Journal of Entrepreneurial Economics
Journal of Enterpreneurial Economic (JANE) is a leading peer-reviewed and open-access journal, published by Institute for Advanced Social, Science, and Sustainable Future (IASSSF), Jakarta, Indonesia, with e-ISSN: 3048-0213. JANE is published twice a year (February and August), and all articles published are available online with open access. Aims: JANE aims to publish scholarly works that advance knowledge in the field of entrepreneurial economics and interdisciplinary research related to it. The journal focuses on research exploring the complex interactions between economic systems, entrepreneurship, societal behaviors, and the environment. JANE seeks to provide insights into strategies, policies, and practices that support sustainable development goals and societal well-being. Focus: JANE focuses on disseminating research that delves into the dynamic relationships between entrepreneurship, economic systems, and sustainable development. The journal emphasizes studies that integrate diverse methodologies and perspectives to understand how entrepreneurial activities drive economic progress, influence societal change, and contribute to environmental sustainability. By highlighting interdisciplinary research, JANE aims to offer comprehensive insights into strategies and practices that address contemporary economic and social challenges. Scope: This journal seeks to publish a broad range of scholarly articles, including: 1. Entrepreneurship and Innovation: Exploring the role of entrepreneurship in economic development, innovation strategies, startup ecosystems, and the impact of entrepreneurship on societal change. 2. Sustainable Development: Research on the relationship between entrepreneurship and sustainable development, including studies on green businesses, sustainable practices, and the role of entrepreneurship in achieving environmental sustainability. 3. Economic Systems and Policies: Analysis of economic systems, policies, and their impact on entrepreneurship, with a focus on how these elements influence economic growth, job creation, and societal well-being. 4. Social and Cultural Dimensions of Entrepreneurship: Examining the influence of cultural practices, societal behaviors, and social norms on entrepreneurship, as well as the role of social entrepreneurship in addressing societal challenges. 5. Human-Environment Interactions: Investigating the interactions between humans and the environment, including how economic activities, cultural practices, and societal behaviors affect environmental dynamics. 6. Policy Relevance: Contributions that provide insights and recommendations for policymakers, practitioners, and stakeholders involved in addressing entrepreneurial, social, and environmental issues. 7. Interdisciplinary and Multidisciplinary Approaches: Encouraging diverse methodologies and theoretical frameworks that draw on various disciplines within the social sciences, fostering inclusivity and equity in scholarly discourse.
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Mediating role of electronic word of mouth 2.0 in the relationship between digital product quality and purchase intention
Arif, Chairul
Journal of Entrepreneurial Economics Vol. 2 No. 2: (August) 2025
Publisher : Institute for Advanced Science, Social, and Sustainable Future
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DOI: 10.61511/jane.v2i2.2025.2312
Background: In 2025, Indonesia’s telecommunications industry is dominated by three major providers using GSM-based technology: TSL, IDT, and PX. During the first quarter of 2025, the subscriber base of these leading operators reached significant numbers, with TSL serving 158.81 million users, IDT 95.4 million, and PX 58.8 million. Combined, these three providers accounted for a total of 348 million subscribers. This intense market landscape has fueled strong competition among prepaid card providers, pushing market players and producers to innovate and implement effective strategies in order to secure a competitive advantage. Methods: The sampling technique employed in this study is the snowball sampling method. For data analysis, the research applies Partial Least Squares (PLS), which represents a variance-based approach to Structural Equation Modeling (SEM). This method allows for the simultaneous testing of both the measurement model and the structural model, thereby providing a comprehensive framework for evaluating complex relationships among variables. Findings: The results of this study demonstrate that both Electronic Word of Mouth (E-WOM) and Product Quality significantly influence Purchase Intention. E-WOM was found to have a positive and significant effect on Purchase Intention (p= 0.00<0.05), indicating that consumers who are exposed to favorable online reviews and recommendations are more likely to purchase. Digital Product also showed a significant effect on E-WOM (p= 0.00<0.05), suggesting that high-quality products encourage consumers to share positive experiences through digital platforms. Furthermore, Digital Product directly affects Purchase Intention in a positive and significant manner (p= 0.009<0.05), confirming that perceptions of product excellence strengthen consumers’ purchasing decisions. Overall, these findings highlight that Digital Product not only directly increases Purchase Intention but also indirectly enhances it through its influence on E-WOM. Conclusion: The results show that Electronic Word of Mouth (E-WOM) has a positive and significant effect on Purchase Intention at TSL. In addition, Digital Product positively and significantly influences both E-WOM and Purchase Intention, confirming that better Digital Product not only encourages customers to share favorable feedback but also directly strengthens their intention to purchase. Novelty/Originality of this article: The novelty aspect refers to the new or innovative elements in a research study that distinguish it from previous work. It includes unique contributions, new methods, or findings that have not been explored before in the field.