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INDONESIA
Indonesian Journal of Communication and Social
Published by Yayasan Al’Adzkiya Rantauprapat
ISSN : -     EISSN : 30475759     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
media management film and media arts mass media communication dawah communication marketing communication advertising and persuasion management Journalism media literacy and communication, media and development political communication and global journalism Public Relations organizational communication sociology of communication anthropology of communication psychology of communication and public relations crisis
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 20 Documents
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The Impact of Media Consumption Intensity on The Dynamics of Public Opinion Formation Among Generation Z zuriati, suci; Khoiri, Miftakhul; Amaliyah, Norma; Yuniza, Putri Maharani; Nur, Azmi Alfaiz
Indonesian Journal of Communication and Social Vol. 2 No. 1 (2025): Maret
Publisher : Yayasan Al'Adzkiya Rantauprapat

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Abstract

The purpose of this study is to measure the extent to which the intensity of media consumption influences the formation of public opinion among Gen Z. Through a survey of several Gen Z respondents, it was found that the higher the intensity of media consumption, the stronger the influence on opinion formation. Social media was found to be the most important platform for shaping public opinion among Generation Z. The study also identified other factors that moderate the relationship, such as digital literacy and trust in information sources. This research uses a quantitative approach with a survey design. This research has important practical implications for various parties, including policy makers, media industry players and educators. The findings show that Generation Z is highly susceptible to the influence of social media in forming opinions. In addition, the results of this study highlight the importance of media literacy in dealing with the rapid flow of information in the digital age.  It is therefore important for policymakers to develop better regulation of social media content. For media industry players, the results of this study can be used as a reference to develop more effective communication strategies. Meanwhile, educators need to equip young people with adequate media literacy skills to be critical consumers of information.
The Effectiveness of Public Relations Communication in the Public Service Acceleration Programme related to Digitalisation at Bank Sumut Batubara, Aprilla Rasyidin
Indonesian Journal of Communication and Social Vol. 2 No. 2 (2025): September
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Abstract

This study was motivated by the phenomenon of risks affecting the use of Sumut Mobile Banking, such as debited transactions occurring due to human error or application system malfunctions, and the possibility of account hacking due to viruses (malware) entering mobile phones and attacking various applications, one of which may be the Sumut Mobile application. This has become one of the reasons customers consider using Sumut Mobile. The research method used was descriptive with qualitative analysis. The research data was obtained through interviews with four sources who were employees of Bank Sumut. Based on the results of the study, the role of public relations has proven to be very effective in improving the public service acceleration programme related to digitalisation at Bank Sumut. The public relations team plays an important role in designing and implementing communication strategies that successfully promote the bank's digitalisation initiatives to the public. Through creative marketing campaigns and transparent communication, public relations has succeeded in increasing public awareness and acceptance of the digital services offered by Bank Sumut. Thus, the role of public relations has proven to be one of the main pillars in the success of the public service acceleration programme related to digitalisation at Bank Sumut.
Utilising Instagram as a Promotional Medium for Car Rental at Anugrah Rent Car Medan Rambe, Juprijal Raman
Indonesian Journal of Communication and Social Vol. 2 No. 2 (2025): September
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This study analyzes the use of Instagram as a promotional medium in the car rental business at CV Anugrah Rent Car Medan. The background of this research is driven by the increasing use of social media as a marketing tool, including in the car rental service industry. The main focus of the study is to identify and understand how CV Anugrah Rent Car Medan utilizes Instagram features to promote its services. The research method employed is descriptive qualitative, with data collected through direct interviews with relevant parties at CV Anugrah Rent Car Medan. Data analysis was conducted by describing the findings from the interviews and linking them to concepts of digital marketing. The results indicate that CV Anugrah Rent Car Medan has successfully leveraged Instagram effectively as a promotional medium. The utilization of this platform includes the use of photos, feeds, stories, status updates, viewers, and hashtags to broaden the reach of its car rental service promotions. By maximizing the available features on Instagram, CV Anugrah Rent Car Medan has been able to enhance the visibility and attractiveness of its services in the market. In conclusion, the descriptive qualitative approach provides an in-depth understanding of the dynamics of Instagram utilization as a marketing tool for car rental services. This study implies that marketing strategies through social media, particularly Instagram, can serve as an effective solution to strengthen promotion and increase sales in the car rental service industry.
The Perception of the People of Medan Towards the Police in Combating Mugging Crimes Pamungkas, Ramadhan Yoga
Indonesian Journal of Communication and Social Vol. 2 No. 2 (2025): September
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This research stems from the increasing problem of street crimes, particularly “begal” (armed robbery or motorcycle hijacking), which has claimed victims’ lives in Medan City. The study aims to provide an overview of the public’s perception of the police in combating begal crimes in Medan. The research employs a qualitative approach, with data collected through interviews with residents who are familiar with police performance in addressing begal cases, direct observation of related activities, and documentation of the interviews. The data analysis technique follows the Miles and Huberman model, which consists of three concurrent activities: data reduction, data display, and conclusion drawing/verification. The study was conducted in Medan with six (6) informants residing in the city. The findings indicate that the perception of Medan residents regarding police performance in tackling begal crimes remains unsatisfactory. The main concerns include the infrequency of police patrols, limited collaboration with the community, and slow responses to public reports.
The Communication Strategy of the Ministry of Religious Affairs in Tebing Tinggi for the Prevention of Early Marriage in Padang Hulu Subdistrict Al Ayyubi, Sholahuddin
Indonesian Journal of Communication and Social Vol. 2 No. 2 (2025): September
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Abstract

Early marriage has become a complex social issue in various regions of Indonesia, including Padang Hulu Subdistrict, Tebing Tinggi. The Ministry of Religious Affairs of Tebing Tinggi has taken initiatives to reduce the prevalence of early marriage through various programs and communication activities. The Ministry of Religious Affairs in Padang Hulu plays an essential role in preventing the community from engaging in early marriage. This study aims to explore the communication strategies of the Ministry of Religious Affairs of Tebing Tinggi in preventing early marriage in Padang Hulu Subdistrict. The research method employed is descriptive analysis with a qualitative approach, which seeks to describe and explain actual conditions based on factual evidence. Data were collected through interviews with four respondents, consisting of the head of the Ministry of Religious Affairs, members of the institution, and two community members. The Ministry has implemented several efforts to prevent early marriage, including outreach to community leaders, subdistrict officials, and neighborhood heads. Programs initiated by the Ministry include the Sakinah Family Counseling Program and the selection of religious cadres, which are expected to discourage early marriage practices among the community. The findings of this research show that the Ministry of Religious Affairs of Tebing Tinggi applies an informative communication strategy aimed at influencing the public by providing enlightenment and awareness.
Family Communication Patterns in Enhancing Children's Learning Motivation in Batang Kuis District, Deli Serdang Regency Farhan, Muhammad
Indonesian Journal of Communication and Social Vol. 2 No. 2 (2025): September
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Abstract

Family communication is the interaction that takes place within a family, namely the way a family member relates to other members, serving as a means to instill and develop values needed as life guidance. Learning is a process of behavioral change through education or, more specifically, through training procedures. From the traditional perspective, learning is an effort to acquire a certain amount of knowledge. The purpose of this study is to find out how family communication patterns enhance children’s learning motivation in Batang Kuis District, Deli Serdang Regency. This research applies a qualitative approach, carried out through interviews and documentation with a descriptive nature. The data analysis techniques include data reduction, data presentation, and conclusion drawing. The results of the study indicate that the family communication pattern in this research tends to apply the Equality Pattern.
Understanding The Role of Citizen Journalism in Social Media: A Phenomenological Approach to The 'Medan Talk' Instagram Account satria, diaz; Wiana, Alifah Rose
Indonesian Journal of Communication and Social Vol. 2 No. 1 (2025): Maret
Publisher : Yayasan Al'Adzkiya Rantauprapat

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Abstract

The rapid development of information and communication technology (ICT) has had a significant impact on people's lifestyles, with the transition from the industrial era to the information society. This study highlights the role of social media, especially Instagram, as a major source of information in the digital era, which can surpass traditional media. The phenomenon of citizen journalism, defined as public participation in the gathering, reporting, analysis and dissemination of news, has empowered individuals to become active contributors to the dissemination of information. This research examines the application of citizen journalism through the Instagram account @MedanTalk, a leading social media platform in Medan, Indonesia. Using qualitative methods such as observation, interviews and documentation, this study analyses how @MedanTalk collects, verifies and disseminates information from the community. The results show that @MedanTalk successfully fills the gap in local news, especially regarding traffic conditions, public issues and social events, while encouraging community participation. Despite these benefits, challenges such as content validity and ethics in reporting remain a concern. Addressing these challenges through rigorous content management and promoting media literacy among users can increase the credibility and impact of these platforms. This research concludes that citizen journalism, as demonstrated by MedanTalk, plays an important role in creating an inclusive and participatory information ecosystem in the digital age.
Interpersonal Communication Patterns of Caregivers in Increasing the Self-Confidence of Foster Children at Al-Jam'iyatul Washliyah Orphanage Adelia Putri, Nisa
Indonesian Journal of Communication and Social Vol. 2 No. 1 (2025): Maret
Publisher : Yayasan Al'Adzkiya Rantauprapat

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Abstract

The orphanage has a large number of foster children of different ages. The orphanage strives to provide good care and upbringing for all the children in the orphanage. The residents of the orphanage are filled with children with an age range of 10-17 years. One form of activity in increasing self-confidence is the lecture method. This lecture activity itself is a forum for children to train self-confidence, and hone knowledge about Islam at the Al-Jam'iyatul Washliyah Orphanage. The purpose of this study was to determine the interpersonal communication patterns of caregivers in increasing the confidence of foster children at the Al-Jam'iyatul Washliyah Komad II Orphanage. The research method used is qualitative research method. Data collection techniques using interviews and documentation. The research informants in this study were caregivers of children at the Al-Jam'iyatul Washliyah Komad II Orphanage. The results of the study explain that the communication patterns carried out by caregivers at the Al-Jam'iyatul Washliyah Komad II Orphanage in increasing children's self-confidence are carried out by face to face methods which consist of several methods, such as linear methods, namely by conducting lectures at every magrib or at certain times which contain motivation and support to children to increase their self-confidence. Then other communication patterns are carried out by interactive methods, meaning that caregivers invite children who have low self-confidence to a room to share and create small groups in order to monitor and understand children's problems related to self-confidence.
Development of Communication Skills of Students of Bina Creatif Broadcasting Vocational High School Medan Through Public Speaking Learning Riendi, Riendi
Indonesian Journal of Communication and Social Vol. 2 No. 1 (2025): Maret
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Abstract

With his public speaking skills, he will be seen as a qualified person. Because Public Speaking is not only needed by those who work as public speakers such as teachers or lecturers. But also by those who have the need to intersect and communicate with many people. If he does not have a good ability to communicate with others, it will certainly interfere with the things that are doneThis research uses a Descriptive Method with a Qualitative approach, because the data to be collected is empirical data, namely facts in the field. The descriptive method in this study aims to describe the condition of the Public Speaking skills of Bina Creatif Medan Broadcasting Vocational School students, the methods and materials used, and describe the development of students' Public Speaking skills at Bina Creatif Medan Broadcasting Vocational SchoolResearchers conducted interview techniques to obtain data from the Development of Communication Skills of Bina Craetive Medan Broadcasting Vocational School Students through Public Speaking Learning. Based on the results of interviews conducted by researchers with Sir Efendi Syahputra, S.Kom M.I.Kom, Sir M. Syuaib Ambarita, S. Pd, Sir Wahyudi Hidayat, S.Kom M.i,Kom (SMK BBC MEDAN) The importance of public speaking skills is very absolute. This ability underlies everyone's success in various fields.
Opinion of the People of Medan City about the Statement of the Mayor of Medan Regarding Shooting Dead the Begal Offender Patricia, Sylvana
Indonesian Journal of Communication and Social Vol. 2 No. 1 (2025): Maret
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Abstract

In recent months, the act of robbery in Medan City has become increasingly troubling. Usually the robbery is carried out at night and with quiet street conditions. However, news circulated that the robbery was even carried out in the morning or afternoon where the conditions were crowded (many people were doing activities). The mayor of Medan, Bobby Nasution, did not remain silent seeing the situation. He asked the police to act decisively, including shooting dead the perpetrators if necessary. Therefore, the purpose of this study is to find out the opinion of the people of Medan City about the Mayor's statement regarding shooting dead begalers. The type of research used is qualitative research. Data collection techniques were carried out by interviews distributed through google form to the community in Mabar Village, Medan Deli District, Medan City, totalling 12 research informants. Data analysis was carried out through data reduction, data presentation and conclusion drawing. The results showed that the public's public opinion on the Medan Mayor's call to shoot dead the perpetrators of robbery was mostly approved by the community. The reason is that the community has been very restless and insecure about the actions of the perpetrators of the increasingly troubling Begal, especially for workers who go to or return from work in the middle of the night (early morning), the act of robbery that occurred around UMSU and the Ringroad area which became the main news, as well as the experience of people who have been victims of the action of begalings which is the reason people agree to the call. The existence of the Medan Mayor's call to shoot dead the perpetrators of Begal can provide a deterrent effect for the perpetrators of Begal not to commit acts of robbery again.

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