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Aditya Halim Perdana Kusuma Putra
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Jln. Perintis Kemerdekaan, Puri Asri VII/A7 Makassar, Sulawesi Selatan, Indonesia (90245)
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Advances in Business & Industrial Marketing Research
Published by Yayasan Pendidikan Bukhari Dwi Muslim
ISSN : -     EISSN : 29857589     DOI : https://doi.org/10.60079/abim
Core Subject : Economy,
Economics, Econometrics & Finance
Founded in 2023, Advances in Business & Industrial Marketing Research publishes original research that promises to advance our understanding of Business & Industrial Marketing over diverse topics and research methods. This Journal welcomes research of significance across a wide range of primary and applied research methods, including analytical, archival, experimental, survey and case study. The journal encourages articles of current interest to scholars with high practical relevance for organizations or the larger society. We encourage our researchers to look for new solutions to or new ways of thinking about practices and problems and invite well-founded critical perspectives. We provide a forum for communicating impactful research between professionals and academics in Business & Industrial Marketing research and practice with discusses and proposes solutions and impact the field. Advances in Business & Industrial Marketing Research publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2023): October - January" : 5 Documents clear
Analysis of the Factors Affecting the Level of Tourist Visits at Puncak Bila Tourism Park Amir Mahmud
Advances in Business & Industrial Marketing Research Vol. 1 No. 1 (2023): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i1.3

Abstract

This study aims to test and analyze the effect of retribution, cost and distance on the number of tourist visits of Puncak Bila tourist park in Sidenreng Rappang Regency. The population in this study was in Sidrap district, and the sampling  method used the accindental sampling method, namely random sampling.   This study used primary data by providing questionnaires to respodents or peak travelers when. The analysis method in this study uses multiple linear regression analysis with the analysis tool used is SPSS-23.  The results showed that in the hypothesis test, the calculated value on all variables was greater than the ttabel, namely Retribution (X1) 6.665; Cost (X2) 3,365; The distance (X3) is 6.696 > 1.98498 with a significant value below 0.05 so that H0 is received which means that levy, cost, and distance are factors that affect the number of tourist visits in Puncak Tourism Park Bila Sidenreng Rappang Regency.
The Effect of Service Quality and Product Attributes on Customer Loyalty Abdul Haris
Advances in Business & Industrial Marketing Research Vol. 1 No. 1 (2023): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i1.45

Abstract

This study aims to examine and analyze the effect of service quality and product attributes on customer loyalty (Study on KFC Pengayoman in Makassar). The population in this study are residents in Makassar who are KFC consumers. The sampling method used by the researchers in this study was the proportional Stratified Random Sampling method and a total sample of 70 people was obtained. The type of data used is primary data collected by distributing questionnaires to all respondents. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests, classical assumption tests consisting of (normality test, heteroscedasticity test, multicollinearity test) as well as testing all hypotheses through a coefficient of determination test, partial test (test t) and simultaneous test (test f). The results of this study indicate that the service quality variable has no significant effect on customer loyalty at KFC Pengayoman in Makassar. While product attribute variables have a significant effect on customer loyalty at KFC Pengayoman in Makassar. And product attributes are the most dominant variable affecting customer loyalty at KFC Pengayoman Makassar because it has a higher coefficient value and a better significant level than other variables.
Analysis of the Marketing Strategy of Sharia Insurance Services in Increasing Customer Loyalty Ratna Dewi
Advances in Business & Industrial Marketing Research Vol. 1 No. 1 (2023): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i1.46

Abstract

This study aims to test and analyze the marketing strategy of Islamic insurance services in increasing customer loyalty at the Pru Barokah Agency office of PT. Makassar Prudential. The population in this study were agents (marketers) and customers in the city of Makassar with a total of 1204 agents and 4987 customers. The sampling technique used non-probability sampling. The number of samples used were 98 samples obtained from the slovin formulation. The type of data used is primary data collected by distributing questionnaires to all respondents. All hypotheses proposed in this study will be proven through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the marketing strategy which includes product, price, distribution and promotion is very influential on increasing sharia insurance customer loyalty at the Pru Barokah Agency office of PT Prudential Makassar. And the variable that has the most dominant influence is the product variable with the questionnaire count data that is distributed to determine the percentage of significant and dominant variable influence among other variables.
The Effect of Marketing Mix Strategy on Increasing Sales Volume of Silk Cloth Adnan Hasan
Advances in Business & Industrial Marketing Research Vol. 1 No. 1 (2023): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i1.47

Abstract

This study aims to examine and analyze the influence of the marketing mix strategy consisting of (product, price, place and promotion) on the increase in sales volume of silk fabrics to Silk Craftsmen of BNI Sengkang Village, Wajo Regency. The population in this study is all people who use or buy silk cloth products from silk craftsmen in Kampung BNI Sengkang, Wajo Regency. The number of samples used in this study were 100 people. The data in this study used primary data obtained by distributing questionnaires to all respondents and through direct interviews with consumers. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests and testing of all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the marketing mix consisting of the 4Ps (product, price, place, promotion) has a positive and significant effect on increasing silk sales to Silk Craftsmen of BNI Sengkang Village, Wajo Regency. Among the marketing mix, the price strategy has the most dominant influence on silk sales to Silk Craftsmen of BNI Sengkang Village, Wajo Regency, based on the results of statistical analysis, the value of the regression coefficient shows the highest value among the other independent variables.
Improving Brand Image of Television Electronic Products Through Integrated Marketing Communications Fitriani Latief
Advances in Business & Industrial Marketing Research Vol. 1 No. 1 (2023): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i1.48

Abstract

This study aims to examine and analyze the effect of integrated marketing communications (advertising, sales promotion, public relations, personal selling, direct & online marketing) on ​​the brand image of electronic television products. The population in this study were 2,576 customers or users of the 2018 Panasonic brand television. To determine the number of samples, the Slovin formula was used and 100 people were obtained spread across the city of Makassar. The data in this study used primary data collected by distributing questionnaires to all respondents. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests and testing of all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the variables of advertising, promotion, public relations, personal selling and direct & online marketing have a positive and significant effect on the brand image of television electronic products at PT. Panasonic Goblet. And based on the test results on all variables in the integrated marketing communication program, the promotion variable has the most dominant value influencing the brand image of television electronic products at PT. Panasonic Goblet.

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