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Jurnal Ekonomi dan Bisnis
Published by Universitas Dian Nuswantoro
ISSN : -     EISSN : 29648866     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ekonomi dan Bisnis (JEKOBS) adalah media publikasi penelitian empiris ataupun konseptual oleh mahasiswa Jurusan Manajemen dan Akuntansi. Artikel - artikel yang dipublikasikan merupakan publikasi Tugas Akhir mahasiswa dalam menyelesaikan jenjang pendidikan, baik Strata 1, 2, maupun 3. Artikel yang terbit sudah melalui uji proposal, uji lisan dan presentasi, selayaknya ujian akhir pada proses penyusunan Tugas Akhir mahasiswa. Serta, penyusunan standar penulisan karya ilmiah sesuai kedalaman materi mahasiswa pada masing-masing Strata. Jurnal Ekonomi dan Bisnis (JEKOBS) diterbitkan berkala dalam basis 3 bulanan setiap Maret, Juni, September, Desember, serta diterbitkan secara Online pada website: http://publikasi.dinus.ac.id/index.php/JEKOBS Jurnal Ekonomi dan Bisnis (JEKOBS) mempublikasikan Jurnal dalam cakupan bidang keilmuan meliputi: --Management Science Marketing Management Operations Management Financial management Human Resource Management International Business Entrepreneurship --Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 91 Documents
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Penerapan Fungsi Actuating dalam Manajemen Bisnis Islam pada Kedai Kopi 3 Sisi Rizki Ardiansyah; Moh Jayyid Abadi; Allifna An Nauroh; Habibah Habibah; Mei Nurus Syamsiyah Yulianti; Abd Halim; Choirul Anam; Siti Zubaidah
Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i2.14840

Abstract

This study aims to analyze the implementation of the actuating function in Islamic business management at Kedai Kopi 3 Sisi. The actuating function, which includes leadership, communication, directing, and motivation, is crucial in mobilizing human resources to work effectively and align with organizational goals. This research employs a descriptive qualitative approach, with data collected through participatory observation, in-depth interviews, and documentation. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña, comprising data reduction, data presentation, and conclusion verification. The results indicate that Kedai Kopi 3 Sisi consistently applies Islamic business management through financial transparency, adherence to halal products, and integration of religious values in operational practices. The actuating function is implemented through leadership that is both firm and participative, open communication, systematic directing, and motivation that balances material and spiritual incentives. This implementation not only improves service quality and customer satisfaction but also strengthens Islamic values within the SME work culture. This study contributes theoretically to the literature on Islamic business management and provides practical benefits for SMEs in enhancing competitiveness based on sharia principles. Penelitian ini bertujuan untuk menganalisis penerapan fungsi actuating dalam manajemen bisnis Islam pada Kedai Kopi 3 Sisi. Fungsi actuating, yang mencakup kepemimpinan, komunikasi, pengarahan, dan motivasi, merupakan kunci untuk menggerakkan sumber daya manusia agar bekerja secara efektif dan selaras dengan tujuan organisasi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi partisipatif, wawancara mendalam, dan dokumentasi. Analisis data dilakukan menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan/verifikasi. Hasil penelitian menunjukkan bahwa Kedai Kopi 3 Sisi menerapkan manajemen bisnis Islam secara konsisten melalui transparansi keuangan, kepatuhan terhadap kehalalan produk, dan integrasi nilai religius dalam praktik operasional. Fungsi actuating dijalankan melalui kepemimpinan yang tegas namun partisipatif, komunikasi terbuka, pengarahan yang sistematis, serta motivasi yang seimbang antara insentif material dan spiritual. Implementasi ini tidak hanya meningkatkan kualitas layanan dan kepuasan konsumen, tetapi juga memperkuat nilai-nilai Islam dalam budaya kerja UMKM. Penelitian ini memberikan kontribusi teoretis bagi literatur manajemen bisnis Islam serta manfaat praktis bagi pelaku UMKM dalam meningkatkan daya saing berbasis nilai syariah.
Analisis Keadilan dan Transparansi dalam Sistem Perpajakan Nasional Muhammad Fadli Qia Adzim; Imahda Khoiri Furqon
Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i2.14879

Abstract

This study analyzes the principles of justice and transparency in Indonesia’s national taxation system and their impact on taxpayer compliance. Tax justice emphasizes both vertical equity (tax burden according to ability to pay) and horizontal equity (equal treatment for similar taxpayers), while transparency reflects openness and accountability in tax administration and fund allocation. Using a qualitative policy analysis based on Dunn’s (2018) framework and thematic analysis by Braun & Clarke (2006), this study reviews tax regulations, secondary data, and implementation practices. Findings show that although justice principles are clearly stated, their implementation remains inconsistent due to regulatory loopholes exploited by large taxpayers. Meanwhile, digitalization has improved administrative clarity but accountability and openness in fund utilization and audit reports remain limited. It concludes that Indonesia’s tax system still requires reform focusing on fairness, integrated data, and transparent fiscal reporting. Continuous improvements are essential to build public trust and voluntary tax compliance. Penelitian ini menganalisis prinsip keadilan dan transparansi dalam sistem perpajakan nasional Indonesia serta pengaruhnya terhadap kepatuhan wajib pajak. Keadilan pajak menekankan keadilan vertikal (beban pajak sesuai kemampuan membayar) dan keadilan horizontal (perlakuan setara bagi wajib pajak dengan kemampuan serupa), sedangkan transparansi mencerminkan keterbukaan dan akuntabilitas dalam administrasi serta alokasi dana pajak. Dengan menggunakan analisis kebijakan kualitatif berdasarkan kerangka Dunn (2018) dan analisis tematik Braun & Clarke (2006), penelitian ini menelaah regulasi perpajakan, data sekunder, dan praktik implementasi. Hasil menunjukkan bahwa meskipun prinsip keadilan telah diatur dengan jelas, penerapannya belum konsisten akibat celah regulasi yang dimanfaatkan wajib pajak besar. Sementara digitalisasi meningkatkan kejelasan administrasi, aspek akuntabilitas dan keterbukaan laporan audit masih terbatas. Kesimpulannya, sistem perpajakan Indonesia masih memerlukan reformasi berkelanjutan dengan fokus pada keadilan, integrasi data, dan transparansi fiskal guna memperkuat kepercayaan publik dan kepatuhan sukarela wajib pajak.
Transformasi Digital dalam Kewirausahaan Unggas: Tinjauan Literatur Sistematis tentang Strategi dan Kinerja Bisnis Septiani Putri; Herbert Siregar
Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i2.15399

Abstract

Digital transformation plays an increasingly important role in enhancing efficiency, competitiveness, and sustainability in the poultry sector, particularly in the context of small- and medium-scale entrepreneurial farming. This study aims to systematically synthesize the integration of digital technologies and entrepreneurial strategies in the poultry industry through a Systematic Literature Review (SLR) approach. The PRISMA method was applied to identify, screen, and evaluate relevant scholarly literature, resulting in sixteen selected articles published between 2020 and 2025 from reputable international databases. The synthesis reveals that digitalization in poultry farming evolves in a multidimensional manner and can be classified into three main clusters: operational digitalization through the adoption of the Internet of Things (IoT), Artificial Intelligence (AI), and digital twin technologies; the strengthening of entrepreneurial strategies and business performance through cost efficiency, digital marketing, and platform-based partnerships; and implementation challenges related to infrastructure limitations, farmers’ digital literacy, and cybersecurity risks. These findings highlight that digital technologies function not only as tools for improving production efficiency but also as key enablers of value creation and business resilience, thereby providing an integrated perspective on the relationship between digital transformation, entrepreneurial strategy, and business performance that is relevant for researchers, practitioners, and policymakers in promoting sustainable digital transformation in agribusiness.   Transformasi digital semakin berperan penting dalam meningkatkan efisiensi, daya saing, dan keberlanjutan sektor perunggasan, khususnya dalam konteks kewirausahaan peternak skala kecil dan menengah. Penelitian ini bertujuan untuk mensintesis secara sistematis perkembangan integrasi teknologi digital dan strategi kewirausahaan dalam industri perunggasan melalui pendekatan Systematic Literature Review (SLR). Metode PRISMA digunakan untuk menyeleksi dan mengevaluasi literatur ilmiah yang relevan, sehingga diperoleh enam belas artikel terpilih yang dipublikasikan pada periode 2020–2025 dari basis data internasional bereputasi. Hasil sintesis menunjukkan bahwa digitalisasi peternakan unggas berkembang secara multidimensional dan dapat dikelompokkan ke dalam tiga klaster utama, yaitu digitalisasi operasional peternakan melalui penerapan Internet of Things (IoT), kecerdasan buatan (Artificial Intelligence/AI), dan digital twin; penguatan strategi kewirausahaan dan kinerja bisnis melalui efisiensi biaya, pemasaran digital, serta kemitraan berbasis platform; serta tantangan implementasi yang mencakup keterbatasan infrastruktur, literasi digital peternak, dan risiko keamanan siber. Temuan ini menegaskan bahwa teknologi digital tidak hanya berfungsi sebagai alat peningkatan efisiensi produksi, tetapi juga sebagai pengungkit penciptaan nilai dan peningkatan resiliensi usaha perunggasan, sehingga penelitian ini berkontribusi dalam menyediakan sintesis terintegrasi mengenai hubungan antara transformasi digital, strategi kewirausahaan, dan kinerja bisnis yang relevan bagi peneliti, pelaku usaha, dan pembuat kebijakan dalam mendorong transformasi digital agribisnis yang berkelanjutan.
Transformasi Digital dan Inklusi Keuangan untuk Usaha Ultra Mikro: Tinjauan Literatur tentang Pemberdayaan PT PNM Helinita Sapitri; Nazira Nazira; Harry Z. Soeratin; Munasiron Miftah
Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i2.16111

Abstract

The acceleration of digital transformation in the Indonesian financial sector has not yet reached the ultra-micro business (UMi) segment evenly due to low digital literacy. This study aims to analyze the impact of digital transformation on financial inclusion and UMi business performance, and to map technical barriers using the Systematic Literature Review (SLR) method of 15 reputable journals (2021–2026). Key findings indicate that digital literacy and accessibility of digital financial platforms are the most significant variables driving UMi business performance compared to device ownership alone. Digital financial inclusion has been shown to mediate this relationship, but there is an empirical gap in the risk of suboptimal digital management. The empowerment strategy at PT PNM faces the challenge of losing the human touch, necessitating a transformation of the role of facilitators into digital agents. This study concludes that strengthening literacy and transparent technology is crucial for customer economic resilience. Akselerasi transformasi digital di sektor keuangan Indonesia belum menjangkau segmen usaha ultra-mikro (UMi) secara merata akibat rendahnya literasi digital. Penelitian ini bertujuan menganalisis dampak transformasi digital terhadap inklusi keuangan dan kinerja usaha UMi, serta memetakan hambatan teknis melalui metode Systematic Literature Review (SLR) terhadap 15 jurnal bereputasi (2021–2026). Temuan utama menunjukkan bahwa literasi digital dan aksesibilitas platform keuangan digital merupakan variabel paling signifikan yang mendorong kinerja usaha UMi dibandingkan sekadar kepemilikan perangkat. Inklusi keuangan digital terbukti memediasi hubungan ini, namun terdapat empirical gap pada manajemen risiko digital yang belum optimal. Strategi pemberdayaan pada PT PNM menghadapi tantangan berupa risiko hilangnya human touch, sehingga diperlukan transformasi peran pendamping menjadi agen digital. Kajian ini menyimpulkan bahwa penguatan literasi dan teknologi transparan sangat krusial bagi ketahanan ekonomi nasabah.
Promoting MSME Financing Decisions The Influence of Financial Behavior and the Role of Risk Taking Behavior Abdul Syukur; Amalia Nur Chasanah; Fery Riyanto
Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i2.16522

Abstract

This study aims to examine the effect of financial behavior on credit decision making among MSME owners in Central Java and to investigate the moderating role of risk-taking behavior. A quantitative approach was employed involving 185 MSME owners selected through purposive sampling. Data were collected using questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that financial behavior has a positive and significant effect on credit decision making. This finding suggests that MSME owners with better financial behavior are more likely to make rational and effective credit decisions. However, risk-taking behavior does not moderate the relationship between financial behavior and credit decision making. The findings highlight that the quality of credit decisions is primarily influenced by financial management capabilities rather than the willingness to take business risks.   Penelitian ini bertujuan untuk menganalisis pengaruh financial behavior terhadap credit decision making pada pelaku UMKM di Jawa Tengah serta menguji peran risk taking behavior sebagai variabel moderasi. Penelitian menggunakan pendekatan kuantitatif dengan melibatkan 185 pemilik atau pengelola UMKM yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa financial behavior berpengaruh positif dan signifikan terhadap credit decision making. Temuan ini mengindikasikan bahwa pelaku UMKM yang memiliki perilaku keuangan yang baik cenderung mampu mengambil keputusan kredit yang lebih rasional dan berkualitas. Sementara itu, risk taking behavior tidak terbukti memoderasi hubungan antara financial behavior dan credit decision making. Hasil penelitian menegaskan bahwa kualitas keputusan kredit lebih dipengaruhi oleh kemampuan pengelolaan keuangan dibandingkan keberanian dalam menghadapi risiko usaha.
Strategi Penguatan Pengorganisasian Dalam Upaya Pengembangan Usaha UMKM Otak Otak Legendaris di Universitas Trunojoyo Madura Bangkalan Indonesia Zaitullah Zaitullah; Lutfiyah Lutfiyah; Arni Wijaya; Ahmad Daffa Egy Fernanda; Siti Zubaidah
Jurnal Ekonomi dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i3.14881

Abstract

This study aims to analyze the role of organizational functions within the POAC framework as a strategy to strengthen the governance of the Otak-Otak Legendaris MSME, in order to support business development and readiness for expansion through a partnership system. The study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, direct observation, and documentation. The research subjects included business owners, branch managers, and operational employees. The results showed that a simple but effective organizational structure, a rotating work system, intensive training, and regular evaluations contributed to business growth. A family-like approach to human resource management fostered employee loyalty and discipline. In addition, expansion plans through a franchise system require the establishment of a more formal organizational structure and an integrated human resource system. This study is limited to one object of study and has not measured the impact of organization quantitatively. Further research is recommended to use a comparative and quantitative approach so that the results can be more generalized and validated. The findings of this study can be used as a reference for other MSME players to strengthen their internal structures and prepare for professional and sustainable business expansion. This study offers a comprehensive and applicable organizational model for MSMEs, as well as filling a gap in the literature on the application of organizing functions in the context of partnership-based business expansion.   Penelitian ini bertujuan untuk menganalisis peran fungsi pengorganisasian dalam kerangka POAC sebagai strategi penguatan tata kelola UMKM Otak-Otak Legendaris, guna mendukung pengembangan usaha dan kesiapan ekspansi melalui sistem kemitraan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi langsung, dan dokumentasi. Subjek penelitian meliputi pemilik usaha, ketua cabang, dan karyawan operasional. Hasil penelitian menunjukkan bahwa struktur organisasi yang sederhana namun efektif, sistem kerja bergilir, pelatihan intensif, dan evaluasi rutin berkontribusi terhadap pertumbuhan usaha. Pendekatan kekeluargaan dalam pengelolaan sumber daya manusia menumbuhkan loyalitas dan kedisiplinan karyawan. Penelitian selanjutnya disarankan untuk menggunakan pendekatan komparatif dan kuantitatif agar hasilnya lebih dapat digeneralisasikan dan divalidasi. Temuan penelitian dapat dijadikan acuan bagi pelaku UMKM lain untuk memperkuat struktur internal dan mempersiapkan ekspansi usaha secara profesional dan berkelanjutan. Penelitian ini menawarkan model pengorganisasian yang komprehensif dan aplikatif bagi UMKM, serta mengisi kekosongan literatur mengenai penerapan fungsi organizing dalam konteks ekspansi usaha berbasis kemitraan
Pengaruh PMDN, PMA, Jumlah Penduduk Bekerja, Proporsi Penduduk Bersekolah Terhadap Ketimpangan Wilayah di Provinsi Jawa Timur Tahun 1995-2024 Tesalonika Pasaribu; Nugroho Sumarjiyanto Benedictus Maria
Jurnal Ekonomi dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i3.14949

Abstract

This study aims to determine the extent of regional inequality in East Java Province from 1995 to 2024 and to analyze the influence of Domestic Investment, Foreign Investment, the number of employed people, and the proportion of the population in school on regional inequality. This research uses time series data and the data source used is secondary data obtained from the Central Bureau of Statistics of East Java Province from 1995-2024. The analysis method used is multiple regression analysis with the Ordinary Least Squares (OLS) approach. To measure the level of regional inequality in East Java Province, the Williamson Index is used. The results of this study found that the Williamson Index for East Java Province from 1995 to 2024 tended to increase and ranged from 0.94 to 1. After performing regression, the results obtained are that the PMDN variable has a positive and insignificant effect on regional inequality in East Java Province from 1995-2024. Meanwhile, the PMA variable, the number of employed people, and the proportion of the population in school have a negative and significant effect on regional inequality. Simultaneously, all four variables have a significant effect on the absence.   Penelitian ini bertujuan untuk mengetahui seberapa besar tingkat ketimpangan wilayah yang terjadi di Provinsi Jawa Timur tahun 1995 hingga 2024 serta untuk menganalisis pengaruh PMDN, PMA, jumlah penduduk bekerja, proporsi penduduk bersekolah terhadap ketimpangan wilayah. Penelitian ini menggunakan jenis data time series dan sumber data yang digunakan adalah data sekunder yang diperoleh melalui Badan Pusat Statistik Provinsi Jawa Timur tahun 1995-2024. Metode analisis yang digunakan adalah analisis regresi berganda dengan pendekatan Ordinary Least Squares (OLS). Untuk mengukur tingkat ketimpangan wilayah Provinsi Jawa Timur digunakan Indeks Williamson. Hasil penelitian ini menemukan bahwa Indeks Williamson Provinsi Jawa Timur dari tahun 1995 hingga 2024 cenderung meningkat dan berada di angka 0,94 hingga 1. Setelah dilakukan regresi, maka hasil yang didapat adalah variabel PMDN memiliki pengaruh positif dan tidak signifikan terhadap ketimpangan wilayah Provinsi Jawa Timur tahun 1995-2024. Sementara variabel PMA, jumlah penduduk bekerja dan proporsi penduduk bersekolah memiliki pengaruh negatif dan signifikan terhadap ketimpangan wilayah. Secara simultan, keempat variabel berpengaruh signifikan terhadap ketimpangan wilayah.
Long Term Dynamics of Operational Efficiency in Indonesia’s Islamic Banking Sector: Digital Transformation, Business Scale, and Financing Quality within an ARDL Framework Fikram Rasyad; Lulu Ilmiyah Nursyahidah Alwan
Jurnal Ekonomi dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i3.16339

Abstract

This study analyzes the determinants of operational efficiency in Indonesian Islamic banking, measured by the Operational Expense to Operational Income ratio (BOPO), encompassing digital transformation (JKFISIK), bank size (ASET), financing quality (NPF), external digital ecosystem (NIL), inflation (INF), and BI Rate (BIRATE). The study employs the Autoregressive Distributed Lag (ARDL) approach using monthly aggregate data from Islamic Commercial Banks and Islamic Business Units spanning January 2014 to December 2024, yielding 114 observations after adjustment. Phillips-Perron unit root tests confirm a mixed I(0) and I(1) integration order with no I(2) variables, validating the ARDL framework. The F-Bounds test produces an F-statistic of 360.50, confirming long-run cointegration. NPF emerges as the dominant determinant with a significant positive effect on BOPO, while ASET exhibits a significant positive effect contrary to the economies of scale hypothesis. JKFISIK, NIL, INF, and BIRATE are statistically insignificant. The Error Correction Term coefficient of -0.9833 indicates a 98.33 percent monthly adjustment speed toward long-run equilibrium. Parameter stability is confirmed through CUSUM tests. These findings underscore that financing quality management is the primary lever for improving operational efficiency in Indonesian Islamic banking.
Strategi Pengembangan Usaha Seblak Ema dalam Meningkatkan Daya Saing di Era Digital Nita Nur Utami; Lina Fatimah Lishobrina; Anis Qonita Naffa; Safira Notia; Muhammad Bintang
Jurnal Ekonomi dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i3.16405

Abstract

Penelitian ini bertujuan untuk mempelajari cara-cara yang digunakan dalam membangun usaha Seblak Ema agar dapat lebih kompetitif di tengah kemajuan zaman digital. Penelitian ini menggunakan pendekatan kualitatif deskriptif dan mengumpulkan data melalui wawancara semi-terstruktur, observasi langsung, serta dokumentasi. Analisis data dilakukan dengan menggunakan model interaktif yang dibuat oleh Miles dan Huberman, yang terdiri dari tiga tahap utama, yaitu pengurangan data, penyajian data, dan penarikan kesimpulan. Penelitian ini berfokus pada strategi produk, strategi harga, pemasaran digital, efisiensi operasional, serta kepuasan pelanggan. Penelitian menunjukkan bahwa kekuatan utama Seblak Ema adalah berbeda dari produk lain dengan konsep prasmanan yang menawarkan berbagai topping dan harga yang murah, yang sesuai dengan kebutuhan konsumen yang merupakan mahasiswa. Pemanfaatan digitalisasi sudah mulai digunakan, tetapi masih hanya terbatas pada media sosial dan sistem pembayaran QRIS yang belum dimanfaatkan secara strategis. Tantangan utama yang dihadapi mencakup kurangnya kemampuan dalam menggunakan teknologi digital, kesibukan yang membuat sulit mengelola media sosial, serta keterbatasan tenaga kerja di bidang pemasaran digital. Penelitian ini menunjukkan bahwa memperkuat strategi pemasaran digital dan terus melakukan inovasi bisnis adalah cara penting untuk meningkatkan kemampuan bersaing Seblak Ema di masa ekonomi digital.
A Bibliometric Analysis of Marine and Coastal Tourism Development Fredericho Mego Sundoro; Danny Erlis Waimbo; Indah Susilowati; Fransiscus Xaverius Sugiyanto; Wahyu Widodo
Jurnal Ekonomi dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i3.17939

Abstract

This study aims to analyze the evolution, structure, and research trends in global marine and coastal tourism development between 2020 and 2025, as well as to identify key research themes, influential contributors, leading countries, and collaboration networks shaping the field. A descriptive bibliometric analysis was conducted using data retrieved from the Scopus database, combining quantitative performance analysis through the Bibliometrix R package with network visualization using VOSviewer, including the application of Lotka’s Law to examine author productivity patterns. The results indicate a rapidly growing research domain, reflected in a strong annual growth rate of scientific publications and increasing global scholarly attention toward sustainable marine tourism development. The thematic analysis reveals dominant research focuses on sustainable development, ecotourism, marine environmental management, biodiversity conservation, climate change adaptation, and blue economy strategies. Collaboration patterns demonstrate a high level of international cooperation, emphasizing the interdisciplinary and transboundary nature of marine and coastal tourism issues. Overall, the findings provide a comprehensive overview of the intellectual structure and development trajectory of the field, offering valuable insights for researchers and policymakers to support evidence-based decision-making, strengthen global collaboration, and promote balanced strategies integrating tourism growth with long-term environmental sustainability.

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