cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Salman Farid
Contact Email
ahmadsalmanfarid@stain-madina.ac.id
Phone
+6281218181955
Journal Mail Official
ahmadsalmanfarid@stain-madina.ac.id
Editorial Address
Huta Baringin, Kec. Panyabungan Barat Kab. Mandailing Natal 22911 Indonesia
Location
Kab. mandailing natal,
Sumatera utara
INDONESIA
Feedback International Journal of Communication
Published by PT Agung Media Publisher
ISSN : -     EISSN : 30469465     DOI : https://doi.org/10.62569/fijc
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The focus and scope of FIJC include, but are not limited to, areas such as media ethics and responsibility, journalism studies and media practices, political communication and public opinion, intercultural and cross-cultural communication, health communication and public health campaigns, advertising and consumer behavior, digital media and social networking, media effects and audience reception, media literacy and media education, media and democracy, media and gender studies, media and cultural studies, communication technology and innovation, crisis communication and risk communication, environmental communication and sustainability, media and development communication, visual communication and media aesthetics, communication law and policy, Islamic communication and media representation, and broadcasting and media regulation. The journal encourages interdisciplinary approaches and welcomes empirical research, theoretical contributions, case studies, and critical analyses in the field of communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 4 (2025): December 2025" : 5 Documents clear
Evolving Hausa Cinema from Short Dramas to Serialised Storytelling in Post-Independence Nigeria Bello, Jamila Tahir; Ibrahim , Adamkolo Muhammed Ibrahim; Ibrahim, Abubakar Tijjani; Mukhtar , Juwairiyya Bilkisu; Dansharif, Fatima Rabiu
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.212

Abstract

The transformation of Hausa-language cinema in Nigeria from short, stand-alone dramas to serialised storytelling represents a significant reconfiguration of regional media production. This study investigates how and why serial formats consolidated in Kannywood, focusing on the interaction between economic pressures, institutional structures, audience practices, and cultural norms in the post-independence period. Using a convergent mixed-methods design, the study combines a survey of 400 university students in Kano State, sixteen in-depth interviews with producers and directors, documentary analysis of broadcaster commissioning practices, and content analysis of selected pioneering serials. Quantitative data were analysed using descriptive statistics, while qualitative data were examined through reflexive thematic analysis, with triangulation applied to integrate findings across data sources. The findings indicate that serial production consolidated between 2012 and 2016, with accelerated growth after 2015 following the emergence of Hausa satellite broadcasters, particularly Arewa24. Audience data show strong support for serial formats, with 70.0% of respondents recognising their suitability for flexible viewing and advertising, 69.5% identifying producers as key industry drivers, and 91.0% acknowledging global media influence on narrative techniques. Interviews reveal that serialisation prompted organisational restructuring, including batch production, episodic scripting through writers’ teams, and stabilised cast and crew arrangements. At the same time, producers face persistent risks related to financing continuity, piracy, censorship, and community acceptability. The study argues that serialisation in Hausa cinema constitutes a pragmatic industrial strategy rather than a purely aesthetic shift. 
Commodification of Padel Sports as A Culture of Capitalism and Personal Branding on Instagram Rahmadiana, Rahmadiana; Wahjono, Dani Siswardhani
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.215

Abstract

The rapid expansion of digital platforms has transformed sport from a physical and recreational practice into a symbolic and economic resource within digital capitalism. In Indonesia, padel has emerged as a lifestyle sport closely associated with urban elites and Instagram-based self-presentation. This study examines how padel is commodified as a cultural practice and mobilized as a personal branding strategy through visual representations on Instagram. This research adopts a qualitative approach using digital visual content analysis. Data consist of Instagram posts related to padel activities uploaded by Indonesian influencers and public figures between April and July 2025. The analysis integrates Roland Barthes’ semiotic framework to examine denotative, connotative, and mythic meanings, alongside Mosco’s political economy of communication to contextualize these representations within the structural logic of digital capitalism. The findings reveal that padel is represented less as a competitive sport and more as a cultural commodity embedded in luxury consumption, aesthetic coherence, and emotional display. Visual elements such as premium venues, branded equipment, fashionable attire, and expressions of joy and confidence construct padel as a marker of prestige, modernity, and social distinction. Influencers strategically integrate padel into lifestyle narratives, transforming leisure activities into symbolic and economic capital within Instagram’s attention economy. These findings indicate that padel functions as a performative space where identity, emotion, and consumption intersect under platform capitalism. The commodification of padel reflects broader dynamics of cultural and emotional capitalism, in which emotions and authenticity are instrumentalized for visibility and engagement.
Communicating Cross-Border Protection for Non-Procedural Indonesian Migrant Workers in Malaysia Peny, Stellania; Sutantri, Sintia Catur; Hakim, Arif Rahman; Wiryawan, Widiandaru
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.223

Abstract

Non-procedural labor migration remains a persistent governance challenge in Southeast Asia, particularly along the Indonesia–Malaysia corridor. While regulatory and enforcement approaches have been widely studied, the role of policy communication in shaping migrant behavior and protection outcomes remains underexplored. This study examines how BP2MI’s policy communication functions as a determinant of migration governance through prevention, cross-border coordination, and discourse. This study employs a qualitative case study approach, combining in-depth interviews, document analysis, and institutional data from BP2MI and related agencies. The analysis focuses on preventive communication practices, cross-border institutional coordination in the Recalibration Program, and discursive gaps between policy narratives and migrant experiences. Descriptive statistical data on migrant placement and prevented non-procedural departures are used to contextualize qualitative findings. The findings indicate that preventive policy communication contributed to a decline in prevented non-procedural departures from approximately 54,000 cases in 2022 to 36,000 cases in 2023. Cross-border institutional communication emerged as critical to recalibration implementation but was constrained by data inconsistencies and delayed verification. Additionally, significant discursive gaps persist, as many migrant workers remain distrustful of institutional messages due to fear of enforcement, high perceived costs, and limited digital access. The study demonstrates that migration governance operates as a communicative process shaped by discourse, trust, and institutional interaction. Effective policy communication enhances compliance and protection, while communicative breakdowns reproduce migrant vulnerability. The findings extend policy communication theory by integrating liberal institutionalism and migration governance perspectives. 
From Awareness to Compliance Government Social Media Communication and Citizens’ Behaviour toward NIN–SIM Registration in Nigeria Udosen, Raymond; Santas, T.; Kente, J. S.
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.234

Abstract

Government communication has increasingly shifted toward digital platforms, positioning social media as a strategic tool for public policy dissemination and behavioural influence. In Nigeria, the National Identification Number–SIM (NIN–SIM) registration policy relied heavily on social media to raise awareness and encourage compliance. However, empirical evidence explaining how such communication moves citizens from awareness to actual compliance remains limited. This study adopted a quantitative cross-sectional survey design. Data were collected from 371 residents of Lafia Metropolis, Nigeria, using a structured questionnaire. The instrument measured exposure to government social media messages, levels of policy awareness, perceived message effectiveness, and self-reported compliance behaviour. Data were analysed using descriptive statistics, including frequencies, percentages, mean scores, and standard deviations. Findings reveal high exposure to government social media communication, with 91% of respondents accessing NIN–SIM information online and 88% demonstrating clear policy understanding. Furthermore, 91% reported that social media messages influenced their decision to comply with the registration requirement. Despite these positive outcomes, structural challenges such as unreliable internet connectivity and high data costs (72%) and exposure to misinformation (69%) constrained communication effectiveness. The study confirms that government social media communication extends beyond awareness creation to actively shape compliance behaviour, consistent with the Technology Acceptance Model.
Public Perception of Strategic Communication and Management Practices in Nigeria’s Telecommunication Industry Winnie, Gbamwuan Ngumimi; Igyuve, Anthony I.; Siregar, Irma Suryani
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.238

Abstract

Strategic communication and management practices play a critical role in shaping public perception, trust, and organizational sustainability, particularly in highly competitive service industries. In Nigeria’s liberalized telecommunication sector, subscribers increasingly evaluate firms not only based on service performance but also on communication strategies and socio-cultural engagement. This study adopted a mixed-methods research design combining a survey of 169 telecommunication subscribers and 30 in-depth interviews conducted in Abuja, Nigeria. Quantitative data were analyzed using descriptive statistics, while qualitative data were examined through thematic analysis to capture interpretive insights into public perception. The findings indicate high public awareness of strategic communication practices, with 89% of respondents recognizing deliberate management strategies. Customer service satisfaction was reported by 62% of subscribers, while 86% agreed that CSR and socio-cultural initiatives positively influence perception. Additionally, 86% of respondents indicated that satisfaction motivates them to promote telecommunication services through interpersonal communication. The results demonstrate that subscribers actively interpret strategic communication, customer service encounters, and CSR initiatives as indicators of organizational credibility and commitment. Strategic communication, service quality, and CSR operate as interconnected management practices that shape trust, reputation, and advocacy behavior within Nigeria’s telecommunication industry.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 4 (2025): December 2025 Vol. 2 No. 3 (2025): September 2025 Vol. 2 No. 2 (2025): June 2025 Vol. 2 No. 1 (2025): March 2025 Vol. 1 No. 4 (2024): December 2024 Vol. 1 No. 3 (2024): September 2024 Vol. 1 No. 2 (2024): June 2024 Vol. 1 No. 1 (2024): March 2024