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Titik Inayati
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INDONESIA
PRAGMATIS Jurnal Manajemen dan Bisnis
Published by Universitas Wijaya Kusuma Surabaya
ISSN : -     EISSN : 28288238     DOI : http://dx.doi.org/10.30742/
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
PRAGMATIS: Jurnal Manajemen is a peer-reviewed journal that publishes articles, studies, and reviews relating to economics, management. PRAGMATIS journal accepts any manuscripts or articles in the field of economics, management studies from both national and international academicians and researchers
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 5, No 1 (2024): March" : 6 Documents clear
Pengaruh Struktur Modal, Profitabilitas Dan Kebijakan Dividen Terhadap Nilai Perusahaan Pada Perusahaan Asuransi Di BEI Periode 2019–2022 Maqbula Arochman; Surenggono Surenggono
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3804

Abstract

An insurance company is a company that manages the cash of its customers. An insurance policy is a contract between the policyholder and the insurance company. During the COVID-19 pandemic, the stock market experienced a decline so the value of investment in unit link insurance policies decreased. As a result, few customers experience losses due to the value of insurance investments that become worth zero rupiah. This research aims to analyze the influence of debt-to-equity ratio, return on equity, and dividend payout ratio on the company value of insurance companies on the IDX for the 2019-2022 period. This research uses a purposive sampling method with criteria, namely insurance companies whose shares have actively traded since 2019-2022, and published annual financial reports during the observation period from 2019 to 2022. The total population that meets the criteria is 13 insurance companies with an analysis period of 4 years, the total number of samples is 52. The analysis technique used is the classical assumption test and multiple linear regression analysis. The research results show that the debt-to-equity ratio (DER) has a significant effect on company value (PBV), return on equity (ROE) does not have a significant effect on company value (PBV) and the dividend payout ratio (DPR) has a significant effect on company value (PBV).
Online Sales Cycle Accounting Information System At Elraf Woodcraft Gallery Dusun Telogogede Trowulan Mojokerto (Study Pada Galeri Elraf Woodcraft Mojokerto) Chakim, Muchamad Ainul; Dewianawati, Dwi; Dian Hastuti, Poppy Meilina
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3859

Abstract

This thesis aims to examine the accounting information system that is running at Elraf Woodcraft which is engaged in a craft manufacturing business whose sales are carried out online. The research method used is a qualitative method with an observation approach by observing business activities. The data presented in the form of descriptive narratives that seek to clearly describe events related to accounting information systems in handicraft manufacturing businesses. Data analysis techniques are carried out by means of researcher interpretation of the data obtained and data reduction by drawing conclusions. The results showed that the accounting information system in Elraf Woodcraft manufacturing business has not been a special concern for business owners because all records are done manually by business owners directly and currently the focus of business owners is still on promotion and product development. From the observations made by the author, it can be concluded that the procedures of the cash receipt cycle, cash disbursements, inventory, employee payroll and presentation of financial reports along with forms and documents related to all transactions carried out. In addition, there is a need for a supply / delivery section and a finance section to help sustain business activities so that business owners focus on product promotion and development which in turn will make the business grow even more because business owners are more concentrated on accelerating sales.
Pengaruh Kepercayaan Merek, Persepsi Kualitas, Dan Harga Terhadap Loyalitas Pelanggan Kosmetik Maybelline (Studi Pada Mahasiswa Aktif Fakultas Ekonomi Dan Bisnis Universitas Wijaya Kusuma Surabaya) Reza, Charolina Therezia; Indahwati, Indahwati
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3793

Abstract

The focus of this research is to assess the effect of brand trust, perceived quality, and price on customer loyalty for Maybelline cosmetic products. The parameters of the independent variables studied are brand trust, perceived quality, and price with the dependent variables being customer loyalty. The population in this study were students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya. Sample determination using non probability sampling method with purposive sampling technique with criteria 1) Female and an active student of FEB UWKS, 2) Have made a purchase transaction for Maybelline cosmetic products, 3) Use the product personally, 4) Make purchases more than 2 times. The number of samples in this study were 47 respondents. This study uses linier regression analysis as the analysis technique. The research findings reveal that brand trust has a significant influence on customer loyalty. On the other hand, perceived quality does not show a significant effect on customer loyalty and price has a significant effect on customer loyalty. Based on the result of the f test, all independent variables can be used to predict Y.
Pengaruh Pengetahuan Investasi, Persepsi Risiko, Dan Modal Investasi Terhadap Minat Berinvestasi Di Pasar Modal Pada Para Calon Investor Di Kota Gresik Saputra, Hardiansyah
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3794

Abstract

The research study is intended to test the impact of investment knowledge, risk perception and investment capital on interest in investing in the capital market for potential investors in Gresik City. As a contrast, the research also aims to examine the impact of investment knowledge, risk perception and investment capital on interest in investing in the capital market among potential investors in Gresik City. Quantitative research was applied for this research study, the respondents used were 90 people who involved the community in Menganti District, Gresik Regency. Purposive sampling is a way of taking samples with predetermined criteria. The questionnaire is a tool for collecting data which is then analyzed using Multiple Linear Regression assisted by the SPSS program. This test shows that the investment knowledge and risk perception variables do not have a significant impact on investment interest in the capital market for potential investors in Gresik City. On the other hand, the investment capital variable has a significant impact on interest in investing in the capital market for potential investors in the city.
Brand Trust, Customer Relationship Dan Lokasi Penjualan Pada Keputusan Pembelian Produk Batik Tulis Khas Trowulan Idris, Hilmy Fachrudin; Setiawan, Erry; Sigita, Dwi Sembe
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3913

Abstract

This study aims to analyze the influence of brand trust, customer relationship and location on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto partially, simultaneously and dominantly. The population in this study is all people who have purchased or ordered Trowulan typical handwritten batik home industry products in Mojokerto, which is as many as 220 people. The sample was determined by the slovin formula and non-probability sampling technique, so that the research sample with 141 respondents. The data collection methods used are observation, interview, and questionnaire methods. The data analysis methods used in this study are validity test methods, reliability tests, classical assumption tests, normality tests, heteroscedasticity tests, autocorrelation tests, and multicollinearity tests as well as hypothesis tests that include the t test and F test. Based on the results of the research as follows: 1) There is an influence of brand trust on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto, 2) There is an influence of customer relationship on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto, 3) There is an influence on location with the decision to purchase home industry products Trowulan handwritten batik in Mojokerto, 4) There is an influence of brand trust, customer relationship, and location simultaneously on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto, 5) Of the variables of brand trust, customer relationship and location that have a dominant influence are location variables.
Pengaruh Brand Positioning Dan Preferensi Merek Terhadap Niat Pembelian Produk Iphone Di Kota Sumenep Rahman, Fathor; Kurdi, M; Liyanto, Liyanto
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3850

Abstract

The objective of this study is to analyse the influence of brand positioning and brand preference on the decision to purchase the iPhone in the city of Sumenep. One of the key players in the technology industry, particularly in the smartphone sector, is Apple. Renowned as one of the largest smartphone manufacturers globally, Apple is dedicated to enhancing customer satisfaction, particularly with its flagship product, the iPhone. The city of Sumenep was selected as the research context to examine consumer behaviour in the context of iPhone purchasing within a distinctive and competitive market environment. The research methodology employed was quantitative, with a descriptive statistical approach. The collected data were analysed using descriptive statistical techniques and regression analysis in order to identify the relationship between brand positioning and consumer preferences with regard to purchasing decisions. The findings of the study indicate that brand positioning has a significant influence on consumer purchasing decisions in the city of Sumenep. Factors such as product differentiation, brand image and associated brand values play an important role in influencing consumer purchasing decisions. Consumer preferences exert a positive influence on purchasing decisions. Consumers with a strong brand preference are more likely to have a positive intention to purchase an iPhone. This study offers valuable insights into the interplay between brand positioning and brand preference in the context of iPhone product purchases in Sumenep. The implications of this research include the importance of maintaining a robust brand positioning and developing marketing strategies that focus on enhancing brand preference to achieve optimal purchase intentions.

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