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All Journal Jurnal Syntax Fusion : Jurnal Nasional Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Seminar Nasional Pengabdian Kepada Masyarakat Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Journal of Economics, Entrepreneurship, Management Business and Accounting Seminar Nasional Hasil Penelitian LP2M UNM (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Phinisi Applied Accounting Journal Southeast Asia Journal of Business, Accounting, and Entrepreneurship MAXIMAL Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Pemberdayaan Masyarakat: Jurnal Aksi Sosial IJHABS Ulil Albab PESHUM META - JOURNAL Lestari: Jurnal Pengabdian Kepada Masyarakat Pinisi Journal of Entrepreneurship Review
Hasbiah, Sitti
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Pengaruh Kualitas Layanan dan Harga Terhadap Kepuasan Konsumen Photo Studio Nurmansyah R, Eriek; Hasbiah, Sitti; Anwar, Anwar
Jurnal Syntax Fusion Vol 1 No 10 (2021): Jurnal Syntax Fusion: Jurnal Nasional Indonesia
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v1i10.79

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas layanan dan harga terhadap kepuasan konsumen. Jumlah sampel yang digunakan sebanyak 50 orang konsumen Photo Studio Faramita. Pengumpulan data dilakukan dengan menggunakan observasi dan angket. Teknis analisis data yang digunakan adalah analisis regresi linier berganda dengan menggunakan Statistical Product and Servise Solution (SPSS). Hasil Penelitian ini menunjukkan kualitas Layanan dan Harga secara parsial memberikan pengaruh positif dan signifikan terhadap kepuasan kosumen. Serta secara simultan kedua variabel bebas tersebut memberikan pengaruh yang signifikan terhadap kepuasan konsumen. Artinya bahwa Kualitas layanan dan harga merupakan faktor yang strategis dalam meningkatkan kepuasan konsumen.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL CLIMATE ON EMPLOYEE'S ORGANIZATIONAL COMMITMENT IN THE REGIONAL PERSONNEL AND HUMAN RESOURCES DEVELOPMENT AGENCY (BKPSDMD) MAKASSAR CITY Rahmayani, Feby; Ramli, Anwar; Dipoatmodjo, Tenri Sayu Puspitaningsih; Hasbiah, Sitti; Kurniawan, Agung Widhi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i3.646

Abstract

Organizational culture and organizational climate play crucial roles in shaping employee commitment. Organizational culture encompasses shared values and beliefs, while organizational climate pertains to the prevailing attitudes and feelings in the workplace. Positive culture and climate foster employee engagement, satisfaction, and commitment, while negative ones can lead to decreased commitment and increased turnover. This study aims to examines the influence of organizational culture and climate on employee commitment at BKPSDMD Makassar City. The research includes 121 employees from the Regional Employment and Human Resources Development Agency. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that organizational culture has a negative effect on employee commitment, reflected in a coefficient value of -0.272 and a t-statistic of 2.032 (t-statistic > t-table, p < 0.05). Conversely, organizational climate significantly and positively impacts employee commitment, with a coefficient value of 0.586 and a t-statistic of 6.217 (t-statistic > t-table, p < 0.05). Simultaneously, both variables collectively influence organizational commitment, as shown by an F-statistic of 91.416 (F-statistic > F-table, p < 0.05). These findings contribute to the existing literature on organizational behavior and offer practical implications for enhancing employee commitment in similar contexts.
THE INFLUENCE OF HUMAN RESOURCES DEVELOPMENT ON THE PERFORMANCE OF THE STATE CIVIL APPARATUS IN THE AGENCY OF PERSONNEL AND HUMAN RESOURCES DEVELOPMENT IN THE CITY OF MAKASSAR Permatasari, Nilam; Hasbiah, Sitti; Kurniawan, Agung Widhi; Musa, Chalid Imran; Haeruddin, M. Ikhwan Maulana
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i3.651

Abstract

The effective development of human resources plays a crucial role in enhancing organizational performance. In today's competitive environment, organizations recognize the significance of investing in the development of their employees to achieve sustainable success. The Makassar City Regional Personnel and Human Resource Development Agency, like many other institutions, seeks to optimize the performance of its State Civil Apparatus (ASN) employees. However, limited research has specifically explored the relationship between human resource development and employee performance within this context. This study aims to investigate the influence of human resource development on the performance of ASN employees at the Makassar City Regional Personnel and Human Resource Development Agency. The study utilizes primary and secondary data from a sample of 69 individuals. A quantitative approach is employed, and the data is analyzed using simple linear regression analysis. Questionnaires were distributed to the ASN employees, and various analysis techniques were applied, including validity and reliability tests, classical assumption tests, heteroscedasticity tests, hypothesis testing (T test), and coefficient of determination. The findings reveal a significant positive influence of human resource development on employee performance. This implies that increased levels of HR development led to improved employee performance. Therefore, it can be concluded that human resource development significantly affects the performance of ASN employees at the Makassar City Regional Personnel and Human Resource Development Agency.
Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan pada Perusahaan Umum Daerah Air Minum Kota Makassar Kasibit, Fitriyani; Hasbiah, Sitti; Ruma, Zainal
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1266

Abstract

This research aims to find out how leadership style influences employee performance at the regional public water company in Makassar City. The independent variable in this research is leadership style while the dependent variable is employee performance. For data collection, 93 workers of the Makassar City Regional Public Drinking Water Company were given questionnaires and supporting materials. This research uses a quantitative research design. The population in this study was 1,357 people and a sample of 93 people was selected using simple regression analysis using (SPSS) version 25 and Microsoft Excel. The results of this research show that leadership style has a positive and significant effect on employee performance. Hypothesis test results with the help of the SPSS version 23 application by carrying out the T test.
Exploring the Role of Brand Equity on Customer Satisfaction and Brand Loyalty: A Case Study of Browcyl's Signature Makassar Snacks Hasbiah, Sitti
Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i1.109

Abstract

This study aims to explore the relationship between consumer-based brand equity and brand loyalty, with an emphasis on the mediating role of customer satisfaction in the specific context of the cake shop segment within the restaurant industry. Employing Structural Equation Modeling (SEM) through LISREL, this research analyzes data collected from customers of Browcyl’s cake shops in Makassar. The model focuses on examining the impact of five dimensions of consumer-based brand equity on customer satisfaction and, subsequently, on brand loyalty. The results indicate that three out of the five dimensions of consumer-based brand equity significantly and positively influence customer satisfaction. In turn, customer satisfaction has a strong, positive impact on brand loyalty. This highlights the pivotal role of certain brand equity elements in enhancing customer satisfaction, which is a key driver of brand loyalty in the cake shop sector. The study offers valuable insights for practitioners in the restaurant industry, particularly in the cake shop sector. It suggests that focusing on specific aspects of brand equity can significantly improve customer satisfaction, leading to increased brand loyalty. This provides a strategic direction for cake shop owners and marketers to strengthen their brand equity in ways that resonate with their customers.
The Effect of Recruitment and Selection on Employee Performance at PT. Pelabuhan Indonesia IV (Persero) William, Laode Muh. Agus; Tawe, Amiruddin; Hasbiah, Sitti
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 4 (2024): DECEMBER 2024 - SAINS
Publisher : PT Smart Media Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan Untuk mengetahui bagaimana pengaruh rekrutmen dan seleksi terhadap kinerja karyawan pada PT. Pelabuhan Indonesia IV (Persero). Populasi dalam Penelitian ini adalah karyawan yang bekerja pada PT. Pelabuhan Indonesia IV (Persero)yang berjumlah 1.300 orang. Jumlah sampel yang digunakan sebanyak 73 orang dengan menggunakan rumus Slovin. Pengumpulan data dilakukan dengan menggunakan metode kuesioner dan dokumentasi. Sedangkan Teknik analisis data yang digunakan adalah menggunakan Analisis Regresi Linear Berganda dengan menggunakan dua metode Uji statistik yaitu Uji Simultan (Uji F) dan Uji Parsial (Uji T) dengan menggunakan Statistical Product and Service Solution (SPSS). Hasil penelitian menunjukkan bahwa Proses Rekrutmen dan Seleksi berpengaruh positif dan cukup kuat terhadap Kinerja Karyawan, yang berarti bahwa berarti variabel proses rekrutmen dan proses seleksi mempunyai kontribusi sebesar 56,1 % terhadap variabel terikat yakni kinerja karyawan sedangkan sisanya sebesar 43,9% dijelaskan oleh faktor-faktor lain di luar dari penelitian ini. This study aims to determine how the effect of recruitment and selection on employee performance at PT Pelabuhan Indonesia IV (Persero). The population in this study are employees who work at PT Pelabuhan Indonesia IV (Persero) which amounts to 1,300 people. The number of samples used was 73 people using the Slovin formula. Data collection was carried out using questionnaire and documentation methods. While the data analysis technique used is to use Multiple Linear Regression Analysis using two statistical test methods, namely Simultaneous Test (F Test) and Partial Test (T Test) using Statistical Product and Service Solution (SPSS). The results showed that the Recruitment and Selection Process had a positive and strong enough effect on Employee Performance, which means that the recruitment process and selection process variables contributed 56.1% to the dependent variable, namely employee performance while the remaining 43.9% was explained by other factors outside of this study.
EXPLORING THE ROLE OF BRAND AMBASSADORS IN SHAPING BRAND EQUITY: INSIGHTS FROM THE BEAUTY SECTOR Hasbiah, Sitti
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 3 No. 4 (2024): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v3i4.1518

Abstract

This study aims to examine the relationship between brand ambassadors and brand equity in the beauty industry, focusing on Somethinc, an Indonesian skincare brand. Using a quantitative research approach, data were collected through surveys distributed to 45 respondents who are followers of Somethinc's Instagram account. The analysis employed path analysis and various statistical tests, including normality, multicollinearity, and heteroscedasticity tests, to ensure the robustness of the results. The findings revealed a significant positive relationship between brand ambassadors and brand equity, with the model explaining 48% of the variance in brand equity. Specifically, the presence of a brand ambassador significantly influenced consumer perceptions, contributing to increased brand loyalty, brand awareness, perceived quality, and brand associations. This study highlights the importance of strategic celebrity endorsements in enhancing brand equity, particularly in the competitive beauty sector. The results contribute to a deeper understanding of how brand ambassadors can be leveraged to strengthen brand positioning and consumer trust.
The Influence of Work Discipline and Performance on Public Service Quality at Employees of the Investment and One-Stop Integrated Service of South Sulawesi Province Fadhila, A. Nur Alfi; Haeruddin, M. Ikhwan Maulana; Kurniawan, Agung Widhi; Dipoatmodjo, Tenri S. P.; Hasbiah, Sitti; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 2 (2024): AUGUST 2024 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sumber daya manusia dibutuhkan dalam perusahaan yang menyediakan pelayanan publik dimana karyawan perusahaan memberikan pelayanan sesuai aturan yang berlaku demi terciptanya kedisiplinan kerja dan kualitas kinerja yang meningkat, pekerjaan yang maksimal dengan waktu yang tepat dan hasil yang memuaskan yang dapat di berikan penilaian terhadap pelayanan publik yang dapat di percaya oleh orang-orang yang mempercayakan kepada kantor tersebut sehingga dapat bekerja sama dengan baik. Penelitian ini bertujuan: (1) Pengaruh disiplin kerja terhadap pelayanan publik pada pegawai Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Provinsi Sulawesi Selatan; (2) pengaruh kinerja terhadap pelayanan publik pada pegawai DPMPTSP Provinsi Sulawesi Selatan; dan (3) pengaruh disiplin kerja dan kinerja terhadap pelayanan publik pada pegawai DPMPTSP Provinsi Sulawesi Selatan. Hasil pada penelitian menunjukan bahwa: (1) disiplin kerja secara parsial berpengaruh positif namun tidak signifikan terhadap kualitas pelayanan publik pada DPMPTSP Provinsi Sulawesi Selatan; (2) kinerja secara parsial berpengaruh positif dan signifikan terhadap kualitas pelayanan publik pada DPMPTSP Provinsi Sulawesi Selatan; dan (3) terdapat pengaruh positif dan signifikan disiplin kerja dan kinerja secara bersama sama terhadap kinerja pegawai pada DPMPTSP Provisi Sulawesi Selatan. Human resources are needed in companies that provide public services where company employees provide services according to applicable rules in order to create work discipline and improve performance quality, maximum work with the right time and satisfying results that can be given an assessment of public services that can be trusted by people who entrust the office so that they can work well together. This study aims to: (1) The effect of work discipline on public services on employees of the South Sulawesi Province One-Stop Investment and Integrated Services Office (DPMPTSP); (2) the effect of performance on public services on DPMPTSP employees of South Sulawesi Province; and (3) the effect of work discipline and performance on public services on DPMPTSP employees of South Sulawesi Province. The results showed that: (1) work discipline partially has a positive but insignificant effect on the quality of public services at the DPMPTSP of South Sulawesi Province; (2) performance partially has a positive and significant effect on the quality of public services at the DPMPTSP of South Sulawesi Province; and (3) there is a positive and significant effect of work discipline and performance together on employee performance at the DPMPTSP of South Sulawesi Province.
Peran Etnosentrisme Konsumen Muda Generasi Z Pada Merek Kecantikan Lokal Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Nurhaedah, Nurhaedah
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2024 : PROSIDING EDISI 3
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fenomena meningkatnya dukungan dari konsumen muda Indonesia terhadap merek kecantikan lokal berkaitan erat dengan tren nasionalisme dan kebanggaan terhadap produk-produk dalam negeri. Penelitian ini bertujuan untuk mengevaluasi tingkat etnosentrisme konsumen generasi Z di Indonesia terhadap merek kecantikan lokal serta mengkaji pengaruh faktor psikososial dan demografis terhadapnya. Etnosentrisme konsumen merujuk pada keyakinan tentang moralitas dan kelayakan dalam memilih produk domestik dibandingkan produk impor, yang diukur menggunakan skala CETScale dengan berbagai pernyataan terkait faktor psikososial. Penelitian ini menggunakan metode analisis deskriptif, uji signifikansi, dan tabulasi silang dengan teknik pengambilan sampel non-probabilitas. Hasil menunjukkan bahwa etnosentrisme di kalangan konsumen muda berada pada tingkat yang cukup tinggi, dengan perbedaan signifikan yang didorong oleh faktor psikososial dan demografis. Implikasi manajerial dari temuan ini menunjukkan bahwa perusahaan kosmetik lokal perlu mengoptimalkan nilai kebanggaan nasional serta memperhatikan faktor psikososial dalam strategi pemasaran untuk memperkuat loyalitas konsumen terhadap produk dalam negeri.Kata kunci: etnosentrisme, psikososial, demografis, konsumen muda, generasi Z
ANALISA EFEK KEDISIPLINAN TERHADAP KINERJA KARYAWAN PADA PT. PERKEBUNAN NUSANTARA XIV (PERSERO) MAROANGIN KABUPATEN ENREKANG Riswan, Riswan; Burhanuddin, Burhanuddin; Hasbiah, Sitti; Darmawinata, Widhi Nugraha Sumiharja
Jurnal Manajemen Vol 5, No 1 (2025): Februari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v5i1.66838

Abstract

Abstrak. Tujuan dari penelitian ini yakni menganalisis efek kedisiplinan terhadap kinerja karyawan di PT. Perkebunan Nusantara XIV (Persero) Maroangin Kabupaten Enrekang. Penelitian ini menggunakan pendekatan kuantitatif dengan memanfaatkan data primer yang diperoleh melalui kuesioner dari responden. Populasi pada penelitian ini yaitu merupakan keseluruhan pegawai di PT. Perkebunan Nusantara XIV (Persero) Maroangin Kabupaten Enrekang yang berstatus sebagai karyawan tetap dan karyawan kontrak sebanyak 35 karyawan. Penelitian ini menggunakan regresi linear sederhana dengan alat SPSS 25. Hasil penelitian ini menunjukkan bahwa kedisiplinan memiliki pengaruh positif dan signifikan terhadap kinerja karyawan di PT. Perkebunan Nusantara XIV (Persero) Maroangin Kabupaten Enrekang. Berdasarkan hasil penelitian, saran untuk PT. Perkebunan Nusantara (Persero) Maroangin Kabupaten Enrekang adalah menyesuaikan beban kerja karyawan dengan memberikan dukungan yang memadai, meningkatkan pelatihan manajemen waktu dan keterampilan tugas, perencanaan dan pengelolaan proyek, serta mengidentifikasi dan mengatasi kendala yang mempengaruhi penyelesaian tugas.Kata kunci: kedisiplinan, kinerja karyawanAbstract. The purpose of this study was to analyze the effect of discipline on employee performance at PT Perkebunan Nusantara XIV (Persero) Maroangin Enrekang Regency. This study uses a quantitative approach by utilizing primary data obtained through questionnaires from respondents. The population in this study were all employees at PT Perkebunan Nusantara XIV (Persero) Maroangin Enrekang Regency who had the status of permanent employees and contract employees as many as 35 employees. This study uses simple linear regression with the SPSS 25 tool. The results of this study indicate that discipline has a positive and significant influence on employee performance at PT. Perkebunan Nusantara XIV (Persero) Maroangin Enrekang Regency. Based on the results of the study, suggestions for PT. Perkebunan Nusantara (Persero) Maroangin Enrekang Regency are to adjust employee workloads by providing adequate support, increasing training in time management and task skills, project planning and management, and identifying and overcoming obstacles that affect task completion.Keywords: Discipline, Employee Performance 
Co-Authors Abadi, Rahmat Riwayat Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan, Ahmad Andika Isma Anwar Anwar Anwar Ramli Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Basri Bado, Basri Burhanuddin Burhanuddin Chalid Imran Musa Darmawinata, Widhi Nugraha Sumiharja Dipoatmodjo, Tenri S. P. Dipoatmodjo, Tenri S.P Fachry Abda El Rahman Fadhila, A. Nur Alfi Hapida, Nur Hardiyanti, Andi Aryani Ilma Wulansari Hasdiansa Indradewa, Rhian Isma Azis Riu Kasibit, Fitriyani M. Ikhwan Maulana Haeruddin M. Miftach Fakhri Marnoto Muh. Yushar Mustafa Natsir, Uhud Darmawan Nulthazam Sarah Nur Fadilah Ayu Sandira Nurdin Nurdin Nurmansyah R, Eriek Nurul Fadilah Aswar Permatasari, Nilam Putra, Muh Al Fatah Arief Rahmayani, Feby Rauf, Deddy Ibrahim Rezky Amalia Hamka Romansyah Sahabuddin Ruma, Zainal Sari, Fitria Nirmala Sopi Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah, Ukie Wicaksana, Ahmad Dzaky William, Laode Muh. Agus