cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Masduki
Contact Email
lppi@ums.ac.id
Phone
-
Journal Mail Official
jpeb@ums.ac.id
Editorial Address
Jl. A. Yani, Pabelan, Kartasura, Sukoharjo 57162
Location
Kota surakarta,
Jawa tengah
INDONESIA
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 16 Documents
 1   2 
Search results for , issue "Vol. 2 No. 1 (2024)" : 16 Documents clear
Analisis Kepuasan Konsumen Terhadap Produk Best Seller Brownies Cinta : Studi Kasus: Brownies Cinta Karanganyar 2023 Ayuni, Ayuni Lutfiah Aini
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.176

Abstract

Penelitian ini bertujuan untuk menganalisis kepuasan konsumen terhadap produk Best Seller Brownies Cinta Karanganyar, untuk mengetahui produk Best Seller mana saja yang paling diminati oleh konsumen. Sampel dalam penelitian ini dikumpulkan melalui penyebaran kuisioner dan mendapatkan sebanyak 46 responden, yang merupakan konsumen dari Brownies Cinta Karanganyar. Hasil dari penelitian ini menunjukkan bahwa Brownies Cinta Karanganyar sudah banyak dikenal dengan peminat masyarakat yang cukup tinggi dalam pembelian produk Best Seller. Brownies Cinta memiliki kualitas yang baik dan dapat memenuhi konsumen. Kepuasan konsumen tersebut didorong oleh beberapa faktor seperti kepuasan terhadap harga yang berarti perusahaan telah berhasil dalam menetapkan harga yang kompetitif sesuai dengan nilai produk, kepuasan terhadap kemasan perusahaan telah berhasil dalam merancang kemasan yang menarik dan sesuai dengan preferensi konsumen, serta kepuasan terhadap kualitas produk artinya perusahaan berhasil menjaga kualitas produk yang ditunjukkan oleh minimnya keluhan dari konsumen.
Analisis Faktor Penghambat Pengiriman Produk Brownies Cinta Ke Luar Pulau Jawa: Studi Kasus : Brownies Cinta Karanganyar Tahun 2023 Putri, Nanda Puspita Marga; Maulidyah Indira Hasmarini
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.177

Abstract

Abstrak Penelitian ini bertujuan untuk menelaah hal apa saja yang menghambat Brownies Cinta Karanganyar mengirimkan produk ke luar Pulau Jawa. Deskriptif kualitatif yang digunakan sebagai metode pada penelitian. Data didapatkan dari tiga karyawan Brownies Cinta dan 66 calon konsumen Brownies Cinta melalui wawancara, kuesioner, dan observasi. Penelitian ini menunjukkan ada 5 faktor eksternal dan 3 faktor internal yang mempengaruhi terhambatnya proses pengiriman produk Brownies Cinta. 5 faktor eksternal tersebut antara lain, biaya pengiriman yang tinggi, waktu pengiriman yang lebih lama, risiko kerusakan pada produk, adanya aturan dan regulasi yang ketat, dan kurangnya ketersediaan transportasi. Sedangkan untuk faktor internal antara lain pabrik tempat produksi masih di satu lokasi, tingkat HPP, dan branding. Kata kunci : biaya, produk, risiko, waktu, transportasi
Analisis Resource-Based View dan Lifestyle Segmentation pada Perusahaan Sociopreneurship: Studi Kasus CV. Agradaya Rahmaningrum, Asa Shaliha; Peranginangin, Yosua Febro Gunawan; Rahma, Siti; Permana, Sekar Ayu Putri
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.186

Abstract

The changes in lifestyle which will eventually happen along with the advancement of technology and global phenomenon requires business to adapt and contribute to the well-being of the society despite its main goal to earn profit. This research seeks to give understanding how entrepreneurship which is built upon empowerment of a community could survive, even taking an important part in the competition. This research uses a qualitative method and case study approach with primary data gotten from an interview and secondary data available on the internet. The observation of one of social entrepreneurships in Yogyakarta indicates that such business gives direct positive impacts to the local community and the environment around it.
Pengembangan Alternatif Strategi Pemasaran Dama Kara melalui Analisis Segmenting, Targeting, Positioning, dan Bauran Pemasaran Abdurrahman, Abrar Audi; Mutiara Amalia Widia Putri; Talitha Paramesti Nariswari; Bachtiar Farida Amri
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.187

Abstract

Abstract Since its recognition as an Intangible Cultural Heritage by UNESCO in 2009, Batik, an art style originating from Indonesia, has gained significant attention. Batik is widely exported to various countries, both in the form of fabrics and apparel, with the main markets being the United States, Japan, and European countries. However, data shows that there has been a decline in export value from 2015 to 2021, which has encouraged business people in the batik industry in Indonesia to try to maximize the domestic market. The number of young people who are increasingly fond of using batik is an opportunity in Indonesia. Dama Kara is one of the clothing brands from Bandung that presents batik with a modern feel. Although it has many customers, Dama Kara still has to continue to innovate and develop markets in Indonesia and abroad to maintain its competitive advantage. Therefore, it is necessary to conduct research to find out Dama Kara's current position when compared to its competitors. This research was conducted with a qualitative approach and used secondary data obtained through observation. From the results of the research, it is known that Dama Kara implements a concentrated marketing strategy that targets young adults, likes local culture, and has a social spirit. When viewed through strategic group mapping by considering price and product variety, Dama Kara is in the middle position (medium price and medium product variety). To continue to be able to compete in the Indonesian and foreign batik markets, researchers developed a marketing strategy that can be implemented by Dama Kara. Keywords: batik, innovation, marketing strategy, marketing mix, strategic group mapping. Abstrak Batik, yang merupakan karya seni asal Indonesia, menjadi sorotan dunia sejak diresmikan sebagai Warisan Budaya Tak Benda oleh UNESCO pada tahun 2009. Batik banyak diekspor ke berbagai negara, baik dalam bentuk kain maupun pakaian jadi, dengan pasar utama yaitu Amerika Serikat, Jepang, dan negara-negara Eropa. Akan tetapi data menunjukkan bahwa terjadi penurunan nilai ekspor sejak tahun 2015 hingga 2021, di mana hal ini mendorong pelaku bisnis pada industri batik di Indonesia untuk mencoba memaksimalkan pasar domestik. Banyaknya generasi muda yang semakin gemar menggunakan batik menjadi peluang tersendiri di Indonesia. Dama Kara merupakan salah satu merek pakaian asal Bandung yang menghadirkan batik dengan nuansa modern. Meskipun telah memiliki banyak pelanggan, Dama Kara masih harus terus melakukan inovasi dan mengembangkan pasar di Indonesia dan mancanegara untuk bisa mempertahankan keunggulan kompetitifnya. Oleh karena itu, perlu dilakukan penelitian untuk bisa mengetahui posisi Dama Kara saat ini apabila dibandingkan dengan pesaingnya. Penelitian ini dilakukan dengan pendekatan kualitatif dan menggunakan data sekunder yang diperoleh melalui observasi. Dari hasil penelitian, diketahui bahwa Dama Kara menerapkan strategi pemasaran terkonsentrasi yang menargetkan dewasa muda, menyukai budaya lokal, dan berjiwa sosial. Apabila dilihat melalui strategic group mapping dengan mempertimbangkan harga dan variasi produk, Dama Kara berada di posisi tengah (harga sedang dan variasi produk sedang). Untuk terus bisa berkompetisi di pasar batik Indonesia dan Mancanegara, peneliti mengembangkan strategi pemasaran yang dapat diimplementasikan oleh Dama Kara. Kata kunci: batik, inovasi, strategi pemasaran, bauran pemasaran, strategic group mapping
A Strategi Komunikasi Paslon Prabowo Gibran dalam Meningkatkan Kesadaran dan Partisipasi Gen Z dan Milenial dalam Pemilu 2024 Ginasari, Wismayanti; Firmansyah; Putra Pamungkas, Yan Ridwan; Nadya Hapsari Thrisianingsih Sukandar
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.188

Abstract

This research examines changes in Prabowo Subianto's political image and a campaign approach that is more attractive to the younger generation, especially millennials and Gen Z, in the context of the 2024 election in Indonesia. With a focus on the use of social media and innovative communication strategies, this research explores how candidate pair Prabowo and Gibran Rakabuming Raka use 'gemoy' imagery and creative gimmicks to create a unique impression and increase their popularity among young voters. Prabowo and Gibran's communication strategies are explained using PESTEL analysis, AIDA, communication strategy decisions, and the 6C Model. Research findings show that this approach is effective in attracting the attention, increasing popularity, and participation of young voters, who are an important segment in elections. Keyword: marketing communication strategies, campaign advertising, social media
EFEKTIVITAS STARTEGI KAMPANYE IKLAN EDUKASI BANK BCA “DON’T KNOW? KASIH NO!” TERHADAP MARAKNYA FENOMENA PHISHING DI MASYARAKAT Anita Kusumawati; Agita Sekar Nahdliyah Umami; Dian Hayyu Rana Muna; Tias Dwiko Ningsih; Akhfan Mustofa Lutfi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.190

Abstract

The increase in cyber crime in Indonesia, especially data theft through phishing activities, prompted Bank BCA to launch an educational campaign entitled "Don't Know? Love No!" as part of their broader anti-fraud initiative, #AwasModus, on social media platforms against the rise of phishing phenomena. Educational ad "Don't Know? Love No!" encourages people to "slow down and reflect" before taking any action, especially when accessing or receiving messages from obscure and suspicious sources, such as links via SMS, email, messaging apps, or social media. The purpose of this study was to evaluate the effectiveness and impact of BCA's anti-fraud education campaigns, revealing their effect on public awareness, perception, and behavior change in response to widespread cyber threats. Through thorough analysis, the study aims to provide insight into the campaign's success in encouraging a more discreet and informed online society, contributing to broader efforts in reducing the risk of cybercrime and raising cyber security awareness in Indonesia.Keywords: Effectiveness, phishing, educational campaign, awareness, perception
DINAMIKA PEMASARAN PRODUK B2C DI INDONESIA: TREN SOSIAL MEDIA, INFLUENCER, DAN STRATEGI DIFERENSIASI PRODUK DALAM STUDI KASUS KUE CROMBOLONI BUATAN MONSIEUR SPOON Nugroho, Adi; Andi Setiawan; Tamara Nur Aziza; Arizal Nur Dwinawan; Ayu Dwi Sukmawati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.191

Abstract

This research analyzes Monsieur Spoon's influencer marketing strategy through collaboration with Tasya Farasya in promoting cromboloni. Additionally, the study highlights several key aspects influencing Monsieur Spoon's success in the Indonesian culinary market. This research adopts a qualitative method utilizing secondary data as the primary source. Findings indicate that by employing suitable influencers and integrating their competitive advantages, Monsieur Spoon effectively reinforces its position as a market leader in the premium bakery industry in Indonesia.
JURNAL ANALISIS PENGUKURAN DAN PENGAKUAN AKUNTANSI PERSEDIAAN BERDASARKAN PSAK NO.14 PADA TOKO BUKET ALKHANSA CRAFT Wulandari, Arin Dwi; Andrian M. Fikri; Najwan Malika; Citra N. Sari; Fahana U. Sari
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.192

Abstract

Inventory, or goods available for use in making a company's products, is a valuable asset in a company. The company can continue to operate with inventory. Alkhansa Craft Bouquet Shop is a business that operates in the bouquet sector which produces flower bouquets, snack bouquets, or other bouquets which are then sold for a profit. Alkhansa Craft Bouquet Shop is located on Jl. Rajawali Raya, Nilagraha, Gonilan, Kartasura District, Sukoharjo Regency, Central Java 57169. The purpose of conducting this research is to determine the accounting measurement and recognition of inventory based on PSAK No. 14 at the Alkhansa Craft Bouquet Shop. The method used in this research is a qualitative research method which is a method for describing the condition of a company using actual facts that occur in a company. This research concludes that the measurement and recognition of inventory accounting is based on PSAK No.14 at the Alkhansa Bouquet Shop Craft has not been implemented yet.
STRATEGI PEMASARAN PRODUSEN LURIK PRASOJO Fadhly, Fadhly Ahmadian; Eni Setyowati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.195

Abstract

Indonesia has many traditional cultural practices, including traditional lurik cloth, which originates from the Klaten region. This cloth is considered part of the culture of the Klaten people, and its use is still valid today. The development of the textile industry also influenced the use of lurik. Prasojo, the main producer of lurik, is a key player in the industry. The company has used lurik as a raw material since the 1950s. Marketing strategy includes positioning, product development, marketing budget, and promotion. Segmentation, targeting, and positioning are three key strategies that contribute to a company's success in marketing. Segmentation helps identify target audiences and create more focused and effective marketing strategies. In conclusion, Indonesia's cultural heritage is rich and diverse, with a variety of traditions and practices that contribute to a unique culture and identity.
Pengaruh Penggunaan Financial Technology QRIS (Quick Response Code Indonesian Standard) Terhadap Tingkat Pendapatan Pedagang Kaki Lima di Sekitar Universitas Muhammadiyah Surakarta Maulida Pangesti, Fania; Nadhiroh, Annisa Fitrotun; Ghuri, Erni; Tanjung, Dewi Sekar; Kusumaningrum, Dyah Ayu; Noor Adiba, Dira Rosyida
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i1.196

Abstract

Quick Response Code Indonesian Standard or QRIS is a QR code network used by various Payment System Service Providers (PSSP). Most street vendors have implemented this payment method. For various reasons, one of which is to increase the amount of income because it is believed that the convenience provided by QRIS will be directly proportional to the income level of Street Vendors around the Muhammadiyah University of Surakarta. This research uses primary data and secondary data. Primary data was taken from a sample of street vendors around Muhammadiyah University, Surakarta. The sample was determined based on criteria determined by the researcher, namely 8 respondents. Meanwhile, secondary data was taken from journals and articles. The research method used is a descriptive qualitative method using in-depth interviews and data analysis using content analysis methods. Keyword: QRIS, Payment Methods and Street Vendors

Page 1 of 2 | Total Record : 16

 1   2 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025) Vol. 3 No. 2 (2025) Vol. 3 No. 1 (2025) Vol. 2 No. 4 (2024) Vol. 2 No. 3 (2024) Vol. 2 No. 2 (2024) Vol. 2 No. 1 (2024) Vol. 1 No. 4 (2023) Vol. 1 No. 3 (2023) Vol. 1, No. 2, Tahun 2023 Vol. 1 No. 1 (2023) More Issue