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INDONESIA
Jurnal Maisyatuna
Published by Sekolah Tinggi Agama Islam Denpasar Bali
ISSN : 2986756     EISSN : 28072944     DOI : 10.53958
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
bidang Ilmu Ekonomi, Manajemen, Akuntansi dan Bisnis. Topik dalam Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 90 Documents
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Analisis Strategi Pemasaran Azolla Frozen Food Bojonegoro Dalam Perspektif Etika Bisnis Islam Abidin, Muhammad Zaenal
Maisyatuna Vol. 4 No. 2 (2023): April: Jurnal Maisyatuna 
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v4i2.263

Abstract

During the pandemic, people's spending on groceries has increased, both in the form of raw and ready-to-eat ingredient, included shoppong frozen food. This study aims to analyze the frozen food marketing strategy at the Azolla Frozen Food Bojonegoro Store in the perspective of Islamic Business Ethics. This research is a field research (field research) with a qualitative approach. The sources of informants in this study were the owners and employees of Azolla Frozen Food. The data analysis method applied is data reduction, data presentation and conclusion. The results showed that the marketing strategy for Azolla Frozen Food generally consisted of four types, namely product strategy, price strategy, promotion strategy and distribution strategy which aimed to increase sales and profits. In the context of Islamic Business Ethics, Azolla Frozen Food's marketing strategy is based on Islamic principles. The attitude of Islamic business ethics that underlies this marketing strategy is honesty, trust, deep understanding and conveying the true information only.
Pengaruh Likuiditas Terhadap Profitabilitas Pada Perusahaan Manufaktur Sub Sektor Tekstil Dan Garmen Yang Terdaftar Di Bursa Efek Indonesia Solma, Solma; Usdeldi, Usdeldi; Diwantara, Victor
Maisyatuna Vol. 4 No. 3 (2023): Juli : Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v4i3.267

Abstract

The background of this research is the inconsistency in previous research which has different research results. The purpose of this study, in addition to strengthening previous research, is also to determine the effect of Liquidity (Current Ratio and Quick Ratio) on Profitability (Return On Assets) in Textile and Garment Sub-Sector Manufacturing companies listed on the Indonesia Stock Exchange with a research period of 6 years, from 2016-2021. The population in this study is 22 companies which are included in the Textile and Garment Sub Sector Manufacturing companies which are listed on the Indonesia Stock Exchange for the 2016-2021 period. The sample selection technique used in this study was a purposive sampling method using certain criteria and assessments in order to obtain a sample of 5 companies. In this study, the data analysis method used includes descriptive analysis, panel data regression test and model testing. Data were obtained from financial reports taken on the idx.co.id website or the company's website, then processed using Eviews 12. The results of this study partially show that Current Ratio (CR) has a significant and significant effect on Return On Assets (ROA), Quick Ratio has no effect and is not significant to Return On Assets (ROA). Meanwhile, simultaneously Current Ratio (CR) and Quick Ratio (QR) have a significant effect on Return On Assets (ROA).
Faktor Halal Awareness, Religiosity, dan Knowledge terhadap Consumer Decisions dan Implikasinya terhadap Consumer Loyalty Sartika, Mila; Motik, Aditia
Maisyatuna Vol. 4 No. 1 (2023): Januari: Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v4i1.268

Abstract

. Indonesia merupakan negara dengan mayoritas muslim terbesar di Dunia. Salah satunya yang menjadi pendorong perekonomian bagi negara yaitu industri kosmetik halal. Objek dari penelitian ini adalah sampel mahasiswa Universitas Dian Nuswantoro. Data yang dikumpulkan dengan penyebaran kuesioner yang dilakukan secara online melalui Google Form sebanyak 150 kuesioner, Teknik pengambilan sampel menggunakan teknik purposive sampling. Teknik analisis yang digunakan dalam penelitian ini adalah Structural Equation Model pada Amos. Untuk hasil yang paling tinggi pengaruhnya yaitu religiosity terhadap consumer loyalty dan hasil terkecil pengaruhnya yaitu variabel halal awarness terhadap consumer loyalty. Hasil penelitian ini membuktikan bahwa: 1) halal awarness, religiosity, dan knowledge berpengaruh positif dan signifikan terhadap consumer decision, 2) halal awarness, religiosity, dan Knowledge berpengaruh positif dan signifikan terhadap consumer loyalty 3) consumer decision berpengaruh positif dan signifikan terhadap consumer loyalty.
Penerapan Labelisasi Halal Dan Digital Marketing Untuk Meningkatkan Minat Beli Konsumen Madu Mundir, Abdillah; Khoifah, Siti
Maisyatuna Vol. 4 No. 3 (2023): Juli : Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v4i3.270

Abstract

The halal label is part of the product with product information the packaging. Companies must apply halal labeling on packaging because to provide certainty about the halal status of these products give confidence to Muslim consumers. Digital marketing form of business that carries out marketing and advertising of brands products throughout the digital world. the application of digital marketing through social media used companies can increase revenue and attract consumers. Honey picking tours have implemented halal labeling and digital marketing for honey products.The purpose of this research first to find out application of halal labeling to consumer buying interest and the second goal is find out application of halal labeling to consumer buying interest in picking honey tours. This type of research used qualitative research using a descriptive approach. research instruments used by researchers in this research observation, interviews, and documentation. From the results of the study was found the application of halal labeling in honey picking tours includes process for obtaining halal labeling on packaging. application of digital marketing to consumer buying interest using E-commerce. existence of digital marketing very large positive impact on companies, including increasing sub-sales, saving promotional power, facilitating communication between companies and consumers.
Analisis Kebijakan Merger BSI Terhadap Industri Halal UMKM Munandar, Arif; Arsa, Arsa; Subhan, Muhammad
Maisyatuna Vol. 4 No. 2 (2023): April: Jurnal Maisyatuna 
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v4i2.271

Abstract

This study examines the Indonesian Islamic Bank Merger policy towards the halal industry for micro, small and medium enterprises. This research is to find out the role of the Indonesian Islamic Bank Jambi Gatot Subroto branch office in developing the halal industry Micro, small and medium enterprises that apply for financing at the Bank after the Merger and find out what are the obstacles faced by the Indonesian Islamic Bank Jambi Gatot Subroto branch office in distributing financing contracts to Micro, small and medium enterprises after the merger. This study uses a qualitative approach and the type of research approach used is descriptive qualitative. The data sources are primary data and secondary data. Methods of data collection through interviews and documentation. The results of this study indicate that the Indonesian Islamic Bank Jambi Gatot Subroto after the merger already has a role in improving the economy and developing the halal industry Micro, small and medium enterprises in Jambi City by providing an initial injection of funds and top up or additional business capital and also lightening and facilitating Micro, small and medium enterprises in applying for financing at Bank Syariah Indonesia, not only that, Bank Syariah Indonesia also plays an active role as a consultant for its customers and often holds entrepreneurship guidance, Bank Syariah Indonesia, the Jambi branch office, Gatot Subroto, conducts canvassing every day or goes directly into the field to spread brochures as well as reducing installments when customers are affected by natural disasters. The constraints of Bank Syariah Indonesia Gatot Subroto Jambi branch office in channeling financing to the Halal Industry Micro, small and medium enterprises, namely defects in the name of the customer concerned due to late payment of bills, problems when completing administrative requirements files because if one of the requirements is not completed then the financing cannot be continued , business constraints that are already running but the customer is dishonest regarding customer financial information, accounts payable or reports about business activities that the customer is running, and constraints from the bank itself, namely when the customer data input system has an error while doing financing.
Pengaruh Return On Asset Dan Earning Per Share Terhadap Harga Saham Sektor Pertambangan Yang Terdaftar Di Jakarta Islamic Index Periode 2016-2021 Prakasa, Bayu; Mutia, Agustina; Subhan, Muhammad
Maisyatuna Vol. 4 No. 2 (2023): April: Jurnal Maisyatuna 
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v4i2.272

Abstract

The purpose of conducting this research is to analyze and find out how the influence of return on assets and earnings per share has on mining sector stock prices listed on the Jakarta Islamic Index for the period 2016 – 2021. This research uses quantitative methods and panel data regression analysis methods. The samples used were 7 companies with a total of 6 years of data, namely 42 data, using a purposive sampling technique. The results showed that the variable return on assets partially has a significant effect on stock prices, while the earnings per share variable partially has no significant effect on stock prices. Simultaneously, the variables return on assets and earnings per share have a significant influence on the mining sector stock prices listed on the Jakarta Islamic Index for the period 2016–2021 with a coefficient of determination for this model of 93.61%.
Perilaku Nasabah Dalam Pengelolaan Modal Usaha Permodalan Nasional Madani (PNM Mekaar) Menurut Persfektif Ekonomi Islam Di Kecamatan Jelutung Kota Jambi Rosalinda, Melisa; Orinaldi, Mohammad; Safitri, Yuliana
Maisyatuna Vol. 4 No. 3 (2023): Juli : Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v4i3.275

Abstract

This study aims to find out how the behavior of Mekaar PNM customers in Jelutung, the number of informants in this study were 3 informants, namely the branch head, account officer, and Mekaar jelutung PNM customers. The type of this research is descriptive qualitative with primary data and secondary data. Data collection techniques in this study used observation, documentation and interview techniques, while for data analysis the researchers used data reduction, data presentation and verification. The results of this study explain the behavior of PNM Mekaar's customers, there are two indicators of customer behavior, namely production and consumption where managing capital is more productive or developing to maintain a business so it doesn't run out in vain.
IMPLEMENTASI BUDAYA ORGANISASI DALAM MENINGKATKAN PRODUKTIVITAS KERJA DI BANK MUAMALAT KANTOR CABANG DENPASAR Azizah, Nur; Sahrial, Sahrial; Mansur, Ely
Maisyatuna Vol. 4 No. 1 (2023): Januari: Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v4i1.311

Abstract

Tujuan dari penelitian ini yaitu: 1). Untuk mengetahui implementasi budaya organisasi dalam meningkatkan produktivitas kerja di Bank Muamalat Kantor Cabang Denpasar. 2). Untuk mengetahui cara setiap karyawan dalam meningkatkan produktivitas kerja di Bank Muamalat Kantor Cabang Denpasar? Metodologi penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan menggunakan triangulasi dalam pengujian kredibilitas. Informan dalam penelitian ini adalah karyawan yang bekerja di Bank Muamalat Kantor Cabang Denpasar sejumlah 6 orang. Serta teknik pengumpulan data berupa: Wawancara, dokumentasi dan observasi. Berdasarkan hasil penelitian, Bank Muamalat Kantor Cabang Denpasar sudah mengimplementasikan nilai budaya perusahaan IDEAL dengan baik dan benar. Di mana budaya organisasi yang diterapkan guna sebagai motivasi untuk setiap karyawan agar lebih disiplin dan memiliki karakter dalam penerapan budaya organisasi saat melaksanakan tugasnya. Penerapan budaya organisasi dapat meningkatkan produktivitas kerja karyawan yang dapat dilihat dari pencapaian perusahaan. Sehingga budaya organisasi yang diterapkan sejauh ini telah berjalan dengan baik dan sesuai dengan prinsip syariah.
PENGARUH NILAI KERJA ISLAMI DAN BUDAYA KERJA ISLAMI TERHADAP PRODUKTIVITAS KERJA BSI Ratih, Luh; Kurniawati, Kurniawati; Sahrial, Sahrial
Maisyatuna Vol. 3 No. 4 (2022): Oktober: Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v3i4.312

Abstract

The purpose of the study was to determine the effect of Islamic work values on work productivity of BSI Denpasar Branch employees, to determine the effect of Islamic work values on work productivity of BSI Denpasar Branch employees, to determine the effect of Islamic work values and culture simultaneously on work productivity. This research uses quantitative research, with questionnaire data collection techniques. This study uses validity and reliability test analysis techniques, multiple regression testing using the SPSS 26 program. The results obtained that the coefficient value of the X1 variable Islamic work value is 0.428 with a significance value of 0.037 <0.05 while the coefficient value of the X2 variable Islamic work culture is 0.425. with a significance value of 0.034 <0.05. These results indicate that there is an influence between Islamic work values and Islamic work culture on employee work productivity either partially or simultaneously.
IMPLEMENTASI MERGER DALAM MENARIK MINAT NASABAH DI BANK SYARIAH INDONESIA KANTOR CABANG DENPASAR GATOT SUBROTO Alfia, Alfia; Kurniawati, Kurniawati; Sahrial, Sahrial
Maisyatuna Vol. 2 No. 3 (2021): Oktober: Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v2i3.313

Abstract

Tujuan Penelitian ini adalah untuk mengetahui bagaimana implementasi mergerdalam menarik minat nasabah, untuk mengetahui bagaimana strategi pemasaran BSI Kantor Cabang Denpasar dalam menarik minat nasabah. Metodologi penelitian yang digunakan adalah penelitian kualitatif dengan menggunakan triangulasi dalam pengujian kredibilitas sebagai pengecekan data dari berbagai sumber dengan berbagai cara dan berbagai waktu. Informan dalam penelitian ini adalah karyawan Bank Syariah Indonesia Cabang Denpasar dan nasabah BSI dengan menggunakan teknik purposive. Serta pengumpulan data berupa: Wawancara dan Dokumentasi. Hasil tersebut menunjukkan adanya keterminatan nasabah walaupun dengan adanya merger.

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