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Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Published by Universitas Indonesia
ISSN : 24069108     EISSN : 2476986X     DOI : https://doi.org/10.7454/arsi
Core Subject : Health, Science, Social,
Decision Sciences, Operations Research & Management Public Health Social Sciences
Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was initiated by the Center for Health Administration and Policy Studies (CHAMPS) Faculty of Public Health, University of Indonesia (FKM UI) and is currently managed by the Department of Health Administration and Policy, Faculty of Public Health, University Indonesia . Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was published with the Indonesian Hospital Association (PERSI) and the FKM UI Hospital Management Association (IKAMARS). Jurnal ARSI (Administrasi Rumah Sakit Indonesia) is a peer-reviewed journal that focuses on service administration and management in hospitals in Indonesia. The articles or scientific manuscripts published in the Jurnal ARSI (Administrasi Rumah Sakit Indonesia) include original research, case studies, and reviews supporting corporate governance, clinical governance, or both (bridging). This journal is published electronically, featuring articles in either Bahasa or English. Printed versions are produced only by request. This journal also provides direct open access to its content with the principle that research publications are freely available to the public for broad benefit.
Arjuna Subject : Umum - Umum
Articles 5 Documents
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Search results for , issue "Vol. 7, No. 1" : 5 Documents clear
Peningkatan Mutu dan Kemampuan Pelayanan Laboratoriumoratorium di RS Harapan Sehati Suprayogi, Eko
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

According to Permenkes RI No. 411/Menkes/Per/III/2010, Clinical Laboratoriumoratory is a health laboratoriumoratory that carries out clinical specimen examination services to obtaininformation about individual health, especially to support efforts to diagnose diseases, and restore health. Therefore, clinical laboratoriumoratory requirements have also been determined according to its level (pratama, middle or major). The Harapan Sehat Hospital (Harti Hospital) is a hospital that was physically built as a General Hospital with a classification of C with a capacity of 110 beds (TT). The profile of the laboratoriumoratory at Harti Hospital, prior to repairs, was the pratama general clinical laboratoriumoratory that collaboratoriumorated with outside laboratoriumoratories for several types of examinations. From the results ofthe processed data, interviews and observations, then conducted the first brainstorming to identify problems using the 'fish bone' method Isikawa, it was concluded that there were several problems including high response time (> 2 hours) and many examination cases that had to be referred out of hospital because of the type / item inspection tools are limited and the lack of analysts and IT support is still limited. The priority of the problem is determined through the USG (Urgency, Seriousness, Growth) method. Referring to the findings of the problem, the management made a program which included adding technical analysts and rejuvenation programs and increasing the ability of laboratoriumoratory equipment. As a result, the number of referred examination cases dropped dramatically from the initial 20% referred (staying for special examinations) to 0% and Response Time decreased considerably from more than 2 hours to 40 minutes for cito examinations. Considering that in the future there will be more and more diverse samples examined, it is recommended to increase IT support, the work system (work management) in the laboratorium must be continuously improved, equip tools for inspection items (especially special examinations) and add analysts as needed.
Strategi Pemasaran Program In Vitro Fertilization (Ivf) dengan Metode Segmenting, Targeting, and Positioning dan 4P (Product, Place, Price, Promotion) di Denpasar, Bali Wirastuti, Ida Ayu; Dewi, Ni Putu Ayu Prima
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Medical services related to infertility, In Vitro Fertilization (IVF), or often called IVF, are apparently increasingly in demand by the people of Indonesia. This is shown by the continued growth of patients in the country who use medical services related to IVF. Within a year, the growth reached 25%. In fact, the potential market is predicted to reach 200 thousand patients. Bali Royal Hospital is one of the private hospitals located in Denpasar City, where one of the superior services owned by the Hospital is IVF or IVF. Where this IVF program has also been present in several hospitals in Bali. Therefore, an appropriate marketing strategy is needed in order to achieve the desired visit target.
Strategi Pemasaran dalam Pengembangan Pelayanan Klinik Estetika Daruki, Maria Wahyu; Suwedia, I Nyoman Gede Bayu Wiratama
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Aesthetic Services is growing in many big cities and developing cities in Indonesia. It is due to the tendency of people who want to improve their physical performance, in the era of national health insurance, private hospitals must also improve and add services to clients while maintaining good service and adding new services which can be another source of income for hospital. Services provided with mottto from Bhakti Rahayu Hospital Denpasar "we care and we serve" Bhakti Rahayu Hospital Denpasar wants to be able to provide beauty and skin care services to the community at large with low prices and remain competitive so marketing becomes an important thing in order to develop and continue to grow. This study shows the importance of marketing strategies in the growth of aesthetic services. This study uses a qualitative descriptive study with in-depth interviews with stakeholders related to the development of aesthetic services at Bhakti Rahayu Hospital in Denpasar.
Strategi Pemasaran Program Green Laboratory Menuju Green Hospital dengan Metode Segmenting, Targeting, and Positioning Serta Marketing Mix di Rsup Dr. Sardjito, Yogyakarta Purbosari, Purbosari
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Health services have the main objective of improving health and preventing disease with the community as the main target. The demand for service needs from hospital customers has shifted towards a complete service based on the comfort and safety of the hospital environment. The green hospital policy is the answer to the shift in demands for the quality of hospital services for the community. In an effort to realize Dr. Sardjito as an environmentally friendly hospital (green hospital), the Integrated Laboratory Installation (ILK) has great potential to contribute through its role as a green laboratory. One of the efforts that have been started by ILT Dr. RSUP. Sardjito is through a paperless laboratory policy. The laboratory as one of the elements in a hospital is obliged to place aspects of ecological, social and aesthetic balance as the basis for every policy formulation through optimizing environmental management and empowerment, so that the existence of a laboratory with the complexity of its activities does not add to the negative burden of environmental pollution, and even provides positive benefits. for environmental sustainability of the surrounding community. Hospitals must have good marketing strategy planning, quality and quality, to increase patient interest in using their services. Thus, it is necessary to determine a marketing strategy based on the determination of market segmentation, target market, and market position for the program. The marketing mix or marketing mix is a marketing strategy consisting of product, price, place, promotion, and often develops into 7Ps with the addition of people, process and physical evidence. Marketing mix strategies influence each other. Green Laboratory as one of the leading concepts that can be marketed to improve service quality and consumer interest.
Pengaruh Bauran Pemasaran terhadap Kepuasan Pasien yang diperoleh dari Tingkat Kunjungan Pasien ke Rumah Sakit: Literature Review Safi’i, Akhmad; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Efforts to satisfy consumer needs are carried out by every company with various strategies and methods with the hope that consumers will be satisfied and will make repeat purchases. If a consumer has turned into a loyal customer because his satisfaction is fulfilled, then the consumer will not switch to other similar company products or services. In the context of a hospital as well, people will selectively choose a hospital that they consider satisfied with hospital services and the impact on loyalty obtained from increased patient visits. This article aims to determine the effect of the marketing mix on patient satisfaction obtained from the level of hospital patient visits. This study uses a literature review method through the Google Schoolar database source. Search literature from the Google Scholar database source using the keywords "marketing mix" AND "Patient Visits" AND "Hospitals". Initial identification found 14 articles on Google Scholar. Then we did a screening related to relevance, after being screened according to the inclusion criteria, only 9. Then after going through the full article screening process and the eligibility of the 6 articles there were 6 articles that matched. From the six articles reviewed, four articles (83%) stated that the marketing mix had a significant effect on patient satisfaction obtained from patient visits to the hospital.

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