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Anita Maulina
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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 4 No. 6: Desember 2024" : 12 Documents clear
Pengaruh Kualitas Pelayanan, Brand Ambassador dan Brand Image Terhadap Kepuasan Konsumen Dengan Brand Image Sebagai Variabel Moderating (Studi Kasus di J&T Cipinang Muara) Hermansyah, Hermansyah; Alamsyah, Riky
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4801

Abstract

The rise in online shopping among Indonesian society has driven the growth of the logistics sector, particularly in parcel delivery services. J&T Express is a parcel delivery company that had the largest shipment volume in 2022 and achieved the highest Top Brand recognition in 2023. J&T Express must continue to grow and develop to avoid being surpassed by other logistics service companies. One way to develop a good strategy is by understanding the factors that influence customer satisfaction with the service. Previous research has identified several factors influencing customer satisfaction, including service quality, brand ambassador, and brand image. The number of respondents in this study was 150, all of whom had used J&T Express services. The method used in this research is Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results of this study indicate that service quality and brand image have a positive and significant effect on customer satisfaction. On the other hand, the brand ambassador does not have a positive and significant effect on customer satisfaction.
Analisis Proses Recruitment Sumber Daya Manusia Crew kapal Pada Perusahaan Jasa Pelayaran ( Studi Kasus Pada Manning Agent PT. KSM Indonesia) Ikhsan, Nur El; Chaniago, Rifaldy Aditya Pratama
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4802

Abstract

The purpose of this research is to analyze how the recruitment process of providing Human Resources for Ship Crew in PT KSM Indonesia. In addition, to analyze the management of Human Resources at PT KSM Indonesia in improving the quality of the crew at the company. This research method uses descriptive qualitative methods. The data collection techniques used in this research are observation and interview techniques. The results of this study indicate that the recruitment process carried out by PT KSM Indonesia is in accordance with the SOP originating from Korea, one of which is the Marine Test and there are additional procedures based on needs so that in this recruitment process it has been carried out in accordance with the applicable SOP. The results also show that the management of Human Resources at PT KSM Indonesia still has to be improved again by prioritizing a more structured level of quality of human resources, because the company must prioritize the quality of the crew to achieve a company's vision and mission. So far the process carried out by PT KSM Indonesia in the process of recruiting and managing Human Resources is quite good because it is based on its default SOP which originated from Korea, it's just that PT KSM Indonesia must have its own SOP in order to increase the effectiveness and efficiency of the company.

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