Journal of Entrepreneurial Economics
Journal of Enterpreneurial Economic (JANE) is a leading peer-reviewed and open-access journal, published by Institute for Advanced Social, Science, and Sustainable Future (IASSSF), Jakarta, Indonesia, with e-ISSN: 3048-0213. JANE is published twice a year (February and August), and all articles published are available online with open access. Aims: JANE aims to publish scholarly works that advance knowledge in the field of entrepreneurial economics and interdisciplinary research related to it. The journal focuses on research exploring the complex interactions between economic systems, entrepreneurship, societal behaviors, and the environment. JANE seeks to provide insights into strategies, policies, and practices that support sustainable development goals and societal well-being. Focus: JANE focuses on disseminating research that delves into the dynamic relationships between entrepreneurship, economic systems, and sustainable development. The journal emphasizes studies that integrate diverse methodologies and perspectives to understand how entrepreneurial activities drive economic progress, influence societal change, and contribute to environmental sustainability. By highlighting interdisciplinary research, JANE aims to offer comprehensive insights into strategies and practices that address contemporary economic and social challenges. Scope: This journal seeks to publish a broad range of scholarly articles, including: 1. Entrepreneurship and Innovation: Exploring the role of entrepreneurship in economic development, innovation strategies, startup ecosystems, and the impact of entrepreneurship on societal change. 2. Sustainable Development: Research on the relationship between entrepreneurship and sustainable development, including studies on green businesses, sustainable practices, and the role of entrepreneurship in achieving environmental sustainability. 3. Economic Systems and Policies: Analysis of economic systems, policies, and their impact on entrepreneurship, with a focus on how these elements influence economic growth, job creation, and societal well-being. 4. Social and Cultural Dimensions of Entrepreneurship: Examining the influence of cultural practices, societal behaviors, and social norms on entrepreneurship, as well as the role of social entrepreneurship in addressing societal challenges. 5. Human-Environment Interactions: Investigating the interactions between humans and the environment, including how economic activities, cultural practices, and societal behaviors affect environmental dynamics. 6. Policy Relevance: Contributions that provide insights and recommendations for policymakers, practitioners, and stakeholders involved in addressing entrepreneurial, social, and environmental issues. 7. Interdisciplinary and Multidisciplinary Approaches: Encouraging diverse methodologies and theoretical frameworks that draw on various disciplines within the social sciences, fostering inclusivity and equity in scholarly discourse.
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<![CDATA[The relationship between social capital and entrepreneurship in Indonesia ]]>
<![CDATA[Djatnika, Ariq Fazlurrahman]]>;
<![CDATA[Handayani, Dwini]]>
<![CDATA[ Journal of Entrepreneurial Economics Vol. 2 No. 2: (August) 2025 ]]>
Publisher : <![CDATA[Institute for Advanced Science, Social, and Sustainable Future ]]>
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DOI: 10.61511/jane.v2i02.2025.2205
<![CDATA[Background: Entrepreneurship encompasses a range of components, including passion, attitude, and behavior, which serve as manifestations of calculated risk-taking courage motivated by an individual's personal determination and capabilities. Individuals exhibiting such a disposition are frequently recognized as self-employed individuals or entrepreneurs. Entrepreneurs, by leveraging their ability to recognize commercial opportunities and mobilize resources, play a vital role in fostering economic growth and innovation. Methods: The method used in this study is binary logistic regression involving data from Indonesia Family Life Survey (IFLS) 2014 fifth wave. The study identified three dimentions of social capital that included trust, participation, and cooperativeness. Findings: This is particularly evident in developing economies, where entrepreneurship serves as a key driver of employment and industry expansion. For example, in Indonesia, where Micro, Small, and Medium Enterprises (MSMEs) and self-employed individuals account for a large portion of the economy, the entrepreneurial spirit fuels job creation, enhances productivity, and stimulates market competition. As of recent data, MSMEs contribute to more than 60% of Indonesia's Gross Domestic Product (GDP) and nearly 97% of its total employment. This study aims to analyze the relationship between social capital and entrepreneruship in Indonesia. Conclusion: The result showed that participation dimension of social capital significantly positively associated with entrepreneurship. The result also showed that trust dimension of social capital signicantly negatively associated with entrepreneruship. Additionally, all control variables, including age, gender, marital status, and economic conditions, showed statistically significant relationships with entrepreneurship. Older individuals, women, married individuals, and those with extroverted personalities are more likely to engage in entrepreneurship. Conversely, those living in urban areas and regions with higher gross domestic regional product (GDRP) are less inclined towards entrepreneurial activities, possibly due to alternative employment opportunities. Novelty/Originality of this article: These results underscore the complex role of social capital in entrepreneurship and highlight the importance of policy measures that foster social capital to support entrepreneurial activity in Indonesia.]]>
<![CDATA[The impact of brand awareness, brand image, and brand trust on consumer purchase decisions: Emphasizing awareness and trust as key drivers ]]>
<![CDATA[Fadillah, Alpha Deepny]]>;
<![CDATA[Triatmanto, Boge]]>
<![CDATA[ Journal of Entrepreneurial Economics Vol. 2 No. 2: (August) 2025 ]]>
Publisher : <![CDATA[Institute for Advanced Science, Social, and Sustainable Future ]]>
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DOI: 10.61511/jane.v2i02.2025.2230
<![CDATA[Background: In this modern era, the rapid and continuously increasing technological advancements each year have led to increasingly fierce business competition, especially in the gadget retail industry. The tendency of customers to consider both products and brands simultaneously when making purchasing decisions increasingly emphasizes the importance of understanding the factors that influence consumer behavior. Therefore, this study aims to analyze the influence of brand awareness, brand image, and brand trust on purchasing decisions at Tiga Putra Kawi Malang City, in order to provide useful insights for the company in formulating more effective marketing strategies. Methods: This study uses a quantitative method with a survey approach, involving 100 respondents who have shopped at Tiga Putra Kawi Malang City. Data were collected through questionnaires and analyzed using multiple linear regression to test the proposed hypotheses. Findings: The research findings indicate that brand awareness and brand trust have a positive and significant impact on purchasing decisions, while brand image does not have a positive and significant impact. This indicates that brand image is very important to customers. However, in this study, the level of customer awareness and trust in the brand has a greater influence on consumer purchasing decisions. Conclusion: The company needs to place more attention on efforts to increase consumer awareness and trust in the brand to encourage better purchasing decisions. On the other hand, methods for improving brand reputation need to be further evaluated. Novelty/Originality of this article: This study highlights that in the gadget retail industry, brand awareness and brand trust have a stronger influence on consumer purchasing decisions than brand image, offering new insights for marketing strategies.]]>
<![CDATA[Agricultural value chain development for rural economic growth ]]>
<![CDATA[Shakila, Carissa Dian]]>
<![CDATA[ Journal of Entrepreneurial Economics Vol. 2 No. 2: (August) 2025 ]]>
Publisher : <![CDATA[Institute for Advanced Science, Social, and Sustainable Future ]]>
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DOI: 10.61511/jane.v2i2.2025.2299
<![CDATA[Background: This study examines local economic development (LED) strategies in Muktijaya Village, Setu District, Bekasi Regency, Indonesia, with a focus on leveraging the agricultural potential as a key for community empowerment and sustainable growth. The research is grounded in the transformative legal framework established by Law 6/2014 on Villages, which grants villages greater autonomy and emphasizes community participation in development processes. Methods: Utilizing a descriptive qualitative methodology and case study design, the study analyzes secondary data from documentation studies and literature reviews to explore supporting and inhibiting factors, government efforts, and strategic approaches to LED in Muktijaya Village. Findings: Findings indicate that Muktijaya Village has emerged as a significant galangal production center, with a large cultivation area and relatively high productivity. However, the local economy faces persistent challenges, including reliance on conventional farming techniques, limited post-harvest innovation, and restricted market access, which collectively constrain the added value derived from galangal cultivation. Conclusion: The study identifies key indicators for effective LED, such as employment and entrepreneurship opportunities, income improvement, empowerment of micro and small enterprises, partnerships and networking, human resource development, and technology utilization. Drawing on theoretical frameworks from Blakely & Bradshaw and Saragih, the research underscores the importance of comprehensive strategies that integrate yield improvement, processing innovation, and market expansion. Novelty/Originality of this article: The analysis concludes that a holistic approach—combining community empowerment, institutional strengthening, and technological innovation—is essential for enhancing competitiveness, improving livelihoods, and achieving sustainable economic development in Muktijaya Village. The study’s insights are relevant for similar rural contexts seeking to capitalize on local resources and foster inclusive growth through participatory and innovative development strategies.]]>
<![CDATA[Mediating role of electronic word of mouth 2.0 in the relationship between digital product quality and purchase intention ]]>
<![CDATA[Arif, Chairul]]>
<![CDATA[ Journal of Entrepreneurial Economics Vol. 2 No. 2: (August) 2025 ]]>
Publisher : <![CDATA[Institute for Advanced Science, Social, and Sustainable Future ]]>
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DOI: 10.61511/jane.v2i2.2025.2312
<![CDATA[Background: In 2025, Indonesia’s telecommunications industry is dominated by three major providers using GSM-based technology: TSL, IDT, and PX. During the first quarter of 2025, the subscriber base of these leading operators reached significant numbers, with TSL serving 158.81 million users, IDT 95.4 million, and PX 58.8 million. Combined, these three providers accounted for a total of 348 million subscribers. This intense market landscape has fueled strong competition among prepaid card providers, pushing market players and producers to innovate and implement effective strategies in order to secure a competitive advantage. Methods: The sampling technique employed in this study is the snowball sampling method. For data analysis, the research applies Partial Least Squares (PLS), which represents a variance-based approach to Structural Equation Modeling (SEM). This method allows for the simultaneous testing of both the measurement model and the structural model, thereby providing a comprehensive framework for evaluating complex relationships among variables. Findings: The results of this study demonstrate that both Electronic Word of Mouth (E-WOM) and Product Quality significantly influence Purchase Intention. E-WOM was found to have a positive and significant effect on Purchase Intention (p= 0.00<0.05), indicating that consumers who are exposed to favorable online reviews and recommendations are more likely to purchase. Digital Product also showed a significant effect on E-WOM (p= 0.00<0.05), suggesting that high-quality products encourage consumers to share positive experiences through digital platforms. Furthermore, Digital Product directly affects Purchase Intention in a positive and significant manner (p= 0.009<0.05), confirming that perceptions of product excellence strengthen consumers’ purchasing decisions. Overall, these findings highlight that Digital Product not only directly increases Purchase Intention but also indirectly enhances it through its influence on E-WOM. Conclusion: The results show that Electronic Word of Mouth (E-WOM) has a positive and significant effect on Purchase Intention at TSL. In addition, Digital Product positively and significantly influences both E-WOM and Purchase Intention, confirming that better Digital Product not only encourages customers to share favorable feedback but also directly strengthens their intention to purchase. Novelty/Originality of this article: The novelty aspect refers to the new or innovative elements in a research study that distinguish it from previous work. It includes unique contributions, new methods, or findings that have not been explored before in the field.]]>
<![CDATA[The effect of product quality, brand image, price perception, and promotion on the purchase decision of facial wash products in the Jakarta area ]]>
<![CDATA[Ashshiddiqi, Ardan]]>
<![CDATA[ Journal of Entrepreneurial Economics Vol. 2 No. 2: (August) 2025 ]]>
Publisher : <![CDATA[Institute for Advanced Science, Social, and Sustainable Future ]]>
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DOI: 10.61511/jane.v2i2.2025.2390
<![CDATA[Background: The skincare industry in Indonesia has been growing rapidly, resulting in intense competition among brands. Companies must therefore focus on product quality, brand image, price perception, and promotional strategies to influence consumer purchasing behavior. This study aims to analyze the effects of these four variables on purchasing decisions for Garnier facial wash products. Methods: This research used primary data collected through questionnaires distributed to 150 respondents in the Greater Jakarta area who have purchased and used Garnier facial wash. The sampling technique applied was non-probability sampling with accidental sampling. The data were analyzed using SPSS, employing validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, F-test, T-test, and coefficient of determination tests. Finding: The results show that product quality, brand image, price perception, and promotion have a simultaneous and partial positive effect on purchasing decisions. Among these, product quality has the most dominant influence, indicating that consumers prioritize product effectiveness and reliability when purchasing skincare products. Conclusion: Product quality, brand image, price perception, and promotion significantly and positively affect consumer purchasing decisions for Garnier facial wash. Product quality remains the most decisive factor, suggesting that continuous improvement in quality, coupled with strong branding, fair pricing, and effective promotion, can enhance consumer purchase intentions. Novelty/Originality of this article: This study contributes empirical evidence on the relative importance of marketing mix variables—especially product quality—in influencing purchasing decisions in Indonesia’s competitive skincare market. It highlights the dominance of perceived product quality in shaping consumer choices for beauty care products.]]>
