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Journal of Islamic Entrepreneurship and Business Research
Published by Yayasan Al Ma'arif Dawuhan
ISSN : -     EISSN : 30894204     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Islamic Entrepreneurship and Business Research is an academic journal published twice a year by Center of Publication and Publishing Yayasan Al Maarif Dawuhan. The journal is a source of scientific information for academics, research institutes, government agencies, and industry. We publish research papers on business management and strategy as well as related topics. This journal is a scientific journal that focuses on management and business issues. The topics covered by this journal are marketing, finance, strategic, human resources, operations, entrepreneurs, and business. Please read this guide carefully. Authors who wish to submit articles to scientific training journals must follow the writing guidelines. If the submitted article does not comply with the writing guidelines or is written in a different format, then the article will be rejected by the editor before further inspection. Editors only accept articles that meet the specified format.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
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Search results for , issue "Vol. 1 No. 1 (2024)" : 1 Documents clear
Strategi Bertahan Pedagang Barang Bekas Gang Rendah ditengah Maraknya Online Shop Ita Rosita Wahiyah; Suherman Arifin; Muhammad Ikrom Arasid
Journal of Islamic Entrepreneurship and Business Research Vol. 1 No. 1 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

This study aims to analyze and examine the resilience of secondhand goods traders in "Gang Rendah" and investigate how this market has sustained its existence despite the proliferation of online shops in the era of modernization and globalization. The research employs a qualitative descriptive method with data collection techniques including observation, interviews, and documentation. The theoretical framework used is Pierre Bourdieu's theory of social practice, encompassing the concepts of habitus, field, and capital. The findings reveal that this secondhand goods trading activity has existed for decades. "Gang Rendah," located in front of Chinese ethnic-owned shops, serves as a marketplace where traders display their goods on mats or tarpaulins. Transactions occur as buyers and sellers interact while squatting or sitting on the pavement. Based on primary data collected through questionnaires and direct interviews with traders, several reasons were identified for the enduring demand for secondhand goods: 1) affordable prices, 2) usability of the items, 3) suitability for consumer needs, 4) enjoyable interactions, 5) interethnic integration, and 6) historical value. The study also highlights that "Gang Rendah" has been operational since the Dutch colonial era. Despite being a secondhand market, the goods offered are of relatively good quality. Traders typically open their stalls from 9:00 AM to 5:00 PM daily. This market demonstrates how a traditional trading system persists in providing economic opportunities and fostering social cohesion amidst modern commercial trends.

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