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CommLine
Published by Universitas Al Azhar Indonesia
ISSN : -     EISSN : 29638615     DOI : http://dx.doi.org/10.36722/cl.v8i2.1930
Core Subject : Social,
Social Sciences
Mencakup penelitian seputar isu – isu kontemporer di bidang media & journalism, media & gender, new media, advertising, public relations, media & religion, political communication, development communication, intercultural communication; semua bentuk komunikasi termasuk interpersonal, group, organization, dan public; serta semua subkultur religi yang berkaitan dengan praktik komunikasi).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol 9, No 1 (2024)" : 6 Documents clear
Strategi Government Public Relations oleh Dinas Sosial DKI Jakarta (Studi Pada Akun @pusdatinkesosdki Dalam Memberi Sosialisasi Mengenai Data Terpadu Kesejahteraan Sosial (DTKS) Ghiffari, Faiz
CommLine Vol 9, No 1 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v9i1.3021

Abstract

The implementation of Government Public Relations (GPR) in the Integrated Social Welfare Data Program (DTKS) in Petukangan Utara Subdistrict is an important step to increase the effectiveness of the program. DTKS, a government initiative to integrate data on beneficiaries of social welfare programs, aims to ensure that aid is distributed on target. In this context, GPR plays a key role in conveying information, overcoming misperceptions, and encouraging community participation. Delivering clear information through public information campaigns, dialogue forums and mass media is an important strategy in implementing GPR. By establishing partnerships with the media, the government can voice the aspirations of the community while providing accurate information. Training and mentoring are also important in ensuring that the community can make good use of DTKS data.
Instagram Sebagai Media Promosi Kampoeng Awan Dalam Meningkatkan Brand Awareness Prama, Audy
CommLine Vol 9, No 1 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v9i1.2765

Abstract

Abstract: Kampoeng Awan is a camp and café services business located in Megamendung, Bogor Regency which has a nature and arts tourism sector which has a good future prospect for Megamendung and its surroundings. In an effort to achieve success and maintain the existence in the tourism sector, Kampoeng Awan uses Instagram as a media promotion to increase brand awareness. Objectives: To determine the uses of Instagram as a media promotion in increasing brand awareness carried out by Kampoeng Awan. It is hoped that the benefits of this research will be to expand the knowledge of communication, especially those related to Instagram as a media for promotion and brand awareness. Theory: This research uses the promotion concept proposed by Kotler & Keller. Methods: The method used in this research is qualitative with a case study approach. Results: The results of this research were obtained through interviews. The results of this research shows that Instagram as a promotional media in increasing brand awaress has reached the brand recall stage based on brand awareness pyramyd. The promotion carried out by Kampoeng Awan to increase brand awareness must continue to be developed through various new innovations, both ini terms of design, content, and scripts related to caption creation. In effort to increase brand awareness through promotion activity on Instagram, it also increase the number of visits that occur from July to November 2023
Strategi Komunikasi Haifa Montessori Islamic School Dalam Membangun Brand Image Sakinah, Nurul
CommLine Vol 9, No 1 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v9i1.2700

Abstract

Providing the best education is the goal of every parents especially kindergarten. Sending children to kindergarten school nowadays is the best consideration for many parents to shape their character in their golden age. Thus, this can be an opportunity for any entepreneur who runs a business in early childhood education field to establish a school with a different and unique studying method. Therefore, an appropriate marketing communication strategy is required the school business will be known to the public, especially the parents. Furthermore, it is substantial for schools to create a positive image so it will obtain parents trust. The objective of this research is observing the marketing communication strategy conducted by Haifa Montessori Islamic School by employing Integratede Makreting Communication which focuses on five elements, online & social media marketing, advertising, personal selling and direct & database marekting. The research method is qualitative, data collected by doing an interview and including documentation. The result of the research shows that Haifa implements organic marekting and the used media to do a marketing communicaion is media sosial, Facebook and Instagram. Instagram is more effective to gain massive audience. Other than that, Haifa wants to have an image as a school that is able to building and develop students character. In addition, Haifa fulfills the brand image indicators, namely, corporate image, product image and user image. 
Komunikasi Dalam Pengambilan Keputusan Untuk Menangani Keluhan Pelanggan Study kasus Pada PT. Rianti Chemindo Perkasa Riani, Riska
CommLine Vol 9, No 1 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v9i1.3068

Abstract

Management of decision making regarding consumer complaints has a crucial role in maintaining customer satisfaction and building the company's reputation, especially in the car care industry. PT Rianti Chemindo Perkasa, as a company engaged in the production of automotive and industrial chemical products, shows the importance of a holistic and responsive approach to every consumer complaint. This research aims to analyze decision-making management practices regarding consumer complaints at PT Rianti Chemindo Perkasa in the context of car maintenance. The main focus of the research is to understand the approach used by the company, its impact on customer satisfaction, and how these decisions can improve the quality of the company's services. This research uses a descriptive qualitative approach with case studies as the main method. Data was collected through interviews with managers of PT Rianti Chemindo Perkasa, direct observation of management decision-making practices, and analysis of related documents, such as records of complaints and decisions taken. The research results show that PT Rianti Chemindo Perkasa applies a collaborative approach in managing consumer complaints. Decisions are taken jointly involving various departments, such as admin, purchasing and management. Fast and effective response is the main focus, treating every complaint as an opportunity to improve service quality and build strong relationships with customers.
Strategi Komunikasi Pemasaran Dalam implementasi Program Co-Branding Desa Berdikari LAZWAF Al Azhar bersama (DEKS) Bank Indonesia Matali, Lias
CommLine Vol 9, No 1 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v9i1.3079

Abstract

 An advanced village is a village that minimizes poverty to become an independent village from its communities, even though the poverty rate in Indonesia has decreased it is not optimal in dealing with it. There is an effort to advance the development and development of the village from the backwardness in governance and increased income of the local economy to the prosperity of the community, it is a necessary and appropriate strategy to create public confidence in the facility of cooperation of all parties that can make a concept and carry out the implementation of the program of village jointly. Institutions/Stakeholders striving to create a self-reliant village and have sustainable empowerment need a communication strategy with the role of the Zakat fund. The Berdikari Village Program is a concept-built Co-branding Program between LAZWAF AL Azhar and the Ministry of Economy and Finance of Shariah Bank Indonesia. This research uses a qualitative methodology approach with focused data collection, in-depth interviews, and literacy studies. This research focuses on the marketing communication strategy carried out by LAZWAF Al Azhar with the main theoretical foundation of persuasive communication. The results of this research in realizing the implementation of the program Village Berdikari successfully carried out the institution and became insight into the community's and other agencies' knowledge in using effective Communication strategy to co-brand a joint program..Keywords: Co-Branding, Empowerment of Community,  Marketing Communication Strategy
Analisis Framing Model Robert N. Entman tentang Serangan Ransomware Pada PT Bank Syariah Indonesia Tbk. Ariyanto, Saptono
CommLine Vol 9, No 1 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v9i1.2899

Abstract

ABSTRACT  This article delves into the Framing Analysis of Ransomware Attack News at BSI across five news sources: Cyberthreat, CNN Indonesia, Kontan, Tempo, and CNBC Indonesia. The study applies social construction theory and mass media representation theory, utilizing Robert N. Entman's Framing analysis method. The research is grounded in the idea that framing encompasses issue selection and emphasis as its primary dimensions. Through a qualitative analysis approach, the investigation seeks to examine how the ransomware attack is portrayed in five distinct news articles using Entman's framing model. The findings of the study reveal distinct framing of the ransomware attack across the five media outlets. Each news article complements the others, collectively showcasing BSI's diligent efforts in managing the ransomware attack, which resulted in minimal impact deemed acceptable by shareholders. The differences in framing across the news sources highlight nuances in how the incident is depicted, shedding light on the varied perspectives and priorities emphasized by different media platforms. By employing Entman's framing model, the study underscores the importance of understanding media framing in shaping public perception and discourse surrounding cybersecurity incidents like ransomware attacks. It emphasizes the role of media in constructing narratives and influencing stakeholders' interpretations of such events, highlighting the need for a nuanced and critical approach in media analysis and consumption related to cybersecurity issues.  

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