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Herman Purba
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Department of Communication, Faculty of Social and Political Sciences, Universitas Pelita Harapan. UPH Tower F15, MH Thamrin Boulevard Street 1100, Lippo Karawaci, Tangerang, Banten.
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INDONESIA
Lectura: Jurnal Ilmu Komunikasi
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 30644607     DOI : https://doi.org/10.19166
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Lectura: Jurnal Ilmu Komunikasi publishes research articles and conceptual papers in the field of communication, with a focus on strategic communication, media, and journalism in Indonesia. It is published biannually, in August and February, by the Department of Communication, Faculty of Social and Political Sciences, Universitas Pelita Harapan, with occasional special editions. Lectura: Jurnal Ilmu Komunikasi E-ISSN 3064-4607 is a double-blind peer-reviewed journal from reviewers from various universities and all articles are published fully Open Access.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 2 Documents
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Search results for , issue "Vol. 2 No. 2 (2026): February" : 2 Documents clear
MAKNA TERSEMBUNYI KOMUNIKASI NONVERBAL DALAM FILM IRONY MOTHER EARTH CALLING Tarumingi, Gavrila Joanita Juliana; Sundah, Pierre Mauritz
Jurnal Lectura Vol. 2 No. 2 (2026): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v2i2.10825

Abstract

This study aims to analyze the hidden meanings conveyed through nonverbal communication in the short film Irony Mother Earth Calling directed by Daffa Izzudin, using Roland Barthes’ semiotic approach. The research focuses on identifying and interpreting Barthes’ five semiotic codes—hermeneutic, semic, symbolic, proairetic, and gnomic (cultural)—as representations of plastic waste issues and the environmental crisis in Indonesia. A qualitative research design with a content analysis approach was employed. Data were collected through in-depth observation of ten selected scenes, which were subsequently analyzed based on the five semiotic codes. The findings indicate that the symbolic code is the most dominant in conveying hidden meanings, particularly through visual elements such as plastic packaging, drinking bottles, landfill settings, and changes in the main character’s facial expressions. These symbolic elements construct both denotative and connotative meanings related to the harmful impacts of plastic waste on the environment and human life. In contrast, the gnomic code appears least frequently, primarily through the use of the text “Mother Earth” and the character’s vocal intonation, reflecting cultural values and collective environmental awareness. The proairetic code plays a significant role in presenting sequences of concrete actions addressing plastic waste management, while the hermeneutic code creates elements of enigma that encourage audiences to actively interpret the film’s environmental messages. This study concludes that nonverbal communication in Irony Mother Earth Calling effectively conveys hidden meanings through the application of Roland Barthes’ semiotic codes, positioning the film not only as a medium of visual expression but also as an educational tool for fostering environmental awareness and human responsibility toward ecological sustainability.
STRATEGI KOMUNIKASI BERBASIS KOMUNITAS DALAM PENERBITAN INDEPENDEN: STUDI KASUS MAKMOOD PUBLISHING Agustrijanto, Agustrijanto; Haloho, Heppy New Year
Jurnal Lectura Vol. 2 No. 2 (2026): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v2i2.10883

Abstract

Independent publishing industries face challenges related to the sustainability of manuscript production and the low participation of community-based writers, particularly among housewives who experience psychological barriers to writing activities. Self-perceptions of inadequacy and low confidence often hinder the involvement of this group in literacy practices. This study aims to analyze the community-based communication strategies developed by Makmood Publishing in fostering literacy participation through a community of housewife writers within the context of independent publishing. This study employs a qualitative approach with a case study design focusing on Makmood Publishing and the Makmood Community in Tangerang, Indonesia. Data were collected through in-depth interviews with managers and community members, limited participant observation of training and publishing activities, and analysis of institutional documents. The data were analyzed using thematic analysis to identify patterns of communication strategies and mechanisms for building literacy participation. The findings indicate that Makmood’s communication strategy is grounded in three main mechanisms. First, empathetic interpersonal communication is systematically used to address psychological barriers to writing and to strengthen members’ self-efficacy. Second, the community is positioned as the primary medium of marketing communication as well as a partner in manuscript production, resulting in collaborative and long-term relationships. Third, trust-based persuasive promotion functions to sustain participation, member loyalty, and the continuity of literacy content production. These findings demonstrate that the community does not merely function as a loyalty platform, but as a mechanism for value co-production and identity transformation within the independent publishing industry. Theoretically, this study extends the literature on community-based marketing by showing that community-based communication strategies operate as transformative relational practices that integrate marketing objectives with women’s literacy empowerment. Practically, this study offers a community-based communication strategy model that is relevant for independent publishers and literacy community managers in sustaining production continuity and writer participation.

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