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Journal of Management Practices, Humanities and Social Sciences
Published by Universitas Muhammadiyah Purwokerto
ISSN : -     EISSN : 26046423     DOI : https://doi.org/10.33152/jmphss
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Social Sciences
The Journal of Management Practices, Humanities and Social Sciences (JMPHSS) is dedicated to providing comprehensive coverage of organizational challenges and theories within the realms of social sciences, humanities, and management. Emphasizing comparative and transnational methodologies, the journal fosters discourse on historical constructs, transcending disciplinary boundaries. JMPHSS serves as a platform for scholarly exchange, catering to researchers, academicians, and practitioners worldwide. With a focus on transdisciplinary and interdisciplinary approaches, it addresses contemporary global issues, fostering critical review and discussion informed by cutting-edge research.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 8 No. 2: JMPHSS" : 5 Documents clear
Navigating Tomorrow's Banking Landscape: Exploring the Role of AI, Unraveling Issues and Confronting Challenges Gulfraz Naqvi; Muskan Afzaal; Malaika Shafeeq; Khair un-Nisa
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 2: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.2.1

Abstract

Banking is a vital component of the entire monetary framework. It gives speculation, credit, and framework to the country's economy. Banking is an indispensable piece of the entire monetary area. It gives speculation, credit, and framework to the country's economy. The job of banking in monetary advancement is multi-layered and fundamental. Many banks are putting resources into innovative answers to address these difficulties for robotized administrative consistency. AI consciousness is changing the elements of organizations, and the financial framework is no exception. Prior literature affirms that artificial intelligence can make extra worth of up to USD 1 trillion every year for the worldwide banking industry. The current study used a systematic review of literature papers and books that have been considered from 2010 to 2020, and a total of 338 papers were considered during the period. The current study's findings outline the challenges and difficulties faced by the banking industry related to the implementation of AI assistance. Additionally, this study recommends that bank organizations and advancement managerial experts take essential actions to foster security, and affirmation assesses that confirmation further creates client care to grow the steadfastness and charm of AI monetary assistance.
The Politics of Inversion: Carnivalesque Subversion in Nobody Killed Her Ayesha Hanif; Dr. Sadia Irshad; Dr. Maria Farooq Mann
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 2: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.2.2

Abstract

Carnivalesque subversion operates through the inversion of entrenched hierarchies and established doctrines. It dismantles the preconceived notions of power and authority. The present study employs Bakhtin’s theory of carnivalesque founded in Rabelais and His World (1984) to unravel and dismantle entrenched paternalistic and political power hierarchies through the textual analysis of Javeri’s (2017) Nobody Killed Her. Addressing the research void, the present study has employed both grotesque realism and laughter simultaneously to unfurl the embedded marginalization within these potent authoritative dynamics. While contemporary academic corpus has exhaustively investigated the carnivalesque grotesque and its subversive potency, a considerable gap exists in the scrutiny of how the fusion of grotesque realism and laughter within this paradigm can function as a revolutionary strategy for challenging enrooted power hierarchies and unveiling marginalized voices. Preceding studies often deliberate on either the carnivalesque or grotesque features individually, leaving uncharted grounds regarding their collaborative effect, specifically in the backdrop of revealing and challenging patriarchy and marginalization. The present research is remarkable in its holistic perspective of the carnivalesque grotesque by applying the lens of grotesque realism and laughter simultaneously. By integrating these features, this study, through the textual analysis, strives to unearth the nuanced strategies in which laughter, as a subversive instrument within the carnivalesque grotesque, accentuates the intensity of grotesque realism in revealing power hierarchies. Moreover, the study peculiarly situates the carnivalesque grotesque as an active space where peripheral voices not only defy but dynamically reconstruct power mechanics through deliberate strategies of subversion and laughter. In this way, this research bridges an extant gap in the literature by furnishing the interplay between grotesque realism and laughter and affirms the collective potential of the carnivalesque grotesque for a radical social critique. This exploration utilizes carnivalinspired imagery to transcend and subvert conventional borders. By plummeting into the varied features of the carnivalesque grotesque, this study seeks to articulate its inherent potential as transformative agents, orchestrating a discourse that dismantles societal norms and inverses power politics.
Interplay between Digital Marketing, Business Analytics and Innovation Capability: A Case of Greece SMEs Georgia Moschogianni
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 2: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.2.3

Abstract

This study examines the effects of digital marketing on the purchase intention and market performance of Small and Medium-Sized Enterprises (SMEs) in a developing market in Greece's pharmaceutical, IT, and service sectors. In the pharmaceutical, IT, and service industries, it also looks at how innovation capability functions as a mediating factor in the interaction between digital marketing, purchase intention, and market performance. A Partial Least Squares - Structural Equation Modelling (PLS-SEM) technique was employed to examine data from 260 Small and Medium-Sized Enterprises (SMEs) in the pharmaceutical, IT, and service industries. This study was conducted in Greece, and the targeted population was pharmaceutical, IT, and service sector owners and senior managers. As the population was unknown, it was difficult to access all the owners and senior managers from Greece's SME sector. A non-probability sampling technique was used, and the sampling method was convenient. The main objective of this paper is to identify themes and trends directly related to digital marketing, business analytics, innovation capability, and SMEs. The findings demonstrate that, through innovation capabilities in mediation, digital marketing directly impacts the market performance and purchase intention of SMEs in the pharmaceutical, IT, and service sectors. On the other hand, through the complete mediation of innovative capability, digital marketing directly influences the buying intention and market performance of SMEs in the pharmaceutical, IT, and service industries. The results of this study offer valuable insights through business, through business analytics in moderation on digital marketing and market performance and purchase intention of SMEs in the pharmaceutical, IT, and service sectors. Businesses continue to invest large sums of money in growing their Business Analytics (BA) and innovation departments, yet it is still unclear how performance is enhanced. Greece's Small and Medium-Sized Enterprises (SMEs) are an important and dynamic component of the nation's commercial environment. These businesses are essential for stimulating innovation, creating jobs, and advancing economic progress. Greece's economy is resilient and diverse because of the wide variety of SMEs that operate there in different industries. The results support earlier studies mostly carried out in developed (Western) economies. Practically speaking, this research aids SMEs in realising the value of innovation by encouraging them to test out new concepts Regularly to sustain innovation and a competitive edge in a demanding business climate. Future research directions are also given.
A Revisit on the Servicescape (Physical and Social): Re-Conceptualization and Validation Muhammad Asghar Ali; Muhammad Ahmad-ur-Rehman; Mohammad Ali Haider Chauhan
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 2: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.2.4

Abstract

This study aims to re-conceptualize the servicescape construct and develop a valid full-service restaurant scale. Data were collected through an online survey of two different studies. The respondents were identified using a purposive sampling technique. In the study, 1200 correctly filled survey questionnaires were used for data analysis in SPSS. The EFA technique was applied for dimension determination, and Cronbach's alpha was used to ascertain the validity of the dimensions. In Study 2, the researcher received 300 correctly filled responses, and confirmatory factor analysis was performed to determine whether the items were adequately loaded for discriminant and convergent validity to measure the respective construct. This study confirmed 11 factors solution for the servicescape as a higher-order construct. We used Smart PLS to determine the two-second-order formative construct (physical and social dimensions) and servicescape as a higher-order formative construct. Results from the psychometric and nomological properties confirmed that the perceived servicescape is a valid instrument for measuring the environmental aspects of full-service restaurants in Malaysia. The results also identified perceived servicescape as a reflective formative higher-order construct that positively influences customer experience satisfaction. With the many inconsistencies in servicescape measurement and strategies, this study is unique as we revisit the servicescape scale and provide a more precise measurement
Negotiations Between the Center and the Margin: Hanif’s Red Birds as a Transcultural Contact Zone Muddassar Ali; Dr. Ali Usman Saleem
Journal of Management Practices, Humanities and Social Sciences Vol. 8 No. 2: JMPHSS
Publisher : Journal of Management Practices, Humanities and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33152/jmphss-8.2.5

Abstract

Transculturation utilizes the contact zone as a productive literary and analytical space in which a third-world writer negotiates between Western and non-Western sensibilities, appropriates Western materials for self-representations, and problematizes Euro-American hegemonic discourses. This paper employs Pratt’s ideas of contact zone and transculturation as its theoretical framework to examine how Hanif adopts transculturation as the medium for negotiation, appropriation, and transformation in Red Birds to challenge Eurocentrism and to question the binary of western self and Muslim other in backdrops of 9/11 and War on Terror. This qualitative research primarily analyzes Red Birds as a transcultural negotiation between American and Muslim subjects. It is found that Hanif, as a transcultural fiction writer, appropriates postmodern rejection of hegemonic metanarratives for constructing self-representations to speak back to the west from the position of marginality. By employing Belsey’s proposed research method of textual analysis, we read Red Birds as a contact zone and establish that Hanif inverts the conflict of War on Terror between the Americans and the Muslims into a contact zone to imagine the possibilities of their coexistence. The paper foregrounds the disruption of Eurocentric discourses of global security and Western/Muslim binary to suggest that Pakistani Anglophone fiction has moved beyond the constraints of 9/11 discourses.

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