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Contact Name
David Rindu Kurniawan
Contact Email
srikandikreatifnusantara@gmail.com
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+6285608193162
Journal Mail Official
dimar@srikandikreatif.my.id
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Jl. Veteran no 29B Desa Pelem Kecamatan Pare Kabupaten Kediri Jawa Timur, Indonesia
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Kab. kediri,
Jawa timur
INDONESIA
Dimar : Jurnal Pengabdian Masyarakat
Published by CV. Srikandi Kreatif Nusantara
ISSN : 3063170X     EISSN : 3062679X     DOI : -
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
The focus and scope of community service in this journal include: Collaborative Governance, Participatory Development, Sustainable Development, Inclusive Development, Creative Economy, Knowledge Transfer for Community Development, Actualization of Local Wisdom and Culture, Sustainable Livelihood, Technology Transfer, Globalization and Social transformation, Competency and Entrepreneurship Development, Peoples Economic Development, Social Engineering, Conflict Management, and Digital Information Literacy.
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2024): July 2024" : 6 Documents clear
Strategy for Using Social Media As A Means of Digital Business Promotion for UMKM Bolu Al-Rindu Ringinanom Kidney Kediri City Al-Bahri, Imam Fathulloh; Renata, Felicia; Aprillia, Dita Damayanti; Sajidha, Anggun; Fitriyana, Wahyu Tia; Makmun, M. Sukron; Buana, Anom Surya; Muzaki, M. Afan; Lestariningrum, Anik
Dimar : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): July 2024
Publisher : CV. Srikandi Kreatif Nusantara in collaboration with Institut Teknologi Mojosari Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63709/dimar.v1i1.1

Abstract

In the era of digital technology development, technological developments in the form of social media are not only large companies experiencing the benefits, but Micro, Small, and Medium Enterprises (MSMEs) can also take advantage of these advances to reach global markets and increase operational efficiency. Although social media has become a very popular tool for promoting products and services to potential consumers, many MSMEs face serious challenges due to a lack of technological knowledge and skills, as well as immature digital infrastructure. This challenge is especially felt at the local level, as experienced by the MSMEs of Bolu AL-RINDU, where many entrepreneurs are not yet fully connected to social media and digital platforms. To overcome this problem, this research aims to increase the use of social media, especially the TikTok platform, by Bolu AL-RINDU MSMEs. Through a qualitative approach, with data collection, observation, and documentation, this research will analyze the effectiveness of social media in MSME marketing and sales strategies.
Digital Marketing for UMKM Actors in Pakelan Village, Kediri City Sidharta, Valencio Rafferty; Febiyanti, Eka Endah; Zulfaida, Ana Shofia; Kusumaningsih, Luki Ayu; Putri, Farelly Dhia Ayuning; Lailiyah, Nur
Dimar : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): July 2024
Publisher : CV. Srikandi Kreatif Nusantara in collaboration with Institut Teknologi Mojosari Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63709/dimar.v1i1.3

Abstract

Pemasaran digital adalah kegiatan dalam pemasaran produk secara dalam jaringan (daring) yang dilakukan untuk menjalin komunikasi produsen dengan konsumen melalui perangkat yang terhubung dengan internet dan berbagai media digital lainnya. Menjalankan usaha secara digital dapat memberikan banyak keuntungan baik bagi penjual maupun pembeli. Sosialisasi pemasaran produk secara digital perlu diadakan di daerah Kelurahan Pakelan dengan tujuan utama yaitu memberikan informasi, pengetahuan, dan wawasan kepada pelaku UMKM di Kelurahan Pakelan agar pelaku UMKM di wilayah tersebut semakin berkembang. Kegiatan ini merupakan bagian dari pengabdian kepada masyarakat dalam bentuk sosialisasi. Sasaran dari kegiatan sosialisasi ini adalah seluruh pelaku usaha mikro, kecil, dan menengah (UMKM) yang berada di wilayah Kelurahan Pakelan. Pelaksanaan kegiatan sosialisasi dilakukan dengan metode ceramah, yang diikuti dengan sesi tanya jawab. Kegiatan sosialisasi ini diselenggarakan dengan maksud untuk memberi edukasi kepada para pelaku usaha mikro, kecil, dan menengah (UMKM) tentang pentingnya memanfaatkan pemasaran digital dalam upaya mengembangkan usaha yang mereka jalankan.
Building Skills in the Digital Age through Merdeka Belajar Curriculum Development Training Lailiyah, Nur; Pitoyo, Andri; Sujarwoko, Sujarwoko; Rahmayantis, Marista Dwi; Waryanti, Endang; Sasongko, Sempu Dwi; Sardjono, Sardjono; Puspitoningrum, Encil; Muarifin, Moch.; Gigik, Yolanda Rensia; Putri, Fadila Ardinaning
Dimar : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): July 2024
Publisher : CV. Srikandi Kreatif Nusantara in collaboration with Institut Teknologi Mojosari Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63709/dimar.v1i1.5

Abstract

The swift progress of digital technology necessitates an educational overhaul to equip the younger generation for 21st-century challenges. The Merdeka Belajar curriculum, a government initiative, aims to enhance education quality and foster skills pertinent to contemporary demands. This community service endeavor empowers teachers in Karangrejo village to develop Merdeka Belajar curriculum infused with digital skills. The training, involving teachers from three elementary schools, focuses on comprehending the curriculum's principles and crafting lesson plans integrating digital competencies like data literacy, programming, and media skills. Employing a participatory approach, the program merges lecture sessions, group discussions, and lesson plan development exercises. Participants gain access to digital resources and online platforms to aid curriculum implementation. Results reveal heightened comprehension of the curriculum and the significance of digital skills integration. Teachers successfully devise innovative, contextually relevant lesson plans employing digital tools to augment student engagement and motivation. This community service initiative significantly contributes to nurturing digital era proficiencies through Merdeka Belajar Curriculum development training. Enhanced teacher abilities in digital skills integration aim to prepare students as adept individuals poised to confront future challenges.
Dynamic Capabilities and Entrepreneurship-Based Pesantren Agenda in Responding to Change for Innovation Performance Setiawan, Heri Cahyo Bagus; Fatimah, Nuzulul
Dimar : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): July 2024
Publisher : CV. Srikandi Kreatif Nusantara in collaboration with Institut Teknologi Mojosari Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63709/dimar.v1i1.7

Abstract

The dynamic capabilities component in shaping the environment is adjusting and includes essential entrepreneurial characteristics. Organizations with dynamic, solid capabilities adapt to the business ecosystem and proactively shape it through innovation and collaboration with various parties. Based on the literature review that the author has reviewed, this study highlights the relationship between dynamic capabilities and the agenda of entrepreneurship-based pesantren in facing change. The focus is on how entrepreneurship-based pesantren can respond to change through innovative performance driven by dynamic capabilities. The research methods used are literature study and explorative qualitative. The research findings show that Pesantren's two main goals in responding to change are improving their innovative performance. First is developing adaptive and creative capabilities as an agenda of change for creating dynamic pesantren entrepreneurship. Second, there is a strong relationship between dynamic capacity as the main agenda of entrepreneurship-based pesantren in East Java in improving innovative performance, which is supported by the involvement of Human Resources of santri and Kiai in the management of entrepreneurship-based pesantren. The results of this study are expected to provide theoretical contributions and directions for future research.
Community Empowerment of Jatiduwur Village through Puppet Mask Performance Art Training to Improve the Creative Economy of Jatiduwur Community Wahyudi, Wahyudi; Sari, Ayu Titis Rukmana; Mukmin, Bagus Amirul; Sahari, Sutrisno; Hunaifi, Abdul Aziz; Zaman, Wahid Ibnu; Aka, Kukuh Andri; Wati, Epritha Kurnia; Dwiyanti, Linda
Dimar : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): July 2024
Publisher : CV. Srikandi Kreatif Nusantara in collaboration with Institut Teknologi Mojosari Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63709/dimar.v1i1.8

Abstract

Jatiduwur, a village in the northern part of Jombang district, is renowned for its Wayang Topeng art. By nurturing this art form, Jatiduwur can uplift its community spirit and promote Jombang as a guardian of cultural heritage. The focus extends beyond modernizing performances and training new talent; it also includes creating marketable mask products to boost economic growth. Youth organizations and PKK members undergo training to sustain the tradition and establish a business network. Program activities encompass coordination, socialization, and four training sessions covering storyline composition, dance music innovation, souvenir crafting, and marketing strategies. Outcomes include the establishment of a Jatiduwur art studio with 37 performers, official registration, and the formation of a business group involving 17 PKK members. This initiative has not only enriched the cultural landscape but also enhanced community income through performances and merchandise sales, including t-shirts, keychains, and masks, with notable sales figures.
Enhancing Teacher Creativity through Educational Game Tools at TK Negeri Pembina, Kediri: A Practical Approach Wijaya, Intan Prastihastari
Dimar : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): July 2024
Publisher : CV. Srikandi Kreatif Nusantara in collaboration with Institut Teknologi Mojosari Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63709/dimar.v1i1.15

Abstract

This service aims to empower kindergarten teachers in Semampir sub-district, Kediri City, by enhancing their creativity and proficiency in utilizing educational game tools. Recognizing the pivotal role of early childhood educators in shaping children's development, the initiative focuses on providing targeted training sessions at Pembina State Kindergarten. The training program encompasses theoretical teachings, interactive discussions, and practical exercises in designing and implementing educational games. By equipping teachers with these skills, the service endeavours to enrich their ability to create engaging and effective learning environments for young children. The training's impact has been positive, evident in the heightened creativity, enhanced knowledge, and improved resource utilization among participating teachers. These outcomes are crucial for advancing the quality of early childhood education, as they contribute to more stimulating and tailored educational experiences. Overall, this initiative underscores the importance of continuous professional development for kindergarten teachers, emphasizing innovation and resourcefulness in educational practices aimed at fostering holistic development in young learners.

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