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All Journal Jurnal Pengabdian Masyarakat PRAGMATIS Jurnal Manajemen dan Bisnis Bulletin of Science, Technology and Society
Sigita, Dwi Sembe
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Brand Trust, Customer Relationship Dan Lokasi Penjualan Pada Keputusan Pembelian Produk Batik Tulis Khas Trowulan Idris, Hilmy Fachrudin; Setiawan, Erry; Sigita, Dwi Sembe
PRAGMATIS Vol 5, No 1 (2024): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i1.3913

Abstract

This study aims to analyze the influence of brand trust, customer relationship and location on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto partially, simultaneously and dominantly. The population in this study is all people who have purchased or ordered Trowulan typical handwritten batik home industry products in Mojokerto, which is as many as 220 people. The sample was determined by the slovin formula and non-probability sampling technique, so that the research sample with 141 respondents. The data collection methods used are observation, interview, and questionnaire methods. The data analysis methods used in this study are validity test methods, reliability tests, classical assumption tests, normality tests, heteroscedasticity tests, autocorrelation tests, and multicollinearity tests as well as hypothesis tests that include the t test and F test. Based on the results of the research as follows: 1) There is an influence of brand trust on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto, 2) There is an influence of customer relationship on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto, 3) There is an influence on location with the decision to purchase home industry products Trowulan handwritten batik in Mojokerto, 4) There is an influence of brand trust, customer relationship, and location simultaneously on the purchase decision of Trowulan typical handwritten batik home industry products in Mojokerto, 5) Of the variables of brand trust, customer relationship and location that have a dominant influence are location variables.
Optimizing Employee Performance through Work Motivation and Job Satisfaction: A Case Study in a Surabaya-based Company Irfan, Mochamad; Sigita, Dwi Sembe; Hariani, Mila
Bulletin of Science, Technology and Society Vol. 2 No. 1 (2023): Bulletin of Science, Technology and Society (May)
Publisher : Metromedia

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Abstract

This study examines the relationship between work motivation, job satisfaction, and employee performance in a company in Surabaya. The problem faced by the company is related to the low quality of human resources, which is an important asset and must be managed properly to provide an optimal contribution. This study aims to determine the role of work motivation on employee performance through job satisfaction. In this research method, the focus is on analyzing the effect of work motivation on employee performance, with job satisfaction as an intervening variable. The research population is all employees of the company, with a total of 84 respondents. The results of the analysis show that work motivation has a positive and significant influence on employee performance, and job satisfaction acts as an intermediate variable in the relationship.
The Impact of Product Quality and Brand Equity on Online Purchasing Decisions by Lazada Users in Mojokerto Al Hakim, Yusuf Rahman; Sigita, Dwi Sembe
Bulletin of Science, Technology and Society Vol. 2 No. 3 (2023): Bulletin of Science, Technology and Society (November)
Publisher : Metromedia

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Abstract

This study aims to analyze the impact of product quality and brand equity on online purchasing decisions by Lazada users in Mojokerto. Along with the rapid growth of the e-commerce market, this phenomenon is increasingly significant, especially during the pandemic. Product quality and brand equity are key factors in making online purchasing decisions. This study involved 100 respondents with an age range of 25-35 years and various educational backgrounds. The regression analysis results show that product quality and brand equity significantly influence online purchasing decisions. These findings indicate that efforts to improve product quality and build brand equity can be important strategies in optimizing sales performance and strengthening Lazada's position in the Mojokerto market.
The Relationship Between Organizational Culture and Performance: A Review of Theory and Practice Irfan, Mochamad; Al-Hakim, Yusuf Rahman; Sigita, Dwi Sembe; Arifin, Samsul; Putra, Arif Rachman
Bulletin of Science, Technology and Society Vol. 3 No. 2 (2024): Bulletin of Science, Technology and Society (August)
Publisher : Metromedia

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Abstract

Organizational culture has become an important element to determine the success of organizations in various sectors. This research aims to analyze the relationship between organizational culture and organizational performance through a comprehensive literature review. With reference to key theories such as Schein's model, Denison, and Barney's competitive framework, this study explores the influence of culture on innovation, employee engagement, and adaptation to changes in the business environment. The analysis shows that a strong organizational culture that is relevant to operational needs can improve performance through various mechanisms, such as strengthening organizational identity, encouraging innovation, and building collaborative relationships across departments. However, challenges such as resistance to change, cultural gaps, and external pressures add complexity to managing organizational culture. Across sectors, culture performs different strategic functions, from driving efficiency in manufacturing to strengthening the culture of innovation in the technology sector. This research concludes that organizational culture becomes an internal element, and a strategic tool to achieve sustainable competitive advantage. Organizations that are able to leverage their culture adaptively and innovatively have a greater chance of surviving and thriving in the global market.
Personal Values and Job Satisfaction: A Qualitative Perspective on Employee Performance in the Education Sector Irfan, Mochamad; Al-Hakim, Yusuf Rahman; Sigita, Dwi Sembe
Bulletin of Science, Technology and Society Vol. 3 No. 3 (2024): Bulletin of Science, Technology and Society (November)
Publisher : Metromedia

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Abstract

This research aims to explore the influence of personal values on job satisfaction and its impact on employee performance in the education sector. Using a qualitative approach, this research was analyzing the relationship between personal values, job satisfaction, and performance through theoretical perspectives and current literature. The result show that personal values have an important role for improving job satisfaction, especially if they are respected by the organization. High job satisfaction already contributed to improved employee performance through instrinsic motivation and greater commitment to their tasks. Recognition of personal values and organizational support based on good governance are key to creating a productive work environment in the education sector. The research provides a recommends implication for implementation of inclusive policies and the development of merit-based incentive system to improve employee welfare and performance.
Navigating Multinational Communication Barriers Through Cultural Insight and Technological Adaptation for Organizational Cohesion Al Hakim, Yusuf Rahman; Sigita, Dwi Sembe
Bulletin of Science, Technology and Society Vol. 4 No. 1 (2025): Bulletin of Science, Technology and Society (May)
Publisher : Metromedia

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Abstract

This literature-based analysis explores the communication challenges encountered by multinational organizations and the strategies employed to address them. The study focuses on three core dimensions that influence organizational communication: cultural diversity, language barriers, and technological disparity. Drawing upon established theoretical frameworks and empirical research, the discussion outlines how these variables affect interpersonal dynamics, team performance, and institutional coordination. Intercultural misalignment can disrupt understanding, while language proficiency gaps hinder participation and inclusivity. Likewise, inconsistencies in communication tools and infrastructure contribute to fragmented workflows. The findings emphasize that effective navigation of these variables requires a multi-layered approach that integrates cultural intelligence, multilingual competence, and technological accessibility. Leaders who champion inclusive communication practices and institutional structures that support transparency and feedback are instrumental in mitigating these challenges. The literature underscores the importance of designing communication systems that are not only operationally efficient but also socially equitable. In doing so, organizations can enhance their capacity to function cohesively across borders and cultures, enabling them to remain competitive and adaptive in increasingly interconnected environments.
Inclusive Marketing Strategy as an Instrument for Empowering Marginalized Groups in Economic and Social Development Al Hakim, Yusuf Rahman; Sigita, Dwi Sembe; Irfan, Mochamad
Bulletin of Science, Technology and Society Vol. 4 No. 2 (2025): Bulletin of Science, Technology and Society (August)
Publisher : Metromedia

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Abstract

This article examines the contribution of marketing practices in reinforcing social inclusion and the empowerment of marginalized groups by analyzing the economic and social dimensions of inclusive marketing strategies. The primary focus is directed toward understanding how marketing can serve as a strategic instrument to enhance the participation of marginalized groups through market access, social representation, and the strengthening of economic capacities. The strategies analyzed encompass co-creation, alternative distribution, pricing innovation, and the utilization of digitalization as a marketing medium that expands market access. The findings of the study indicate that marketing functions as an empowerment mechanism when it is designed with a participatory and community-based orientation. The involvement of marginalized groups in chain broadens value their economic bargaining power, while simultaneously strengthening the social legitimacy of enterprises. Moreover, marketing strategies that integrate inclusive narratives in brand communication are capable of reducing social stigma and fostering a sense of ownership within the community. Community-based marketing approaches have been shown to establish collaborative networks that enhance collective capacity and drive economic participation. Overall, inclusively designed marketing plays a significant role in creating a more just and balanced business ecosystem. This article underscores the importance of integrating marketing strategies with social agendas to achieve sustainable development. Thus, marketing should not be viewed solely as a business function but also as a social instrument that contributes to the welfare of marginalized groups
PENYULUHAN PENINGKATAN SDM MELALUI PENGELOLAAN KEUANGAN SECARA SYARIAH DENGAN METODE LISAN YANG SESUAI DENGAN EYD Muzrifah, Risa Amalia; Mubarok, Ahmad; Nuraeny, Eny; Sigita, Dwi Sembe; Rahayu, Sari; Hastuti, Poppy Meilana Dian; Sutikno, Frendy
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 12 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/v3yxjq84

Abstract

Penyuluhan peningkatan SDM melalui pengelolaan keuangan secara syariah bertujuan untuk memberikan pemahaman yang lebih baik kepada masyarakat mengenai pentingnya mengelola keuangan sesuai dengan prinsip-prinsip syariah Islam. Pengelolaan keuangan syariah mengedepankan keadilan, transparansi, dan keseimbangan, yang dapat meningkatkan kualitas hidup individu serta memberdayakan ekonomi umat. Metode yang digunakan dalam penyuluhan ini adalah metode lisan, yang disampaikan dengan menggunakan bahasa yang sesuai dengan Ejaan Yang Disempurnakan (EYD) untuk memastikan penyampaian informasi yang jelas, mudah dipahami, dan dapat diterima oleh audiens dari berbagai latar belakang. Penyuluhan ini mencakup berbagai topik, antara lain larangan riba, transaksi yang adil, zakat, investasi halal, pengelolaan keuangan yang berlandaskan pada prinsip syariah. penerapan pengelolaan keuangan syariah, diharapkan dapat terwujud SDM yang lebih bijak dalam mengelola keuangan, serta menciptakan ekonomi yang lebih adil dan sejahtera. Selain itu, penyuluhan ini juga bertujuan untuk meningkatkan keterampilan masyarakat dalam merencanakan keuangan, menghindari praktik-praktik yang merugikan, dan menerapkan prinsip-prinsip syariah dalam kehidupan sehari-hari.
Co-Authors Agus Sunaryo Al Hakim, Yusuf Rahman Al-Hakim, Yusuf Rahman Arif Rachman Putra Hariani, Mila Hastuti, Poppy Meilana Dian Idris, Hilmy Fachrudin Mochamad Irfan, Mochamad Mubarok, Ahmad Muzrifah, Risa Amalia Nuraeny, Eny Rahayu, Sari Ratna Agustina, Ratna Samsul Arifin Setiawan, Erry Sutikno, Frendy