Academic Journal of Dawa and Communication
1. Dawa and Islamic propagation a. Studies in the science of dawa, such as history of dawa, philosophy of dawa, and methodology of dawa, include in culturally, economically, and politically. b. Management of dawa that related to make a plan and strategy for Islamic proselytizing, Islamic global tourism, and Islamic management and religious tourism. c. Dawa, especially in the analysis of socio-cultural studies. 2. Communication science: a. Studies in communication science in general, communication theory, and approaches in communication, interpersonal communication, group communication, and organizational communication. b. Political communication, including the strategies of political communication, political campaigns, political marketing, governance, public policy, and political parties. c. Development of communication, such as the communication planning, communication and contemporary issues, and communication management. d. Communication science in the study of psychology and social culture, include in the field of sociology of communication, psychology of communication, communication and local wisdom, and intercultural communication. e. Media studies, including the scope of journalism, mass communication, mass media management, media content analysis, and new media studies. f. Public Relations (PR), consisting of human relations, corporate social resposibility (CSR), media relations, public affair, marketing communications, and advertising.
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<![CDATA[Instagram, Pandemi, dan Peran Influencer (Analisis Wacana Kritis pada Postingan Akun Instagram @najwashihab dan @jrxsid) ]]>
<![CDATA[Achmad Zuhri]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 1 No. 2 (2020) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i2.2722
<![CDATA[The spread of information relates to Covid-19 on social media increasingly widespread causes the government to use persuasive communication patterns. However, the communication strategies carried out by the government through influencers do not fully receive support. The Instagram accounts of @najwashihab and @jrxsid are interesting to study because they have such a wide influence on the way the public views this pandemic. The construction of discourse developed by their Instagram content was analyzed. This study used critical discourse analysis method of text and documentation as well as content display analysis. It is found that these accounts have a variety of views in understanding the Covid-19 phenomenon. Through textual analysis, social cognition, and social concepts initiated by Teun Van Dijk, these accounts incorporate the cognitive abilities in their posts. The @najwashihab account is much more acceptable than @jrxsid because its argument is in line with the narrative developed by the government. The language style used by @jrxsid shows a critical attitude towards policies that are pro to WHO. However, @jrxsidreceives more provocative comments from the followers than the @najwashihab account. In the same way, these accounts have similarities in their concern for the people affected by Covid-19. Both accounts have creativity in displaying content with an attractive visual style and have social responsibility.]]>
<![CDATA[Analisis Word of Mounth dan Truth terhadap Minat Haji Khusus (Studi di Dewangga Lil Hajj Wal Umrah Surakarta) ]]>
<![CDATA[Nury Salma]]>;
<![CDATA[Ade Yuliar]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 1 No. 2 (2020) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i2.2723
<![CDATA[This study aims to analyze the effect of word of mouth and trust towards the interest of pilgrims to register exclusive Hajj in Dewangga Lil Hajj Wal Umrah Surakarta. The dependent variable in this study is the interest of pilgrims registering exclusive hajj. Meanwhile, the independent variables are word of mouth and service trust. The population in this study included all pilgrims who have registered a special Hajj package. The sample was selected using the accidental sampling method and obtained 30 respondents. This study was a quantitative study using multiple linear regressions as an analysis technique. The results show that word of mouth has no significant effect on the interest of pilgrims registering exclusive hajj. Furthermore, the truth has a significant effect on the readability of pilgrims registering exclusive hajj.]]>
<![CDATA[Analisis Framing Berita Politik Menjelang Pilkada Klaten Tahun 2020 pada Solopos.com ]]>
<![CDATA[Ibrahim Hasan]]>;
<![CDATA[Fathan Fathan]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 1 No. 2 (2020) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i2.2726
<![CDATA[Solopos.com as part of the local digital media development for Solopos should be a big information contributor to the public regarding issue activities and political developments of the elite. One year ahead of the 2020 regional election in Klaten, Solopos.com reported the phenomenon of politicizing the agenda of activities in Klaten Regency Government by government officials. For this reason, this study aims to examine how the Solopos.com framing in informing news about politics ahead of the Pilkada in Klaten Regency. The approach in this study was literary qualitative, with the framing analysis of Zhongdang Pan and Gerald M. Kosicki. This analysis shows the construction of the reality of the Solopos.com news framing by promoting the power monitoring function. Solopos.com directed readers that there was a politicization of the agenda of activities in Klaten Regency Government. The ideology of Solopos.com siding with the community over the function of media as social control. Through framing, the objectivity of Solopos.com news was built firmly and shown by reality. Solopos.com media politics in this phenomenon was seen as not neutral because of the lack of balance in the quantity of coverage of the PDIP Political Party with other Political Parties, one of which could be seen through political persuasion over the news of the politicization of the agenda of Klaten Regency Government activities by a pro-incumbent official, Sri Mulyani, who has a PDIP background.]]>
<![CDATA[Metode Dakwah Penceramah di Komunitas Yuk Ngaji Solo ]]>
<![CDATA[Latif Ghufron Aula]]>;
<![CDATA[Zainul Abas]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 1 No. 2 (2020) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i2.2729
<![CDATA[The existence of technological developments,in the end, makes all information easily accessible. Likewise with the youth lifestyle, one of which is in the city of Surakarta, whether it refers to the proper use of technology according to the times, or vice versa, falling into a wrong path. This is a challenge for the Yuk Ngaji community to direct youth towards positive and beneficial things. This study aims to describe the da'wah method by preachers in the Yuk Ngaji Community to encourage youth hijrah in Surakarta. The method used in this study was a qualitative descriptive method by describing phenomena in the field through data collection and Instagram social media. The data collection technique was carried out through observations, interviews, and documentation. This study found that the da'wah method by preachers in Yuk Ngaji Community to encourage youth hijrah in Surakarta was by using bill hikmah and mauidhah hasanah. The da'wah method carried out by the preachers using the bil hikmah method was carried out by identifying the conditions of the da'wah target, making the study interesting and making comfortable for youth congregations to follow. Furthermore, the mauidhah hasanah da'wah method was carried out through preachers who deliver the material subtly so that it can move the hearts of the youth to be able to practice it in everyday life.]]>
<![CDATA[Pengaruh Program Undian Berhadiah Umrah dan Citra Merek terhadap Minat Beli di Assalam Hypermarket Kartasura ]]>
<![CDATA[Ardi Wahyu Tri Aryanto]]>;
<![CDATA[Muhammad Raqib]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 1 No. 2 (2020) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i2.2747
<![CDATA[This study aims to analyze the effect of the Umrah prize lottery program and brand image toward buying interest in Assalaam Hypermarket Kartasura. The dependent variable in this study is buying interest. Meanwhile, the independent variables are the Umrah prize lottery and brand image. The population in this study included the entire population of the Kartasura sub-district as many as 109,549. The sample was selected by using the accidental sampling method and the Slovin formula with an error rate of 10% and obtained 100 respondents. This study was a quantitative study using multiple linear regression as an analysis technique. The results show that the Umrah prize lottery affects buying interest. Furthermore, brand image affects buying interest. And finally, the Umrah prize lottery and brand image affect buying interest.]]>
<![CDATA[Pengaruh Sikap, Norma Subjektif, dan Kendali Perilaku terhadap Niat Kepatuhan Pegawai IAIN Surakarta dalam Membayar Zakat ]]>
<![CDATA[Mei Candra Mahardika]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 1 No. 2 (2020) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i2.2765
<![CDATA[Zakat is an obligation for Muslims who have more wealth. The results of the study in 2011 by BAZNAS and FEM IPB found the fact that the potential for zakat in Indonesia reached 217 trillion, while from that potential could only collect 1.729 trillion. This study used the planned behaviour theory from Ajzein and Fizbein which states attitudes, subjective norms, and behavioral control have a relationship with the intention. The study formulation looked at the determinants of IAIN Surakarta employees intentions in paying zakat. This study used a quantitative approach with a survey method using a questionnaire instrument. The population in this study were 445 employes of IAIN Surakarta. The samples of the study were 159 employes who were alreday civil servants. The data analysis techniques were quantitative descriptive and inferential descriptive. The result of the study explained that there was a relationship between attitudes, subjective norm, and behavioural control with the intention of IAIN Surakarta employees in paying zakat. Behaviour control has the highest relationship with intention. The behaviour in paying zakat carried out by IAIN Surakarta employees cannot be separated from the role of institution that use internal policies to encourage their employees to carry out zakat obligations. The existence of the Zakat Management Unit (UPZ) facilitates the collection and management of zakat from IAIN Surakarta employees themselves. The influence of co-workers also increases the understanding of religion, especially the obligation of zakat for employees who have civil servant status, because their income has reached nisab (limit) to pay zakat.]]>
