258/ijae.13.1.
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science
Jurnal IJAE fokus pada penerbitan artikel penelitian bidang ekonomi pertanian (Agribisnis). Akses terbuka secara online sebagai wadah tranformasi ilmu pengetahuan bagi masyarakat secara keseluruhan. The IJAE journal focuses on publishing research articles in the field of agricultural economics (Agribusiness). Open access online as a forum for the transformation of knowledge for society as a whole.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 13, No 2 (2022)" : 12 Documents clear
ANALYSIS OF CUSTOMER SATISFACTION ON THE MARKETING MIX OF GOFOOD SERVICES IN PEKANBARU CITY Deby Kurnia; Taufik Setiawan
Indonesian Journal of Agricultural Economics Vol 13, No 2 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.2.162-175

Abstract

Competition between service providers is getting stronger, demanding the availability of appropriate service marketing mix strategies that must be adapted to the characteristics and tastes of various people. This study aims to examine the marketing mix implemented by Gofood in Pekanbaru City and its impact on the level of consumer satisfaction. The research method used is survey research using a non-probability sampling technique, which then uses the Customer Satisfaction Index (CSI) to analyze the level of consumer satisfaction with Gofood's service marketing mix in Pekanbaru City. Based on calculations, the acquisition of the CSI value from the marketing mix of Gofood services is 0.81, which means consumers are very satisfied with the performance of the marketing mix of Gofood services. Gofood services are expected to be able to maintain their achievements on attributes whose performance is considered good by consumers so that they can maintain consumer loyalty to Gofood services. Some of the main attributes are outlet completeness, complaint service, important information display design, easy-to-understand information display design, widespread information on promotional activities, easy-to-understand promotional messages, attractive promotions, easily accessible services, and easy-to-obtain services
KONDISI KETAHANAN PANGAN PADA SENTRA PRODUKSI PADI DI PROVINSI RIAU Ummul Muthmainnah Ulya; Edi Surianto; Tengku Rosmawati; Saripah Ulpah
Indonesian Journal of Agricultural Economics Vol 13, No 2 (2022)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.13.2.121-129

Abstract

Food security is a condition where the need for food is met for everyone. Aspects food security are safe, equitable and affordable quantity and quality. Food security has 3 important indicators, consists of: (1) food availability, (2) food access and (3) food quality. This study aims to analysis: (1) food availability at rice production centers in Riau Province, (2) food access at rice production centers in Riau Province, and (3) food quality at rice production centers in Riau Province. The research location is in Rokan Hilir, Pelalawan, and Siak Regencies. The research location was chosen purposively, based on rice production centers in Riau Province. The method used is a literature study, using secondary data, in the form of time series data from 2019-2021. Data analysis was carried out with descriptive qualitative and quantitative descriptive, as well as FSQ (Food Security Quotient) analysis. The results showed that overall, the condition of food availability in the rice production centers areas in Riau Province with an FSQ value of 4.432, which is very resistant. On the food access indicator, the FSQ value is 0.846 which means this condition is secure and on the food quality indicator the FSQ value is 2.096, which is very secure.

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