STREAMING Business Journal
STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Articles
10 Documents
Search results for
, issue
"Vol. 2 No. 2 (2023): STREAMING Business Journal"
:
10 Documents
clear
<![CDATA[Pengaruh Citra Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen Sepatu Sepakbola Nike di Jakarta Timur ]]>
<![CDATA[Wou, Wilfridus]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i2.3030
<![CDATA[This study aimst determine whether there is an influence between Brand Image and Product Quality on Consumer Satisfaction of Nike soccer shoes in East Jakarta. This study uses aquantitative method approach through a surveyy of 130 Nike soccer shoes users. The sampling method is non-probability sampling with purposive sampling type with the number of respondents 130 respondents,the data collection technique is a questionnaire. Thedata processing method uses linear regression analysis with the help of SPSS version 25 program. The results of this study conclude that Brand Image and Product Quality have a simultaneous and significant effect on Consumer Satisfaction.]]>
<![CDATA[Pengaruh Work-Life Balance Terhadap Motivasi Dampaknya Pada Produktivitas Kerja Karyawan PT. PLN Muara Karang ]]>
<![CDATA[Putirulan, Angelita]]>;
<![CDATA[Sumbogo, Ignatius Ario]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i2.3226
<![CDATA[This study aims to determine the direct effect of Work-life balance on employee productivity, as well as the indirect effect of Work-life balance on employee productivity through motivation. The sampling technique in this study used non-probability sampling. This study uses a quantitative approach. The research method used in this research is path analysis with a regression technique where data collection is done by distributing questionnaires to 41 employees of PT. PLN Nusantara Power up Muara Karang. Data analysis used is the classical assumption test and hypothesis testing using the t (partial) test and the coefficient of determination (R2). The results of the questionnaire were tested using the SPSS version 26 program. The path analysis results showed that the direct path Work-life balance had a significant effect on productivity by 0.467 or 46.7%, the remaining 53.3% was influenced by other factors, while the indirect path analysis showed that Work-life balance had no effect on productivity through motivation of 375 or 37.5%, the remaining 62.5% were influenced by other factors outside this model.]]>
<![CDATA[E-WOM, Kepercayaan Konsumen, dan Minat Konsumen dalam Membeli Produk Fashion di E-Commerce ]]>
<![CDATA[Simamora, Virgo]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i2.3276
<![CDATA[The growing number of online purchases each year shows how appealing the e-commerce sector is today. This study focuses on how consumer trust serves as a mediator between e-WOM and consumer interest. In this research, one hundred millennials are involved as respondents. The study samples consisted of women, millennials, living in DKI Jakarta who actively engaged in e-commerce. The results of this study found that consumer interest in engaging in e-commerce transactions is influenced by electronic word-of-mouth (E-WOM). Similarly, customer trust affects consumers' purchasing intentions to buy fashion products in e-commerce. Lastly, this study demonstrates the function of consumer trust as a mediating variable in the relationship between e-WOM and millennial enthusiasm for buying fashion products through e-commerce. Keywords : e-WOM, trust, purchasing intentions.]]>
<![CDATA[Kelangkaan Bahan Baku dan Proses Produksi ]]>
<![CDATA[Ganyang, Machmed Tun]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i2.3555
<![CDATA[Permasalahan bahan baku adalah masalah sentral dalam proses produksi. Untuk mengatasinya, pada tingkat perusahaan pihak manajemen perlu mengadopsi keutamaan dari konsep-konsep modern seperti EOQ, MRP, JIT atau SCM. Jika kelangkaan bahan disebabkan oleh kelangkaan bahan di pasar bahan itu sendiri, maka diperlukan kerjasama dari semua pihak terkait yang tertuang dalam Grand Strategic Management. Di Indonesia pada umumnya, masalah kelangkaan bahan masih diatasi secara parsial.Tata kelalola bahan baku belum dijalankan secara terpadu. Resiko bisnis masih tinggi. Diperlukan pembenahan pasar bahan baku terutama pada bahan baku strategis. Pembenahan dilakukan pada tingkat strukur, pelaksanaan serta kinerja pasar bahan, sehingga berimbas pada kelancaran proses produksi di tingkat perusahaan]]>
<![CDATA[Pengaruh Servicescape Dan Kualitas Pelayanan Terhadap Customer Emotion Melalui Kepuasan Konsumen ]]>
<![CDATA[Anggraini, Sesilia]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i2.3557
<![CDATA[This study aims to determine how much influence servicescape and service quality on customer emotion through customer satisfaction at the coffee square. This research is a quantitative approach using the SPSS Statistics 20 program with a total sample of 185 respondents whose people live in Jadebek who have eaten or drank at Alun Alun Coffee by using nonprobability sampling and purposive sampling techniques. The results of this research t test shows that servicescape directly affects customer emotion with a significance value of 0.001 <0.05 and a t value of 3.463> 1.973 so that servicescape is very important for Alun-Alun Coffee. Service quality variables have a direct effect on customer emotion with a significance value of 0.000> 0.05 and a t value of 10.745> 1.973 which means that partially service quality variables have a positive effect on customer emotion at Alun Alun Coffee. Meanwhile, servicescape directly affects customer emotion through customer satisfaction with a significance value of 0.000> 0.05 and a t value of 4.598> 1.973. The benefit of this research for Alun Alun Coffee is as input or evaluation in order to maintain and improve facilities and service quality to compete with other competitors.]]>
<![CDATA[Pengaruh Citra Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen Sepatu Sepakbola Nike di Jakarta Timur ]]>
<![CDATA[Wou, Wilfridus]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i2.3030
<![CDATA[This study aimst determine whether there is an influence between Brand Image and Product Quality on Consumer Satisfaction of Nike soccer shoes in East Jakarta. This study uses aquantitative method approach through a surveyy of 130 Nike soccer shoes users. The sampling method is non-probability sampling with purposive sampling type with the number of respondents 130 respondents,the data collection technique is a questionnaire. Thedata processing method uses linear regression analysis with the help of SPSS version 25 program. The results of this study conclude that Brand Image and Product Quality have a simultaneous and significant effect on Consumer Satisfaction.]]>
<![CDATA[Pengaruh Work-Life Balance Terhadap Motivasi Dampaknya Pada Produktivitas Kerja Karyawan PT. PLN Muara Karang ]]>
<![CDATA[Putirulan, Angelita]]>;
<![CDATA[Sumbogo, Ignatius Ario]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i2.3226
<![CDATA[This study aims to determine the direct effect of Work-life balance on employee productivity, as well as the indirect effect of Work-life balance on employee productivity through motivation. The sampling technique in this study used non-probability sampling. This study uses a quantitative approach. The research method used in this research is path analysis with a regression technique where data collection is done by distributing questionnaires to 41 employees of PT. PLN Nusantara Power up Muara Karang. Data analysis used is the classical assumption test and hypothesis testing using the t (partial) test and the coefficient of determination (R2). The results of the questionnaire were tested using the SPSS version 26 program. The path analysis results showed that the direct path Work-life balance had a significant effect on productivity by 0.467 or 46.7%, the remaining 53.3% was influenced by other factors, while the indirect path analysis showed that Work-life balance had no effect on productivity through motivation of 375 or 37.5%, the remaining 62.5% were influenced by other factors outside this model.]]>
<![CDATA[E-WOM, Kepercayaan Konsumen, dan Minat Konsumen dalam Membeli Produk Fashion di E-Commerce ]]>
<![CDATA[Simamora, Virgo]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i2.3276
<![CDATA[The growing number of online purchases each year shows how appealing the e-commerce sector is today. This study focuses on how consumer trust serves as a mediator between e-WOM and consumer interest. In this research, one hundred millennials are involved as respondents. The study samples consisted of women, millennials, living in DKI Jakarta who actively engaged in e-commerce. The results of this study found that consumer interest in engaging in e-commerce transactions is influenced by electronic word-of-mouth (E-WOM). Similarly, customer trust affects consumers' purchasing intentions to buy fashion products in e-commerce. Lastly, this study demonstrates the function of consumer trust as a mediating variable in the relationship between e-WOM and millennial enthusiasm for buying fashion products through e-commerce. Keywords : e-WOM, trust, purchasing intentions.]]>
<![CDATA[Kelangkaan Bahan Baku dan Proses Produksi ]]>
<![CDATA[Ganyang, Machmed Tun]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i2.3555
<![CDATA[Permasalahan bahan baku adalah masalah sentral dalam proses produksi. Untuk mengatasinya, pada tingkat perusahaan pihak manajemen perlu mengadopsi keutamaan dari konsep-konsep modern seperti EOQ, MRP, JIT atau SCM. Jika kelangkaan bahan disebabkan oleh kelangkaan bahan di pasar bahan itu sendiri, maka diperlukan kerjasama dari semua pihak terkait yang tertuang dalam Grand Strategic Management. Di Indonesia pada umumnya, masalah kelangkaan bahan masih diatasi secara parsial.Tata kelalola bahan baku belum dijalankan secara terpadu. Resiko bisnis masih tinggi. Diperlukan pembenahan pasar bahan baku terutama pada bahan baku strategis. Pembenahan dilakukan pada tingkat strukur, pelaksanaan serta kinerja pasar bahan, sehingga berimbas pada kelancaran proses produksi di tingkat perusahaan]]>
<![CDATA[Pengaruh Servicescape Dan Kualitas Pelayanan Terhadap Customer Emotion Melalui Kepuasan Konsumen ]]>
<![CDATA[Anggraini, Sesilia]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53008/streaming.v2i2.3557
<![CDATA[This study aims to determine how much influence servicescape and service quality on customer emotion through customer satisfaction at the coffee square. This research is a quantitative approach using the SPSS Statistics 20 program with a total sample of 185 respondents whose people live in Jadebek who have eaten or drank at Alun Alun Coffee by using nonprobability sampling and purposive sampling techniques. The results of this research t test shows that servicescape directly affects customer emotion with a significance value of 0.001 <0.05 and a t value of 3.463> 1.973 so that servicescape is very important for Alun-Alun Coffee. Service quality variables have a direct effect on customer emotion with a significance value of 0.000> 0.05 and a t value of 10.745> 1.973 which means that partially service quality variables have a positive effect on customer emotion at Alun Alun Coffee. Meanwhile, servicescape directly affects customer emotion through customer satisfaction with a significance value of 0.000> 0.05 and a t value of 4.598> 1.973. The benefit of this research for Alun Alun Coffee is as input or evaluation in order to maintain and improve facilities and service quality to compete with other competitors.]]>
