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Jurnal Manajemen Kewirausahaan dan Teknologi
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30473020     EISSN : 30478979     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 140 Documents
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Pengendalian Kualitas Produk Furniture pada Toko Hilya Furniture Kota Serang Asep Munir Hidayat; Lina Maulida
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 1 (2026): Maret: Jurnal Manajemen Kewirausahaan dan Teknologi (JUMAKET)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i1.1301

Abstract

Quality control is an important part of the production process to ensure that the products produced meet the set standards. This study aims to test the application of product quality control on furniture at the Hilya Furniture Store in Serang City. The research method used is a qualitative descriptive approach, with data collected through observation, interviews, and documentation during the Practical Work Lecture (KKP) activities. The results of the study show that the quality control process at the Hilya Furniture Store is still carried out simply, starting from checking raw materials, production processes, to checking the final product before being marketed. The main problems include the limitations of the quality recording system and the lack of systematic quality control standards. In addition, the lack of the use of technology in the quality monitoring process is an obstacle in maintaining product consistency. Therefore, it is necessary to implement a more structured quality control system, including the preparation of standard operating procedures (SOPs), regular quality recording, and training for the workforce to improve product quality and customer satisfaction on an ongoing basis.
Navigating Export Barriers in Emerging SMEs: Documentation, Tariff Challenges, and Adaptive Marketing Strategies in the Indonesian Export Sector Evi Suwarni; Sudarmiatin Sudarmiatin; Heri Pratikto
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 1 (2026): Maret: Jurnal Manajemen Kewirausahaan dan Teknologi (JUMAKET)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i1.1302

Abstract

This study examines the export barriers encountered by emerging small and medium-sized enterprises (SMEs) in Indonesia, with a focus on export documentation challenges, tariff constraints, and the adaptive marketing strategies employed to sustain international market engagement. Employing a qualitative case study approach, this research investigates PT Albarka International Group, a nascent export-import company established in 2021 and headquartered in Malang, East Java, which specializes in the export of natural commodities including Bakhur-related materials (opercula shells, damar resin, agarwood), spices, and other Indonesian products to Middle East markets including Yemen, Saudi Arabia, UAE, Libya, Sudan, and Djibouti. Data were collected through in-depth interviews with key company personnel and supplemented by document analysis. Findings reveal three primary export barriers: (1) high shipping tariffs relative to regional competitors, frequently triggering order cancellations by importers; (2) complex and time-intensive export documentation requirements, particularly for regulated natural resource products subject to CITES compliance, fish quarantine certification (Health Certificate), and customs declaration (PEB); and (3) internal organizational constraints stemming from overlapping job roles. In response, PT Albarka has adopted adaptive strategies including Full Container Load (FCL) consolidation to reduce per-unit shipping costs, advance payment systems (TT in advance) to mitigate importer default risk, and collaborative consultation with customs and quarantine authorities. The study contributes to the SME internationalization literature by demonstrating how resource-constrained emerging exporters navigate institutional and logistical complexities in developing economy contexts, offering practical insights for SME practitioners and export policy stakeholders.
Strategi Self Management yang Efektif Bagi Mahasiswa Gen Z Analisis: Studi Literatur Dini Setiawati; Salwa Nursinta; Sri Mulyeni
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 2 (2026): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i2.1341

Abstract

Higher education is now dominated by Generation Z, that refers to the group of people born between 1997 and 2012. They have been accustomed, making them highly proficient in and dependent on such technology. Although Gen Z possesses adaptive advantages within the digital ecosystem and multitasking capabilities, they face serious challenges, including a high dependency on devices and social media distractions that trigger academic procrastination. This research aims to analyze effective self-management strategies for Gen Z students to improve their academic achievement and learning independence. Through qualitative descriptive analysis technique, this study reviews existing literature by evaluating academic journals and supporting references to obtain a comprehensive picture. The results indicate that the ability to manage oneself, time, emotions, and priorities significantly determines a student`s academic success. The use of a combination of self monitoring methods, stimulus control, and self appreciation has proven effective in transforming learning habits to become more organized and increasing independence. Mastery of self-management is not only effective in reducing task procrastination but also strengthens self-efficacy and enhances the competitive quality of students in higher education. In conclusion, self-management serves as a crucial foundation for Gen Z students to balance their digital and real lives to achieve sustainable future success.  
Analisis Manajemen Stres pada Fenomena Quiet Quitting: Studi Literatur Mahasiswa Generasi Z Ashri Andini Muthmainnah; Raisha Ramadhani; Widuri Dwi Nanda; Sri Mulyeni
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 2 (2026): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i2.1342

Abstract

The phenomenon of academic quiet quitting is currently widespread among Generation Z students as an adaptive response to excessive workloads that trigger mental exhaustion. This study aims to analyze the effectiveness of stress management in addressing academic quiet quitting tendencies among university students. The method used is a literature study with content analysis techniques on various scientific articles from databases such as Google Scholar within the last few years. The results indicate that the majority of students experience moderate academic stress, which significantly reduces active participation and disrupts physical well-being, including decreased sleep quality. Furthermore, a positive correlation was found where good stress management skills can significantly increase learning motivation and strengthen student mental resilience in facing pressure. In conclusion, stress management skills are vital instruments that must be integrated into the educational ecosystem through institutional support and empathic leadership to rebuild student commitment and professional readiness sustainably.
Strategi Pemasaran UMKM Mercon Sapi di Era Digital Muza Paravel Adz Dzikri; Reinandez Farhan Defara Sinulingga; Olivia Ramadani; Golda Harry Briliant; Muhammad Jafar At-Tarmidzi; Santi Rimadias
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 2 (2026): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i2.1363

Abstract

The rapid growth of digital technology has transformed the way Small and Medium Enterprises (SMEs), including beef mercon culinary businesses, promote their products and interact with customers. This community service activity aimed to assist the SME Warung Mercon Teh Sun in improving business promotion, expanding market reach, and enhancing service quality through the effective utilization of digital media. The activity employed participatory methods consisting of observation, interviews, discussions, program implementation, and evaluation of digital media utilization within the business. The implemented programs included the development of an Instagram account as a promotional platform, the creation of a mini website to provide product information and facilitate ordering services, and the design of a Google Form to collect customer satisfaction feedback. The results demonstrate that the application of digital media has helped the SME strengthen its online presence, increase promotional attractiveness, improve communication with customers, and support more effective marketing activities. Furthermore, customer satisfaction surveys generated valuable feedback that can be used by business owners to evaluate and improve product quality and service performance. The integration of digital marketing tools also contributes to increasing customer engagement and strengthening the competitiveness of the business in an increasingly digital marketplace. Therefore, the implementation of digital marketing strategies is expected to support sustainable business growth, improve customer satisfaction, and encourage SMEs to adapt more effectively to technological developments and changing consumer behavior. SMEs are expected to increase their competitiveness and achieve sustainable business growth.
Eksplorasi Peran Generasi Z dan Milenial dalam Akselerasi Ekonomi Hijau melalui Media Massa Alya Syifa Nurfadilah; Dwi Wijayanti; Raisa Irwansyah; Sri Mulyeni
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 2 (2026): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i2.1351

Abstract

In the increasingly growing digital era, mass media has a very significant role in shaping the mindsets, behaviors, and aspirations of the younger generation, especially Generation Z and Millennials. This research aims to explore the role of the young generation in accelerating the green economy through mass media. This article uses the qualitative method of literature study. The results of the study show that mass media, can be from traditional forms such as television and newspapers or digital such as social media and internet-based platforms, play a role as the main means in disseminating information about the concept of the green economy, Gen Z and Millennials have advantages in mastering digital technology, using social media, and advantages to make all digital content creativity to form activities and create a golden Indonesia 2045. It can be concluded that this study confirms that the abundance of information from the mass media will not automatically change the behavior of young people to be pro-environment if it is not supported by internal factors. A solid foundation of financial literacy and deep environmental awareness is needed so that the flow of information can be filtered wisely. This sustainable change in economic progress rejects the focus of viral content alone, but requires real collaboration between government regulations, transparency of industry players, and a consistent commitment from Generation Z and Millennials to transform digital discourse into concrete action.
Pengaruh Pelatihan Kewirausahaan terhadap Kinerja UMKM Binaan Dinas Koperasi dan UKM Provinsi Jambi di Kota Jambi Dewi Melati; Novita Ekasari; Dessy Elliyana
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 2 (2026): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i2.1352

Abstract

This study to analyze the effect of Enterprenuership Training on the Performance of MSMEs fostered by the Jambi Provincial Cooperatives and SMEs Office. The 2025 training program focuses on the culinary sector, but its effectiveness in improving business performance has not been empirically measured. This study uses a quantitative approach by distributing questionnaires to 109 culinary MSMEs who participated in the training. The Entrepreneurship Training variable is measured through six dimensions, while MSME Performance through three dimensions. Data analysis was performed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results show that all variable indicators meet validity and reliability, with outer loading values ​​>0.7 and Composite Reliability >0.94. The R-Square value of 0.910 indicates that Entrepreneurship Training is able to explain 91% of the variation in MSME Performance. The hypothesis test yielded a path coefficient of 0.954 with a t-statistic of 56.97 and a p-value of 0.000, thus proving that Entrepreneurship Training has a positive and significant effect on MSME performance. This finding emphasizes that the quality of material delivery, trainer competence, and the relevance of training content contribute to increased sales, customer growth, and product competitiveness based on participant perceptions. This study emphasizes the importance of training as a strategy for strengthening MSMEs, although its scope is limited to culinary entrepreneurs. Further research is recommended to include other variables such as business experience, capital, and digital capabilities to understand the factors that influence MSME performance.
Kajian Literatur: Peran Kualitas Produk dan Harga dalam Membentuk Loyalitas Pelanggan Daging Sapi Segar Putri Salbilah Taharoh; Maora Amelya Setiawan; Haykal Heryawan; Uding Sastrawan
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 2 (2026): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i2.1356

Abstract

This literature review aims to examine the role of product quality and price in shaping customer loyalty toward fresh beef products. The study employed a qualitative descriptive approach using a literature review method by analyzing articles published in national and international journals from 2020 to 2025. The findings indicate that product quality and price are two key factors influencing customer satisfaction and loyalty. In the context of fresh beef, quality is reflected through intrinsic attributes such as color, texture, aroma, freshness, fat content, food safety, and compliance with the ASUH principles (Safe, Healthy, Whole, and Halal). Consistency in maintaining these quality attributes contributes to higher consumer trust, repurchase intention, and long-term loyalty. Meanwhile, price serves not only as an economic consideration but also as an extrinsic cue that signals product quality. Prices perceived as fair, reasonable, and stable enhance perceived value and strengthen consumer trust, whereas high price sensitivity may reduce customer loyalty. The synthesis of the reviewed literature suggests that customer loyalty is not solely influenced by product quality or price as separate variables, but rather by the alignment between the quality received and the price paid, commonly referred to as value for money. Therefore, achieving a balance between quality improvement strategies and appropriate pricing policies is essential for strengthening and sustaining customer loyalty in the fresh beef market.
Strategi Promosi Produk Dimsum Mentai untuk Meningkatkan Minat Beli Konsumen B2c: Studi Kasus Dimsum.Io Reny Oftaviani Saragih; Mukdin Markus Turnip; Muhammad Roestian Fahmi Nasution
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 2 (2026): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i2.1362

Abstract

The lack of integrated promotional activities and reliance on short-term price promotion are the main challenges faced by dimsum.io in reaching new consumers. This highlights the need to identify appropriate promotional media and design effective promotional strategies to increase B2C consumer purchase interest in dimsum.io’s mentai dimsum products. This study employed a qualitative method with a descriptive approach. Data were collected through observation, questionnaires administered to respondents, and documentation including sales data, promotional content, and digital advertising results. Data analysis used the Miles and Huberman interactive model, encompassing data reduction, data presentation, and conclusion drawing. The findings indicate that Instagram is effective in building consumer awareness and interest through visual content, while WhatsApp Business serves as a communication and ordering channel. However, both platforms have not been able to reach new consumers. Following the use of GrabAds, the number of transactions increased from 31 orders in December 2025 to 60 orders in January 2026, representing a growth of 93.5%. GrabFood’s contribution to total orders also rose from 6.5% to 21.7%. This study produced an integrated digital-based promotional strategy through strengthening Instagram content planning, optimizing WhatsApp Business as a follow-up and closing channel, and utilizing GrabFood as a new customer acquisition medium through Search Ads. This strategy forms a promotional loop that supports a long-term increase in consumer purchasing interest.
Pengaruh Gaya Kepemimpinan Transformasional terhadap Kinerja Pegawai Kantor Desa Pematang Gajah, Kabupaten Muaro Jambi, dengan Etos Kerja sebagai Variabel Intervening M. Bagus Subarkah; Rike Setiawati; Fitri Widiastuti
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 3 No. 2 (2026): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v3i2.1365

Abstract

This research was conducted with the aim of knowing and analyzing the influence of transformational leadership style on employee performance through work ethic as an intervening variable at the Pematang Gajah Village Office, Muaro Jambi Regency. The population in this study is all employees or village officials working at the Pematang Gajah Village Office, Muaro Jambi Regency, and a census technique was used for sampling with a total of 30 respondents. The method used in this study is the quantitative analysis method, with the data used in this study obtained through the questionnaire method. The data analysis tool in this study uses Structural Equation Modeling-Partial Least Square (SEM-PLS) in the SmartPLS 4.0 application. The results of this study indicate that transformational leadership style has a positive and significant effect on employee performance, and transformational leadership style has a positive and significant effect on work ethic. Work ethic has an influential and significant effect on employee performance. Transformational leadership style has a positive and significant effect on employee performance through work ethic as an intervening variable in Pematang Gajah Village, Muaro Jambi Regency.

Page 14 of 14 | Total Record : 140

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