Academic Journal of Dawa and Communication
1. Dawa and Islamic propagation a. Studies in the science of dawa, such as history of dawa, philosophy of dawa, and methodology of dawa, include in culturally, economically, and politically. b. Management of dawa that related to make a plan and strategy for Islamic proselytizing, Islamic global tourism, and Islamic management and religious tourism. c. Dawa, especially in the analysis of socio-cultural studies. 2. Communication science: a. Studies in communication science in general, communication theory, and approaches in communication, interpersonal communication, group communication, and organizational communication. b. Political communication, including the strategies of political communication, political campaigns, political marketing, governance, public policy, and political parties. c. Development of communication, such as the communication planning, communication and contemporary issues, and communication management. d. Communication science in the study of psychology and social culture, include in the field of sociology of communication, psychology of communication, communication and local wisdom, and intercultural communication. e. Media studies, including the scope of journalism, mass communication, mass media management, media content analysis, and new media studies. f. Public Relations (PR), consisting of human relations, corporate social resposibility (CSR), media relations, public affair, marketing communications, and advertising.
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<![CDATA[Makna Hijrah dalam Konstruksi Media Massa ]]>
<![CDATA[Robiah Al Adawiyah]]>;
<![CDATA[Kamila Adnani]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 2 No. 1 (2021) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i1.3232
<![CDATA[This study aims to describe the representation of hijrah in the Q&A program of "Hijrah Berjamaah" episode on Youtube Q&A Metro TV. The background of this study was the rise of religious phenomena, especially the phenomenon of hijrah that occured in society, where many people misused the term hijrah so that there was a shift in the meaning of hijrah itself. The Q&A Metro TV talk show program of "Hijrah Berjamaah" episode aims to straighten out the meaning of hijrah from various points of view. The researcher chose the show on the episode of Husein Ja'far Al-Hadar as the speaker because besides being a habib, he was also close to young people. This study used a qualitative descriptive method with the representation theory of Stuart Hall. This study was conducted by observing and documenting toward the reruns of the Q&A Metro TV program of "Hijrah Berjamaah" episode on Youtube Q&A Metro TV. The validity of the study data used was the source triangulation technique complemented by the interactive data analysis. The results of this study stated: first, hijrah is a journey from darkness to light or from bad to good. The substance of hijrah is the heart; second, it is not permissible to do hijrah with the aim of trading its hijrah. This is because the hijrah must be solely because of Allah and the standard of hijrah itself is moral; third, the representation of the current hijrah is spiritual hijrah, cultural hijrah, intellectual hijrah, and social hijrah.]]>
<![CDATA[Bahaya Hoaks dan Urgensi Literasi Media: Studi pada Mafindo Solo Raya ]]>
<![CDATA[Riza Dwi Maqruf]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 2 No. 1 (2021) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i1.3273
<![CDATA[This research was based on the massive political hoax circulating on social media. The spread of hoaxes was increasing day by day with the 2019 simultaneous election. Hoax became an important problem in society because the level of community literacy was still low. The Indonesian Anti Hoax Society (MAFINDO) Solo Raya invited the society to fight hoaxes in the 2019 political year. This study aims to describe how the media literacy strategies carried out by MAFINDO Solo Raya in overcoming hoaxes in the 2019 political year. The theory used in this research was Potter literacy media. This research used a descriptive qualitative approach. The data collection technique used in this study were interviews, observation and documentation. The results of this research indicated that MAFINDO Solo Raya's media literacy strategies in overcoming hoaxes in the 2019 political year used socialization, education and fact checking training with the Hoax Buster Tools application.]]>
<![CDATA[Podcast Sebagai Media Dakwah Era Pandemi ]]>
<![CDATA[Panji Putra Ariyanto]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 2 No. 1 (2021) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i1.3286
<![CDATA[This research wants to know the potential use of podcasts as providers of da'wah content. Da'wah is one of the mandatory processes of humans in living their lives. Da'wah activities will experience changes and adjustments along with the development of human life. Da'wah is everything that can be done at any time, place and condition including in the Covid-19 pandemic. Podcasts become one of the alternative mediums of community or individual in spreading the treatises on Islamic values. This research used descriptive qualitative research method with literature study type. The conclusion of this research is that Podcasts are quite capable and suitable as a medium for disseminating da'wah with a note that they must develop relevant strategies that can improve their existences.]]>
<![CDATA[Branding dan Kelanggengan Merek: Studi pada Public Relations Kusuma Sahid Prince Hotel Solo ]]>
<![CDATA[Anita Ratna Sari]]>;
<![CDATA[Eny Susilowati]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 2 No. 1 (2021) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i1.3298
<![CDATA[The management of Kusuma Sahid Prince Hotel as one of heritage hotels has its own challenges to attract customer interest in the midst of competition for a number of hotels in Solo, one of which is about branding. This study aims to describe the branding of "The Truly Heritage Hotel" through the Public Relations (PR) of Kusuma Sahid Prince Hotel Solo in maintaining the brand longevity. The research method used was descriptive qualitative with the theory of Brand Expression and Brand Communication. The data collection was carried out through observation, interview, and documentation. In order to test the validity of the data, this research used the source triangulation technique and the interactive data analysis. The results showed that Kusuma Sahid Prince Hotel Solo implemented several strategies, in the form of: brand positioning, brand identity, brand personality, sales promotion, event, public relation, direct marketing, company sponsorship, and advertising. Besides, in order to maintain the brand longevity, the branding process was linked to brand origin and ownership, brand architecture, brand scope, and brand size. Furthermore, Kusuma Sahid Prince Hotel Solo had the brand characteristics used to maintain the brand longevity as "The Truly Heritage Hotel".]]>
<![CDATA[Respons Penyelenggaraan Perjalanan Ibadah Umrah terhadap Larangan Memfasilitasi Dana Talangan dalam PMA No 8 Tahun 2018 ]]>
<![CDATA[Riskyi Nurdiawati]]>;
<![CDATA[Agus Wahyu Triatmo]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 2 No. 1 (2021) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i1.3301
<![CDATA[This research aims to analyze the policy of paying the hajj bailout funds carried out by means of a monthly scheme after the pilgrims return from the Holy Land. This is contrary to PMA No.8 of 2018 which states that PPIU is prohibited from facilitating congregations using bailout funds. However, this is still being implemented by PPIU in Surakarta even though they are guided by PMA. The research method used in this research is descriptive qualitative. The data sources were explored by interview and policy documentation. It was concluded that the PPIU response in Surakarta to PMA No. 8 of 2018 did not expect that there was a ban on facilitating congregations to use the bailout funds because PPIU provided all the same facilities and services as regular congregations. PPIU in increasing the number of congregants had made several programs, one of which was the bailout funds. The society interest in using the bailout funds reaches 50%. The bailout funds could help the middle and lower class economic community to carry out the Umrah pilgrimage. The bailout program was organized by a third party in the financial provider. The bailout fund was not part of the PPIU program so that it was considered not a problem because it was carried out openly and the Ministry of Religious Affairs did not carry out supervision from the start starting from the financing or PPIU. The lack of supervision by the Ministry of Religious Affairs became a factor in the occurrence of violations.]]>
<![CDATA[LINE Today dan Kualitas Jurnalisme Indonesia: Studi Empirik dan Meta-Analisis Kualitatif pada Agregator Berita Digital ]]>
<![CDATA[Ilham Fariq Maulana]]>
<![CDATA[ Academic Journal of Da'wa and Communication Vol. 2 No. 1 (2021) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/ajdc.v1i1.3311
<![CDATA[This article aims to offer a conceptual study of the impacts of adjusting news writing that follow the presentation criteria and information distribution of LINE Today news aggregator. Through a literature review of various studies to obtain the relevant data on the impact of news aggregators on journalism and qualitative meta-synthesis to map out the concept networks from previous researches then synthesized to answer the research questions. This article provides a number of conceptualizations for further study development. This article addresses the impact of LINE Today news aggregators and the current conceptualization of the digital journalism industry based on three perspectives, namely: news presentation and reader preferences, newsroom & gatekeeping process; digital journalism industry practice and news aggregator.]]>
