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All Journal Warta Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Jurnal Pengabdian Teratai PROGRESIF IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Digital Media Communication
Rahmadiana, Rahmadiana
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DAN PENJUALAN ONLINE BAGI PEDAGANG KULINER Rahmadiana, Rahmadiana; Kasusilaningrum, Tyas; Herna, Herna; Salim, Salim; Sutanto, Vinna Waty
Jurnal Pengabdian Teratai Vol 4 No 2 (2023): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v4i2.1084

Abstract

Pasca pandemi Covid-19 terjadi perubahan dalam berbagai sektor kehidupan masyarakat. Salah satunya adalah perubahan perilaku konsumen yang mengharuskan para pelaku bisnis untuk beradaptasi. Penggunaan media sosial dianggap menjadi solusi untuk dapat bertahan di tengah persaingan bisnis. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan penyuluhan dan pelatihan pemanfaatan media sosial sebagai media promosi dan penjualan online untuk pemberdayaan pedagang kuliner di wilayah Bojong Rawa Lumbu. Metode yang digunakan adalah dengan memberikan pelatihan dan pendampingan mengenai penggunaan dan pemanfaatan media sosial serta praktik mengambil foto produk yang akan dipasarkan sampai dengan mengunggah foto tersebut ke media sosial. Peserta yang pada umumnya berprofesi sebagai pedagang kuliner cukup antusias dengan kegiatan ini. Hal ini dikarenakan mereka merasa tertarik untuk menggunakan media sosial sebagai media promosi dan penjualan online yang dapat membuka peluang untuk meningkatkan angka penjualan.
EFEKTIVITAS CORPORATE ADVERTISING TOKOPEDIA DALAM PEMBANGUNAN BRAND POSITIONING DAN BRAND IMAGE Herna, Herna; Rahmadiana, Rahmadiana
Mediakom : Jurnal Ilmu Komunikasi Vol 8, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2024.v8i1.11422

Abstract

Tujuan penelitian ini adalah untuk mengetahui efektivitas periklanan korporat Tokopedia dalam membangun positioning merek dan meningkatkan citra merek, serta dampaknya pada keputusan pembelian. Studi ini melibatkan mahasiswa aktif dari Program Pascasarjana Universitas Mercu Buana di Kampus Menteng. Sampling nonprobability digunakan untuk mengumpulkan sampel dari 90 responden. Teknik analisis yang digunakan adalah analisis deskriptif dan pemodelan persamaan struktural dengan menggunakan alat AMOS 18. Temuan menunjukkan bahwa efektivitas periklanan korporat di Tokopedia mempunyai pengaruh yang signifikan terhadap positioning merek, citra merek, dan keputusan pembelian. Positioning merek dan citra merek dapat menjembatani pengaruh terhadap efektivitas periklanan korporat Tokopedia terhadap keputusan konsumen dalam melakukan pembelian.
COMMUNICATION IN THE INITIAL IMPLEMENTATION OF DIGITAL TV MIGRATION IN BEKASI CITY Sutanto, Vinnawaty; Rahmadiana, Rahmadiana
Journal of Digital Media Communication Vol 3, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2024.v3i1.11729

Abstract

The migration from analog to digital television or analog switch-off (ASO) represents a solution to overcome various limitations of analog systems. Digital television offers multicasting capabilities, enabling multiple transmission signals through a single channel, thereby addressing spectrum constraints faced by analog television. This study explores communication strategies during the initial phase of analog switch-off in Bekasi City. Theoretical frameworks like diffusion of innovations highlight the importance of communication in disseminating information and facilitating technology adoption. This research uses qualitative approaches to investigate community responses and satisfaction with digital television. Findings indicate that direct information from local officials and media channels significantly influences public readiness and acceptance of digital television. The study aligns with diffusion theory stages, illustrating how knowledge acquisition, persuasion, decision-making, implementation, and confirmation phases influence community adoption. Effective communication, supported by clear regulations and governmental policies, accelerates technology adoption and enhances user satisfaction. Insights from this study underscore the importance of proactive government support and targeted communication strategies in successful ASO implementation. The findings contribute to understanding how effective communication can facilitate technology transitions and improve broadcast quality and user experience in digital television. 
Motivation for Housewives to Become Content Creators on Facebook Social Media Rahmadiana, Rahmadiana; Kasusilaningrum, Tyas; Wahab, Afwan
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.300

Abstract

The development of technology and social media has changed the pattern of user participation from passive consumers to active producers. Facebook, with its innovative features such as Reels and paid subscriptions, is becoming a popular platform that encourages users, including housewives, to create content of economic value. This study uses the theory of Uses and Gratifications to analyze the motivation of housewives to use Facebook in meeting social needs, This study uses a qualitative approach with a case study design to explore the experience of housewives as content creators on Facebook. Data were collected through direct observation and in-depth interviews with four informants who met the criteria. Data analysis is carried out by means of data reduction, data presentation, and conclusion drawn. This approach aims to understand the motivation of using Facebook and become a content creator, interaction pattern, and satisfaction for housewives on social media. The results of the study show that housewives use Facebook to meet social, entertainment, information, and economic needs. They build a support network as content creators, creating everyday videos, humor, or tutorials that entertain themselves and their audience. For information needs, they share tips, practical solutions, and product recommendations. Economic motivation also drives them to monetize content for additional income. Facebook is not only a communication tool, but also a platform for social interaction, entertainment, information dissemination, and economic empowerment.
Katakan Tidak Pada Bullying: Ceria Bersama Mewarnai Dunia Kecil Mereka Gustiawan, Deni; Risnawati, Henny; Santosa, Bambang; Sari, Hastuti Indra; Zulmita, Zulmita; Rahmadiana, Rahmadiana; Kasusilaningrum, Tyas; Fikri, Fikri
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i1.23

Abstract

This activity was carried out by lecturers and HIMMA (Management Student Association) from the Swadaya Business and Communication Institute (SWINS) at Rumah Yatim Duren Sawit, East Jakarta, with the theme "Say No to Bullying: Cheerful Together Coloring Their Little World". Rumah Yatim Duren Sawit fosters 100 orphans, both boys and girls, aged between 7-17 years. The purpose of this activity is to provide joy to the foster children so that they can live their childhood lives with joy. The method used is a counseling method regarding the dangers of bullying and preventive measures against bullying behavior through video screenings, as well as providing drawing and coloring training, while inviting the foster children of Rumah Yatim Duren Sawit to play an active role in participating in various interactive & educational games. The result of this community service activity is the realization of a child's life that is free from bullying, and faces childhood life with full motivation and joy.
KONSTRUKSI IDENTITAS SOSIAL GENERASI Z MELALUI INTERAKSI DENGAN CHATGPT Salim, Salim; Rahmadiana, Rahmadiana; Zibran, Rifaldi; Fajriah, Nurul
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.14458

Abstract

The research aims to understand how the construction of Generation Z's social identity is formed through the process of intrapersonal communication when using ChatGPT as a medium of self-expression or virtual venting. The descriptive qualitative approach is an approach used in research with the constructivist paradigm.  This study explored the subjective experiences of six purposively selected Gen Z informants. The results of the study show that ChatGPT acts as a neutral reflective space for Generation Z.   Generation Z interprets ChatGPT not just as a technological tool, but as a symbolic space that is safe, neutral, and supports self-reflection. The three main themes identified are: a safe space without judgment, privacy and control over personal information, and the free exploration of identity. Interaction with ChatGPT is a means of intrapersonal communication that helps Gen Z manage emotions, understand themselves, and form social identities authentically without social pressure. In this context, ChatGPT acts as a dialogue partner that supports emotional well-being and the search for self-meaning in the midst of the complexity of digital culture.
Pelatihan Strategi Pengelolaan Usaha di Lingkungan Sekolah yang Berkelanjutan Mulyadi, Mulyadi; Rahmadiana, Rahmadiana; Kasusilaningrum, Tyas; Banyusufi, Azizah Mentari; Fikri, Fikri
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 5, No 1 (2025): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v5i1.76836

Abstract

Abstrak. Sekolah dasar memiliki peran penting dalam menanamkan nilai kewirausahaan sejak dini, tidak hanya sebagai sarana tambahan pendapatan tetapi juga sebagai wahana pembelajaran kontekstual. Namun, usaha sekolah seringkali dikelola secara sederhana dan belum profesional, khususnya dalam aspek manajemen dan keuangan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas guru, pegawai, dan komite sekolah dalam mengelola usaha sekolah yang berkelanjutan di SDN Telaga Asih 06 Cikarang Barat. Metode yang digunakan meliputi ceramah interaktif, diskusi kelompok, workshop simulasi, dan studi kasus. Evaluasi dilakukan melalui pretest dan posttest untuk mengukur peningkatan pemahaman peserta. Hasil menunjukkan adanya peningkatan pengetahuan pada aspek pengelolaan usaha dan aspek pengelolaan keuangan usaha kecil. Selain itu, pelatihan menghasilkan gagasan usaha prioritas berupa kantin sehat ramah lingkungan, bank sampah sekolah, dan koperasi sekolah sederhana. Partisipasi aktif mitra serta kesepakatan pembentukan tim kewirausahaan sekolah menjadi indikator penting keberlanjutan program. Dengan demikian, pelatihan ini terbukti efektif dalam meningkatkan literasi kewirausahaan sekolah sekaligus mendorong lahirnya model usaha sekolah berorientasi keberlanjutan     Kata kunci: Kewirausahaan sekolah, Pelatihan, Pengelolaan keuangan, Usaha berkelanjutan
Co-Authors Bambang Santosa Banyusufi, Azizah Mentari Fajriah, Nurul Fikri Fikri Gustiawan, Deni Herna, Herna Kasusilaningrum, Tyas Mulyadi Mulyadi Risnawati, Henny Salim Salim, Salim Sari, Hastuti Indra Sutanto, Vinna Waty Sutanto, Vinnawaty Wahab, Afwan Zibran, Rifaldi Zulmita, Zulmita