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Amal C. Sjaaf
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Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Published by Universitas Indonesia
ISSN : 24069108     EISSN : 2476986X     DOI : https://doi.org/10.7454/arsi
Core Subject : Health, Science, Social,
Decision Sciences, Operations Research & Management Public Health Social Sciences
Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was initiated by the Center for Health Administration and Policy Studies (CHAMPS) Faculty of Public Health, University of Indonesia (FKM UI) and is currently managed by the Department of Health Administration and Policy, Faculty of Public Health, University Indonesia . Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was published with the Indonesian Hospital Association (PERSI) and the FKM UI Hospital Management Association (IKAMARS). Jurnal ARSI (Administrasi Rumah Sakit Indonesia) is a peer-reviewed journal that focuses on service administration and management in hospitals in Indonesia. The articles or scientific manuscripts published in the Jurnal ARSI (Administrasi Rumah Sakit Indonesia) include original research, case studies, and reviews supporting corporate governance, clinical governance, or both (bridging). This journal is published electronically, featuring articles in either Bahasa or English. Printed versions are produced only by request. This journal also provides direct open access to its content with the principle that research publications are freely available to the public for broad benefit.
Arjuna Subject : Umum - Umum
Articles 7 Documents
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Search results for , issue "Vol. 6, No. 3" : 7 Documents clear
Pelayanan Consultation Liaison Psychiatry (CLP) Menuju Peningkatan Pelayanan yang Lebih Holistik di Rumah Sakit Tingkat II Udayana Denpasar Wirasati, Rinie Indah Chandra; Darmawan, Ede Surya
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

In the past, the medical field was still dominated by a medical model approach which was still overshadowed by a physical-psychic dichotomy. The reality shows that there are a lot of 'sick' conditions that are not enough to be overcome only by a medical model approach. Many physical complaints do not show obvious physical abnormalities, as well as many physical diseases whose morbidity and mortality are strongly influenced by mental-emotional conditions. Not to mention the various conditions of chronic illness or disability, which have a mental-emotional / psychosocial impact that greatly reduces the quality of life of the patient in addition to worsening the course of the disease itself. The role of psychiatry in dealing with the psychological aspects of patients with medical conditions began to develop rapidly in developed countries after the mid-20th century and in the field of psychiatry itself it was developed in Liaison Psychiatry, but because the connection with psychiatric consultation is very strong, it is practically referred to as Consultation Liaison Psychiatry (CLP). Currently, in the JKN era, which requires hospitals to provide quality services with a Price, Product, Place and Promotion strategy, CLP services have segmenting, targeting, and positioning that are quite important to improve more holistic medical services to the community
The Influence of Marketing Mix in Medical Tourism Rahmawati, Heppi Kartika
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

Marketing mix, medical tourism, 7P marketing
Faktor Harga dalam Strategi Pemasaran Rumah Sakit Tarigan, Silvia Evalina; Sulistyowati, Retno Dewi; Vandauli, Melanie; Mariani, Mia; Lestari, Petra Ade Paramita Lestari Ade Paramita; Gisella, Prisca
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

One element of a marketing strategy is the marketing mix. Marketing mix is growing, especially in the service sector, not only covering 4P, but including 7P. The 7P concept consists of (product, price, place, promotion, people, process, and physical environment) that is used to make decisions in making marketing communication strategies. In this literature study, particular will be discussed related to price factors in hospital marketing strategies. This literature study uses analysis methods from various sources such as textbooks, journal reference books and e-books related to price factors in hospital marketing strategies. Pricing is classified based on three approaches, including cost oriented pricing, demand oriented pricing, and competition oriented pricing. There are four pricing strategies in marketing, namely premium strategy, over charging strategy, good value strategy, and economic strategy. Company pricing decisions can be based on marketing objectives, marketing mix strategies, and costs.
Penggunaan Media Sosial di Rumah Sakit: A Systematic Review Wijayati, Andini Tri; Habsari, Angesti Drea Habsari Drea; arinahaq, arinahaq; Kusumasari, Fiki; Selvia, Rosa; Iroth, Rovels Agber Maywell
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

The progression of Internet access changes from passive consumer interaction becomes active consumer to seek health information. Social media not only a recreational instrument but also for business and organization. Initially, consumers obtained health information from websites that were one-way (only receiving information) but nowadays social media change consumer become two directions (receiving and spread information). This eligibility study was a systematic review with PRISMA (Preferring Reposting Items for Systematic Review and Meta-Analysis Protocols) approach. Conducted by searching articles from one database Science Direct and published from January 2014 to 2019. Searching and screening proces resulted in 5 articles to review from 700 articles related the use of social media in hospitals. The keywords used are social media, hospital, marketing. Over the past decade, user of social media outlets has grown exponentially. High enthusiasm patients were willing to to receive health related information and education from official source. Social media has a positive impact on improving knowledge, patient satisfaction, publication and also hospitals marketing
Analisis Pengaruh Bauran Pemasaran Terhadap Rumah Sakit Publik dan Privat: Systematic Review Edithia, Tiara; Ditya, Tantri Puspa; Puspita, Dewi Citra
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

The types of healthcare services available to patients in general may be divided into two categories – public and private hospitals. Mix-marketing element is a marketing approach that may be used to evaluate factors that affect patient tendency to choose one type of healthcare service. Aims: identify factors that affect patient tendency to choose public and private hospitals. This study implemented the Preferred report items for systematic reviews and meta-analysis (PRISMA) method. Literature search in PubMed and Google Scholar using the keywords mix-marketing element, private hospital, and public hospital resulted in six studies that use the mix-marketing element with a combination of the 7 P factors (7P), including Product, Price, Promotion, Place, People, Process, and Physical Evidence. One research found two categories of factors patient tendency to choose a hospital, including People and Product. Meanwhile, the second study showed the relationship between price and physical evidence with the tendency to choose public hospitals, whereas the tendency to choose private hospital is affected by product, place, promotion, and personnel. In general, the elements people, process, and healthcare services from the mix-marketing method affects patient tendency to choose both, public and private hospitals, though all seven factors in the mix-marketing method showed to influence the tendency to choose public and private hospitals.
Analisis Produk Layanan Layanan Rawat Inap di Rsud Wangaya Denpasar Berdasarkan STP dan 4 P (Product, Price, Place Dan Promotion) Wahyuni, Ni Putu Sri
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

Service marketing strategy will increase the level of customer satisfaction with marketing mix consisting of 4 P (product, price, place, promotion) and supported by modern STP marketing strategies (Segmenting, Targeting and Positioning) as a technique to look for market opportunities, so that the hospital is able to provide health services according to customer needs. The research conducted is descriptive research, which is a research method that aims to describe a situation objectively, to solve the problem being faced. The data used are secondary data that includes inpatient visit data, occupancy data for inpatient rooms, and community satisfaction data in inpatient rooms. Marketing strategy with the concept of segmentation, target and position and supported by the right marketing mix is an effective means to improve health services according to customer needs. The marketing strategy at the Regional Hospital of Wangaya Denpasar is quite good, this can be seen from the response of inpatients quite positive because it has received an explanation of the type of service, service procedures and cost information from the hospital.
Strategi Place dalam Pemasaran Rumah Sakit di Indonesia; Systematic Review Bandaso, Asriyanti; Kusumowardhan, Dyani; Tanjung, Herlin Putri; Marliani, Lili; Mokoginta, Megadianty
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

Hospitals must have a good marketing plan to increase patient interest in using its services. Marketing mix is a marketing strategy consisting of product, price, place, promotion, people, process and physical evidence. The Place Strategy refers to the ease of consumers accessing services. For this reason, we want to know how the role of place strategy in hospital marketing mix in Indonesia. This systematic review uses the PRISMA method. Searching uses Google Scholar and Garuda Ristekdikti electronic databases. Inclusion criteria, research articles, published from 2010 to 2019, and carried out in Indonesia. The keywords are "Marketing Mix", Hospital, Place, and Indonesia. There are 15 articles that qualify for review. Six articles show place strategies affecting hospital marketing. Four articles do not affect. Three articles conclude as seven marketing mix influences each other. Two articles provide recommendations for place strategies for marketing. The effect of place strategy in hospital marketing depends on the external and internal conditions of the hospital. It is necessary to combine and coordinate the strategies contained in the marketing mix, not only place strategies are prioritized so that marketing can be done effectively.

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