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IJHABS
Published by Malaqbi Publisher
ISSN : 29885450     EISSN : -     DOI : 10.59971/ijhabs
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science
International Journal of Humanity Advance, Business & Sciences (IJHABS) is published fourth a year in July, Oktober, january, and April. International Journal of Humanity Advance, Business & Sciences publish papers in the field of management science that give a contribution to the development of management science, and management practices, we accept mainly research-based articles related to management science. The scopes of the topics include Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Change Management, Management Information Systems, Management Education, Management of Sharia, Tourism Management, Entrepreneurship, Sociology, Political Science, History, Law in Society and related disciplines.
Arjuna Subject : Umum - Umum
Articles 17 Documents
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Search results for , issue "Vol 3 No 2 (2025): October" : 17 Documents clear
Social Media Marketing Strategies of Women Entrepreneurs in Makassar's Home-Based Food Business Riu, Isma Azis
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.745

Abstract

This qualitative study explores how women entrepreneurs in Makassar utilize social media platforms to market their home-based food businesses. Using a multiple case study approach, this research examines the digital marketing strategies, content creation processes, and customer engagement techniques employed by women food entrepreneurs. The study investigates how these entrepreneurs leverage Instagram, Facebook, and WhatsApp to build brand identity, reach customers, and generate sales without significant capital investment. Data will be collected through in-depth interviews with successful women food entrepreneurs and analysis of their social media content. The findings aim to reveal indigenous digital marketing practices adapted to local cultural contexts and resource constraints, contributing to understanding digital entrepreneurship among women in emerging markets.
Micro-finance Access for Women Entrepreneurs in Makassar: A Phenomenological Study of Barriers and Survival Strategies Amin, Andi Mustika
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.750

Abstract

This study examines how women entrepreneurs in Makassar negotiate access to and use of microfinance in a limited socio-economic environment, using a humanistic economic perspective to promote dignity, agency, and relational outcomes. Qualitative interviews reveal that while microcredit supplies the short—term liquidity essential for day-to-day operations, formal lending is constrained by collateral demands, procedural complexity, the gender asset gap, and time poverty-forces that drive many women toward informal lending, Diversified Income Strategies, and emerging digital channels. Evidence from digital finance and platform research suggests that successful FinTech adoption depends on trust, usability, security, and perceived value, which shape whether digital options complement or replace conventional microfinance in local contexts. Field experiments on online mentoring show that carefully designed digital interventions can increase women's willingness to engage with mentor networks, but effective connections require platform support and user learning that reduces onboarding friction and builds trust. Complementary policy tools-small matching grants, time-saving subsidies (eg, childcare), and targeted business advisors-have been shown to reduce information and time constraints, increase formal credit acceptance, and improve corporate performance among female entrepreneurs, especially those with prior experience. Together, these findings argue for an integrated policy package that streamlines formal lending, embeds relational support and capability development, and leverages trustworthy digital interfaces so that microfinance improves economic resilience and human dignity for women-led microenterprises in Makassar. 
Interpreting Non-Farm Participation and Its Welfare Outcomes: A Qualitative Study of Rural Farming Households in Gibe District, Hadiya Zone, SNNPR, Ethiopia Ergicho, Yisihak
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.757

Abstract

This study explores how rural farming households in Gibe District interpret their participation in non-farm activities and how such engagement influences their overall welfare. Using a qualitative research design grounded in sustainable livelihoods and diversification theories, the study draws on semi-structured interviews with household members engaged in various non-farm occupations. The findings reveal that non-farm work is perceived as a strategic complement to agriculture, enabling households to mitigate livelihood risks associated with land scarcity, market volatility, and climatic uncertainty. Participants consistently described non-farm income as contributing to multidimensional welfare improvements, including enhanced food security, educational access, healthcare affordability, and strengthened women’s decision-making power. However, these benefits are moderated by structural constraints such as unstable earnings, limited capital, and unequal access to profitable opportunities. The study contributes a novel interpretive perspective to the literature by emphasizing the meaning-making processes through which households evaluate welfare, moving beyond conventional economic indicators. The findings underscore the importance of integrated policy measures that expand equitable access to non-farm opportunities, strengthen rural financial systems, and support gender-responsive livelihood strategies.
Social Problems of Margarided Generations: Identity Crisis and The Direction of Youth in The Digital Era Hasdiansa, Ilma Wulansari
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.782

Abstract

The study aims to examine the socio-cultural impact of digital on the identity and life orientation of the younger generation. Amid the development of information technology and social media, young people are often faced with social pressure, false standards of success, and loss of authentic values in forming their identity. This phenomenon shows symptoms of an identity crisis that is not only personal, but also systemic as part of a cultural shift. The study highlights how social media shapes self-construction, creates an unhealthy competitive space, and influences important decision-making such as education and career. This crisis shows that the younger generation is in a vulnerable position, both psychologically and socially. This study was conducted using a descriptive qualitative approach, based on in-depth interviews with high school and college students in South Jakarta. The results show that the majority of respondents experience value disorientation, digital self-image pressure, and uncertainty about the direction of life. Research recommendations emphasize the importance of digital literacy, strengthening character education, and developing supportive social spaces to help young people build a healthy identity and a clear direction in life.
The Influence of Price, Promotion, and User Experience on the Decisions of Users of Grab Online Motorcycle Taxi Transportation Services in Makassar City Hasbiah, Sitti
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.790

Abstract

This study aims to determine the influence of Price, Promotion, and User Experience simultaneously and partially on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City. This study used 100 samples, the sampling technique used nonprobability sampling with Purposive sampling. The type of research used is associative, the data collection technique used is a questionnaire. The analysis technique used is Multiple Linear Regression analysis, F Test, T Test, and Determination Coefficient with a significance level of 10%. The results of the study show that. (1) There is an influence of Price, Promotion, and User Experience simultaneously/together on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with an F count of 28,990> F table 2.14 with a significance level of 0.000 <0.1. (2) There is a partial influence of Price on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t count of 2,659> t table 1,660. (3) There is a partial influence of Promotion on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t-count value of 2.078 > t-table 1.660. (4) There is a partial influence of User Experience on the Decision to Use Grab Online Motorcycle Taxi Transportation Services in Makassar City with a t-count value of 2.036 > t-table 1.660.
Managing Online Business Through E-Commerce: Empirical study in the store MR. Keramik, Pasuruan Sukma A.D., Ayu; Della A., Ratna; Sudarmiatin; Wijijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.808

Abstract

This research examines online business management strategies through e-commerce platforms at MR. Keramik Store in Pasuruan, East Java. The study employs a qualitative case study methodology with data collection through in-depth interviews, direct observation, and documentation analysis conducted in October 2024. Findings reveal that MR. Keramik successfully implements a multi-platform strategy utilizing Shopee as the primary marketplace (contributing 50-55% of online sales), Instagram for visual merchandising and community building (8,456 followers), and Facebook for B2B segment targeting (2,341 followers). The differentiation strategy emphasizes personalized consultation services rather than competing solely on price. Key challenges include limited human resources, digital competency gaps, intense price competition, and logistical complexities for fragile and heavy products. E-commerce adoption has significantly transformed business performance, increasing monthly sales from IDR 50-60 million (pre-e-commerce) to IDR 160-180 million, with online channels contributing 60-65%. Geographic reach expanded from a 30-40 km radius to national coverage, with active customers growing from 300-400 to 2,800-3,000. This study contributes to the literature on SME digital transformation in developing countries, particularly in the under-researched building materials retail sector.
STP-based marketing strategy in Paper Mill Industry: A Case Study of expansion from East Java to Jabodetabek Nursasi, Farika; Sari, Karina Kemala; Sudarmiatin; Wijijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.809

Abstract

This study aims to analyze the application of STP-based marketing strategies (Segmenting, Targeting, Positioning) in paper mill companies engaged in the production and sale of Paper Core and Paper Tube, in the context of market expansion from East Java to the Greater Jakarta area. This case study uses a qualitative descriptive approach by collecting data through in-depth interviews, observations, and documentation of the company's marketing activities. The results of the study show that implementing the STP strategy plays a significant role in expanding market reach and increasing companies' competitiveness. Market segmentation is based on geographical variables, industry demographics, and customer behavior, leading the company to target the textile, plastic film, and packaging industries in the Greater Jakarta area. The targeting strategy is focused on medium and large industrial segments with high product quality needs and fast delivery services. In terms of positioning, the company positions itself as a "reliable industry partner in quality Paper Core and Paper Tube solutions with timely service." The implementation of this strategy resulted in a 35% increase in sales in two years, as well as strengthening the company's brand image in the national market. This study emphasizes that STP-based marketing strategies are an important instrument in dealing with the dynamics of the B2B industrial market in the paper mill sector.

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