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Jurnal Manajemen, Ekonomi dan Akuntansi
Published by Merwinspy Publisher
ISSN : -     EISSN : 3025857X     DOI : https://doi.org/10.69820/jumea.v1i2
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) fokus pada riset tentang Manajemen, Akuntansi dan Ekonomi. Pendekatan metode penelitian yang dilakukan yaitu: Kuantitatif, Kualitatif, dan Kuantitatif-Kualitatif. Bidang kajian Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) , yaitu: Accounting and Auditing, Bank and Financial Management, Business Informatics, Business Logistics, Economics, Entrepreneurship and small business management, International Business, Management Tourism, Financial Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Change Management, Management Information Systems, Public Policy, Management Accounting, Business Law, Industrial Relations, Management of Sharia, Green Management, Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 32 Documents
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PERAN TEORI KLASIK DALAM PEMBENTUKAN PEMIKIRAN EKONOMI MODERN Juan Sibarani; Arnol Siagian; Bonaraja Purba
Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) Vol. 3 No. 2 (2026): Januari
Publisher : Merwin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jumea.v3i2.458

Abstract

Social conflict is an interesting social phenomenon to study and research. This has given rise to various conflict theories. Researching and studying social conflict is an interesting social phenomenon. As a result, many theories of conflict have been developed. To help us identify and understand the many conflict theories out there, a mapping of these theories is required. Broadly speaking, the theories can be divided into two categories: classical and modern. The following are the luminaries of classical sociological conflict theory: Nicolo Machiavelli, Thomas Hobbes, Jean Bodin, Polybus, and Ibn Khaldun. Conflict hypotheses were put forward by contemporary sociologists Lewis A. Coser, Ralf Dahrendorf, and Karl Marx. According to traditional conflict theory, conflict arises from the innate tendency of humans to dominate and interfere with each other, especially in terms of power. More sophisticated than structural functionalism, modern conflict theory was born out of criticism of the theory.
ANALISIS PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN MOTOR GESITS PADA PT. ARKEN EHOWU PUTRA MOTOR KOTA GUNUNGSITOLI Eferlin Gulo; Yuterlin Zalukhu; Maria Magdalena Bate’e; Otanius Laia
Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) Vol. 3 No. 2 (2026): Januari
Publisher : Merwin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jumea.v3i2.459

Abstract

This study aims to analyze consumer behavior in making purchasing decisions for Gesits motorbikes at PT. Arken Ehowu Putra Motor in Gunugsitoli City. With the increasing attention to environmentally friendly vehicles, Gesits motorbikes, as one of the electric vehicles, are the main focus of this study. The research methods used include surveys and in-depth interviews to evaluate factors that influence purchasing decisions, such as price, performance, technical features, and brand image. The results of the study indicate that consumers in Gunugsitoli City are very important considerations. In addition, product constraints and after-sales support also play an important role in purchasing decisions. These findings indicate that PT. Arken Ehowu Putra Motor needs to focus on delivering clear information about the long-term benefits of Gesits motorbikes and improving the quality of after-sales services to meet consumer expectations and increase customer satisfaction.

Page 4 of 4 | Total Record : 32

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