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Edy Humaidi
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Program Studi Pengelolaan Agribisnis Politeknik Negeri Lampung Jl. Soekarno-Hatta, No. 10, Rajabasa, Bandar Lampung, Lampung 35144.
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Jurnal Manajemen Agribisnis Terapan
Published by Politeknik Negeri Lampung
ISSN : -     EISSN : 30248159     DOI : https://doi.org/10.25181/jumaat.v1i2.3412
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
- Agribusiness, - Agriculture Economics, - Rural Development, - Rural Sociology, - Risk Management, - Agriculture Extension, - Financial Management, - Marketing Management, - Human Resource Management, - Strategic Management, - Entrepreneurship
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1 Documents
 1 
Search results for , issue "vol 4 no 1 (2026)" : 1 Documents clear
Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Gerai Fried Chicken X Kabupaten Tuban Kristi Yoningsih; Kartika Wulandari; Afsah Indah Maulidah; Wijayanto Rahma Saldi
Jurnal Manajemen Agribisnis Terapan Vol 4 No 1 (2026)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v4i1.4884

Abstract

Fried chicken, characterized by its crispy flour coating, has become increasingly popular across various consumer groups and is widely accessible. One of the easily found fried chicken outlets in Tuban Regency is Fried Chicken X, which offers diverse menu options at relatively affordable prices. This study aims to analyze the influence of product quality, price, and service quality on customer satisfaction at the Fried Chicken X both partially and simultaneously. The research employed a quantitative approach by distributing questionnaires to consumers. The sample was determined using non-probability sampling with an incidental technique. The collected data, measured using a Likert scale, were transformed using the Method of Successive Interval (MSI) and analyzed through classical assumption tests and multiple linear regression using SPSS 26.0. The results indicate that product quality does not have a significant effect on customer satisfaction, as shown by a significance value of 0.193. Similarly, price does not significantly affect customer satisfaction, with a significance value of 0.394. In contrast, service quality has a significant positive effect on customer satisfaction, indicated by a significance value of 0.000. Simultaneously, product quality, price, and service quality have a significant influence on customer satisfaction at the Fried Chicken X. The coefficient of determination shows that these variables explain 61.7% of customer satisfaction, while the remaining 38.3% is influenced by other factors not examined in this study.

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