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Anita Maulina
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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 4 No. 1: Februari 2024" : 12 Documents clear
Pengaruh Korean Wave Dan Brand Ambassador Terhadap Keputusan Pembelian Produk Somethinc (Studi Kasus Pada Mahasiswi Institut Stiami Pusat Jakarta Angkatan 2019-2022) Izzah, Nidaul; Febriyanti, Yuni
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3819

Abstract

The Korean Wave phenomenon involving the popularity of Korean culture has created an impact on consumer preferences in various parts of the world. Apart from that, the use of Brand Ambassadors, especially those from the Korean entertainment industry, is also an important factor in shaping consumer perceptions and purchasing decisions regarding Somethinc products. This study aims to analyze the influence of Korean Wave and Brand Ambassador on the decision to purchase Somethinc products Case Study on female students of Institut STIAMI Pusat Jakarta batch 2019-2022. This type of research is a quantitative research using descriptive methods, as well as sampling techniques used are purposive sampling. Data collection techniques by providing questionnaires to respondents, observation, and literature studies. The data analysis used is multiple linear regression analysis processed using SPSS version 26. The results of this study show that the variables Korean Wave (X1), Brand Ambassador (X2) simultaneously have a significant effect on the purchase decision (Y) of somethinc products for students of the Institut Stiami Pusat Jakarta batch 2019-2022. Korean Wave variables partially positively and significantly affect the purchase decision, while the brand Ambassador variables partially positively and significantly affect the purchase decision.
Analisis Strategi Pemasaran Online Dalam Meningkatkan Penjualan Produk Kacamata Pada Toko Online (Studi Kasus Pada Toko AR Grosir) Mukhlisin, M Udai; Cholik, Agus
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 1: Februari 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i1.3824

Abstract

This research aims to determine the influence of Service Quality, Place Atmosphere and Price on Consumer Satisfaction at the Popolamama Restaurant in Tangerang simultaneously or partially. The data used is primary data collected through distributing questionnaires to 100 respondents who had visited the Popolamama restaurant. The quantitative method and results of this research are based on respondents' answers using a Likert scale. The analytical method used in this research is multiple linear regression test, F test, t test and coefficient of determination. The results of this research show that using the F test (simultaneous) there is a significant influence between service quality, atmosphere and price on consumer satisfaction. The t test (partial) shows that service quality has no influence on customer satisfaction, the atmosphere of the place has a significant influence on customer satisfaction, and price has a significant influence on customer satisfaction.

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