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Abdul Aziz
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Journal of Islamic Economics and Business Ethics (JIESBI)
Published by Universitas Islam Negeri Siber Syekh Nurjati Cirebon
ISSN : 30644585     EISSN : 3047311X     DOI : 10.24235/jiesbi.v1i3
Core Subject : Economy,
Economics, Econometrics & Finance
ournal of Islamic Economics and Business Ethics (JIESBI) E-ISSN 3047-311X is high-quality open access peer-reviewed research journal published by the UIN Cyber ​​Syekh Nurjati Postgraduate, Cirebon, West Java, Indonesia in collaboration with the Association of Islamic Economic Experts (IAEI). This journal aims to be a forum for discussion and publication of research results from academics, researchers and practitioners on the topics of Islamic Economics, Sharia Banking, Islamic Finance, and issues within Asian countries. These topics can take the form of observations of contemporary economic phenomena which highlights economic system problems, regulations in Islam, and other topics. This journal regularly publishes articles and research reports three times a year every February, June and October.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 41 Documents
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Sharia Marketing and Halal Destination Branding: Is Building a Halal Destination Image Effective with Destination Branding Strategies? Dhiya'u Shidiqy; Wedyan Fayez; Muhammad Isyak Putra Siregar
JOURNAL OF ISLAMIC ECONOMICS AND BUSSINES ETHICS Vol 2 No 3 (2025): on Progress
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jiesbi.v2i3.419

Abstract

East Java, a popular tourist destination in Indonesia, is committed to developing culinary tourism through the concept of a halal culinary area. This initiative also supports the acceleration of Micro, Small, and Medium Enterprise (MSME) product development. Furthermore, creating a positive perception and image of halal products through halal branding is crucial in supporting the halalization program for MSME products. Furthermore, ensuring that products are marketed according to Sharia principles is a key factor in building the halal industry. Of the various studies on product halalness, research on the image of halal products with halal branding that focuses on halal culinary areas has never been conducted. This study aims to determine the effect of halal branding on the image of halal destinations in the East Java Halal Culinary Area and its compliance with Sharia marketing principles. This study uses a quantitative method by examining the influence of independent variables on the dependent variable through a t-test using SPSS. The population in this study was buyers in the East Java Halal Culinary Area, and a sample of 110 people was selected using an accidental sampling technique. From a Sharia marketing perspective, the implemented branding strategy is in accordance with Sharia marketing principles. However, the results of this study indicate that the halal branding strategy in the East Java Halal Culinary Region does not influence the halal image or is unable to build the image of a halal destination in the region. The main finding is that while the branding strategy aligns with Sharia marketing principles, it does not significantly contribute to shaping the destination's halal image.

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