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Ahmad Salman Farid
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ahmadsalmanfarid@stain-madina.ac.id
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ahmadsalmanfarid@stain-madina.ac.id
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Huta Baringin, Kec. Panyabungan Barat Kab. Mandailing Natal 22911 Indonesia
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INDONESIA
Involvement International Journal of Business
Published by PT Agung Media Publisher
ISSN : -     EISSN : 3032485X     DOI : https://doi.org/10.62569/iijb.v1i2.13
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Authors are invited to contribute original research on a wide range of topics including financial management, marketing strategies, human resource management, entrepreneurship and innovation, international business, supply chain management, corporate governance, economics and business environment, strategic management, ecommerce and digital business, corporate social responsibility, financial technology, business management, green business practices, organizational leadership, risk management and compliance, corporate finance, small and medium sized enterprises, business ethics, and management of change.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 8 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2024): April 2024" : 8 Documents clear
Analysis of Islamic Economic Principles in Financial Technology in Indonesian Islamic Banking Eny Latifah
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.13

Abstract

The purpose of this research in to provide an overview of the implementation of financial technology in the mobile banking system owned by Bank Muamalat Indonesia and what Islamic economic principles are used in its implementation. The research method uses a qualitative with type of case study  at the Lamongan sub-branch office, East Java, Indonesia. The result of the research is the implementation of financial technology in Islamic Banking namely Bank Muamalat Indonesia by features. The principle of Islamic economics applied is not to make transactions that contain riba, gharar, maysir, tadlis, riswah and isyraf in financial technology services with Muamalat DIN features found in mobile banking.  
Impulse Buying: A Multi-National Consumer Study Yukta Malani; Srihitha Aakula; Zaker Ul Oman
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.14

Abstract

This study explores impulsive buying behavior among consumers in India and other countries. It identifies factors influencing impulsive purchases, analyses the most impulsively bought product categories, and explores the post-purchase satisfaction of these impulsive decisions. Additionally, the study examines the personality traits of impulsive buyers compared to non-impulsive buyers. The research highlights the factors marketers and retailers can leverage to encourage impulsive purchases. It also empowers consumers to identify their impulsive buying tendencies and understand the emotional drivers behind them. The study provides valuable insights for entrepreneurs, marketers, retailers, and consumers.
Impact of Marketing Strategies of Retailers on Consumers with Specific Reference to Ramki Bandi and Local Tiffin Centres Y. Venkat Reddy; Chamundeshwari Gaddap; Rucha T; Piiyush K; M. Vishnu Vardhan Rao; Samudrala Sharath Chandra
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.15

Abstract

Entrepreneurs and small business management go hand in hand in making a successful business. The study is taken up on retailers in the street food industry. The study’s objective is to analyze the impact of the marketing strategies of Ram ki Bandi , a famous street food corner in Hyderabad, India, and a comparative study between the marketing strategies of Ram ki Bandi  and local street tiffin centers. Tiffin centers are small eateries put up on the street. A marketing strategy is a long-term plan for achieving a company’s goals by understanding customers’ needs and creating a distinct and sustainable competitive advantage. For the study, the data was collected through primary data sources, such as survey methods, questionnaires, and secondary data sources. The primary data was collected from a sample of 100 respondents using questionnaires and interviews. Marketing strategies are essential in the growth of a retailer’s business. Some of them are as follows: attracting more customers, analyzing competitors, understanding customers, and making optimal pricing decisions, amongst others. The findings of the study state that marking strategies impact consumer behavior when purchasing a given product.
A Study On Consumer Satisfaction On Masqati Dairy Products Varsha Bikkumalla; Bhanwal Krish; Zaker Ul Oman
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.19

Abstract

This study aims to determine customer satisfaction levels with Masqati Dairy Products, a supreme dairy brand in India. The research emphasizes identifying the factors affecting customer satisfaction, including product quality, packaging, pricing, and distribution, and enhancing them. To determine how masqati dairy products are different from other dairy products. A mixed-methods approach was used to gather data. The data would be analyzed and interpreted using statistical techniques such as descriptive statistics. The finding could indicate that product quality, packaging, and pricing are the most significant factors affecting customer satisfaction, and identify the areas for improvement within masqati dairy products while distribution had little impact. The study would conclude with recommendations for Masqati Dairy Products to enhance its customer satisfaction and loyalty by improving its product quality, packaging, and product strategies. This can guide strategic decisions to upgrade or improve customer satisfaction, loyalty, trust and thereby strengthening Masqati Dairy’s market position.
A Study on Evolution of Adani Group of Industries- It's Resilience in Indian Industries Diya Bajaj; D Rudra Patil; P Madhavi
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.20

Abstract

This study explores the evolution and resilience of the Adani Group within the Indian industrial landscape. Through an analysis of financial performance and market dynamics, the study examines the group's trajectory, challenges, and strategies for sustaining growth. Notably, the Adani Group has demonstrated robust growth and profitability, marked by revenue increases and enhanced asset utilization. However, concerns arise regarding the sustainability of this growth, given the escalating reliance on debt financing, as indicated by the rising debt-to-equity ratio. To mitigate risks and ensure long-term viability, the group must strike a balance between pursuing growth opportunities and maintaining financial stability. Strategies such as cost reduction, operational optimization, revenue diversification, and debt restructuring are vital for achieving this balance. The Adani Group stands at a critical juncture, facing challenges amidst strong growth. The company's stock performance reflects a mixed picture, with some stocks struggling to recover while others experience remarkable rebounds. Although most stock prices have not fully recovered from the impact of the Hindenburg report, there is observable growth post-implementation of strategic initiatives. The varying trajectories of Adani Group's stocks underscore the complex interplay of market dynamics and investor sentiment. Moving forward, it is imperative for the group to continue implementing effective strategies to nullify the effects of the Hindenburg report and ensure sustained growth while mitigating financial risks.
Exploring Customer Experiences and Perceptions towards the Implementation of Digital Banking Services: A Case Study of Millennials in Mandailing Natal Rukiah
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.22

Abstract

This qualitative study investigates the perceptions and experiences of millennials regarding the implementation of digital banking services in Mandailing Natal. Through in-depth interviews with a purposive sample of millennials, key insights have emerged. Convenience and accessibility emerged as paramount factors driving millennials' adoption of digital banking services. Participants highly valued the ability to conduct banking transactions anytime, anywhere, through user-friendly mobile apps. Trust and security were also crucial, with concerns about privacy and security prevalent among participants. Financial institutions must prioritize robust security measures and transparent communication to build trust and encourage adoption. Additionally, the study revealed diverse preferences and usage patterns among millennials, emphasizing the need for tailored digital banking offerings. Education and awareness emerged as essential in shaping millennials' attitudes, highlighting the necessity for improved communication efforts from financial institutions. Understanding and addressing the needs, preferences, and concerns of millennials are crucial for enhancing the adoption and utilization of digital banking services in Mandailing Natal. By prioritizing convenience, trust, personalization, and education, financial institutions can better meet millennials' evolving needs and foster greater engagement and satisfaction with digital banking services.  
Navigating Crisis: Strategic Adaptations in Family Businesses Amid Economic Uncertainty Erni Yusnita Siregar
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.23

Abstract

This research delves into the strategic adaptations made by family businesses to navigate crises amidst economic uncertainty. Family businesses represent a significant portion of the global economy and face unique challenges during periods of economic instability. Through a comprehensive review of academic literature, case studies, and expert insights, this study identifies key strategies employed by family businesses to withstand turbulent economic conditions. The findings highlight the critical role of clear communication and transparent decision-making processes in ensuring business resilience during crises. Family businesses that prioritize open dialogue among stakeholders are better equipped to respond effectively to challenges and maintain continuity. Moreover, flexibility within business models emerges as essential for adapting to rapidly changing market dynamics. Family businesses often leverage their inherent strengths, such as strong relationships with customers and communities, to navigate crises successfully. Prudent financial planning and risk management are identified as fundamental for safeguarding the financial stability of family businesses amidst economic uncertainty. Effective management of resources and proactive risk mitigation strategies enable businesses to weather downturns and position themselves for recovery. Additionally, the study emphasizes the importance of maintaining a long-term perspective and fostering family unity during crises. Family businesses that prioritize cohesion and collaboration among family members demonstrate greater resilience and are more likely to emerge stronger from adversity. By synthesizing these insights, this research provides valuable guidance for family business owners, managers, and policymakers facing economic uncertainty.
Risk Management Strategies in Facing Global Financial Market Volatility Darwin Nasution
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.30

Abstract

Global financial market volatility refers to the unpredictable fluctuations in the prices of financial assets such as stocks, bonds, currencies, and commodities. This volatility can stem from various factors such as economic indicators, geopolitical events, policy changes, technological advancements, and investor sentiment. This research aims to analyze effective risk management strategies in facing global financial market volatility. Market volatility often triggers anxiety, uncertainty, and irrational investment decisions. In this situation, it is important for investors to adopt the right strategies to minimize risks and maximize long-term investment outcomes. In this study, data is collected from various sources related to global financial market volatility and risk management strategies adopted by investors during periods of uncertainty. Qualitative and quantitative analyses of this data are conducted to identify patterns of investor behavior and the effectiveness of applied risk management strategies. The research findings indicate that maintaining a long-term perspective, retaining portfolio diversification, and taking an active approach to risk management are effective strategies in dealing with market volatility. Open communication with financial professionals is also proven to be essential in helping investors stay calm and make rational decisions.

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