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IJHABS
Published by Malaqbi Publisher
ISSN : 29885450     EISSN : -     DOI : 10.59971/ijhabs
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science
International Journal of Humanity Advance, Business & Sciences (IJHABS) is published fourth a year in July, Oktober, january, and April. International Journal of Humanity Advance, Business & Sciences publish papers in the field of management science that give a contribution to the development of management science, and management practices, we accept mainly research-based articles related to management science. The scopes of the topics include Financial Management, Marketing Management, Human Resource Management, Organizational Behavior, Corporate Governance, Strategic Management, Operations Management, Change Management, Management Information Systems, Management Education, Management of Sharia, Tourism Management, Entrepreneurship, Sociology, Political Science, History, Law in Society and related disciplines.
Arjuna Subject : Umum - Umum
Articles 12 Documents
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Search results for , issue "Vol 3 No 3 (2026): January" : 12 Documents clear
The Privacy Paradox in Luxury Tourism: AI Personalization and Tourist Trust in Indonesian Premium Destinations Arif, Hery Maulana
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.1000

Abstract

The evolution of luxury tourism from material-oriented consumption toward transformative and experiential value has intensified the importance of understanding tourists’ psychological motivations and digital trust in exclusive destinations. Indonesia possesses exceptional cultural and natural assets for luxury tourism; however, research exploring luxury tourist behavior and AI-mediated digital trust within the Indonesian context remains highly limited. This study addresses this gap by investigating the psychological motivations of luxury tourists and examining how AI-driven personalization shapes digital trust and privacy perceptions. Using an exploratory qualitative case study approach, data were collected through semi-structured in-depth interviews with 20 international luxury tourists who had visited exclusive destinations in Indonesia, including Bali, Yogyakarta, Lombok, and Komodo. Thematic analysis revealed four dominant motivational themes: authentic cultural immersion, status affirmation and social signaling, psychological restoration, and transformative self-discovery. The findings also identified a significant “Privacy Paradox,” where tourists simultaneously value AI-based personalized services while expressing concerns regarding data surveillance and privacy intrusion. The study concludes that digital trust in luxury tourism is dynamically negotiated through perceived usefulness, emotional value, and transparency in data governance. Ethical AI implementation and transparent personalization strategies are therefore essential for sustaining long-term trust and competitiveness in Indonesia’s luxury tourism sector.
Digital CRM Adoption in Creative MSMEs The Role of Customer Relationship Capability in Increasing Competitive Advantage Windarsari, Wiwin Riski
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.1057

Abstract

This study investigates the role of Digital Customer Relationship Management (CRM) adoption in enhancing competitive advantage among creative small and medium-sized enterprises (SMEs), with a particular focus on the mediating role of customer relationship capability (CRC). Grounded in the Resource-Based View and Dynamic Capabilities, this research proposes that digital CRM functions as a strategic resource whose value is realized through organizational capabilities. A quantitative approach was employed using survey data collected from 200 creative SMEs. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that digital CRM adoption has a significant positive effect on customer relationship capability and competitive advantage. Furthermore, customer relationship capability significantly influences competitive advantage and partially mediates the relationship between digital CRM adoption and competitive advantage. These findings demonstrate that the impact of digital CRM on competitive advantage is not direct but largely depends on the firm’s ability to transform technological resources into relational capabilities. This study contributes to the CRM literature by addressing the “black box” between technology adoption and firm performance through a capability-based perspective. It also integrates resource-based and dynamic capability views in explaining how SMEs leverage digital technologies to achieve sustainable competitive advantage. Practically, the study suggests that SMEs should not only invest in digital CRM systems but also develop internal capabilities to effectively manage customer relationships. The findings provide strategic insights for SMEs seeking to maximize the benefits of digital transformation in increasingly competitive markets.

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