cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sularno
Contact Email
soelarno@unidha.ac.id
Phone
+6282173060361
Journal Mail Official
jurnal.gsp@gmail.com
Editorial Address
Jl. Bhakti Abri, Koto Panjang Ikua Koto, Kecamatan Koto Tangah, Kota Padang.
Location
Kota padang,
Sumatera barat
INDONESIA
Journal of Media and Communication
Published by Global Scients Publisher
ISSN : -     EISSN : 30639581     DOI : https://doi.org/10.62379/jmc
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Journal of Media and Communication - JMC ( E-ISSN : 3063-9581) published by Global Sciences Publishers is an international, peer-reviewed, and interdisciplinary journal devoted to the study of media and communication with Asian focuses and perspectives. We aim to promote and disseminate high-quality scholarships on media and communication studies, both empirical and theoretical, in and on the Asia-Pacific region and among Asian communities worldwide.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 2 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2025): Juli - September" : 2 Documents clear
Viralitas Vs Eksklusivitas: Analisis Strategi Komunikasi Digital Dalam Promosi Wisata Urban Di Surabaya Irene Natasha; Fina Farkha; Mohammad Insan Romadhan
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores digital communication strategies in urban tourism by comparing two different destination concepts in Surabaya: Pasar Kodam Brawijaya and Graha Natura (Dream Lake). The research uses a qualitative descriptive approach with case study methods to analyze how viral and exclusive strategies are applied through social media platforms. Pasar Kodam utilizes user-generated content and viral exposure through TikTok and Instagram to reach younger audiences, while Graha Natura emphasizes curated visuals and exclusivity through controlled promotion on selected platforms. Findings indicate that viral strategies are effective in increasing mass engagement rapidly, while exclusive strategies build stronger brand identity and attract a more specific market. These insights provide a comparative understanding of how urban destinations can tailor their digital presence based on their target audience and positioning.
Analisis Gaya Komunikasi Presenter Metro TV Melalui Roasting Rifky Chrystian Pananto; Maria Delfriance None; Enjellina Br Tarigan; Florentina Perada Aran
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the communication style of Metro TV presenters through the roasting technique as an innovation in delivering information in the digital era. The roasting technique was chosen because it combines elements of social criticism with entertainment, making it appealing to audiences, especially the younger generation. This research was conducted using a qualitative approach with descriptive methods through a documentary study of Metro TV's YouTube broadcasts. The results show that the presenters use a dominant and dramatic style, characterized by assertive intonation, expressive facial expressions, and sarcastic yet intelligent language. Furthermore, it was found that two-way interaction with audiences on social media strengthens engagement and the effectiveness of the message delivered. These findings indicate that roasting is not merely entertainment, but a communication strategy capable of conveying social criticism in a communicative and easily accepted manner. The results of this study are important as a reference for media in developing a communication style that is more adaptive, creative, and relevant to the needs of today's society.

Page 1 of 1 | Total Record : 2

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 3 (2026): Januari - Maret Vol. 2 No. 2 (2025): Oktober - Desember Vol. 2 No. 1 (2025): Juli - September Vol. 1 No. 4 (2025): April - Juni Vol. 1 No. 3 (2025): Januari - Maret Vol. 1 No. 1 (2024): September 2024 Vol. 1 No. 2 (2024): Oktober - Desember