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Nusantara Economics and Entrepreneurships Journals
Published by Universitas Balikpapan
ISSN : -     EISSN : 29866197     DOI : -
necent : Nusantara Economics and Entrepreneurships Journals E-ISSN: 2986-6197 published by the Publishing Agency Pusat Kewirausahaan Universitas Balikpapan. Publishing this journal aims to improve the quality of science, as well as channel interest in sharing and disseminating knowledge to academics, students, practitioners and observers of science. The editor accepts research articles related to Economics and Entrepreneurships and is published three times a year in april, august and december editions. Focus and Scope accommodates scientific research articles by lecturers, academic practitioners, teachers and students to improve the quality of education. The scope of this journal is all research related to Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. This journal is published 3 (three) times a year, namely the april, august and december editions. The scope and focus are related to the research Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. The journal also publishes an article related to banking studies, small and medium enterprises, the stock market, teaching model for economic studies. And also published the study of development policy. According to the scope,Journal of Economics, Education, Business and Managements welcome multidiscipline articles which related to the economics, education,business and managemen research This journal focuses on Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic by quantitative and qualitative approaches. There are many more problems related to the economics study and education problems. Therefore, Nusantara Economics and Entrepreneurships Journals only publishes original research of Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education in Indonesia and overseas. The journal aims to publish a scientific article from researchers from Indonesia and other countries.
Articles 1 Documents
Search results for , issue "VOl.3,N0.3, (DECEMBER, 2025)" : 1 Documents clear
PRODUCT AND SERVICE DIFFERENTIATION STRATEGIES IN MICRO COFFEE SHOP BUSINESSES: A QUALITATIVE CASE STUDY OF KOPI OMAHAN Ikhrimah, Nada Mufidatan; Kamilati, Izzatun Nidail; Elisa Uswatun Hasanah; Fanesha Dea Abhista; Nicko Aji Purnomo; Mikhael Rafael Montoya; Fitra Rizqi Noveridho; Divani Adha Maharani; Amelia Setyawati
Nusantara Economics and Entrepreneurships Journals VOl.3,N0.3, (DECEMBER, 2025)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v3i3.101

Abstract

Micro, small, and medium enterprises (MSMEs) in the culinary sector, especially coffee shops, face increasingly high levels of competition as coffee consumption culture grows and similar businesses expand. These conditions require business actors to implement differentiation strategies that can create added value and competitive advantages. This study aims to analyze the product and service differentiation strategies implemented by Kopi Omahan as a local micro coffee shop business. The study uses a qualitative approach with a case study method. Data collection techniques were carried out through in-depth interviews with business owners, direct observation of operational activities and the atmosphere of the shop, and supporting documentation. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. The results show that Kopi Omahan implements product differentiation through periodic menu innovation, the use of Indonesian coffee beans, manual brewing methods, and the creation of unique signature menus. Service differentiation is realized through a personalized customer experience, a vintage-style shop atmosphere, educational interactions between baristas and customers, and the implementation of a barcode-based ordering system to improve service efficiency. These differentiation strategies play an important role in building customer loyalty and maintaining business sustainability amid limited resources.

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