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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Dinamis : Journal of Islamic Management and Bussiness Al-Kharaj: Journal of Islamic Economic and Business Bisman (Bisnis dan Manajemen): The Journal of Business and Management JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Abdi Cendekia: Jurnal Pengabdian Masyarakat Review of Accounting and Business Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies Journal of Economics, Entrepreneurship, Management Business and Accounting (JIMBE) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara (JUMPER) Journal of Economics, Bussiness and Management Issues IJHABS Jurnal Pengabdian Negeri Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen International Journal of Education Management and Religion META - JOURNAL KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang
Windarsari, Wiwin Riski
Management, Universitas Negeri Makassar, Indonesia
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Analisis Kausalitas Stabilitas Perekonomian Terhadap Pengembangan Bank Syariah Menggunakan Pendekatan Vector Error Correction Model Wiwin Riski Windarsari; Zainuddin S
Al-Kharaj: Journal of Islamic Economic and Business Vol 2, No 1 (2020)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1011.516 KB) | DOI: 10.24256/kharaj.v2i1.1265

Abstract

Sektor keuangan memegang peran penting dalam mendorong perekonomian suatu negara. Sektor keuangan juga menjadi infrastruktur pendukung dalam memfasilitasi agar transaksi di sektor riil dapat dilakukan secara cepat, aman, dan efisien. Keseimbangan kedua sektor menjadikan ekonomi berjalan dengan sempurna. Keseimbangan ini secara simultan berimplikasi pada percepatan pembangunan dan peningkatan pertumbuhan ekonomi.Metode penelitian yang digunakan yaitu metode kuantitatif. Sumber data yang digunakan adalah data sekunder yang diperoleh dari Badan Pusat Statistik dan Otoritas Jasa Keuangan. Data diolah dan dianalisis menggunakan Vector Error Corection Model (VECM), menggunakan data dari bulan Oktober 2013 hingga September 2018. Variabel pada penelitian ini diantaranya  PDB, inflasi,  DPK, dan  PYD.Berdasarkan hasil penelitian ini diperoleh hubungan satu arah DPK terhadap PDB, dan IHK terhadap PYD, serta terdapat hubungan dua arah antara PDB dan PYD. Hal ini menandakan bahwa bank syariah berkontribusi dalam mendorong perekonomian negara dan pertumbuhan ekonomi berkontribusi dalam penyaluran pembiayaan
The Effect of Fast Food Digital Marketing on Purchase Intention Through Brand Image and Consumer Satisfaction (Study on KFC Palopo's Teen Consumers) Windarsari, Wiwin Riski; Sudarmiatin, Sudarmiatin; Siswanto, Ely
Journal of Economics Education and Entrepreneurship Vol 3, No 2 (2022): JEE, October 2022
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v3i2.6225

Abstract

The Theory of Planned Behavior (TPB) by including three additional constructs namely digital marketing, brand image, and consumer satisfaction to predict adolescent purchase intention for fast food products. This study uses an explanatory quantitative approach. The sampling technique used purposive sampling totaling 200 respondents. Data analysis using Partial Least Square (PLS) method. The results of the study show that 1) digital marketing has a positive and significant direct effect on brand image. 2) digital marketing has a positive and significant direct effect on consumer satisfaction. 3) brand image has a positive and significant direct effect on purchase intention. 4) consumer satisfaction has a positive and significant direct effect on purchase intention. 5) digital marketing has a positive and significant direct effect on purchase intention. 6) brand image has a direct effect on consumer satisfaction. 7) digital marketing has a positive and significant direct effect on purchase intention through brand image. 8) digital marketing has a positive and significant direct effect on purchase intention through consumer satisfaction. 9) brand image has a positive and significant direct effect on purchase intention through consumer satisfaction. 10) digital marketing has a positive and significant direct effect on consumer satisfaction through brand image. Based on the results of the study, the researchers gave suggestions, namely adding social media campaigns and providing special product packages for teenagers
Business Transformation: Organizational Behavioral Science And Its Impact On Effective Marketing Strategies Windarsari, Wiwin Riski
International Humanity Advance, Business & Sciences Vol 2 No 1 (2024): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i1.311

Abstract

Every company needs organizational behavior, where behavior is needed to build good relationships between individuals and groups, and read behaviors in the organization. The current digital era, where competition between companies is very tight. Every company must pay attention to things that are very important and essential in managing marketing in the company. The use of concepts and strategies in marketing activities has implications for optimization in business management as well as for targeted or effective marketing management. This optimization is then expected to maximize company performance, maximize profits and non-profits, and be able to face existing competition and at the same time be successful in cooperating companies.
Perbandingan Target dan Realisasi Penerimaan Pajak Penghasilan Orang Pribadi di KPP Pratama Makassar Barat Selama Periode 2019-2023 Wiwin Riski Windarsari; Adriansyah, Adriansyah; Ridha, Achmad; Zaimar, Fina Ruzika; Haruna, Hasisa
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 2 (2025): Maret
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i2.624

Abstract

This study examines the comparison between tax revenue targets and the realization of individual income tax receipts at KPP Pratama Makassar Barat from 2019 to 2023. It also identifies the factors contributing to discrepancies between targets and actual revenue and proposes policies to improve taxpayer compliance. A descriptive quantitative approach is used with secondary data obtained from KPP Pratama Makassar Barat's official reports. The data includes tax revenue targets, actual individual income tax collections, and taxpayer compliance levels. Data collection is conducted through document analysis, while comparative and trend analysis are applied to identify gaps and patterns over the study period. The findings show fluctuations in tax revenue achievement. In 2019 and 2020, realization exceeded 140% of the target, reflecting high compliance. However, in 2021, revenue dropped to 70.95% due to the COVID-19 pandemic. By 2022 and 2023, realization improved to 95.71% and 103.02%, indicating economic recovery and enhanced compliance measures. Discrepancies in tax revenue targets and realization are influenced by macroeconomic conditions, compliance levels, and policy effectiveness. To enhance compliance, tax education, stricter supervision, incentives, and better reporting systems are recommended. These measures can ensure sustainable revenue growth and improved taxpayer compliance.
TOEFL Essentials: Effective Training to Master Grammar and Structure for Students Sri Astuti Nasir; Rostina; Iswardhani, Indri; Windarsari, Wiwin Riski; Sandira, Nur Fadilah Ayu
Abdi Cendekia : Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Maret
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/abdicendekia.v4i1.312

Abstract

The TOEFL preparation training program conducted for students aimed to enhance their proficiency in key areas of TOEFL, with a particular focus on grammar and structure. The training utilized a pretest-posttest design, where a pretest was administered to assess students' initial skills, followed by targeted lessons on basic grammar concepts, sentence structure, the use of "to be," and prepositions. The program concluded with a posttest to evaluate improvements. Results showed a significant increase in students' average scores, from 61 on the pretest to 82 on the posttest, demonstrating the effectiveness of the training. The use of interactive exercises, practical applications, and real-time feedback contributed to the overall success of the program. This community service initiative not only improved students' TOEFL performance but also provided them with essential tools for academic and professional success.
Analisis Faktor Minat Nasabah Menggunakan Mobile Banking PT Bank Negara Indonesia di Makassar Ridha, Achmad; Windarsari, Wiwin Riski; Anastasya, Lidya; Yuliana, Leny
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 3 No. 5 (2025): Maret 2025
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v3i5.179

Abstract

Digitalisasi perbankan semakin berkembang, namun tingkat adopsi mobile banking di kalangan nasabah masih bervariasi. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kegunaan, persepsi kemudahan, dan persepsi kepercayaan terhadap minat penggunaan mobile banking di PT Bank Negara Indonesia (BNI) Makassar. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan survei terhadap 80 nasabah BNI yang telah menggunakan mobile banking. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa persepsi kegunaan dan persepsi kemudahan berpengaruh positif dan signifikan terhadap minat penggunaan mobile banking, sedangkan persepsi kepercayaan tidak memiliki pengaruh yang signifikan. Temuan ini mengindikasikan bahwa kemudahan akses dan manfaat layanan lebih dominan dalam mendorong adopsi mobile banking dibandingkan faktor kepercayaan. Implikasi dari penelitian ini dapat menjadi dasar bagi bank dalam meningkatkan fitur dan strategi pemasaran mobile banking agar lebih sesuai dengan kebutuhan nasabah.
Analisis Tingkat Kohesivitas Karyawan pada PT. Pelindo IV (Persero) Cabang Makassar Hasan, Handayani; Yuliana, Leny; Anastasya, Lidya; Ridha, Achmad; Windarsari, Wiwin Riski
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 2 (2025): Maret
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i2.628

Abstract

This study aims to analyze the level of employee cohesiveness at PT. Pelindo IV (Persero) Makassar Branch and identify the key factors influencing it. Employee cohesiveness is essential in fostering a collaborative work environment, increasing productivity, enhancing job satisfaction, and reducing turnover rates. This research employs a quantitative approach with a descriptive design. Data were collected through questionnaires distributed to 63 respondents, selected using the Slovin formula from a total population of 172 employees. The analysis includes validity and reliability tests, followed by index number analysis to measure the level of cohesiveness based on four key indicators: social strength, group unity, attractiveness, and teamwork. The findings reveal that employee cohesiveness at PT. Pelindo IV (Persero) Makassar Branch is at a high level. Transformational leadership and effective communication significantly contribute to fostering a cohesive workplace by strengthening teamwork, encouraging mutual support, and enhancing collaboration. The study concludes that strong employee cohesiveness creates a harmonious work environment, improves efficiency, and supports organizational goal achievement. It is recommended that the company continue to strengthen leadership strategies and promote open communication to maintain and further enhance cohesiveness within the organization. Future research should explore other industries and incorporate qualitative approaches to gain deeper insights into employee interactions and workplace dynamics.
AI-Personalized Ads and Indonesian Adolescents’ Buying Decisions Windarsari, Wiwin Riski; Rostina
Journal Management & Economics Review (JUMPER) Vol. 2 No. 7 (2025): March
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i7.504

Abstract

This qualitative study explores the profound influence of AI-powered personalized advertising on Indonesian adolescents' consumer decision-making. Situated within Indonesia's rapidly digitizing economy and collectivist cultural context, the research employed in-depth interviews and focus groups with 25 teenagers (aged 15-19) across urban and semi-urban settings. Findings reveal a complex interplay where algorithmic hyper-personalization creates a paradox of convenience and vulnerability, while teens appreciate ads that validating emerging identities, their fragmented understanding of cross-platform data tracking fosters passive resignation to surveillance. Crucially, personalized ads function as social catalysts shared within peer networks, they amplify Fear of Missing Out (FOMO) and transform purchasing into collective bonding rituals, intensifying pressure to conform. The frictionless path from personalized ad exposure to one-click purchases via integrated e-wallets frequently overrides deliberative decision-making, leading to impulsive spending and post-purchase dissonance, particularly among lower-SES youth. Despite emergent resistance strategies, a significant power asymmetry persists between sophisticated adtech and developing adolescent cognition. The study underscores an urgent need for contextual digital consumer literacy programs addressing algorithmic persuasion mechanisms and culturally responsive regulatory frameworks ensuring ethical AI deployment targeting minors. Protecting youth agency in Indonesia’s algorithm-driven marketplace demands recognizing personalized advertising not merely as commerce, but as a shaper of developmental trajectories and social relationships.
How AI Influences Buying Loyalty Of Urban Housewives Windarsari, Wiwin Riski; Rostina
Journal Management & Economics Review (JUMPER) Vol. 2 No. 8 (2025): April
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i8.505

Abstract

This qualitative study examines the impact of AI-driven digital marketing on brand loyalty and purchase decisions among urban housewives in Jakarta, Indonesia. Against the backdrop of Indonesia’s rapid digital transformation marked by 73% internet penetration and a projected $104 billion e-commerce market, the research addresses critical gaps in understanding how AI tools (e.g., personalized recommendations, chatbots) intersect with cultural values, trust dynamics, and socioeconomic realities. Through phenomenological analysis of 30 in-depth interviews, findings reveal a core paradox: while 87% of participants valued AI’s convenience for streamlining household purchases, this utility coexisted with profound distrust toward data privacy and algorithmic transparency. Culturally, brand loyalty hinged on AI’s ability to embody local customs and hospitality, with polite, context-aware interactions driving 3x higher retention. Socioeconomic disparities further shaped engagement, as lower-income housewives actively limited AI exposure to avoid aspirational alienation. The study concludes by proposing a contextualized AI resonance framework prioritizing transparent intent, cultural humility, and human escalation to align technology with Jakarta’s communal ethos. These insights urge marketers to design culturally grounded AI systems that honor housewives’ dual roles as pragmatic consumers and cultural guardians.
Determinan Keputusan Pembelian Konsumen pada Produk Usaha Mikro Melalui Pendekatan Theory of Planned Behavior Achmad Ridha; Fina Ruzika Zaimar; Wiwin Riski Windarsari; Hasisa Haruna; Adriansyah
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.483

Abstract

This study aims to analyze the factors that influence consumer purchasing decisions on micro-business products using the Theory of Planned Behavior (TPB) approach. The background of this study is based on the importance of understanding consumer behavior in the context of micro-businesses that play a significant role in the national economy, but still face challenges in identifying determinants of purchasing decisions scientifically. This study uses a quantitative approach with a survey technique by distributing questionnaires to 100 respondents who are consumers of micro-business products in Makassar City. Data were analyzed using multiple linear regression methods with the help of the SPSS version 29 program. The results showed that two of the three main TPB variables, namely attitudes and subjective norms, had a positive and significant effect on purchasing decisions, while perceived behavioral control did not have a significant effect. This finding supports Ajzen's theory (1991) and strengthens previous findings, especially that positive consumer attitudes and social support from the surrounding environment are the main determining factors in purchasing decisions. On the other hand, the insignificance of perceived behavioral control indicates that the aspect of ease or ability to buy is not always the main consideration, especially when the product is easily accessible. The conclusion of this study is that TPB is relevant to understand consumer behavior in the context of micro-enterprises, and can be a strategic basis for designing a marketing approach that is oriented towards consumer attitudes and social norms.
Co-Authors Abd Muis Achmad Ridha Adriansyah Adriansyah Adriansyah Adriansyah Ahmad Ahmad Alisyahbana, Andi Naila Quin Azisah Anastasya, Lidya Andi Ariyani Hardianti Andika Isma Anisatun Humayrah Rais Annisa Ramadhani ARDIANSYAH ARDIANSYAH Azlan Azhari Bahri, Nur Alim Betania Kartika Muflih Ely Siswanto Erwin Erwin Faidil, Muh Fina Ruzika Zaimar Hardiyanti, Andi Ariyani Hasan, Handayani Hasisa Haruna Hasnidar Hasnidar Hery Maulana Arif Indri Iswardhani Isma Azis Riu Khaerani, Ummul Leny Yuliana Lidya Anastasya Mangga, Andi Rahmatullah Negara, Satria Putra Jaya Nulthazam Sarah Nur Fadilah Ayu Sandira Nurhayani nurhayani Rahmat, Muhammad Rijal Alim Rahmi R, Nurazizah Rakib Sibiti, Raudatul Jannah Ramadani, Novia Fitri Rostina S, Samsu Alam Sri Astuti Nasir Sudarmiatin Syarifuddin, Nur Aliyah Yusuf, Yulia Yunita Zaimar, Fina Ruzika Zainuddin S