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Ahmad Salman Farid
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Feedback International Journal of Communication
Published by PT Agung Media Publisher
ISSN : -     EISSN : 30469465     DOI : https://doi.org/10.62569/fijc
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The focus and scope of FIJC include, but are not limited to, areas such as media ethics and responsibility, journalism studies and media practices, political communication and public opinion, intercultural and cross-cultural communication, health communication and public health campaigns, advertising and consumer behavior, digital media and social networking, media effects and audience reception, media literacy and media education, media and democracy, media and gender studies, media and cultural studies, communication technology and innovation, crisis communication and risk communication, environmental communication and sustainability, media and development communication, visual communication and media aesthetics, communication law and policy, Islamic communication and media representation, and broadcasting and media regulation. The journal encourages interdisciplinary approaches and welcomes empirical research, theoretical contributions, case studies, and critical analyses in the field of communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2024): June 2024" : 5 Documents clear
Social Media Platforms: Investigate Sentiment Analysis For Transforming Business Decisions In Car Segments Prapullakumar Gowtham Pyate; B. Balaji Srinivasan
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.24

Abstract

The automotive industry is one of the most significant global economic drivers. There has been a steady rise in both the expectations and the level of competition. Thus, to attain a better competitive advantage in the market, the companies carefully analyze the consumers’ opinions on social media platforms to enhance business decisions. Existing studies have shown various analyses of consumer opinion towards brands or products, particularly on one social media platform. Yet, limited studies have explored sentiment analysis in social media text and reviews of preferences of car brands. This research aims to investigate the impact of social media sentiment analysis on business choices involving automotive companies. In this study, a dataset has been taken from a total of five car brand models of Kia, Hyundai, Toyota, Maruti Suzuki, and Mahindra with three social media platforms, namely Twitter, Facebook, and Instagram. Sentiment analysis has been applied to explore the user’s opinions and reviews about five brand car models. By the utilization of Natural Language Processing (NLP), sentiment analysis evaluates the emotional polarity status of users. It showed that the brand Hyundai has achieved a much higher positive polarity sentiment score than the other model. Further, it showed that it achieved a strong correlation between business decisions and sentiment in the social media platform of Facebook, where all the brand models attained strong correlations.
A Comparative Study On Online Marketing Strategies With Reference To Amazon And Flipkart In Twin Cities Of Telangana Dhriti Kappagantu; Netra Mahindra; Baseedu Sai Sandeep
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.27

Abstract

This comparative study explores the awareness and perceptions of online shoppers regarding the marketing strategies employed by Amazon and Flipkart in the twin cities of Telangana. The research aims to understand how these strategies influence consumer behavior and contribute to the companies' market positioning. In today's fast-paced environment, understanding how leading e-commerce platforms attract and retain customers is crucial. Our findings indicate that Amazon excels over Flipkart in various aspects of online marketing. Amazon's strategic use of social media marketing, continuous advertising, and influencer partnerships effectively engages consumers and promotes its products and services. Furthermore, Amazon's diversification into the entertainment sector with platforms like Amazon Prime Video, Amazon Music, and Amazon Mini TV enhances its customer engagement and broadens its market reach. In contrast, Flipkart's marketing efforts are largely confined to the online promotion of its core products and services, limiting its competitive edge. This study highlights Amazon’s superior marketing approaches and their effectiveness in fostering business growth, while also emphasizing the need for Flipkart to expand and innovate its marketing strategies to better compete. This comparative analysis provides valuable insights for businesses and marketers aiming to enhance their online marketing strategies and understand consumer preferences in a dynamic digital marketplace. The research underscores the significance of integrated marketing efforts, including social media and entertainment engagement, in driving consumer awareness and loyalty in the competitive online retail sector.
The Impact of Surrogate Advertising on Public Perception and Awareness on Chhattisgarh with Special Reference to Raipur. Kasturi Pomal; Rakshak Bharti
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.28

Abstract

The industries often argue in defence of advertising their products such as alcohol and tobacco, citing the significant taxes they contribute. Despite the decline in tobacco advertising, both alcohol and tobacco industries continue to promote their products indirectly through surrogate advertisements. These ads often endorse other products under the same brand or present altered versions of the original products, exerting similar influences on consumers' perceptions. The primary objective of this study is to investigate the impact of surrogate advertising, utilizing primary data gathered through surveys to assess public awareness and perceptions. Given India's diverse cultural landscape and demographics, understanding the actual effects of these ads is crucial. It is essential to determine whether the general public comprehends how surrogate advertisements function and whether they can distinguish them from regular advertisements. Ultimately, the focus should be on evaluating the influence of these ads on both the market and individuals and understanding viewers' perspectives on them.
The Identity of Widowed Women in the Digital Era Ulfi Nurfaiza; A. Fikri Amiruddin Ihsani
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.34

Abstract

The digital era has significantly changed the perspectives and ways of communication for individuals, including women with widow status. Previously, during the patriarchal era, cultural values and norms established that widowed women faced more severe life challenges and received negative stigmas. According to data from DataIndonesia.id, the percentage of widows in Indonesia was higher than that of widowers in 2021. Divorced women accounted for 12.83% of the population, including those divorced by death or alive. Meanwhile, the percentage of divorced men was 4.32%. The digital era has impacted social changes, with the high number of widowed women indicating that women now have greater opportunities to enhance their capacities, which also affects their economic fulfillment. This research aims to understand the identity of widowed women in the digital era in terms of externalization, objectivation, and internalization. The study employs a qualitative approach using social construction. Data collection techniques include in-depth interviews, observations, and documentation. The findings of this research indicate that widowed women feel that their role teaches them the meaning of independence, allowing them to work or pursue careers without limitations. They can optimize social media as a platform to enhance their quality and relationships, and others acknowledge that these women are comfortable and confident with their current status. Being a widow is no longer something to be feared or constantly stigmatized; it has evolved with the development of technology and information.
Communication Strategies in Islamic Da'wah Opportunities and Challenges in the Era of Artificial Intelligence Marlina; Yaza Azahra Ulya
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.35

Abstract

The integration of artificial intelligence (AI) into communication strategies has revolutionized various fields, including Islamic Da'wah. This study explores how AI technologies can be utilized to enhance the dissemination of Islamic teachings, examining both the opportunities and challenges this integration presents. This research employs a mixed-methods approach, combining qualitative analysis of AI applications in religious contexts with quantitative surveys of Da'wah practitioners and their audiences. The findings reveal that AI technologies, such as chatbots, natural language processing, and machine learning, significantly enhance the reach and personalization of Da'wah efforts. AI enables interactive and engaging communication, breaking down geographical and linguistic barriers. However, the results also highlight several challenges, including ethical concerns regarding the accuracy of AI-generated content, the potential for misinformation, and the digital divide that limits access to these technologies. The study concludes that while AI offers substantial opportunities to innovate Islamic Da'wah, careful consideration must be given to ethical implications and practical limitations. The collaboration between AI experts and Islamic scholars is essential to ensure that AI-driven Da'wah initiatives are both effective and respectful of Islamic values. Balancing AI's advantages with its challenges can lead to more effective and inclusive communication strategies in the digital era, ultimately enriching the practice of Islamic propagation.

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