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International Journal of Economics, Business Management and Accounting
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30326028     DOI : https://doi.org/10.59890/ijebma.v6i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business Management and Accounting (IJEBMA) is a research journal in the discipline of economics, business, management, information management, and accounting which is aimed to contribute to a novelty or state-of-the-art academic development or real-world business applications or both. This journal encompasses original research articles, including Economics, Business, management, Accounting, Finance, Behavioral Accounting, Accounting Management, information management, business Ethics, and entrepreneurship. IJEBMA is published by Multitech Publisher twice a year (January and July).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2020): July 2020" : 5 Documents clear
The importance of having an inventory control system for the presentation of financial information for small businesses. Leidy Johana Posada Moreno; Orlando Carmelo castellanos polo
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 2 No. 2 (2020): July 2020
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v2i2.176

Abstract

The purpose of this investigation is to publicize the importance for small companies to implement an inventory control system for the presentation of their financial statements. In many cases, one may come to think that accounting should be applied to large companies and that small-scale businesses do not need it, but the reality is different, based on the fact that accounting seeks to provide the same objective for all companies, to control the resources and generate profits that help them to remain in time, in favor of this and to achieve a contextual knowledge of the study, a brief historical review of accounting is carried out from its origin, reaching the implementation of IFRS
Corporate Social Responsibility Financial Sector in Colombia, History, Evolution and Transformation Liseth Patricia Ortega Salgado; Orlando Carmelo Castellanos Polo
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 2 No. 2 (2020): July 2020
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v2i2.177

Abstract

The purpose of this research is to understand and learn about Corporate Social Responsibility in the Financial Sector in Colombia in terms of the different issues that refer to it as the importance in the transformation and management of financial resources for the good of its interest groups and society. In general, we will see its history, evolution and transformation until today   
Exploring the Effect of Product Quality, Service Quality, and Social Media Advertisement on Customer Loyalty in Choosing Alligator Roastery Denzel Linardo
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 2 No. 2 (2020): July 2020
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v2i2.220

Abstract

This study investigates the interplay of product quality, service quality, and social media advertising within the context of Alligator Roastery, aiming to discern their collective impact on customer loyalty. Employing a comprehensive research approach, including surveys, interviews, and data analysis, the findings indicate a significant positive association between product quality and customer loyalty, alongside the pivotal role of attentive service quality. Moreover, effective social media advertising emerges as a potent tool for attracting and retaining customers, underscoring the interconnectedness of these factors in shaping customer loyalty, thereby providing valuable insights for Alligator Roastery and similar businesses in enhancing their competitive positioning and fostering lasting customer relationships
The Effect of Grabfood Promotions, Service Quality, and Customers’ Expectations Towards Customers’ Satisfaction of PT. Grab Indonesia in Medan Class Angella; Clara Nadia Yunan; Cynthia Honata; Ivy Joana; Winni Santoso
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 2 No. 2 (2020): July 2020
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v2i2.225

Abstract

PT. Grab Indonesia has provided an online-based transportation application for facilitating the customer to transport one place to another, in which this application offers services along with the promotions to the customers. As promotion and service quality are the important key to keep the customer satisfied and loyal to use grab services, there might be sometimes that grab does not provide as much promotion. The customers do have the expectation for the services that they are going to earn, especially if they are a loyal customer that always used the application, they will have higher expectations, then they will expect a lot of promotion as they always use, which should be a big consideration every time Grab plans a promotion. Customers’ decision of using Grabfood in Medan is often determined by the promotion that they get from the delivery platform. Satisfaction is often reached when the promotion offered meets their expectations       
The Influence of Influencer Marketing, Content Marketing, and Electric Word of Mouth (E-Wom) in Tiktok Application in Purchasing Decision of Scarlett Whitening of Students at Universitas Pelita Harapan Medan Cherish Calim; Clerent Cheong; Devina Gunawan; Joshe; Stefani Sunasli
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 2 No. 2 (2020): July 2020
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v2i2.227

Abstract

This study investigates the impact of influencer marketing, content marketing, and Electric Word of Mouth (E-WOM) on the purchasing decisions of Scarlett Whitening products among students at Universitas Pelita Harapan Medan through the TikTok application. Leveraging a mixed-methods approach comprising surveys and in-depth interviews, this research uncovers the complex relationship between these marketing strategies and student consumer behavior. Preliminary findings suggest that influencer marketing and compelling content hold substantial sway over purchasing decisions, with E-WOM serving as both an amplifying force for brand trust and a potential source of negative influences. These insights provide valuable guidance for marketers seeking to engage effectively with the student demographic in the unique context of TikTok marketing at Universitas Pelita Harapan Medan

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