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Journal of Media and Communication
Published by Global Scients Publisher
ISSN : -     EISSN : 30639581     DOI : https://doi.org/10.62379/jmc
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Journal of Media and Communication - JMC ( E-ISSN : 3063-9581) published by Global Sciences Publishers is an international, peer-reviewed, and interdisciplinary journal devoted to the study of media and communication with Asian focuses and perspectives. We aim to promote and disseminate high-quality scholarships on media and communication studies, both empirical and theoretical, in and on the Asia-Pacific region and among Asian communities worldwide.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 3 Documents
 1 
Search results for , issue "Vol. 2 No. 4 (2026): April - Juni" : 3 Documents clear
Strategi Kampanye Yayasan Pejuang Tangguh Dalam Membangun Citra Organisasi Melalui Program “Dengan TPT Cegah TBC” Lestari, Putri Marshada; Utari, Syifa Astasia
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

A campaign is a public relations activity that can be a strategy in building a positive organizational image. This is because the campaign allows the organization to convey messages according to public needs, including the issue of Tuberculosis which is currently a challenge in Indonesia due to a lack of education. Therefore, the Pejuang Tangguh Foundation (PETA) runs the "Dengan TPT Cegah TBC" program which not only encourages changes in public attitudes but also serves as a means to build the organization's image. This study aims to determine the "Dengan TPT Cegah TBC" campaign strategy by the Pejuang Tangguh Foundation and the organization's image through the campaign. The theory in this study is based on the public relations campaign theory by Anne Gregory (2018) and the image formation theory by John S. Nimpoeno (2020). The approach used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of this study indicate that PETA carries out a campaign strategy that includes ten dimensions: analysis, objectives, public, messages, strategies, tactics, timescale, resources, evaluation and review. Through the campaign strategy, the organization can build an image by shaping public perceptions, cognition, attitudes, and motivation. Thus, the program not only runs effectively, but also plays a role in building a positive image of the organization.
Pengaruh Kualitas Website Cepat Respon Masyarakat (CRM) terhadap Citra Pemerintah Provinsi DKI Jakarta (Survei Pada Pelapor WEB CRM Kelurahan Cilandak Barat) Riyadi, Qurotul Putri; El Adawiyah, Sa’diyah
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The DKI Jakarta Provincial Government through Jakarta Smartcity presents the CRM (Quick Community Response) website as a means for public complaints regarding various environmental issues, as well as a form of implementing modern, transparent, and public service-oriented governance, as well as an effort to build positive government relations and image with the public. This study aims to measure the quality of the CRM website, the image of the DKI Jakarta Provincial Government through CRM implementation, and the influence of CRM website quality on the government's image. The population in this study were CRM web reporters in Cilandak Barat Village with a sample of 82 people. The study used the WebQual 4.0 theory (Barnes and Vidgen in Nugroho, 2016), and image theory (John Nimpoeno in Mubarok, 2023) with a quantitative method through a survey of 82 respondents using a questionnaire. The results of this study indicate that the quality of the CRM website and the image of the DKI Jakarta Provincial Government are considered good by respondents. Based on the results of the research that has been conducted, it can be concluded that the quality of the CRM (Quick Community Response) website can be said to be positive, unidirectional and significant. In addition, the quality of the CRM website influences the image of the DKI Jakarta Provincial Government by 59.4%.
Strategi Komunikasi Pemasaran PT KAI Daop 5 Purwokerto dalam Optimalisasi Jumlah Penumpang Kereta Api Rabbani, Alip Akbar Naufal; Pertiwi, Desti Rahma; Praja, Iklima Hafidah
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 4 (2026): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study analyzes the marketing communication tactics implemented by PT KAI Daop 5 Purwokerto to increase the number of train passengers, emphasizing advertising, direct marketing, online marketing, sales promotions, and public relations management. The method used in this study is qualitative with data collection techniques in the form of interviews, observations, and document collection. The findings of this study indicate that the communication approach used is integrated through traditional and digital media channels, where the use of social media and digital applications has proven effective in increasing customer participation and loyalty. In addition, promotional initiatives such as discounts and special fares are able to attract more passengers, especially during off-peak periods, while the public relations function helps in creating a good image and maintaining interaction with the community. Overall, the marketing communication tactics implemented are able to increase public awareness and the number of train users, although still facing challenges from competition from other transportation modes and changes in consumer habits.

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